{"id":9913,"date":"2023-10-09T08:00:57","date_gmt":"2023-10-09T01:00:57","guid":{"rendered":"https:\/\/vbee.ai\/blog\/?p=9913"},"modified":"2023-10-09T10:18:17","modified_gmt":"2023-10-09T03:18:17","slug":"upselling-la-gi","status":"publish","type":"post","link":"https:\/\/vbee.ai\/blog\/upselling-la-gi\/","title":{"rendered":"Upselling l\u00e0 g\u00ec? Ngh\u1ec7 thu\u1eadt b\u00e1n h\u00e0ng t\u0103ng v\u1ee5t doanh thu"},"content":{"rendered":"<p><strong>Trong kinh doanh, th\u1ef1c hi\u1ec7n t\u1ed1t k\u1ef9 thu\u1eadt upselling c\u00f3 th\u1ec3 gi\u00fap doanh nghi\u1ec7p t\u0103ng tr\u1ea3i nghi\u1ec7m kh\u00e1ch h\u00e0ng v\u00e0 t\u0103ng doanh thu b\u00e1n h\u00e0ng. V\u1eady upselling l\u00e0 g\u00ec? C\u00f9ng <a href=\"https:\/\/vbee.ai\/\">Vbee.ai<\/a> t\u00ecm hi\u1ec3u trong b\u00e0i vi\u1ebft d\u01b0\u1edbi \u0111\u00e2y nh\u00e9. <\/strong><\/p>\n<div id=\"ez-toc-container\" class=\"ez-toc-v2_0_75 counter-hierarchy ez-toc-counter ez-toc-grey ez-toc-container-direction\">\n<div class=\"ez-toc-title-container\">\n<p class=\"ez-toc-title\" style=\"cursor:inherit\">M\u1ee4C L\u1ee4C<\/p>\n<span class=\"ez-toc-title-toggle\"><a href=\"#\" class=\"ez-toc-pull-right ez-toc-btn ez-toc-btn-xs ez-toc-btn-default ez-toc-toggle\" aria-label=\"Toggle Table of Content\"><span class=\"ez-toc-js-icon-con\"><span class=\"\"><span class=\"eztoc-hide\" style=\"display:none;\">Toggle<\/span><span class=\"ez-toc-icon-toggle-span\"><svg style=\"fill: #999;color:#999\" xmlns=\"http:\/\/www.w3.org\/2000\/svg\" class=\"list-377408\" width=\"20px\" height=\"20px\" viewBox=\"0 0 24 24\" fill=\"none\"><path d=\"M6 6H4v2h2V6zm14 0H8v2h12V6zM4 11h2v2H4v-2zm16 0H8v2h12v-2zM4 16h2v2H4v-2zm16 0H8v2h12v-2z\" fill=\"currentColor\"><\/path><\/svg><svg style=\"fill: #999;color:#999\" class=\"arrow-unsorted-368013\" xmlns=\"http:\/\/www.w3.org\/2000\/svg\" width=\"10px\" height=\"10px\" viewBox=\"0 0 24 24\" version=\"1.2\" baseProfile=\"tiny\"><path d=\"M18.2 9.3l-6.2-6.3-6.2 6.3c-.2.2-.3.4-.3.7s.1.5.3.7c.2.2.4.3.7.3h11c.3 0 .5-.1.7-.3.2-.2.3-.5.3-.7s-.1-.5-.3-.7zM5.8 14.7l6.2 6.3 6.2-6.3c.2-.2.3-.5.3-.7s-.1-.5-.3-.7c-.2-.2-.4-.3-.7-.3h-11c-.3 0-.5.1-.7.3-.2.2-.3.5-.3.7s.1.5.3.7z\"\/><\/svg><\/span><\/span><\/span><\/a><\/span><\/div>\n<nav><ul class='ez-toc-list ez-toc-list-level-1 ' ><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-1\" href=\"https:\/\/vbee.ai\/blog\/upselling-la-gi\/#Upselling_la_gi\" >Upselling l\u00e0 g\u00ec?<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-2\" href=\"https:\/\/vbee.ai\/blog\/upselling-la-gi\/#Tai_sao_upselling_lai_quan_trong\" >T\u1ea1i sao upselling l\u1ea1i quan tr\u1ecdng?<\/a><ul class='ez-toc-list-level-3' ><li class='ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-3\" href=\"https:\/\/vbee.ai\/blog\/upselling-la-gi\/#Xay_dung_moi_quan_he_than_thiet_voi_khach_hang\" >X\u00e2y d\u1ef1ng m\u1ed1i quan h\u1ec7 th\u00e2n thi\u1ebft v\u1edbi kh\u00e1ch h\u00e0ng<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-4\" href=\"https:\/\/vbee.ai\/blog\/upselling-la-gi\/#Upselling_khach_hang_cu_de_dang_hon_thu_hut_khach_hang_moi\" >Upselling kh\u00e1ch h\u00e0ng c\u0169 d\u1ec5 d\u00e0ng h\u01a1n thu h\u00fat kh\u00e1ch h\u00e0ng m\u1edbi<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-5\" href=\"https:\/\/vbee.ai\/blog\/upselling-la-gi\/#Tang_trai_nghiem_khach_hang\" >T\u0103ng tr\u1ea3i nghi\u1ec7m kh\u00e1ch h\u00e0ng<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-6\" href=\"https:\/\/vbee.ai\/blog\/upselling-la-gi\/#Chon_loc_khach_hang_tiem_nang\" >Ch\u1ecdn l\u1ecdc kh\u00e1ch h\u00e0ng ti\u1ec1m n\u0103ng<\/a><\/li><\/ul><\/li><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-7\" href=\"https:\/\/vbee.ai\/blog\/upselling-la-gi\/#Diem_khac_biet_giua_Cross_Selling_va_Upselling_la_gi\" >\u0110i\u1ec3m kh\u00e1c bi\u1ec7t gi\u1eefa Cross Selling v\u00e0 Upselling l\u00e0 g\u00ec?