{"id":12584,"date":"2023-10-30T09:55:54","date_gmt":"2023-10-30T02:55:54","guid":{"rendered":"https:\/\/vbee.ai\/blog\/?p=12584"},"modified":"2023-10-30T09:58:17","modified_gmt":"2023-10-30T02:58:17","slug":"brand-culture-la-gi","status":"publish","type":"post","link":"https:\/\/vbee.ai\/blog\/brand-culture-la-gi\/","title":{"rendered":"Brand Culture l\u00e0 g\u00ec? 06 b\u01b0\u1edbc x\u00e2y d\u1ef1ng Brand Culture"},"content":{"rendered":"<p><strong>Brand Culture l\u00e0 m\u1ed9t kh\u00e1i ni\u1ec7m quan tr\u1ecdng trong l\u0129nh v\u1ef1c ti\u1ebfp th\u1ecb v\u00e0 x\u00e2y d\u1ef1ng th\u01b0\u01a1ng hi\u1ec7u. \u0110\u00f3 l\u00e0 c\u00e1ch m\u00e0 doanh nghi\u1ec7p x\u00e1c \u0111\u1ecbnh, th\u1ec3 hi\u1ec7n, v\u00e0 th\u1ef1c hi\u1ec7n gi\u00e1 tr\u1ecb c\u1ed1t l\u00f5i, th\u00f4ng \u0111i\u1ec7p, v\u00e0 t\u00ednh c\u00e1ch c\u1ee7a th\u01b0\u01a1ng hi\u1ec7u m\u00ecnh. V\u1eady Brand Culture l\u00e0 g\u00ec? H\u00e3y c\u0169ng <a href=\"https:\/\/vbee.ai\/\">Vbee AI<\/a> t\u00ecm hi\u1ec3u v\u1ec1 kh\u00e1i ni\u1ec7m n\u00e0y nh\u00e9!<\/strong><\/p>\n<div id=\"ez-toc-container\" class=\"ez-toc-v2_0_75 counter-hierarchy ez-toc-counter ez-toc-grey ez-toc-container-direction\">\n<div class=\"ez-toc-title-container\">\n<p class=\"ez-toc-title\" style=\"cursor:inherit\">M\u1ee4C L\u1ee4C<\/p>\n<span class=\"ez-toc-title-toggle\"><a href=\"#\" class=\"ez-toc-pull-right ez-toc-btn ez-toc-btn-xs ez-toc-btn-default ez-toc-toggle\" aria-label=\"Toggle Table of Content\"><span class=\"ez-toc-js-icon-con\"><span class=\"\"><span class=\"eztoc-hide\" style=\"display:none;\">Toggle<\/span><span class=\"ez-toc-icon-toggle-span\"><svg style=\"fill: #999;color:#999\" xmlns=\"http:\/\/www.w3.org\/2000\/svg\" class=\"list-377408\" width=\"20px\" height=\"20px\" viewBox=\"0 0 24 24\" fill=\"none\"><path d=\"M6 6H4v2h2V6zm14 0H8v2h12V6zM4 11h2v2H4v-2zm16 0H8v2h12v-2zM4 16h2v2H4v-2zm16 0H8v2h12v-2z\" fill=\"currentColor\"><\/path><\/svg><svg style=\"fill: #999;color:#999\" class=\"arrow-unsorted-368013\" xmlns=\"http:\/\/www.w3.org\/2000\/svg\" width=\"10px\" height=\"10px\" viewBox=\"0 0 24 24\" version=\"1.2\" baseProfile=\"tiny\"><path d=\"M18.2 9.3l-6.2-6.3-6.2 6.3c-.2.2-.3.4-.3.7s.1.5.3.7c.2.2.4.3.7.3h11c.3 0 .5-.1.7-.3.2-.2.3-.5.3-.7s-.1-.5-.3-.7zM5.8 14.7l6.2 6.3 6.2-6.3c.2-.2.3-.5.3-.7s-.1-.5-.3-.7c-.2-.2-.4-.3-.7-.3h-11c-.3 0-.5.1-.7.3-.2.2-.3.5-.3.7s.1.5.3.7z\"\/><\/svg><\/span><\/span><\/span><\/a><\/span><\/div>\n<nav><ul class='ez-toc-list ez-toc-list-level-1 ' ><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-1\" href=\"https:\/\/vbee.ai\/blog\/brand-culture-la-gi\/#Brand_Culture_la_gi\" >Brand Culture l\u00e0 g\u00ec?