{"id":9788,"date":"2023-10-09T09:00:29","date_gmt":"2023-10-09T02:00:29","guid":{"rendered":"https:\/\/vbee.ai\/blog\/?p=9788"},"modified":"2023-10-09T11:41:31","modified_gmt":"2023-10-09T04:41:31","slug":"khach-hang-tiem-nang","status":"publish","type":"post","link":"https:\/\/vbee.ai\/blog\/khach-hang-tiem-nang\/","title":{"rendered":"G\u1ee3i \u00fd c\u00e1ch \u0111\u00e1nh gi\u00e1 kh\u00e1ch h\u00e0ng ti\u1ec1m n\u0103ng cho doanh nghi\u1ec7p"},"content":{"rendered":"<p><strong>M\u1ed7i doanh nghi\u1ec7p lu\u00f4n c\u00f3 nh\u1eefng kh\u00e1ch h\u00e0ng ti\u1ec1m n\u0103ng l\u00e0 ng\u01b0\u1eddi c\u00f3 nhu c\u1ea7u v\u00e0 s\u1eb5n s\u00e0ng chi tr\u1ea3 cho c\u00e1c s\u1ea3n ph\u1ea9m, d\u1ecbch v\u1ee5. V\u1eady c\u00e1ch \u0111\u00e1nh gi\u00e1 kh\u00e1ch h\u00e0ng ti\u1ec1m n\u0103ng nh\u01b0 th\u1ebf n\u00e0o l\u00e0 ch\u00ednh x\u00e1c nh\u1ea5t. C\u00f9ng <a href=\"https:\/\/vbee.ai\/\">Vbee.ai<\/a> t\u00ecm hi\u1ec3u m\u1ed9t s\u1ed1 c\u00e1ch \u0111\u01b0\u1ee3c \u0111\u1ec1 c\u1eadp trong b\u00e0i vi\u1ebft d\u01b0\u1edbi \u0111\u00e2y nh\u00e9. <\/strong><\/p>\n<div id=\"ez-toc-container\" class=\"ez-toc-v2_0_75 counter-hierarchy ez-toc-counter ez-toc-grey ez-toc-container-direction\">\n<div class=\"ez-toc-title-container\">\n<p class=\"ez-toc-title\" style=\"cursor:inherit\">M\u1ee4C L\u1ee4C<\/p>\n<span class=\"ez-toc-title-toggle\"><a href=\"#\" class=\"ez-toc-pull-right ez-toc-btn ez-toc-btn-xs ez-toc-btn-default ez-toc-toggle\" aria-label=\"Toggle Table of Content\"><span class=\"ez-toc-js-icon-con\"><span class=\"\"><span class=\"eztoc-hide\" style=\"display:none;\">Toggle<\/span><span class=\"ez-toc-icon-toggle-span\"><svg style=\"fill: #999;color:#999\" xmlns=\"http:\/\/www.w3.org\/2000\/svg\" class=\"list-377408\" width=\"20px\" height=\"20px\" viewBox=\"0 0 24 24\" fill=\"none\"><path d=\"M6 6H4v2h2V6zm14 0H8v2h12V6zM4 11h2v2H4v-2zm16 0H8v2h12v-2zM4 16h2v2H4v-2zm16 0H8v2h12v-2z\" fill=\"currentColor\"><\/path><\/svg><svg style=\"fill: #999;color:#999\" class=\"arrow-unsorted-368013\" xmlns=\"http:\/\/www.w3.org\/2000\/svg\" width=\"10px\" height=\"10px\" viewBox=\"0 0 24 24\" version=\"1.2\" baseProfile=\"tiny\"><path d=\"M18.2 9.3l-6.2-6.3-6.2 6.3c-.2.2-.3.4-.3.7s.1.5.3.7c.2.2.4.3.7.3h11c.3 0 .5-.1.7-.3.2-.2.3-.5.3-.7s-.1-.5-.3-.7zM5.8 14.7l6.2 6.3 6.2-6.3c.2-.2.3-.5.3-.7s-.1-.5-.3-.7c-.2-.2-.4-.3-.7-.3h-11c-.3 0-.5.1-.7.3-.2.2-.3.5-.3.7s.1.5.3.7z\"\/><\/svg><\/span><\/span><\/span><\/a><\/span><\/div>\n<nav><ul class='ez-toc-list ez-toc-list-level-1 ' ><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-1\" href=\"https:\/\/vbee.ai\/blog\/khach-hang-tiem-nang\/#Khach_hang_tiem_nang_la_gi\" >Kh\u00e1ch h\u00e0ng ti\u1ec1m n\u0103ng l\u00e0 g\u00ec?<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-2\" href=\"https:\/\/vbee.ai\/blog\/khach-hang-tiem-nang\/#Tam_quan_trong_cua_khach_hang_tiem_nang_voi_doanh_nghiep\" >T\u1ea7m quan tr\u1ecdng c\u1ee7a kh\u00e1ch h\u00e0ng ti\u1ec1m n\u0103ng v\u1edbi doanh nghi\u1ec7p<\/a><ul class='ez-toc-list-level-3' ><li class='ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-3\" href=\"https:\/\/vbee.ai\/blog\/khach-hang-tiem-nang\/#Tang_doanh_so_ban_hang\" >T\u0103ng doanh s\u1ed1 b\u00e1n h\u00e0ng<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-4\" href=\"https:\/\/vbee.ai\/blog\/khach-hang-tiem-nang\/#Tang_hieu_qua_cho_chien_dich_quang_ba_tiep_thi_san_pham_dich_vu\" >T\u0103ng hi\u1ec7u qu\u1ea3 cho chi\u1ebfn d\u1ecbch qu\u1ea3ng b\u00e1, ti\u1ebfp th\u1ecb s\u1ea3n ph\u1ea9m, d\u1ecbch