<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-8\" href=\"https:\/\/vbee.ai\/blog\/upselling-la-gi\/#Lam_the_nao_de_tien_hanh_Upselling_hieu_qua\" >L\u00e0m th\u1ebf n\u00e0o \u0111\u1ec3 ti\u1ebfn h\u00e0nh Upselling hi\u1ec7u qu\u1ea3?<\/a><ul class='ez-toc-list-level-3' ><li class='ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-9\" href=\"https:\/\/vbee.ai\/blog\/upselling-la-gi\/#Upselling_truoc_khi_mua_hang\" >Upselling tr\u01b0\u1edbc khi mua h\u00e0ng<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-10\" href=\"https:\/\/vbee.ai\/blog\/upselling-la-gi\/#Upselling_luc_thanh_toan\" >Upselling l\u00fac thanh to\u00e1n<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-11\" href=\"https:\/\/vbee.ai\/blog\/upselling-la-gi\/#Upselling_sau_khi_mua\" >Upselling sau khi mua<\/a><\/li><\/ul><\/li><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-12\" href=\"https:\/\/vbee.ai\/blog\/upselling-la-gi\/#Luu_y_khi_thuc_hien_upselling_la_gi\" >L\u01b0u \u00fd khi th\u1ef1c hi\u1ec7n upselling l\u00e0 g\u00ec?<\/a><\/li><\/ul><\/nav><\/div>\n<h2><span class=\"ez-toc-section\" id=\"Upselling_la_gi\"><\/span>Upselling l\u00e0 g\u00ec?<span class=\"ez-toc-section-end\"><\/span><\/h2>\n<p>V\u1edbi c\u00e1c doanh nghi\u1ec7p kinh doanh, kh\u00e1i ni\u1ec7m upselling l\u00e0 g\u00ec ch\u1eafc h\u1eb3n kh\u00f4ng c\u00f2n qu\u00e1 xa l\u1ea1. Upselling l\u00e0 m\u1ed9t k\u1ef9 thu\u1eadt b\u00e1n h\u00e0ng nh\u1eb1m thuy\u1ebft ph\u1ee5c kh\u00e1ch h\u00e0ng mua phi\u00ean b\u1ea3n \u0111\u1eaft h\u01a1n, n\u00e2ng c\u1ea5p ho\u1eb7c cao c\u1ea5p h\u01a1n m\u1eb7t h\u00e0ng h\u1ecd \u0111\u00e3 ch\u1ecdn nh\u1eb1m m\u1ee5c \u0111\u00edch b\u00e1n \u0111\u01b0\u1ee3c s\u1ed1 l\u01b0\u1ee3ng l\u1edbn h\u01a1n. T\u0103ng gi\u00e1 tr\u1ecb \u0111\u01a1n h\u00e0ng v\u00e0 t\u1ed1i \u0111a h\u00f3a l\u1ee3i nhu\u1eadn cho doanh nghi\u1ec7p.<\/p>\n<figure id=\"attachment_9917\" aria-describedby=\"caption-attachment-9917\" style=\"width: 768px\" class=\"wp-caption aligncenter\"><img loading=\"lazy\" decoding=\"async\" class=\"wp-image-9917 size-full\" src=\"https:\/\/vbee.ai\/blog\/wp-content\/uploads\/2023\/08\/upselling-la-gi-3.jpg\" alt=\"upselling l\u00e0 g\u00ec\" width=\"768\" height=\"512\" srcset=\"https:\/\/vbee.ai\/blog\/wp-content\/uploads\/2023\/08\/upselling-la-gi-3.jpg 768w, https:\/\/vbee.ai\/blog\/wp-content\/uploads\/2023\/08\/upselling-la-gi-3-600x400.jpg 600w\" sizes=\"auto, (max-width: 768px) 100vw, 768px\" \/><figcaption id=\"caption-attachment-9917\" class=\"wp-caption-text\">Upsell l\u00e0 g\u00ec &#8211; \u0111\u00f3 l\u00e0 m\u1ed9t k\u1ef9 thu\u1eadt b\u00e1n h\u00e0ng nh\u1eb1m thuy\u1ebft ph\u1ee5c kh\u00e1ch h\u00e0ng mua phi\u00ean b\u1ea3n cao c\u1ea5p h\u01a1n m\u1eb7t h\u00e0ng h\u1ecd \u0111\u00e3 ch\u1ecdn. (Ngu\u1ed3n: Freepik.com)<\/figcaption><\/figure>\n<h2><span class=\"ez-toc-section\" id=\"Tai_sao_upselling_lai_quan_trong\"><\/span>T\u1ea1i sao upselling l\u1ea1i quan tr\u1ecdng?