<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-2\" href=\"https:\/\/vbee.ai\/blog\/brand-culture-la-gi\/#Loi_ich_cua_viec_xay_dung_Brand_Culture_la_gi\" >L\u1ee3i \u00edch c\u1ee7a vi\u1ec7c x\u00e2y d\u1ef1ng Brand Culture l\u00e0 g\u00ec?<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-3\" href=\"https:\/\/vbee.ai\/blog\/brand-culture-la-gi\/#06_buoc_xay_dung_Brand_Culture\" >06 b\u01b0\u1edbc x\u00e2y d\u1ef1ng Brand Culture<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-4\" href=\"https:\/\/vbee.ai\/blog\/brand-culture-la-gi\/#Thuong_hieu_nao_da_ap_dung_thanh_cong_Brand_Culture\" >Th\u01b0\u01a1ng hi\u1ec7u n\u00e0o \u0111\u00e3 \u00e1p d\u1ee5ng th\u00e0nh c\u00f4ng Brand Culture?<\/a><\/li><\/ul><\/nav><\/div>\n<h2><span class=\"ez-toc-section\" id=\"Brand_Culture_la_gi\"><\/span>Brand Culture l\u00e0 g\u00ec?<span class=\"ez-toc-section-end\"><\/span><\/h2>\n<p>Brand Culture (hay c\u00f2n g\u1ecdi l\u00e0 V\u0103n ho\u00e1 th\u01b0\u01a1ng hi\u1ec7u) l\u00e0 t\u1eadp h\u1ee3p c\u00e1c gi\u00e1 tr\u1ecb c\u1ed1t l\u00f5i v\u00e0 th\u00f4ng \u0111i\u1ec7p m\u00e0 m\u1ed9t doanh nghi\u1ec7p mong mu\u1ed1n truy\u1ec1n t\u1ea3i t\u1edbi kh\u00e1ch h\u00e0ng v\u1ec1 th\u01b0\u01a1ng hi\u1ec7u c\u1ee7a h\u1ecd. V\u0103n h\u00f3a th\u01b0\u01a1ng hi\u1ec7u \u0111\u1ecbnh h\u00ecnh kh\u00f4ng ch\u1ec9 bao g\u1ed3m Brand Identity v\u00e0 Brand Personality, m\u00e0 c\u00f2n \u1ea3nh h\u01b0\u1edfng \u0111\u1ebfn tr\u1ea3i nghi\u1ec7m c\u1ee7a kh\u00e1ch h\u00e0ng v\u1edbi th\u01b0\u01a1ng hi\u1ec7u v\u00e0 t\u1ea5t c\u1ea3 c\u00e1c kh\u00eda c\u1ea1nh kh\u00e1c li\u00ean quan \u0111\u1ebfn th\u01b0\u01a1ng hi\u1ec7u.<\/p>\n<p>V\u0103n h\u00f3a th\u01b0\u01a1ng hi\u1ec7u c\u00f3 vai tr\u00f2 r\u1ea5t quan tr\u1ecdng\u00a0trong vi\u1ec7c \u0111\u1ecbnh h\u00ecnh v\u00e0 ph\u00e1t tri\u1ec3n doanh nghi\u1ec7p. N\u00f3 gi\u00fap b\u1ea1n ti\u1ebfp c\u1eadn v\u00e0 hi\u1ec3u r\u00f5 kh\u00e1ch h\u00e0ng t\u1ea1i m\u1ed7i \u0111i\u1ec3m ti\u1ebfp x\u00fac, t\u1eeb \u0111\u00f3 \u0111\u01b0a ra c\u00e1c quy\u1ebft \u0111\u1ecbnh chi\u1ebfn l\u01b0\u1ee3c \u0111\u00fang \u0111\u1eafn v\u1ec1 truy\u1ec1n th\u00f4ng v\u00e0 ti\u1ebfp th\u1ecb th\u01b0\u01a1ng hi\u1ec7u. N\u1eafm v\u1eefng Brand Culture gi\u00fap doanh nghi\u1ec7p x\u00e2y d\u1ef1ng m\u1ed9t th\u01b0\u01a1ng hi\u1ec7u m\u1ea1nh m\u1ebd v\u00e0 c\u00f3 s\u1ee9c lan t\u1ecfa t\u1ed1t \u0111\u1ebfn kh\u00e1ch h\u00e0ng v\u00e0 th\u1ecb tr\u01b0\u1eddng.