v\u1ee5<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-5\" href=\"https:\/\/vbee.ai\/blog\/khach-hang-tiem-nang\/#Tao_dieu_kien_phat_trien_san_pham_dich_vu\" >T\u1ea1o \u0111i\u1ec1u ki\u1ec7n ph\u00e1t tri\u1ec3n s\u1ea3n ph\u1ea9m, d\u1ecbch v\u1ee5<\/a><\/li><\/ul><\/li><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-6\" href=\"https:\/\/vbee.ai\/blog\/khach-hang-tiem-nang\/#Huong_dan_cach_danh_gia_khach_hang_tiem_nang\" >H\u01b0\u1edbng d\u1eabn c\u00e1ch \u0111\u00e1nh gi\u00e1 kh\u00e1ch h\u00e0ng ti\u1ec1m n\u0103ng<\/a><ul class='ez-toc-list-level-3' ><li class='ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-7\" href=\"https:\/\/vbee.ai\/blog\/khach-hang-tiem-nang\/#Theo_doi_khach_hang_tiem_nang_hang_dau_trong_kenh\" >Theo d\u00f5i kh\u00e1ch h\u00e0ng ti\u1ec1m n\u0103ng h\u00e0ng \u0111\u1ea7u trong k\u00eanh<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-8\" href=\"https:\/\/vbee.ai\/blog\/khach-hang-tiem-nang\/#Theo_doi_khach_hang_tiem_nang_duoi_day_kenh\" >Theo d\u00f5i kh\u00e1ch h\u00e0ng ti\u1ec1m n\u0103ng d\u01b0\u1edbi \u0111\u00e1y k\u00eanh<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-9\" href=\"https:\/\/vbee.ai\/blog\/khach-hang-tiem-nang\/#Cach_mo_rong_quy_mo_khach_hang_tiem_nang_chat_luong_cao\" >C\u00e1ch m\u1edf r\u1ed9ng quy m\u00f4 kh\u00e1ch h\u00e0ng ti\u1ec1m n\u0103ng ch\u1ea5t l\u01b0\u1ee3ng cao<\/a><\/li><\/ul><\/li><\/ul><\/nav><\/div>\n<h2><span class=\"ez-toc-section\" id=\"Khach_hang_tiem_nang_la_gi\"><\/span>Kh\u00e1ch h\u00e0ng ti\u1ec1m n\u0103ng l\u00e0 g\u00ec?<span class=\"ez-toc-section-end\"><\/span><\/h2>\n<p>Kh\u00e1ch h\u00e0ng ti\u1ec1m n\u0103ng l\u00e0 nh\u1eefng \u0111\u1ed1i t\u01b0\u1ee3ng \u0111ang c\u00f3 nhu c\u1ea7u, quan t\u00e2m t\u1edbi s\u1ea3n ph\u1ea9m, d\u1ecbch v\u1ee5 c\u0169ng nh\u01b0 c\u00f3 kh\u1ea3 n\u0103ng chi tr\u1ea3 cho s\u1ea3n ph\u1ea9m, d\u1ecbch v\u1ee5 c\u1ee7a doanh nghi\u1ec7p. Tuy nhi\u00ean, h\u1ecd s\u1ebd ch\u01b0a mua ho\u1eb7c s\u1eed d\u1ee5ng ngay l\u1eadp t\u1ee9c m\u00e0 thay v\u00e0o \u0111\u00f3 l\u00e0 h\u1ecd c\u1ea7n th\u00eam th\u1eddi gian \u0111\u1ec3 t\u00ecm hi\u1ec3u k\u1ef9 h\u01a1n tr\u01b0\u1edbc khi \u0111\u01b0a ra quy\u1ebft \u0111\u1ecbnh.<\/p>\n<p>\u0110\u1ed1i v\u1edbi kh\u00e1ch h\u00e0ng ti\u1ec1m n\u0103ng, h\u1ecd c\u00f3 th\u1ec3 \u0111\u00e3 bi\u1ebft ho\u1eb7c ch\u01b0a bi\u1ebft g\u00ec v\u1ec1 s\u1ea3n ph\u1ea9m d\u1ecbch v\u1ee5, c\u1ee7a doanh nghi\u1ec7p. Hay h\u1ecd c\u00f3 th\u1ec3 \u0111ang quan t\u00e2m, \u0111ang c\u00f3 \u00fd \u0111\u1ecbnh, \u0111ang ph\u00e2n v\u00e2n v\u1ec1 vi\u1ec7c l\u1ef1a ch\u1ecdn gi\u1eefa c\u00e1c nh\u00e0 c\u00e1c cung c\u1ea5p. Th\u1eadm ch\u00ed l\u00e0 h\u1ecd \u0111ang s\u1eed d\u1ee5ng s\u1ea3n ph\u1ea9m, d\u1ecbch v\u1ee5 c\u1ee7a \u0111\u1ed1i th\u1ee7 c\u1ea1nh tranh v\u1edbi doanh nghi\u1ec7p.<\/p>\n<figure id=\"attachment_9818\" aria-describedby=\"caption-attachment-9818\" style=\"width: 768px\" class=\"wp-caption aligncenter\"><img loading=\"lazy\" decoding=\"async\" class=\"wp-image-9818 size-full\" src=\"https:\/\/vbee.ai\/blog\/wp-content\/uploads\/2023\/08\/khach-hang-tiem-nang-3.jpg\" alt=\"kh\u00e1ch h\u00e0ng ti\u1ec1m n\u0103ng\" width=\"768\" height=\"512\" srcset=\"https:\/\/vbee.ai\/blog\/wp-content\/uploads\/2023\/08\/khach-hang-tiem-nang-3.jpg 768w, https:\/\/vbee.ai\/blog\/wp-content\/uploads\/2023\/08\/khach-hang-tiem-nang-3-600x400.jpg 600w\" sizes=\"auto, (max-width: 768px) 100vw, 768px\" \/><figcaption id=\"caption-attachment-9818\" class=\"wp-caption-text\">Kh\u00e1ch h\u00e0ng ti\u1ec1m n\u0103ng l\u00e0 