<span class=\"ez-toc-section-end\"><\/span><\/h2>\n<p>Kh\u00f4ng ch\u1ec9 hi\u1ec3u upselling l\u00e0 g\u00ec, t\u1ea7m quan tr\u1ecdng c\u1ee7a upselling c\u0169ng l\u00e0 \u0111i\u1ec1u doanh nghi\u1ec7p c\u1ea7n n\u1eafm r\u00f5.<\/p>\n<h3><span class=\"ez-toc-section\" id=\"Xay_dung_moi_quan_he_than_thiet_voi_khach_hang\"><\/span>X\u00e2y d\u1ef1ng m\u1ed1i quan h\u1ec7 th\u00e2n thi\u1ebft v\u1edbi kh\u00e1ch h\u00e0ng<span class=\"ez-toc-section-end\"><\/span><\/h3>\n<p>Upselling kh\u00f4ng ph\u1ea3i l\u00e0 m\u1ed9t chi\u1ebfn thu\u1eadt g\u00e2y \u1ea3nh h\u01b0\u1edfng x\u1ea5u \u0111\u1ebfn kh\u00e1ch h\u00e0ng. Upselling t\u1eadp trung v\u00e0o vi\u1ec7c \u0111\u1ec1 xu\u1ea5t c\u00e1c n\u00e2ng c\u1ea5p ho\u1eb7c ti\u1ec7n \u00edch b\u1ed5 sung m\u00e0 cu\u1ed1i c\u00f9ng s\u1ebd mang l\u1ea1i nhi\u1ec1u gi\u00e1 tr\u1ecb h\u01a1n, l\u1ee3i \u00edch h\u01a1n cho kh\u00e1ch h\u00e0ng v\u00e0 khi\u1ebfn h\u1ecd c\u1ea3m th\u1ea5y nh\u01b0 h\u1ecd nh\u1eadn \u0111\u01b0\u1ee3c \u01b0u \u0111\u00e3i t\u1ed1t h\u01a1n &#8211; m\u1ed9t chi\u1ebfn thu\u1eadt khi\u1ebfn kh\u00e1ch h\u00e0ng h\u00e0i l\u00f2ng. \u0110\u1ed3ng th\u1eddi, d\u1ec5 d\u00e0ng gi\u00fap doanh nghi\u1ec7p x\u00e2y d\u1ef1ng m\u1ed1i quan h\u1ec7 th\u00e2n thi\u1ebft v\u1edbi h\u1ecd.<\/p>\n<h3><span class=\"ez-toc-section\" id=\"Upselling_khach_hang_cu_de_dang_hon_thu_hut_khach_hang_moi\"><\/span>Upselling kh\u00e1ch h\u00e0ng c\u0169 d\u1ec5 d\u00e0ng h\u01a1n thu h\u00fat kh\u00e1ch h\u00e0ng m\u1edbi<span class=\"ez-toc-section-end\"><\/span><\/h3>\n<p>T\u00ecm ki\u1ebfm kh\u00e1ch h\u00e0ng m\u1edbi l\u00e0 m\u1ed9t th\u1ef1c t\u1ebf t\u1ed1n k\u00e9m. Vi\u1ec7c t\u1ed1i \u01b0u h\u00f3a vi\u1ec7c b\u00e1n h\u00e0ng cho kh\u00e1ch h\u00e0ng \u0111\u00e3 tin t\u01b0\u1edfng b\u1ea1n v\u00e0 \u0111\u00e3 t\u1eebng mua h\u00e0ng c\u1ee7a b\u1ea1n trong qu\u00e1 kh\u1ee9 ho\u1eb7c s\u1eafp mua h\u00e0ng s\u1ebd d\u1ec5 d\u00e0ng v\u00e0 r\u1ebb h\u01a1n nhi\u1ec1u so v\u1edbi vi\u1ec7c b\u00e1n cho kh\u00e1ch h\u00e0ng m\u1edbi ch\u01b0a t\u1eebng nghe \u0111\u1ebfn th\u01b0\u01a1ng hi\u1ec7u. Tr\u00ean th\u1ef1c t\u1ebf, doanh nghi\u1ec7p c\u00f3 60-70% c\u01a1 h\u1ed9i b\u00e1n h\u00e0ng v\u1edbi phi\u00ean b\u1ea3n n\u00e2ng c\u1ea5p cho kh\u00e1ch h\u00e0ng hi\u1ec7n t\u1ea1i v\u00e0 ch\u1ec9 5-20% c\u01a1 h\u1ed9i b\u00e1n h\u00e0ng cho kh\u00e1ch h\u00e0ng m\u1edbi ti\u1ebfp x\u00fac l\u1ea7n \u0111\u1ea7u.<\/p>\n<figure id=\"attachment_9919\" aria-describedby=\"caption-attachment-9919\" style=\"width: 768px\" class=\"wp-caption aligncenter\"><img loading=\"lazy\" decoding=\"async\" class=\"wp-image-9919 size-full\" src=\"https:\/\/vbee.ai\/blog\/wp-content\/uploads\/2023\/08\/upselling-la-gi-5.jpg\" alt=\"upselling l\u00e0 g\u00ec\" width=\"768\" height=\"461\" srcset=\"https:\/\/vbee.ai\/blog\/wp-content\/uploads\/2023\/08\/upselling-la-gi-5.jpg 768w, https:\/\/vbee.ai\/blog\/wp-content\/uploads\/2023\/08\/upselling-la-gi-5-666x400.jpg 666w\" sizes=\"auto, (max-width: 768px) 100vw, 768px\" \/><figcaption id=\"caption-attachment-9919\" class=\"wp-caption-text\">Vi\u1ec7c upselling kh\u00e1ch h\u00e0ng c\u0169 v\u1edbi nhi\u1ec1u doanh nghi\u1ec7p d\u1ec5 d\u00e0ng h\u01a1n vi\u1ec7c thu h\u00fat kh\u00e1ch h\u00e0ng m\u1edbi. (Ngu\u1ed3n: Freepik.com)<\/figcaption><\/figure>\n<h3><span class=\"ez-toc-section\" id=\"Tang_trai_nghiem_khach_hang\"><\/span>T\u0103ng