<\/p>\n<p>D\u01b0\u1edbi \u0111\u00e2y l\u00e0 m\u1ed9t s\u1ed1 y\u1ebfu t\u1ed1 quan tr\u1ecdng h\u00ecnh th\u00e0nh n\u00ean v\u0103n h\u00f3a th\u01b0\u01a1ng hi\u1ec7u:<\/p>\n<p><strong>Gi\u00e1 tr\u1ecb c\u1ed1t l\u00f5i:<\/strong> Gi\u00e1 tr\u1ecb c\u1ed1t l\u00f5i l\u00e0 t\u1eadp h\u1ee3p ni\u1ec1m tin, l\u00fd t\u01b0\u1edfng v\u00e0 m\u1ee5c ti\u00eau quan tr\u1ecdng m\u00e0 doanh nghi\u1ec7p theo \u0111u\u1ed5i. N\u00f3 \u0111\u00f3ng vai tr\u00f2 quan tr\u1ecdng trong vi\u1ec7c x\u00e1c \u0111\u1ecbnh h\u00e0nh vi v\u00e0 quy\u1ebft \u0111\u1ecbnh c\u1ee7a doanh nghi\u1ec7p.<\/p>\n<p><strong>Th\u00f4ng \u0111i\u1ec7p th\u01b0\u01a1ng hi\u1ec7u<\/strong>: Th\u00f4ng \u0111i\u1ec7p th\u01b0\u01a1ng hi\u1ec7u l\u00e0 nh\u1eefng g\u00ec doanh nghi\u1ec7p mong mu\u1ed1n truy\u1ec1n t\u1ea3i t\u1edbi kh\u00e1ch h\u00e0ng. \u0110i\u1ec1u quan tr\u1ecdng l\u00e0 th\u00f4ng \u0111i\u1ec7p th\u01b0\u01a1ng hi\u1ec7u ph\u1ea3i \u0111\u01b0\u1ee3c truy\u1ec1n t\u1ea3i m\u1ed9t c\u00e1ch r\u00f5 r\u00e0ng, s\u00fac t\u00edch v\u00e0 nh\u1ea5t qu\u00e1n.<\/p>\n<p><strong>Tr\u1ea3i nghi\u1ec7m kh\u00e1ch h\u00e0ng:<\/strong> Tr\u1ea3i nghi\u1ec7m kh\u00e1ch h\u00e0ng l\u00e0 c\u00e1ch m\u00e0 kh\u00e1ch h\u00e0ng c\u1ea3m nh\u1eadn v\u00e0 t\u01b0\u01a1ng t\u00e1c v\u1edbi th\u01b0\u01a1ng hi\u1ec7u. Tr\u1ea3i nghi\u1ec7m kh\u00e1ch h\u00e0ng c\u1ea7n ph\u1ea3n \u00e1nh gi\u00e1 tr\u1ecb c\u1ed1t l\u00f5i v\u00e0 th\u00f4ng \u0111i\u1ec7p th\u01b0\u01a1ng hi\u1ec7u, v\u00e0 n\u00f3 c\u1ea7n ph\u1ea3i \u0111\u01b0\u1ee3c thi\u1ebft k\u1ebf v\u00e0 th\u1ef1c hi\u1ec7n m\u1ed9t c\u00e1ch c\u00f3 ch\u1ea5t l\u01b0\u1ee3ng.<\/p>\n<p><strong>Nh\u00e2n vi\u00ean:<\/strong> Nh\u00e2n vi\u00ean c\u1ee7a doanh nghi\u1ec7p l\u00e0 nh\u1eefng \u0111\u1ea1i di\u1ec7n s\u1ed1ng c\u00f2n c\u1ee7a th\u01b0\u01a1ng hi\u1ec7u v\u00e0 g\u00f3p ph\u1ea7n truy\u1ec1n t\u1ea3i gi\u00e1 tr\u1ecb c\u1ed1t l\u00f5i v\u00e0 th\u00f4ng \u0111i\u1ec7p c\u1ee7a th\u01b0\u01a1ng hi\u1ec7u \u0111\u1ebfn kh\u00e1ch h\u00e0ng. \u0110i\u1ec1u n\u00e0y l\u00e0m cho nh\u00e2n vi\u00ean tr\u1edf th\u00e0nh m\u1ed9t ph\u1ea7n quan tr\u1ecdng c\u1ee7a v\u0103n h\u00f3a th\u01b0\u01a1ng hi\u1ec7u.