nh\u1eefng ng\u01b0\u1eddi c\u00f3 nhu c\u1ea7u, quan t\u00e2m v\u00e0 c\u00f3 kh\u1ea3 n\u0103ng chi tr\u1ea3 cho s\u1ea3n ph\u1ea9m, d\u1ecbch v\u1ee5 c\u1ee7a doanh nghi\u1ec7p. (Ngu\u1ed3n: Freepik.com)<\/figcaption><\/figure>\n<h2><span class=\"ez-toc-section\" id=\"Tam_quan_trong_cua_khach_hang_tiem_nang_voi_doanh_nghiep\"><\/span>T\u1ea7m quan tr\u1ecdng c\u1ee7a kh\u00e1ch h\u00e0ng ti\u1ec1m n\u0103ng v\u1edbi doanh nghi\u1ec7p<span class=\"ez-toc-section-end\"><\/span><\/h2>\n<p>X\u00e2y d\u1ef1ng v\u00e0 m\u1edf r\u1ed9ng t\u1ec7p kh\u00e1ch h\u00e0ng ti\u1ec1m n\u0103ng l\u00e0 \u0111i\u1ec1u m\u00e0 m\u1ecdi doanh nghi\u1ec7p \u0111\u1ec1u mong mu\u1ed1n b\u1edfi n\u00f3 mang l\u1ea1i nhi\u1ec1u l\u1ee3i \u00edch nh\u01b0:<\/p>\n<h3><span class=\"ez-toc-section\" id=\"Tang_doanh_so_ban_hang\"><\/span>T\u0103ng doanh s\u1ed1 b\u00e1n h\u00e0ng<span class=\"ez-toc-section-end\"><\/span><\/h3>\n<p>L\u00e0 nh\u1eefng ng\u01b0\u1eddi c\u00f3 nhu c\u1ea7u v\u00e0 c\u00f3 s\u1ef1 t\u00ecm hi\u1ec3u k\u1ef9 c\u00e0ng v\u1ec1 s\u1ea3n ph\u1ea9m, d\u1ecbch v\u1ee5 n\u00ean kh\u00e1ch h\u00e0ng ti\u1ec1m n\u0103ng s\u1ebd r\u1ea5t c\u00f3 kh\u1ea3 n\u0103ng cao tr\u1edf th\u00e0nh kh\u00e1ch h\u00e0ng c\u1ee7a doanh nghi\u1ec7p trong t\u01b0\u01a1ng lai. N\u1ebfu d\u1ecbch v\u1ee5, s\u1ea3n ph\u1ea9m c\u1ee7a doanh nghi\u1ec7p mang l\u1ea1i cho h\u1ecd tr\u1ea3i nghi\u1ec7m t\u1ed1t, h\u1ecd c\u00f3 th\u1ec3 s\u1eb5n s\u00e0ng chi tr\u1ea3 m\u1ed9t m\u1ee9c chi ph\u00ed ph\u00f9 h\u1ee3p \u0111\u1ec3 duy tr\u00ec s\u1eed d\u1ee5ng l\u00e2u d\u00e0i. T\u1eeb \u0111\u00f3, gi\u00fap doanh nghi\u1ec7p t\u0103ng doanh thu b\u00e1n h\u00e0ng hi\u1ec7u qu\u1ea3.<\/p>\n<h3><span class=\"ez-toc-section\" id=\"Tang_hieu_qua_cho_chien_dich_quang_ba_tiep_thi_san_pham_dich_vu\"><\/span>T\u0103ng hi\u1ec7u qu\u1ea3 cho chi\u1ebfn d\u1ecbch qu\u1ea3ng b\u00e1, ti\u1ebfp th\u1ecb s\u1ea3n ph\u1ea9m, d\u1ecbch v\u1ee5<span class=\"ez-toc-section-end\"><\/span><\/h3>\n<p>X\u00e1c \u0111\u1ecbnh kh\u00e1ch h\u00e0ng ti\u1ec1m n\u0103ng gi\u00fap cho doanh nghi\u1ec7p c\u00f3 th\u1ec3 x\u00e2y d\u1ef1ng \u0111\u01b0\u1ee3c c\u00e1c chi\u1ebfn l\u01b0\u1ee3c qu\u1ea3ng b\u00e1, ti\u1ebfp th\u1ecb s\u1ea3n ph\u1ea9m ph\u00f9 h\u1ee3p t\u1edbi c\u00e1c \u0111\u1ed1i t\u01b0\u1ee3ng c\u00f3 kh\u1ea3 n\u0103ng mua h\u00e0ng cao.<\/p>\n<p>Th\u00eam n\u1eefa, khi kh\u00e1ch h\u00e0ng ti\u1ec1m n\u0103ng tr\u1edf th\u00e0nh kh\u00e1ch h\u00e0ng th\u1ef1c s\u1ef1, n\u1ebfu c\u00f3 tr\u1ea3i nghi\u1ec7m t\u1ed1t, h\u1ecd s\u1ebd r\u1ea5t d\u1ec5 tr\u1edf th\u00e0nh kh\u00e1ch h\u00e0ng trung th\u00e0nh c\u1ee7a doanh nghi\u1ec7p. H\u1ecd c\u00f3 th\u1ec3 ti\u1ebfp t\u1ee5c gi\u1edbi thi\u1ec7u s\u1ea3n ph\u1ea9m, d\u1ecbch v\u1ee5 c\u1ee7a doanh nghi\u1ec7p t\u1edbi ng\u01b0\u1eddi th\u00e2n, b\u1ea1n b\u00e8 c\u1ee7a m\u00ecnh. Nh\u1edd \u0111\u00f3 t\u0103ng kh\u1ea3 n\u0103ng ti\u1ebfp c\u1eadn kh\u00e1ch h\u00e0ng cho doanh nghi\u1ec7p v\u00e0 ti\u1ebft ki\u1ec7m t\u1ed1i \u0111a chi ph\u00ed qu\u1ea3ng c\u00e1o.