tr\u1ea3i nghi\u1ec7m kh\u00e1ch h\u00e0ng<span class=\"ez-toc-section-end\"><\/span><\/h3>\n<p>T\u0103ng tr\u1ea3i nghi\u1ec7m kh\u00e1ch h\u00e0ng l\u00e0 y\u1ebfu t\u1ed1 quan tr\u1ecdng th\u00fac \u0111\u1ea9y kh\u00e1ch h\u00e0ng quay tr\u1edf l\u1ea1i v\u1edbi doanh nghi\u1ec7p m\u1ed9t l\u1ea7n n\u1eefa. Hay th\u1eadm ch\u00ed l\u00e0 gi\u1edbi thi\u1ec7u nh\u1eefng kh\u00e1ch h\u00e0ng m\u1edbi. V\u00e0 vi\u1ec7c t\u0103ng tr\u1ea3i nghi\u1ec7m b\u1eb1ng c\u00e1ch upselling c\u00f3 th\u1ec3 mang l\u1ea1i hi\u1ec7u qu\u1ea3 v\u01b0\u1ee3t tr\u1ed9i cho doanh nghi\u1ec7p. B\u1edfi n\u00f3 s\u1ebd gi\u00fap ng\u01b0\u1eddi d\u00f9ng \u0111\u01b0\u1ee3c tr\u1ea3i nghi\u1ec7m m\u1ed9t phi\u00ean b\u1ea3n cao c\u1ea5p h\u01a1n, ho\u00e0n thi\u1ec7n h\u01a1n m\u00e0 nh\u1eefng s\u1ea3n ph\u1ea9m tr\u01b0\u1edbc kia kh\u00f4ng c\u00f3 \u0111\u01b0\u1ee3c.<\/p>\n<h3><span class=\"ez-toc-section\" id=\"Chon_loc_khach_hang_tiem_nang\"><\/span>Ch\u1ecdn l\u1ecdc kh\u00e1ch h\u00e0ng ti\u1ec1m n\u0103ng<span class=\"ez-toc-section-end\"><\/span><\/h3>\n<p>M\u1ed9t vai tr\u00f2 quan tr\u1ecdng kh\u00e1c c\u1ee7a upselling v\u1edbi doanh nghi\u1ec7p ch\u00ednh l\u00e0 ch\u1ecdn l\u1ecdc kh\u00e1ch h\u00e0ng ti\u1ec1m n\u0103ng t\u1eeb c\u00e1c t\u1ec7p kh\u00e1ch h\u00e0ng hi\u1ec7n c\u00f3. Nh\u1eefng kh\u00e1ch h\u00e0ng ti\u1ec1m n\u0103ng s\u1ebd lu\u00f4n s\u1eb5n s\u00e0ng n\u00e2ng c\u1ea5p s\u1ea3n ph\u1ea9m, d\u1ecbch v\u1ee5 l\u00ean phi\u00ean b\u1ea3n cao c\u1ea5p h\u01a1n. Ch\u00ednh v\u00ec v\u1eady upselling kh\u00f4ng ch\u1ec9 gi\u00fap \u0111\u00e1p \u1ee9ng nhu c\u1ea7u kh\u00e1ch h\u00e0ng m\u00e0 doanh nghi\u1ec7p c\u00f2n c\u00f3 th\u1ec3 ch\u1ecdn l\u1ecdc \u0111\u01b0\u1ee3c c\u00e1c \u0111\u1ed1i t\u01b0\u1ee3ng kh\u00e1ch h\u00e0ng ti\u1ec1m n\u0103ng cho m\u00ecnh.<\/p>\n<h2><span class=\"ez-toc-section\" id=\"Diem_khac_biet_giua_Cross_Selling_va_Upselling_la_gi\"><\/span>\u0110i\u1ec3m kh\u00e1c bi\u1ec7t gi\u1eefa Cross Selling v\u00e0 Upselling l\u00e0 g\u00ec?<span class=\"ez-toc-section-end\"><\/span><\/h2>\n<p>M\u1eb7c d\u00f9 cross selling v\u00e0 upselling \u0111\u1ec1u l\u00e0 nh\u1eefng k\u1ef9 thu\u1eadt b\u00e1n h\u00e0ng gi\u00fap t\u0103ng doanh thu, nh\u01b0ng th\u1ef1c t\u1ebf, ch\u00fang \u0111\u01b0\u1ee3c th\u1ef1c hi\u1ec7n theo nh\u1eefng c\u00e1ch kh\u00e1c nhau. V\u1eady \u0111i\u1ec3m kh\u00e1c bi\u1ec7t gi\u1eefa cross selling v\u00e0 upselling l\u00e0 g\u00ec?Trong khi upselling thuy\u1ebft ph\u1ee5c kh\u00e1ch h\u00e0ng mua phi\u00ean b\u1ea3n \u0111\u1eaft ti\u1ec1n h\u01a1n c\u1ee7a s\u1ea3n ph\u1ea9m ho\u1eb7c d\u1ecbch v\u1ee5, th\u00ec cross selling khuy\u1ebfn kh\u00edch h\u1ecd mua th\u00eam c\u00e1c s\u1ea3n ph\u1ea9m \u0111i k\u00e8m v\u1edbi s\u1ea3n ph\u1ea9m hi\u1ec7n t\u1ea1i c\u1ee7a h\u1ecd.<\/p>\n<p>V\u00ed d\u1ee5: V\u00ed d\u1ee5 v\u1edbi s\u1ea3n ph\u1ea9m \u0111i\u1ec7n tho\u1ea1i, nh\u00e2n vi\u00ean khi th\u1ef1c hi\u1ec7n upselling s\u1ebd h\u01b0\u1edbng kh\u00e1ch h\u00e0ng t\u1edbi s\u1ea3n ph\u1ea9m cao c\u1ea5p c\u00f3 th\u00f4ng s\u1ed1 k\u1ef9 thu\u1eadt ti\u00ean ti\u1ebfn hay dung l\u01b0\u1ee3ng b\u1ed9 nh\u1edb l\u1edbn h\u01a1n. Ng\u01b0\u1ee3c l\u1ea1i, nh\u00e2n vi\u00ean ti\u1ebfn h\u00e0nh cross selling s\u1ebd khuy\u1ebfn kh\u00edch kh\u00e1ch h\u00e0ng mua th\u00eam \u1ed1p b\u1ea3o v\u1ec7, tai nghe, s\u1ea1c d\u1ef1 ph\u00f2ng\u2026 gi\u00fap n\u00e2ng cao tr\u1ea3i nghi\u1ec7m s\u1eed d\u1ee5ng thi\u1ebft b\u1ecb.