<\/p>\n<figure id=\"attachment_12633\" aria-describedby=\"caption-attachment-12633\" style=\"width: 768px\" class=\"wp-caption aligncenter\"><img loading=\"lazy\" decoding=\"async\" class=\"wp-image-12633 size-full\" src=\"https:\/\/vbee.ai\/blog\/wp-content\/uploads\/2023\/10\/brand-culture-la-gi-1.jpg\" alt=\"Brand Culture c\u00f3 vai tr\u00f2 r\u1ea5t quan tr\u1ecdng\u00a0trong vi\u1ec7c \u0111\u1ecbnh h\u00ecnh v\u00e0 ph\u00e1t tri\u1ec3n doanh nghi\u1ec7p\" width=\"768\" height=\"512\" srcset=\"https:\/\/vbee.ai\/blog\/wp-content\/uploads\/2023\/10\/brand-culture-la-gi-1.jpg 768w, https:\/\/vbee.ai\/blog\/wp-content\/uploads\/2023\/10\/brand-culture-la-gi-1-600x400.jpg 600w\" sizes=\"auto, (max-width: 768px) 100vw, 768px\" \/><figcaption id=\"caption-attachment-12633\" class=\"wp-caption-text\">Brand Culture c\u00f3 vai tr\u00f2 r\u1ea5t quan tr\u1ecdng\u00a0trong vi\u1ec7c \u0111\u1ecbnh h\u00ecnh v\u00e0 ph\u00e1t tri\u1ec3n doanh nghi\u1ec7p<\/figcaption><\/figure>\n<h2><span class=\"ez-toc-section\" id=\"Loi_ich_cua_viec_xay_dung_Brand_Culture_la_gi\"><\/span>L\u1ee3i \u00edch c\u1ee7a vi\u1ec7c x\u00e2y d\u1ef1ng Brand Culture l\u00e0 g\u00ec?<span class=\"ez-toc-section-end\"><\/span><\/h2>\n<p>Sau khi t\u00ecm hi\u1ec3u Brand Culture l\u00e0 g\u00ec? \u0110i\u1ec1u quan tr\u1ecdng m\u00e0 ch\u00fang ta c\u1ea7n bi\u1ebft \u0111\u00f3 l\u00e0 l\u1ee3i \u00edch c\u1ee7a vi\u1ec7c x\u00e2y d\u1ef1ng Brand Culture l\u00e0 g\u00ec? X\u00e2y d\u1ef1ng Brand Culture mang l\u1ea1i m\u1ed9t lo\u1ea1t l\u1ee3i \u00edch quan tr\u1ecdng cho doanh nghi\u1ec7p:<\/p>\n<ul>\n<li><strong>T\u1ea1o Brand Perception (Nh\u1eadn th\u1ee9c v\u1ec1 th\u01b0\u01a1ng hi\u1ec7u)<\/strong><\/li>\n<\/ul>\n<p>V\u0103n h\u00f3a th\u01b0\u01a1ng hi\u1ec7u m\u1ea1nh m\u1ebd t\u1ea1o ra m\u1ed9t \u1ea5n t\u01b0\u1ee3ng t\u00edch c\u1ef1c v\u1ec1 th\u01b0\u01a1ng hi\u1ec7u trong t\u00e2m tr\u00ed kh\u00e1ch h\u00e0ng. Nh\u1eefng \u0111\u1eb7c \u0111i\u1ec3m t\u00ednh c\u00e1ch v\u00e0 gi\u00e1 tr\u1ecb c\u1ed1t l\u00f5i c\u1ee7a th\u01b0\u01a1ng hi\u1ec7u n\u1ed5i tr\u1ed9i gi\u00fap kh\u00e1ch h\u00e0ng d\u1ec5 d\u00e0ng nh\u1eadn bi\u1ebft v\u00e0 t\u1ea1o s\u1ef1 tin t\u01b0\u1edfng. Kh\u00e1ch h\u00e0ng th\u01b0\u1eddng tin d\u00f9ng v\u00e0 th\u1eadm ch\u00ed \u0111\u00f3ng g\u00f3p \u00fd ki\u1ebfn \u0111\u1ec3 s\u1ea3n ph\u1ea9m tr\u1edf n\u00ean ho\u00e0n thi\u1ec7n h\u01a1n.