<\/p>\n<figure id=\"attachment_9817\" aria-describedby=\"caption-attachment-9817\" style=\"width: 768px\" class=\"wp-caption aligncenter\"><img loading=\"lazy\" decoding=\"async\" class=\"wp-image-9817 size-full\" src=\"https:\/\/vbee.ai\/blog\/wp-content\/uploads\/2023\/08\/khach-hang-tiem-nang-2.jpg\" alt=\"kh\u00e1ch h\u00e0ng ti\u1ec1m n\u0103ng\" width=\"768\" height=\"512\" srcset=\"https:\/\/vbee.ai\/blog\/wp-content\/uploads\/2023\/08\/khach-hang-tiem-nang-2.jpg 768w, https:\/\/vbee.ai\/blog\/wp-content\/uploads\/2023\/08\/khach-hang-tiem-nang-2-600x400.jpg 600w\" sizes=\"auto, (max-width: 768px) 100vw, 768px\" \/><figcaption id=\"caption-attachment-9817\" class=\"wp-caption-text\">X\u00e1c \u0111\u1ecbnh kh\u00e1ch h\u00e0ng ti\u1ec1m n\u0103ng gi\u00fap doanh nghi\u1ec7p t\u0103ng hi\u1ec7u qu\u1ea3 cho chi\u1ebfn d\u1ecbch qu\u1ea3ng b\u00e1, ti\u1ebfp th\u1ecb s\u1ea3n ph\u1ea9m, d\u1ecbch v\u1ee5. (Ngu\u1ed3n: Freepik.com)<\/figcaption><\/figure>\n<h3><span class=\"ez-toc-section\" id=\"Tao_dieu_kien_phat_trien_san_pham_dich_vu\"><\/span>T\u1ea1o \u0111i\u1ec1u ki\u1ec7n ph\u00e1t tri\u1ec3n s\u1ea3n ph\u1ea9m, d\u1ecbch v\u1ee5<span class=\"ez-toc-section-end\"><\/span><\/h3>\n<p>Doanh nghi\u1ec7p s\u1ebd hi\u1ec3u r\u00f5 h\u01a1n v\u1ec1 th\u1ecb hi\u1ebfu kh\u00e1ch h\u00e0ng v\u00e0 nhu c\u1ea7u c\u1ee7a th\u1ecb tr\u01b0\u1eddng khi th\u1ef1c hi\u1ec7n nghi\u00ean c\u1ee9u, thu th\u1eadp th\u00f4ng tin c\u0169ng nh\u01b0 \u0111\u00e1nh gi\u00e1 kh\u00e1ch h\u00e0ng ti\u1ec1m n\u0103ng. \u0110i\u1ec1u n\u00e0y gi\u00fap doanh nghi\u1ec7p c\u1ee7a m\u00ecnh c\u00f3 nh\u1eefng chi\u1ebfn l\u01b0\u1ee3c \u0111i\u1ec1u ch\u1ec9nh ph\u00f9 h\u1ee3p, n\u00e2ng cao ch\u1ea5t l\u01b0\u1ee3ng s\u1ea3n ph\u1ea9m, d\u1ecbch v\u1ee5 \u0111\u1ec3 ph\u00f9 h\u1ee3p v\u1edbi nhu c\u1ea7u kh\u00e1ch h\u00e0ng.<\/p>\n<h2><span class=\"ez-toc-section\" id=\"Huong_dan_cach_danh_gia_khach_hang_tiem_nang\"><\/span>H\u01b0\u1edbng d\u1eabn c\u00e1ch \u0111\u00e1nh gi\u00e1 kh\u00e1ch h\u00e0ng ti\u1ec1m n\u0103ng<span class=\"ez-toc-section-end\"><\/span><\/h2>\n<p>Kh\u00e1ch h\u00e0ng ti\u1ec1m n\u0103ng c\u00f3 th\u1ec3 gi\u00fap doanh nghi\u1ec7p t\u0103ng doanh s\u1ed1 v\u00e0 t\u0103ng l\u1ee3i nhu\u1eadn. Tuy nhi\u00ean, c\u00e1ch \u0111\u00e1nh gi\u00e1 kh\u00e1ch h\u00e0ng ti\u1ec1m n\u0103ng nh\u01b0 th\u1ebf n\u00e0o ch\u00ednh x\u00e1c nh\u1ea5t th\u00ec d\u01b0\u1edbi \u0111\u00e2y l\u00e0 m\u1ed9t s\u1ed1 ti\u00eau ch\u00ed doanh nghi\u1ec7p c\u00f3 th\u1ec3 tham kh\u1ea3o:<\/p>\n<h3><span class=\"ez-toc-section\" id=\"Theo_doi_khach_hang_tiem_nang_hang_dau_trong_kenh\"><\/span>Theo d\u00f5i kh\u00e1ch h\u00e0ng ti\u1ec1m n\u0103ng h\u00e0ng \u0111\u1ea7u trong k\u00eanh<span class=\"ez-toc-section-end\"><\/span><\/h3>\n<p>Khi x\u00e2y d\u1ef1ng m\u1ed9t k\u00eanh th\u00f4ng tin ho\u00e0n ch\u1ec9nh v\u1ec1 h\u00e0nh vi c\u1ee7a ng\u01b0\u1eddi d\u00f9ng, \u0111i\u1ec1u quan tr\u1ecdng l\u00e0 ph\u1ea3i theo d\u00f5i t\u1ea5t c\u1ea3 c\u00e1c h\u00e0nh \u0111\u1ed9ng c\u1ee7a kh\u00e1ch h\u00e0ng khi truy c\u1eadp trang web v\u00e0 chuy\u1ec3n \u0111\u1ed5i t\u1edbi h\u1ec7 th\u1ed1ng qu\u1ea3ng c\u00e1o v\u00e0 ph\u00e2n t\u00edch. \u0110i\u1ec1u quan tr\u1ecdng ph\u1ea3i x\u00e1c \u0111\u1ecbnh nh\u1eefng h\u00e0nh \u0111\u1ed9ng n\u00e0o c\u1ee7a ng\u01b0\u1eddi d\u00f9ng tr\u00ean trang web l\u00e0 quan tr\u1ecdng nh\u1ea5t. V\u00ed d\u1ee5 nh\u01b0:<\/p>\n<ul>\n<li>Ho\u00e0n th\u00e0nh c\u00e1c h\u00ecnh th\u1ee9c li\u00ean l\u1ea1c.<\/li>\n<li>Theo d\u00f5i cu\u1ed9c g\u1ecdi.<\/li>\n<li>Theo d\u00f5i email.<\/li>\n<li>Tr\u00f2 chuy\u1ec7n tr\u1ef1c ti\u1ebfp.