<\/p>\n<figure id=\"attachment_9915\" aria-describedby=\"caption-attachment-9915\" style=\"width: 768px\" class=\"wp-caption aligncenter\"><img loading=\"lazy\" decoding=\"async\" class=\"wp-image-9915 size-full\" src=\"https:\/\/vbee.ai\/blog\/wp-content\/uploads\/2023\/08\/upselling-la-gi-1.jpg\" alt=\"upselling l\u00e0 g\u00ec\" width=\"768\" height=\"384\" \/><figcaption id=\"caption-attachment-9915\" class=\"wp-caption-text\">N\u1eafm r\u00f5 \u0111i\u1ec3m kh\u00e1c bi\u1ec7t gi\u1eefa cross selling v\u00e0 upselling l\u00e0 g\u00ec c\u00f3 th\u1ec3 gi\u00fap doanh nghi\u1ec7p \u00e1p d\u1ee5ng th\u1ef1c hi\u1ec7n c\u00e1c chi\u1ebfn l\u01b0\u1ee3c ph\u00f9 h\u1ee3p. (Ngu\u1ed3n: Freepik.com)<\/figcaption><\/figure>\n<h2><span class=\"ez-toc-section\" id=\"Lam_the_nao_de_tien_hanh_Upselling_hieu_qua\"><\/span>L\u00e0m th\u1ebf n\u00e0o \u0111\u1ec3 ti\u1ebfn h\u00e0nh Upselling hi\u1ec7u qu\u1ea3?<span class=\"ez-toc-section-end\"><\/span><\/h2>\n<p>Upselling n\u00ean \u0111\u01b0\u1ee3c th\u1ef1c hi\u1ec7n v\u00e0o c\u00e1c th\u1eddi \u0111i\u1ec3m:<\/p>\n<h3><span class=\"ez-toc-section\" id=\"Upselling_truoc_khi_mua_hang\"><\/span>Upselling tr\u01b0\u1edbc khi mua h\u00e0ng<span class=\"ez-toc-section-end\"><\/span><\/h3>\n<p>\u0110\u1eb7t b\u1ea3ng gi\u00e1 so s\u00e1nh c\u00e1c phi\u00ean b\u1ea3n s\u1ea3n ph\u1ea9m \u0111\u1ec3 \u0111\u1ec1 xu\u1ea5t v\u00e0 l\u00e0m n\u1ed5i b\u1eadt gi\u00e1 tr\u1ecb phi\u00ean b\u1ea3n cao c\u1ea5p mang l\u1ea1i cho kh\u00e1ch h\u00e0ng. \u0110i\u1ec1u n\u00e0y s\u1ebd th\u00fac \u0111\u1ea9y kh\u00e1ch h\u00e0ng chi th\u00eam nh\u1eb1m s\u1edf h\u1eefu nh\u1eefng t\u00ednh n\u0103ng, c\u00f4ng d\u1ee5ng \u01b0u vi\u1ec7t c\u1ee7a phi\u00ean b\u1ea3n cao c\u1ea5p.<\/p>\n<h3><span class=\"ez-toc-section\" id=\"Upselling_luc_thanh_toan\"><\/span>Upselling l\u00fac thanh to\u00e1n<span class=\"ez-toc-section-end\"><\/span><\/h3>\n<p>M\u1eb7c d\u00f9 thanh to\u00e1n l\u00e0 th\u1eddi \u0111i\u1ec3m tuy\u1ec7t v\u1eddi \u0111\u1ec3 crosssell, nh\u01b0ng n\u00f3 c\u0169ng c\u00f3 th\u1ec3 l\u00e0 m\u1ed9t c\u00f4ng c\u1ee5 hi\u1ec7u qu\u1ea3 \u0111\u1ec3 upselling. H\u00e3y th\u1eed th\u00f4ng b\u00e1o cho ng\u01b0\u1eddi mua v\u1ec1 c\u00e1c \u01b0u \u0111\u00e3i gi\u00fap th\u00fac \u0111\u1ea9y ho\u1ea1t \u0111\u1ed9ng mua h\u00e0ng c\u1ee7a h\u1ecd. V\u00ed d\u1ee5 nh\u01b0 chi\u1ebft kh\u1ea5u \u0111\u01a1n h\u00e0ng l\u1edbn, t\u1eb7ng qu\u00e0 hay \u01b0u \u0111\u00e3i cho l\u1ea7n mua sau.<\/p>\n<figure id=\"attachment_9916\" aria-describedby=\"caption-attachment-9916\" style=\"width: 768px\" class=\"wp-caption aligncenter\"><img loading=\"lazy\" decoding=\"async\" class=\"wp-image-9916 size-full\" src=\"https:\/\/vbee.ai\/blog\/wp-content\/uploads\/2023\/08\/upselling-la-gi-2.jpg\" alt=\"upselling l\u00e0 g\u00ec\" width=\"768\" height=\"768\" srcset=\"https:\/\/vbee.ai\/blog\/wp-content\/uploads\/2023\/08\/upselling-la-gi-2.jpg 768w, https:\/\/vbee.ai\/blog\/wp-content\/uploads\/2023\/08\/upselling-la-gi-2-400x400.jpg 400w, https:\/\/vbee.ai\/blog\/wp-content\/uploads\/2023\/08\/upselling-la-gi-2-280x280.jpg 280w\" sizes=\"auto, (max-width: 768px) 100vw, 768px\" \/><figcaption id=\"caption-attachment-9916\" class=\"wp-caption-text\">Upselling l\u00fac thanh to\u00e1n l\u00e0 m\u1ed9t c\u00e1ch tuy\u1ec7t v\u1eddi gi\u00fap doanh nghi\u1ec7p t\u0103ng