<\/p>\n<ul>\n<li><strong>Thu h\u00fat kh\u00e1ch h\u00e0ng trung th\u00e0nh<\/strong><\/li>\n<\/ul>\n<p>Doanh nghi\u1ec7p v\u1edbi Brand Culture m\u1ea1nh th\u01b0\u1eddng thu h\u00fat \u0111\u01b0\u1ee3c l\u01b0\u1ee3ng l\u1edbn kh\u00e1ch h\u00e0ng trung th\u00e0nh. H\u1ecd t\u00ecm ki\u1ebfm kh\u00f4ng ch\u1ec9 s\u1ea3n ph\u1ea9m ch\u1ea5t l\u01b0\u1ee3ng m\u00e0 c\u00f2n tr\u1ea3i nghi\u1ec7m v\u00e0 g\u1eafn k\u1ebft tinh th\u1ea7n v\u1edbi th\u01b0\u01a1ng hi\u1ec7u. Nh\u1eefng kh\u00e1ch h\u00e0ng trung th\u00e0nh th\u01b0\u1eddng th\u1ec3 hi\u1ec7n l\u00f2ng h\u00e0i l\u00f2ng v\u00e0 s\u1eb5n s\u00e0ng gi\u1edbi thi\u1ec7u th\u01b0\u01a1ng hi\u1ec7u \u0111\u1ebfn b\u1ea1n b\u00e8 v\u00e0 ng\u01b0\u1eddi th\u00e2n.<\/p>\n<ul>\n<li><strong>T\u0103ng doanh thu v\u00e0 ph\u00e1t tri\u1ec3n<\/strong><\/li>\n<\/ul>\n<p>Kh\u00e1ch h\u00e0ng trung th\u00e0nh gi\u00fap t\u0103ng doanh thu b\u1eb1ng c\u00e1ch \u0111\u00f3ng g\u00f3p v\u00e0o vi\u1ec7c t\u0103ng l\u01b0\u1ee3ng ti\u00eau d\u00f9ng. Nh\u1edd nh\u1eefng ph\u1ea3n h\u1ed3i t\u00edch c\u1ef1c v\u00e0 s\u1ef1 tin t\u01b0\u1edfng, doanh nghi\u1ec7p c\u00f3 nhi\u1ec1u c\u01a1 h\u1ed9i ti\u1ebfp c\u1eadn th\u1ecb tr\u01b0\u1eddng m\u1edbi v\u00e0 m\u1edf r\u1ed9ng s\u1ef1 hi\u1ec7n di\u1ec7n c\u1ee7a h\u1ecd.<\/p>\n<ul>\n<li><strong>G\u1eafn k\u1ebft nh\u00e2n vi\u00ean<\/strong><\/li>\n<\/ul>\n<p>V\u0103n h\u00f3a th\u01b0\u01a1ng hi\u1ec7u r\u00f5 r\u00e0ng gi\u00fap t\u1ea1o s\u1ef1 \u0111\u1ed9ng vi\u00ean v\u00e0 s\u1ef1 ph\u1ea5n \u0111\u1ea5u cao cho nh\u00e2n vi\u00ean. \u0110\u1ed9ng vi\u00ean n\u00e0y gi\u00fap n\u00e2ng cao n\u0103ng su\u1ea5t l\u00e0m vi\u1ec7c v\u00e0 ch\u1ea5t l\u01b0\u1ee3ng s\u1ea3n ph\u1ea9m. Nh\u00e2n vi\u00ean c\u1ea3m th\u1ea5y t\u1ef1 h\u00e0o v\u1ec1 th\u01b0\u01a1ng hi\u1ec7u v\u00e0 s\u1ea3n ph\u1ea9m m\u00e0 h\u1ecd \u0111\u1ea1i di\u1ec7n.<\/p>\n<figure id=\"attachment_12634\" aria-describedby=\"caption-attachment-12634\" style=\"width: 768px\" class=\"wp-caption aligncenter\"><img loading=\"lazy\" decoding=\"async\" class=\"wp-image-12634 size-full\" src=\"https:\/\/vbee.ai\/blog\/wp-content\/uploads\/2023\/10\/brand-culture-gan-ket-nhan-vien.jpg\" alt=\"Brand Culture gi\u00fap g\u1eafn k\u1ebft nh\u00e2n vi\u00ean\" width=\"768\" height=\"511\" srcset=\"https:\/\/vbee.ai\/blog\/wp-content\/uploads\/2023\/10\/brand-culture-gan-ket-nhan-vien.jpg 768w, https:\/\/vbee.ai\/blog\/wp-content\/uploads\/2023\/10\/brand-culture-gan-ket-nhan-vien-601x400.jpg 