<\/li>\n<\/ul>\n<figure id=\"attachment_9816\" aria-describedby=\"caption-attachment-9816\" style=\"width: 768px\" class=\"wp-caption aligncenter\"><img loading=\"lazy\" decoding=\"async\" class=\"wp-image-9816 size-full\" src=\"https:\/\/vbee.ai\/blog\/wp-content\/uploads\/2023\/08\/khach-hang-tiem-nang-1.jpg\" alt=\"kh\u00e1ch h\u00e0ng ti\u1ec1m n\u0103ng\" width=\"768\" height=\"512\" srcset=\"https:\/\/vbee.ai\/blog\/wp-content\/uploads\/2023\/08\/khach-hang-tiem-nang-1.jpg 768w, https:\/\/vbee.ai\/blog\/wp-content\/uploads\/2023\/08\/khach-hang-tiem-nang-1-600x400.jpg 600w\" sizes=\"auto, (max-width: 768px) 100vw, 768px\" \/><figcaption id=\"caption-attachment-9816\" class=\"wp-caption-text\">Theo d\u00f5i t\u1ea5t c\u1ea3 c\u00e1c h\u00e0nh \u0111\u1ed9ng c\u1ee7a kh\u00e1ch h\u00e0ng khi truy c\u1eadp trang web c\u00f3 th\u1ec3 gi\u00fap doanh nghi\u1ec7p thu th\u1eadp \u0111\u01b0\u1ee3c th\u00f4ng tin v\u1ec1 kh\u00e1c h\u00e0ng ti\u1ec1m n\u0103ng. (Ngu\u1ed3n: Freepik.com)<\/figcaption><\/figure>\n<h3><span class=\"ez-toc-section\" id=\"Theo_doi_khach_hang_tiem_nang_duoi_day_kenh\"><\/span>Theo d\u00f5i kh\u00e1ch h\u00e0ng ti\u1ec1m n\u0103ng d\u01b0\u1edbi \u0111\u00e1y k\u00eanh<span class=\"ez-toc-section-end\"><\/span><\/h3>\n<p>N\u1ebfu doanh nghi\u1ec7p thu th\u1eadp v\u00e0 theo d\u00f5i ch\u00ednh x\u00e1c kh\u00e1ch h\u00e0ng ti\u1ec1m n\u0103ng, y\u00eau c\u1ea7u v\u00e0 tin nh\u1eafn tr\u00f2 chuy\u1ec7n tr\u00ean trang web, th\u00ec ph\u1ea7n ti\u1ebfp theo s\u1ebd l\u00e0 theo d\u00f5i v\u00e0 chuy\u1ec3n chuy\u1ec3n \u0111\u1ed5i xu\u1ed1ng cu\u1ed1i k\u00eanh. Khi ng\u01b0\u1eddi d\u00f9ng \u0111\u00e3 \u0111\u1ec3 l\u1ea1i y\u00eau c\u1ea7u, doanh nghi\u1ec7p \u0111\u00e3 x\u1eed l\u00fd y\u00eau c\u1ea7u \u0111\u00f3 (c\u00f3 th\u1ec3 \u0111\u00e3 m\u1ea5t m\u1ed9t th\u1eddi gian) v\u00e0 b\u00e2y gi\u1edd, kh\u00e1ch h\u00e0ng ti\u1ec1m n\u0103ng \u0111\u00e3 ch\u1ed1t giao d\u1ecbch th\u00e0nh c\u00f4ng v\u00e0 th\u1ef1c hi\u1ec7n h\u00e0nh \u0111\u1ed9ng m\u1ee5c ti\u00eau quan tr\u1ecdng nh\u1ea5t mua h\u00e0ng ho\u1eb7c thanh to\u00e1n cho d\u1ecbch v\u1ee5.<\/p>\n<p>T\u1ea5t nhi\u00ean, nh\u1eefng chuy\u1ec3n \u0111\u1ed5i n\u00e0y th\u01b0\u1eddng \u00edt h\u01a1n nhi\u1ec1u so v\u1edbi chuy\u1ec3n \u0111\u1ed5i t\u1eeb \u0111\u1ea7u k\u00eanh. Tuy nhi\u00ean, ch\u00ednh nh\u1eefng chuy\u1ec3n \u0111\u1ed5i n\u00e0y m\u1edbi c\u00f3 \u00fd ngh\u0129a v\u00e0 gi\u00e1 tr\u1ecb nh\u1ea5t. Gi\u00fap doanh nghi\u1ec7p x\u00e2y d\u1ef1ng \u0111\u01b0\u1ee3c t\u1ec7p kh\u00e1ch h\u00e0ng ti\u1ec1m n\u0103ng v\u00e0 c\u01a1 h\u1ed9i ph\u00e1t tri\u1ec3n trong t\u01b0\u01a1ng lai .<\/p>\n<h3><span class=\"ez-toc-section\" id=\"Cach_mo_rong_quy_mo_khach_hang_tiem_nang_chat_luong_cao\"><\/span>C\u00e1ch m\u1edf r\u1ed9ng quy m\u00f4 kh\u00e1ch h\u00e0ng ti\u1ec1m n\u0103ng ch\u1ea5t l\u01b0\u1ee3ng cao<span class=\"ez-toc-section-end\"><\/span><\/h3>\n<p>Gi\u1ea3 s\u1eed doanh nghi\u1ec7p \u0111\u00e3 x\u00e1c \u0111\u1ecbnh c\u00e1c h\u00e0nh \u0111\u1ed9ng c\u00f3 \u00fd ngh\u0129a \u0111\u01b0\u1ee3c nh\u1eafm m\u1ee5c ti\u00eau trong to\u00e0n b\u1ed9 k\u00eanh, thi\u1ebft l\u1eadp t\u00ednh n\u0103ng theo d\u00f5i h\u00e0nh \u0111\u1ed9ng tr\u00ean trang web v\u00e0 nh\u1eadp tr\u1ea1ng th\u00e1i kh\u00e1ch h\u00e0ng ti\u1ec1m n\u0103ng t\u1eeb CRM d\u01b0\u1edbi d\u1ea1ng l\u01b0\u1ee3t chuy\u1ec3n \u0111\u1ed5i ngo\u1ea1i tuy\u1ebfn v\u00e0o t\u00e0i kho\u1ea3n Google Ads.<\/p>\n<p>Tuy nhi\u00ean, s\u1ebd c\u00f3 m\u1ed9t trong nh\u1eefng v\u1ea5n \u0111\u1ec1 ng\u0103n c\u1ea3n b\u1ea1n \u0111i\u1ec1u ch\u1ec9nh t\u1ed1i \u01b0u h\u00f3a chi\u1ebfn d\u1ecbch c\u1ee7a m\u00ecnh cho c\u00e1c chuy\u1ec3n \u0111\u1ed5i \u1edf cu\u1ed1i k\u00eanh. Nh\u01b0:<\/p>\n<ul>\n<li>B\u1ea1n c\u00f3 \u00edt chuy\u1ec3n \u0111\u1ed5i \u1edf cu\u1ed1i k\u00eanh (d\u01b0\u1edbi 30 chuy\u1ec3n \u0111\u1ed5i trong 30 ng\u00e0y qua).