doanh thu b\u00e1n h\u00e0ng. (Ngu\u1ed3n: Freepik.com)<\/figcaption><\/figure>\n<h3><span class=\"ez-toc-section\" id=\"Upselling_sau_khi_mua\"><\/span>Upselling sau khi mua<span class=\"ez-toc-section-end\"><\/span><\/h3>\n<p>Upselling sau b\u00e1n h\u00e0ng cho ph\u00e9p kh\u00e1ch h\u00e0ng th\u00eam c\u00e1c b\u1ea3n n\u00e2ng c\u1ea5p v\u00e0o \u0111\u01a1n h\u00e0ng c\u1ee7a h\u1ecd. \u0110i\u1ec1u n\u00e0y \u0111\u1eb7c bi\u1ec7t hi\u1ec7u qu\u1ea3 \u0111\u1ed1i v\u1edbi ph\u1ea7n m\u1ec1m ho\u1eb7c s\u1ea3n ph\u1ea9m k\u1ef9 thu\u1eadt s\u1ed1 c\u00f3 s\u1ef1 kh\u00e1c bi\u1ec7t v\u1ec1 c\u00e1c t\u00ednh n\u0103ng ho\u1eb7c ch\u1ee9c n\u0103ng.<\/p>\n<h2><span class=\"ez-toc-section\" id=\"Luu_y_khi_thuc_hien_upselling_la_gi\"><\/span>L\u01b0u \u00fd khi th\u1ef1c hi\u1ec7n upselling l\u00e0 g\u00ec?<span class=\"ez-toc-section-end\"><\/span><\/h2>\n<p>B\u00e1n th\u00eam c\u00f3 th\u1ec3 gi\u00fap doanh nghi\u1ec7p t\u1ea1o th\u00eam thu nh\u1eadp khi \u0111\u01b0\u1ee3c th\u1ef1c hi\u1ec7n \u0111\u00fang c\u00e1ch. Tuy nhi\u00ean c\u1ea7n l\u01b0u \u00fd:<\/p>\n<ul>\n<li>\u0110\u1eebng tham lam. M\u1eb7c d\u00f9 upselling l\u00e0 m\u1ed9t c\u00e1ch tuy\u1ec7t v\u1eddi \u0111\u1ec3 t\u0103ng doanh thu, nh\u01b0ng n\u00f3 kh\u00f4ng n\u00ean \u0111\u01b0\u1ee3c coi l\u00e0 m\u1ed9t l\u1ed1i t\u1eaft \u0111\u1ec3 \u0111\u1ea1t \u0111\u01b0\u1ee3c l\u1ee3i nhu\u1eadn l\u1edbn. Tr\u00e1nh \u0111\u1ec1 xu\u1ea5t m\u1ed9t s\u1ea3n ph\u1ea9m ho\u1eb7c d\u1ecbch v\u1ee5 \u0111\u1eaft h\u01a1n \u0111\u00e1ng k\u1ec3 so v\u1edbi s\u1ea3n ph\u1ea9m \u0111ang \u0111\u01b0\u1ee3c mua. Vi\u1ec7c upselling r\u1ea5t nhi\u1ec1u trong th\u1eddi gian ng\u1eafn c\u00f3 th\u1ec3 khi\u1ebfn ng\u01b0\u1eddi mua kh\u00f4ng h\u00e0i l\u00f2ng, ng\u0103n c\u1ea3n vi\u1ec7c mua h\u00e0ng l\u1eb7p l\u1ea1i.<\/li>\n<li>T\u1eadp trung v\u00e0o nhu c\u1ea7u c\u1ee7a kh\u00e1ch h\u00e0ng. H\u00e3y lu\u00f4n nh\u1edb r\u1eb1ng m\u1ee5c ti\u00eau cu\u1ed1i c\u00f9ng c\u1ee7a doanh nghi\u1ec7p kh\u00f4ng ph\u1ea3i l\u00e0 t\u0103ng doanh s\u1ed1 m\u00e0 l\u00e0 x\u00e2y d\u1ef1ng m\u1ed1i quan h\u1ec7 l\u00e2u d\u00e0i v\u1edbi c\u1ea3 kh\u00e1ch h\u00e0ng m\u1edbi v\u00e0 kh\u00e1ch h\u00e0ng hi\u1ec7n t\u1ea1i. \u0110\u1ec3 l\u00e0m \u0111\u01b0\u1ee3c \u0111i\u1ec1u \u0111\u00f3, h\u00e3y t\u1eadp trung v\u00e0o nhu c\u1ea7u c\u1ee7a kh\u00e1ch h\u00e0ng v\u00e0 gi\u00e1 tr\u1ecb gia t\u0103ng c\u1ee7a vi\u1ec7c upselling s\u1ebd gi\u00fap \u0111\u00e1p \u1ee9ng nh\u1eefng nhu c\u1ea7u \u0111\u00f3 nh\u01b0 th\u1ebf n\u00e0o.<\/li>\n<li>T\u1ea1o s\u1ef1 c\u1ea5p b\u00e1ch. Khi k\u1ebft h\u1ee3p upselling v\u1edbi m\u1ed9t \u01b0u \u0111\u00e3i b\u00e1n h\u00e0ng kh\u00e1c nh\u01b0 chi\u1ebft kh\u1ea5u, doanh nghi\u1ec7p c\u00f3 th\u1ec3 t\u1ea1o \u0111\u1ed9ng l\u1ef1c \u0111\u1ec3 kh\u00e1ch h\u00e0ng h\u00e0nh \u0111\u1ed9ng nhanh ch\u00f3ng v\u1edbi vi\u1ec7c upselling. H\u00e3y th\u1eed \u0111\u01b0a ra m\u1ee9c gi\u00e1 chi\u1ebft kh\u1ea5u c\u00f3 th\u1eddi h\u1ea1n \u0111\u1ec3 khuy\u1ebfn kh\u00edch kh\u00e1ch h\u00e0ng \u0111\u01b0a ra quy\u1ebft \u0111\u1ecbnh ngay l\u1eadp t\u1ee9c.