601w\" sizes=\"auto, (max-width: 768px) 100vw, 768px\" \/><figcaption id=\"caption-attachment-12634\" class=\"wp-caption-text\">Brand Culture gi\u00fap g\u1eafn k\u1ebft nh\u00e2n vi\u00ean<\/figcaption><\/figure>\n<h2><span class=\"ez-toc-section\" id=\"06_buoc_xay_dung_Brand_Culture\"><\/span>06 b\u01b0\u1edbc x\u00e2y d\u1ef1ng Brand Culture<span class=\"ez-toc-section-end\"><\/span><\/h2>\n<ul>\n<li><strong>X\u00e1c \u0111\u1ecbnh Brand Culture<\/strong><\/li>\n<\/ul>\n<p>B\u01b0\u1edbc \u0111\u1ea7u ti\u00ean trong vi\u1ec7c x\u00e2y d\u1ef1ng m\u1ed9t n\u1ec1n v\u0103n h\u00f3a th\u01b0\u01a1ng hi\u1ec7u b\u1ec1n v\u1eefng l\u00e0 hi\u1ec3u r\u00f5 r\u1eb1ng doanh nghi\u1ec7p c\u1ea7n g\u00ec, m\u1ee5c ti\u00eau ph\u00e1t tri\u1ec3n l\u00e0 g\u00ec v\u00e0 th\u00f4ng \u0111i\u1ec7p g\u00ec mu\u1ed1n truy\u1ec1n \u0111\u1ea1t t\u1edbi c\u00f4ng ch\u00fang. Doanh nghi\u1ec7p c\u1ea7n \u0111\u1ecbnh r\u00f5 s\u1ee9 m\u1ec7nh, t\u1ea7m nh\u00ecn, v\u00e0 gi\u00e1 tr\u1ecb c\u1ed1t l\u00f5i c\u1ee7a m\u00ecnh. Ngo\u00e0i ra, quy\u1ebft \u0111\u1ecbnh v\u1ec1 c\u1ea5u tr\u00fac th\u01b0\u01a1ng hi\u1ec7u, li\u1ec7u doanh nghi\u1ec7p c\u00f3 mu\u1ed1n ph\u00e1t tri\u1ec3n m\u1ed9t th\u01b0\u01a1ng hi\u1ec7u m\u1eb9 ho\u1eb7c m\u1ed9t h\u1ec7 th\u1ed1ng c\u00e1c th\u01b0\u01a1ng hi\u1ec7u \u0111\u1ed9c l\u1eadp.<\/p>\n<ul>\n<li><strong>Khuy\u1ebfn kh\u00edch s\u1ef1 tham gia c\u1ee7a nh\u00e2n vi\u00ean v\u00e0o v\u0103n h\u00f3a<\/strong><\/li>\n<\/ul>\n<p>\u0110\u1ec3 v\u0103n h\u00f3a th\u01b0\u01a1ng hi\u1ec7u tr\u1edf th\u00e0nh m\u1ed9t ph\u1ea7n th\u1ef1c t\u1ebf trong doanh nghi\u1ec7p, s\u1ef1 tham gia c\u1ee7a nh\u00e2n vi\u00ean l\u00e0 quan tr\u1ecdng. Qu\u00e1 tr\u00ecnh n\u00e0y c\u1ea7n b\u1eaft \u0111\u1ea7u t\u1eeb b\u1ed9 ph\u1eadn qu\u1ea3n l\u00fd c\u1ea5p cao, h\u1ecd ph\u1ea3i t\u1ea1o m\u00f4i tr\u01b0\u1eddng th\u00fac \u0111\u1ea9y v\u00e0 truy\u1ec1n \u0111\u1ea1t v\u0103n h\u00f3a th\u01b0\u01a1ng hi\u1ec7u r\u00f5 r\u00e0ng. D\u1ef1a tr\u00ean m\u00f4 h\u00ecnh t\u1eeb tr\u00ean xu\u1ed1ng, nh\u00e2n vi\u00ean s\u1ebd d\u1ea7n d\u1ea7n n\u1eafm b\u1eaft c\u00e1c \u0111\u1eb7c t\u00ednh c\u1ee7a v\u0103n h\u00f3a th\u01b0\u01a1ng hi\u1ec7u v\u00e0 th\u00edch nghi v\u1edbi n\u00f3.