<\/li>\n<li>B\u1ea1n c\u00f3 m\u1ed9t kho\u1ea3ng th\u1eddi gian d\u00e0i \u0111\u1ec3 \u0111\u01b0a ra quy\u1ebft \u0111\u1ecbnh cho c\u00e1c chuy\u1ec3n \u0111\u1ed5i \u1edf cu\u1ed1i k\u00eanh.<\/li>\n<\/ul>\n<p>N\u1ebfu \u00edt nh\u1ea5t m\u1ed9t trong c\u00e1c \u0111i\u1ec1u ki\u1ec7n li\u00ean quan \u0111\u1ebfn b\u1ea1n, th\u00ec b\u1ea1n kh\u00f4ng th\u1ec3 ch\u1ec9 s\u1eed d\u1ee5ng t\u1ed1i \u01b0u h\u00f3a chi\u1ebfn d\u1ecbch qu\u1ea3ng c\u00e1o cho chuy\u1ec3n \u0111\u1ed5i cu\u1ed1i k\u00eanh trong chi\u1ebfn d\u1ecbch qu\u1ea3ng c\u00e1o. Hay \u0111\u00fang h\u01a1n l\u00e0 b\u1ea1n c\u00f3 th\u1ec3, nh\u01b0ng n\u00f3 s\u1ebd kh\u00f4ng hi\u1ec7u qu\u1ea3.<\/p>\n<p>Gi\u1ea3i ph\u00e1p s\u1ebd ho\u1ea1t \u0111\u1ed9ng \u1edf \u0111\u00e2y l\u00e0 s\u1eed d\u1ee5ng chuy\u1ec3n \u0111\u1ed5i to\u00e0n b\u1ed9 k\u00eanh trong t\u1ed1i \u01b0u h\u00f3a chi\u1ebfn d\u1ecbch c\u00f9ng v\u1edbi vi\u1ec7c s\u1eed d\u1ee5ng chi\u1ebfn l\u01b0\u1ee3c t\u1ef1 \u0111\u1ed9ng tr\u1ea3 l\u1ea1i chi ti\u00eau qu\u1ea3ng c\u00e1o m\u1ee5c ti\u00eau.<\/p>\n<p>N\u1ebfu b\u1ea1n \u0111\u00e3 thi\u1ebft l\u1eadp theo d\u00f5i chuy\u1ec3n \u0111\u1ed5i to\u00e0n b\u1ed9 k\u00eanh, b\u01b0\u1edbc ti\u1ebfp theo l\u00e0 \u0111\u1eb7t gi\u00e1 tr\u1ecb cho m\u1ed7i chuy\u1ec3n \u0111\u1ed5i trong k\u00eanh m\u00e0 b\u1ea1n theo d\u00f5i.<\/p>\n<p>H\u00e3y nh\u1edb r\u1eb1ng c\u00e1c gi\u00e1 tr\u1ecb n\u00e0y c\u00f3 th\u1ec3 \u0111\u01b0\u1ee3c \u0111i\u1ec1u ch\u1ec9nh t\u0103ng ho\u1eb7c gi\u1ea3m t\u00f9y thu\u1ed9c v\u00e0o m\u1ee9c \u0111\u1ed9 \u00fd ngh\u0129a c\u1ee7a chuy\u1ec3n \u0111\u1ed5i \u0111\u1ed1i v\u1edbi b\u1ea1n. B\u1edfi v\u00ec trong tr\u01b0\u1eddng h\u1ee3p n\u00e0y, c\u00e1c gi\u00e1 tr\u1ecb chuy\u1ec3n \u0111\u1ed5i mang t\u00ednh ch\u1ea5t t\u01b0\u1ee3ng tr\u01b0ng nhi\u1ec1u h\u01a1n. Gi\u00e1 tr\u1ecb c\u00e0ng cao, h\u1ec7 th\u1ed1ng s\u1ebd xem x\u00e9t chuy\u1ec3n \u0111\u1ed5i \u0111\u00f3 c\u00e0ng quan tr\u1ecdng.<\/p>\n<figure id=\"attachment_9819\" aria-describedby=\"caption-attachment-9819\" style=\"width: 768px\" class=\"wp-caption aligncenter\"><img loading=\"lazy\" decoding=\"async\" class=\"wp-image-9819 size-full\" src=\"https:\/\/vbee.ai\/blog\/wp-content\/uploads\/2023\/08\/khach-hang-tiem-nang-4.jpg\" alt=\"kh\u00e1ch h\u00e0ng ti\u1ec1m n\u0103ng\" width=\"768\" height=\"768\" srcset=\"https:\/\/vbee.ai\/blog\/wp-content\/uploads\/2023\/08\/khach-hang-tiem-nang-4.jpg 768w, https:\/\/vbee.ai\/blog\/wp-content\/uploads\/2023\/08\/khach-hang-tiem-nang-4-400x400.jpg 400w, https:\/\/vbee.ai\/blog\/wp-content\/uploads\/2023\/08\/khach-hang-tiem-nang-4-280x280.jpg 280w\" sizes=\"auto, (max-width: 768px) 100vw, 768px\" \/><figcaption id=\"caption-attachment-9819\" class=\"wp-caption-text\">Doanh nghi\u1ec7p c\u00f3 th\u1ec3 th\u1ef1c hi\u1ec7n c\u00e1c chi\u1ebfn d\u1ecbch qu\u1ea3ng c\u00e1o \u0111\u1ec3 m\u1edf r\u1ed9ng t\u1ec7p kh\u00e1ch h\u00e0ng ti\u1ec1m n\u0103ng. (Ngu\u1ed3n: Freepik.com)<\/figcaption><\/figure>\n<p>L\u01b0u \u00fd:<\/p>\n<ul>\n<li>Sau khi th\u00eam gi\u00e1 tr\u1ecb v\u00e0o chuy\u1ec3n \u0111\u1ed5i, b\u1ea1n kh\u00f4ng n\u00ean chuy\u1ec3n ngay chi\u1ebfn d\u1ecbch sang chi\u1ebfn l\u01b0\u1ee3c gi\u00e1 tr\u1ecb. B\u1ea1n c\u1ea7n \u0111\u1ee3i d\u1eef li\u1ec7u \u0111\u01b0\u1ee3c t\u00edch l\u0169y. Th\u00f4ng th\u01b0\u1eddng, 30 ng\u00e0y l\u00e0 \u0111\u1ee7.<\/li>\n<li>N\u1ebfu b\u1ea1n ch\u01b0a ch\u1ea1y qu\u1ea3ng c\u00e1o v\u00e0 ch\u01b0a c\u00f3 d\u1eef li\u1ec7u t\u00edch l\u0169y, b\u1ea1n n\u00ean b\u1eaft \u0111\u1ea7u v\u1edbi m\u1ed9t chi\u1ebfn l\u01b0\u1ee3c t\u1ef1 \u0111\u1ed9ng kh\u00e1c.