<\/li>\n<\/ul>\n<figure id=\"attachment_9918\" aria-describedby=\"caption-attachment-9918\" style=\"width: 768px\" class=\"wp-caption aligncenter\"><img loading=\"lazy\" decoding=\"async\" class=\"wp-image-9918 size-full\" src=\"https:\/\/vbee.ai\/blog\/wp-content\/uploads\/2023\/08\/upselling-la-gi-4.jpg\" alt=\"upselling l\u00e0 g\u00ec\" width=\"768\" height=\"591\" srcset=\"https:\/\/vbee.ai\/blog\/wp-content\/uploads\/2023\/08\/upselling-la-gi-4.jpg 768w, https:\/\/vbee.ai\/blog\/wp-content\/uploads\/2023\/08\/upselling-la-gi-4-520x400.jpg 520w\" sizes=\"auto, (max-width: 768px) 100vw, 768px\" \/><figcaption id=\"caption-attachment-9918\" class=\"wp-caption-text\">M\u1eb7c d\u00f9 mang l\u1ea1i doanh thu nh\u01b0ng doanh nghi\u1ec7p kh\u00f4ng n\u00ean qu\u00e1 l\u1ea1m d\u1ee5ng m\u00e0 kh\u00f4ng quan t\u00e2m t\u1edbi nhu c\u1ea7u kh\u00e1ch h\u00e0ng. (Ngu\u1ed3n: Freepik.com)<\/figcaption><\/figure>\n<p>Tr\u00ean \u0111\u00e2y l\u00e0 nh\u1eefng th\u00f4ng tin gi\u1ea3i \u0111\u00e1p upselling l\u00e0 g\u00ec v\u00e0 c\u00e1ch th\u1ee9c th\u1ef1c hi\u1ec7n hi\u1ec7u qu\u1ea3 nh\u01b0 th\u1ebf n\u00e0o. Hy v\u1ecdng vi\u1ec7c n\u1eafm r\u00f5 c\u00e1c th\u00f4ng tin li\u00ean quan upselling l\u00e0 g\u00ec s\u1ebd gi\u00fap doanh nghi\u1ec7p c\u00f3 th\u1ec3 x\u00e2y d\u1ef1ng \u0111\u01b0\u1ee3c m\u1ed1i quan h\u1ec7 l\u00e2u d\u00e0i v\u1edbi kh\u00e1ch h\u00e0ng, gia t\u0103ng c\u01a1 h\u1ed9i b\u00e1n h\u00e0ng v\u00e0 t\u0103ng doanh thu hi\u1ec7u qu\u1ea3.<\/p>\n<p>Ngu\u1ed3n tham kh\u1ea3o:<\/p>\n<ul>\n<li>Oberlo (10\/08\/2023), What Is Upselling?, [online] oberlo.com. C\u00f3 t\u1ea1i: https:\/\/www.oberlo.com\/ecommerce-wiki\/upselling<\/li>\n<li>Shopify (10\/08\/2023), What Is Upselling? Upselling Definition and Examples, [online] shopify.com. C\u00f3 t\u1ea1i: https:\/\/www.shopify.com\/blog\/what-is-upselling<\/li>\n<li>Magenest (10\/08\/2023), Upselling l\u00e0 g\u00ec? L\u1ee3i \u00edch, nguy\u00ean t\u1eafc v\u00e0 v\u00ed d\u1ee5 th\u1ef1c ti\u1ec5n c\u1ee7a up selling, [online] magenest.com. C\u00f3 t\u1ea1i: https:\/\/magenest.com\/vi\/up-selling\/<\/li>\n<\/ul>\n\n\n<div class=\"kk-star-ratings kksr-auto kksr-align-left kksr-valign-bottom\"\n    data-payload='{&quot;align&quot;:&quot;left&quot;,&quot;id&quot;:&quot;9913&quot;,&quot;slug&quot;:&quot;default&quot;,&quot;valign&quot;:&quot;bottom&quot;,&quot;ignore&quot;:&quot;&quot;,&quot;reference&quot;:&quot;auto&quot;,&quot;class&quot;:&quot;&quot;,&quot;count&quot;:&quot;1&quot;,&quot;legendonly&quot;:&quot;&quot;,&quot;readonly&quot;:&quot;&quot;,&quot;score&quot;:&quot;5&quot;,&quot;starsonly&quot;:&quot;&quot;,&quot;best&quot;:&quot;5&quot;,&quot;gap&quot;:&quot;5&quot;,&quot;greet&quot;:&quot;\u0110\u00e1nh gi\u00e1 b\u00e0i vi\u1ebft&quot;,&quot;legend&quot;:&quot;5\\\/5 - (1 b\u00ecnh ch\u1ecdn)&quot;,&quot;size&quot;:&quot;24&quot;,&quot;title&quot;:&quot;Upselling l\u00e0 g\u00ec? Ngh\u1ec7 thu\u1eadt b\u00e1n h\u00e0ng t\u0103ng v\u1ee5t doanh thu&quot;,&quot;width&quot;:&quot;142.5&quot;,&quot;_legend&quot;:&quot;{score}\\\/{best} - ({count} {votes})&quot;,&quot;font_factor&quot;:&quot;1.25&quot;}'>\n            \n<div class=\"kksr-stars\">\n    \n<div class=\"kksr-stars-inactive\">\n            <div class=\"kksr-star\" data-star=\"1\" style=\"padding-right: 5px\">\n            \n\n<div class=\"kksr-icon\" style=\"width: 24px; height: 24px;\"><\/div>\n        <\/div>\n            <div class=\"kksr-star\" data-star=\"2\" style=\"padding-right: 5px\">\n            \n\n<div class=\"kksr-icon\" style=\"width: 24px; height: 24px;\"><\/div>\n        <\/div>\n            <div class=\"kksr-star\" data-star=\"3\" style=\"padding-right: 5px\">\n            \n\n<div