<\/p>\n<ul>\n<li><strong>Tuy\u1ec3n d\u1ee5ng nh\u00e2n l\u1ef1c \u1ee9ng v\u1edbi v\u0103n h\u00f3a th\u01b0\u01a1ng hi\u1ec7u<\/strong><\/li>\n<\/ul>\n<p>Kh\u00f4ng ch\u1ec9 vi\u1ec7c duy tr\u00ec v\u00e0 ph\u00e1t tri\u1ec3n nh\u00e2n l\u1ef1c hi\u1ec7n c\u00f3, m\u00e0 c\u1ea3 vi\u1ec7c tuy\u1ec3n d\u1ee5ng nh\u1eefng \u1ee9ng vi\u00ean m\u1edbi c\u0169ng c\u1ea7n tu\u00e2n th\u1ee7 v\u0103n h\u00f3a th\u01b0\u01a1ng hi\u1ec7u hi\u1ec7n t\u1ea1i. \u0110\u1ec3 x\u00e2y d\u1ef1ng v\u00e0 duy tr\u00ec m\u1ed9t v\u0103n h\u00f3a th\u01b0\u01a1ng hi\u1ec7u m\u1ea1nh m\u1ebd, vi\u1ec7c t\u00ecm ki\u1ebfm nh\u1eefng \u1ee9ng vi\u00ean c\u00f3 gi\u00e1 tr\u1ecb, t\u01b0\u01a1ng th\u00edch v\u00e0 ph\u00f9 h\u1ee3p v\u1edbi n\u1ec1n v\u0103n h\u00f3a th\u01b0\u01a1ng hi\u1ec7u c\u1ee7a doanh nghi\u1ec7p l\u00e0 quan tr\u1ecdng. L\u1ef1a ch\u1ecdn ng\u01b0\u1eddi \u0111\u00fang \u0111\u1eafn s\u1ebd gi\u00fap \u0111\u1ea3m b\u1ea3o r\u1eb1ng m\u1ecdi th\u00e0nh vi\u00ean trong t\u1ed5 ch\u1ee9c \u0111\u1ec1u h\u01b0\u1edbng v\u1ec1 m\u1ee5c ti\u00eau chung v\u00e0 \u0111\u00f3ng g\u00f3p t\u00edch c\u1ef1c v\u00e0o vi\u1ec7c b\u1ea3o v\u1ec7 v\u00e0 ph\u00e1t tri\u1ec3n v\u0103n h\u00f3a th\u01b0\u01a1ng hi\u1ec7u.<\/p>\n<ul>\n<li><strong>C\u00f4ng b\u1eb1ng trong l\u01b0\u01a1ng th\u01b0\u1edfng v\u00e0 c\u00f4ng nh\u1eadn<\/strong><\/li>\n<\/ul>\n<p>L\u01b0\u01a1ng th\u01b0\u1edfng v\u00e0 c\u00f4ng nh\u1eadn \u0111\u00f3ng m\u1ed9t vai tr\u00f2 quan tr\u1ecdng trong vi\u1ec7c x\u00e2y d\u1ef1ng th\u01b0\u01a1ng hi\u1ec7u nh\u00e0 tuy\u1ec3n d\u1ee5ng h\u1ea5p d\u1eabn (Employer Branding) v\u00e0 duy tr\u00ec m\u1ed9t v\u0103n h\u00f3a l\u00e0m vi\u1ec7c t\u00edch c\u1ef1c. Vi\u1ec7c t\u0103ng c\u01b0\u1eddng l\u01b0\u01a1ng th\u01b0\u1edfng, thi\u1ebft l\u1eadp c\u00e1c ch\u01b0\u01a1ng tr\u00ecnh th\u0103ng ti\u1ebfn r\u00f5 r\u00e0ng v\u00e0 c\u00f4ng b\u1eb1ng s\u1ebd gi\u00fap thu h\u00fat v\u00e0 gi\u1eef l\u1ea1i nh\u00e2n t\u00e0i t\u1ed1t. Ngo\u00e0i ra, vi\u1ec7c t\u1ea1o m\u00f4i tr\u01b0\u1eddng l\u00e0m vi\u1ec7c tho\u1ea3i m\u00e1i, n\u0103ng \u0111\u1ed9ng v\u00e0 s\u00e1ng t\u1ea1o c\u0169ng s\u1ebd k\u00edch th\u00edch hi\u1ec7u su\u1ea5t l\u00e0m vi\u1ec7c c\u1ee7a nh\u00e2n vi\u00ean, gi\u00fap h\u1ecd h\u00e0i l\u00f2ng v\u00e0 h\u00f2a nh\u1eadp v\u00e0o v\u0103n h\u00f3a th\u01b0\u01a1ng hi\u1ec7u c\u1ee7a doanh nghi\u1ec7p.