<\/li>\n<li>Trong tr\u01b0\u1eddng h\u1ee3p b\u1ea1n c\u00f3 m\u1ed9t kho\u1ea3ng th\u1eddi gian d\u00e0i cho \u0111\u1ebfn l\u01b0\u1ee3t chuy\u1ec3n \u0111\u1ed5i quan tr\u1ecdng nh\u1ea5t cu\u1ed1i c\u00f9ng (h\u01a1n 5 ng\u00e0y), th\u00ec b\u1ea1n kh\u00f4ng n\u00ean s\u1eed d\u1ee5ng l\u01b0\u1ee3t chuy\u1ec3n \u0111\u1ed5i n\u00e0y l\u00e0m l\u01b0\u1ee3t chuy\u1ec3n \u0111\u1ed5i cu\u1ed1i c\u00f9ng v\u00e0 c\u00f3 gi\u00e1 tr\u1ecb nh\u1ea5t trong k\u00eanh. S\u1eed d\u1ee5ng m\u1ed9t trong c\u00e1c b\u01b0\u1edbc tr\u01b0\u1edbc \u0111\u00f3 v\u1edbi th\u1eddi gian tr\u1ec5 th\u1ea5p h\u01a1n, v\u1edbi t\u1ef7 l\u1ec7 chuy\u1ec3n \u0111\u1ed5i cao th\u00e0nh giao d\u1ecbch cu\u1ed1i c\u00f9ng.<\/li>\n<\/ul>\n<p>Tr\u00ean \u0111\u00e2y l\u00e0 c\u00e1ch \u0111\u00e1nh gi\u00e1 kh\u00e1ch h\u00e0ng ti\u1ec1m n\u0103ng m\u00e0 b\u1ea1n c\u00f3 th\u1ec3 tham kh\u1ea3o. Hy v\u1ecdng th\u00f4ng qua c\u00e1ch \u0111\u00e1nh gi\u00e1 n\u00e0y, b\u1ea1n c\u00f3 th\u1ec3 x\u00e1c \u0111\u1ecbnh \u0111\u01b0\u1ee3c ch\u00ednh x\u00e1c \u0111\u1ed1i t\u01b0\u1ee3ng ti\u1ec1m n\u0103ng nh\u1eb1m gi\u00fap n\u00e2ng cao doanh s\u1ed1 hi\u1ec7u qu\u1ea3.<\/p>\n<p>Ngu\u1ed3n tham kh\u1ea3o:<\/p>\n<ul>\n<li>Bizfly (09\/08\/2023), Kh\u00e1ch h\u00e0ng ti\u1ec1m n\u0103ng l\u00e0 g\u00ec? 11 c\u00e1ch t\u00ecm ki\u1ebfm kh\u00e1ch h\u00e0ng ti\u1ec1m n\u0103ng, [online] bizfly.vn. C\u00f3 t\u1ea1i: https:\/\/bizfly.vn\/techblog\/khach-hang-tiem-nang-la-gi-va-cach-de-tim-kiem-khach-hang-tiem-nang.html<\/li>\n<li>SimERP (09\/08\/2023), \u0110\u00e1nh gi\u00e1 kh\u00e1ch h\u00e0ng: T\u1ea7m quan tr\u1ecdng v\u00e0 c\u00e1c ti\u00eau ch\u00ed \u0111\u00e1nh gi\u00e1 kh\u00e1ch h\u00e0ng, [online] simerp.io. C\u00f3 t\u1ea1i: https:\/\/simerp.io\/blog\/danh-gia-khach-hang\/#Tieu_chi_danh_gia_khach_hang_tiem_nang<\/li>\n<li>Dashly (09\/08\/2023), Lead Generation for SaaS: How to Get Bottom-Of-The-Funnel Leads From PPC, [online] dashly.io. C\u00f3 t\u1ea1i: https:\/\/www.dashly.io\/blog\/ppc-lead-generation\/<\/li>\n<\/ul>\n\n\n<div class=\"kk-star-ratings kksr-auto kksr-align-left kksr-valign-bottom\"\n    data-payload='{&quot;align&quot;:&quot;left&quot;,&quot;id&quot;:&quot;9788&quot;,&quot;slug&quot;:&quot;default&quot;,&quot;valign&quot;:&quot;bottom&quot;,&quot;ignore&quot;:&quot;&quot;,&quot;reference&quot;:&quot;auto&quot;,&quot;class&quot;:&quot;&quot;,&quot;count&quot;:&quot;0&quot;,&quot;legendonly&quot;:&quot;&quot;,&quot;readonly&quot;:&quot;&quot;,&quot;score&quot;:&quot;0&quot;,&quot;starsonly&quot;:&quot;&quot;,&quot;best&quot;:&quot;5&quot;,&quot;gap&quot;:&quot;5&quot;,&quot;greet&quot;:&quot;\u0110\u00e1nh gi\u00e1 b\u00e0i vi\u1ebft&quot;,&quot;legend&quot;:&quot;0\\\/5 - (0 b\u00ecnh ch\u1ecdn)&quot;,&quot;size&quot;:&quot;24&quot;,&quot;title&quot;:&quot;G\u1ee3i \u00fd c\u00e1ch \u0111\u00e1nh gi\u00e1 kh\u00e1ch h\u00e0ng ti\u1ec1m n\u0103ng cho doanh nghi\u1ec7p&quot;,&quot;width&quot;:&quot;0&quot;,&quot;_legend&quot;:&quot;{score}\\\/{best} - ({count} {votes})&quot;,&quot;font_factor&quot;:&quot;1.25&quot;}'>\n            \n<div class=\"kksr-stars\">\n    \n<div class=\"kksr-stars-inactive\">\n            <div class=\"kksr-star\" data-star=\"1\" style=\"padding-right: 5px\">\n            \n\n<div class=\"kksr-icon\" style=\"width: 24px; height: 24px;\"><\/div>\n        <\/div>\n            <div class=\"kksr-star\" data-star=\"2\" style=\"padding-right: 5px\">\n            \n\n<div class=\"kksr-icon\" style=\"width: 24px; height: 24px;\"><\/div>\n        <\/div>\n            <div class=\"kksr-star\" data-star=\"3\" style=\"padding-right: 