class=\"kksr-icon\" style=\"width: 24px; height: 24px;\"><\/div>\n        <\/div>\n            <div class=\"kksr-star\" data-star=\"4\" style=\"padding-right: 5px\">\n            \n\n<div class=\"kksr-icon\" style=\"width: 24px; height: 24px;\"><\/div>\n        <\/div>\n            <div class=\"kksr-star\" data-star=\"5\" style=\"padding-right: 5px\">\n            \n\n<div class=\"kksr-icon\" style=\"width: 24px; height: 24px;\"><\/div>\n        <\/div>\n    <\/div>\n    \n<div class=\"kksr-stars-active\" style=\"width: 142.5px;\">\n            <div class=\"kksr-star\" style=\"padding-right: 5px\">\n            \n\n<div class=\"kksr-icon\" style=\"width: 24px; height: 24px;\"><\/div>\n        <\/div>\n            <div class=\"kksr-star\" style=\"padding-right: 5px\">\n            \n\n<div class=\"kksr-icon\" style=\"width: 24px; height: 24px;\"><\/div>\n        <\/div>\n            <div class=\"kksr-star\" style=\"padding-right: 5px\">\n            \n\n<div class=\"kksr-icon\" style=\"width: 24px; height: 24px;\"><\/div>\n        <\/div>\n            <div class=\"kksr-star\" style=\"padding-right: 5px\">\n            \n\n<div class=\"kksr-icon\" style=\"width: 24px; height: 24px;\"><\/div>\n        <\/div>\n            <div class=\"kksr-star\" style=\"padding-right: 5px\">\n            \n\n<div class=\"kksr-icon\" style=\"width: 24px; height: 24px;\"><\/div>\n        <\/div>\n    <\/div>\n<\/div>\n                \n\n<div class=\"kksr-legend\" style=\"font-size: 19.2px;\">\n            5\/5 - (1 b\u00ecnh ch\u1ecdn)    <\/div>\n    <\/div>\n","protected":false},"excerpt":{"rendered":"<p>Trong kinh doanh, th\u1ef1c hi\u1ec7n t\u1ed1t k\u1ef9 thu\u1eadt upselling c\u00f3 th\u1ec3 gi\u00fap doanh nghi\u1ec7p t\u0103ng tr\u1ea3i nghi\u1ec7m kh\u00e1ch h\u00e0ng v\u00e0 t\u0103ng doanh thu b\u00e1n h\u00e0ng. V\u1eady upselling l\u00e0 g\u00ec? C\u00f9ng Vbee.ai t\u00ecm hi\u1ec3u trong b\u00e0i vi\u1ebft d\u01b0\u1edbi \u0111\u00e2y nh\u00e9. Upselling l\u00e0 g\u00ec? V\u1edbi c\u00e1c doanh nghi\u1ec7p kinh doanh, kh\u00e1i ni\u1ec7m upselling l\u00e0 g\u00ec ch\u1eafc h\u1eb3n [&#8230;]\n","protected":false},"author":7,"featured_media":9916,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[99],"tags":[],"class_list":["post-9913","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-ky-nang-ban-hang"],"_links":{"self":[{"href":"https:\/\/vbee.ai\/blog\/wp-json\/wp\/v2\/posts\/9913","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/vbee.ai\/blog\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/vbee.ai\/blog\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/vbee.ai\/blog\/wp-json\/wp\/v2\/users\/7"}],"replies":[{"embeddable":true,"href":"https:\/\/vbee.ai\/blog\/wp-json\/wp\/v2\/comments?post=9913"}],"version-history":[{"count":4,"href":"https:\/\/vbee.ai\/blog\/wp-json\/wp\/v2\/posts\/9913\/revisions"}],"predecessor-version":[{"id":11511,"href":"https:\/\/vbee.ai\/blog\/wp-json\/wp\/v2\/posts\/9913\/revisions\/11511"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/vbee.ai\/blog\/wp-json\/wp\/v2\/media\/9916"}],"wp:attachment":[{"href":"https:\/\/vbee.ai\/blog\/wp-json\/wp\/v2\/media?parent=9913"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/vbee.ai\/blog\/wp-json\/wp\/v2\/categories?post=9913"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/vbee.ai\/blog\/wp-json\/wp\/v2\/tags?post=9913"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}