5px\">\n            \n\n<div class=\"kksr-icon\" style=\"width: 24px; height: 24px;\"><\/div>\n        <\/div>\n            <div class=\"kksr-star\" data-star=\"4\" style=\"padding-right: 5px\">\n            \n\n<div class=\"kksr-icon\" style=\"width: 24px; height: 24px;\"><\/div>\n        <\/div>\n            <div class=\"kksr-star\" data-star=\"5\" style=\"padding-right: 5px\">\n            \n\n<div class=\"kksr-icon\" style=\"width: 24px; height: 24px;\"><\/div>\n        <\/div>\n    <\/div>\n    \n<div class=\"kksr-stars-active\" style=\"width: 0px;\">\n            <div class=\"kksr-star\" style=\"padding-right: 5px\">\n            \n\n<div class=\"kksr-icon\" style=\"width: 24px; height: 24px;\"><\/div>\n        <\/div>\n            <div class=\"kksr-star\" style=\"padding-right: 5px\">\n            \n\n<div class=\"kksr-icon\" style=\"width: 24px; height: 24px;\"><\/div>\n        <\/div>\n            <div class=\"kksr-star\" style=\"padding-right: 5px\">\n            \n\n<div class=\"kksr-icon\" style=\"width: 24px; height: 24px;\"><\/div>\n        <\/div>\n            <div class=\"kksr-star\" style=\"padding-right: 5px\">\n            \n\n<div class=\"kksr-icon\" style=\"width: 24px; height: 24px;\"><\/div>\n        <\/div>\n            <div class=\"kksr-star\" style=\"padding-right: 5px\">\n            \n\n<div class=\"kksr-icon\" style=\"width: 24px; height: 24px;\"><\/div>\n        <\/div>\n    <\/div>\n<\/div>\n                \n\n<div class=\"kksr-legend\" style=\"font-size: 19.2px;\">\n            <span class=\"kksr-muted\">\u0110\u00e1nh gi\u00e1 b\u00e0i vi\u1ebft<\/span>\n    <\/div>\n    <\/div>\n","protected":false},"excerpt":{"rendered":"<p>M\u1ed7i doanh nghi\u1ec7p lu\u00f4n c\u00f3 nh\u1eefng kh\u00e1ch h\u00e0ng ti\u1ec1m n\u0103ng l\u00e0 ng\u01b0\u1eddi c\u00f3 nhu c\u1ea7u v\u00e0 s\u1eb5n s\u00e0ng chi tr\u1ea3 cho c\u00e1c s\u1ea3n ph\u1ea9m, d\u1ecbch v\u1ee5. V\u1eady c\u00e1ch \u0111\u00e1nh gi\u00e1 kh\u00e1ch h\u00e0ng ti\u1ec1m n\u0103ng nh\u01b0 th\u1ebf n\u00e0o l\u00e0 ch\u00ednh x\u00e1c nh\u1ea5t. C\u00f9ng Vbee.ai t\u00ecm hi\u1ec3u m\u1ed9t s\u1ed1 c\u00e1ch \u0111\u01b0\u1ee3c \u0111\u1ec1 c\u1eadp trong b\u00e0i vi\u1ebft d\u01b0\u1edbi [&#8230;]\n","protected":false},"author":7,"featured_media":9817,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[99],"tags":[],"class_list":["post-9788","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-ky-nang-ban-hang"],"_links":{"self":[{"href":"https:\/\/vbee.ai\/blog\/wp-json\/wp\/v2\/posts\/9788","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/vbee.ai\/blog\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/vbee.ai\/blog\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/vbee.ai\/blog\/wp-json\/wp\/v2\/users\/7"}],"replies":[{"embeddable":true,"href":"https:\/\/vbee.ai\/blog\/wp-json\/wp\/v2\/comments?post=9788"}],"version-history":[{"count":4,"href":"https:\/\/vbee.ai\/blog\/wp-json\/wp\/v2\/posts\/9788\/revisions"}],"predecessor-version":[{"id":11525,"href":"https:\/\/vbee.ai\/blog\/wp-json\/wp\/v2\/posts\/9788\/revisions\/11525"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/vbee.ai\/blog\/wp-json\/wp\/v2\/media\/9817"}],"wp:attachment":[{"href":"https:\/\/vbee.ai\/blog\/wp-json\/wp\/v2\/media?parent=9788"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/vbee.ai\/blog\/wp-json\/wp\/v2\/categories?post=9788"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/vbee.ai\/blog\/wp-json\/wp\/v2\/tags?post=9788"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}