<\/p>\n<ul>\n<li><strong>Thi\u1ebft k\u1ebf b\u1ed9 nh\u1eadn di\u1ec7n cho th\u01b0\u01a1ng hi\u1ec7u<\/strong><\/li>\n<\/ul>\n<p>Sau khi \u0111\u00e3 ho\u00e0n thi\u1ec7n nh\u1eefng y\u1ebfu t\u1ed1 c\u1ed1t l\u00f5i, \u0111\u1ebfn l\u00fac b\u1ea1n chuy\u1ec3n v\u0103n h\u00f3a doanh nghi\u1ec7p v\u00e0o c\u00e1c y\u1ebfu t\u1ed1 h\u00ecnh \u1ea3nh, \u0111\u1eb7c bi\u1ec7t l\u00e0 logo v\u00e0 b\u1ed9 nh\u1eadn di\u1ec7n th\u01b0\u01a1ng hi\u1ec7u. Khi thi\u1ebft k\u1ebf, c\u1ea7n ch\u00fa \u00fd \u0111\u1ebfn c\u00e1c kh\u00eda c\u1ea1nh nh\u01b0 h\u00ecnh d\u00e1ng, ph\u00f4ng ch\u1eef v\u00e0 m\u00e0u s\u1eafc c\u1ee7a b\u1ed9 nh\u1eadn di\u1ec7n th\u01b0\u01a1ng hi\u1ec7u.<\/p>\n<p>M\u1ed9t logo v\u00e0 b\u1ed9 nh\u1eadn di\u1ec7n ch\u1ea5t l\u01b0\u1ee3ng ph\u1ea3i th\u1ec3 hi\u1ec7n m\u1ed9t c\u00e1ch r\u00f5 r\u00e0ng c\u00e1c th\u00f4ng \u0111i\u1ec7p v\u00e0 gi\u00e1 tr\u1ecb c\u1ed1t l\u00f5i m\u00e0 doanh nghi\u1ec7p mu\u1ed1n truy\u1ec1n t\u1ea3i \u0111\u1ebfn kh\u00e1ch h\u00e0ng ngay t\u1eeb c\u00e1i nh\u00ecn \u0111\u1ea7u ti\u00ean.<\/p>\n<figure id=\"attachment_12637\" aria-describedby=\"caption-attachment-12637\" style=\"width: 768px\" class=\"wp-caption aligncenter\"><img loading=\"lazy\" decoding=\"async\" class=\"wp-image-12637 size-full\" src=\"https:\/\/vbee.ai\/blog\/wp-content\/uploads\/2023\/10\/cac-buoc-xay-dung-brand-culture.jpg\" alt=\"Quy tr\u00ecnh x\u00e2y d\u1ef1ng Brand Culture\" width=\"768\" height=\"512\" srcset=\"https:\/\/vbee.ai\/blog\/wp-content\/uploads\/2023\/10\/cac-buoc-xay-dung-brand-culture.jpg 768w, https:\/\/vbee.ai\/blog\/wp-content\/uploads\/2023\/10\/cac-buoc-xay-dung-brand-culture-600x400.jpg 600w\" sizes=\"auto, (max-width: 768px) 100vw, 768px\" \/><figcaption id=\"caption-attachment-12637\" class=\"wp-caption-text\">Quy tr\u00ecnh x\u00e2y d\u1ef1ng Brand Culture<\/figcaption><\/figure>\n<ul>\n<li><strong>G\u1eafn b\u00f3 v\u1edbi v\u0103n h\u00f3a th\u01b0\u01a1ng hi\u1ec7u \u0111\u00e3 thi\u1ebft l\u1eadp<\/strong><\/li>\n<\/ul>\n<p>\u0110\u1ec3 kh\u00e1ch h\u00e0ng trung th\u00e0nh v\u1edbi b\u1ea1n, doanh nghi\u1ec7p c\u1ea7n th\u1ef1c s\u1ef1 g\u1eafn b\u00f3 v\u00e0 tu\u00e2n theo v\u0103n h\u00f3a doanh nghi\u1ec7p m\u00e0 h\u1ecd \u0111\u00e3 x\u00e2y d\u1ef1ng. N\u1ec1n v\u0103n h\u00f3a n\u00e0y c\u1ea7n ph\u1ea3i \u0111\u01b0\u1ee3c x\u00e2y d\u1ef1ng, ch\u0103m s\u00f3c v\u00e0 ph\u00e1t tri\u1ec3n theo th\u1eddi gian, kh\u00f4ng th\u1ec3 thay \u0111\u1ed5i m\u1ed9t c\u00e1ch t\u00f9y \u00fd ho\u1eb7c li\u00ean t\u1ee5c. Do \u0111\u00f3, nh\u1eefng b\u01b0\u1edbc \u0111\u1ea7u ti\u00ean trong qu\u00e1 tr\u00ecnh thi\u1ebft l\u1eadp v\u0103n h\u00f3a doanh nghi\u1ec7p c\u1ea7n ph\u1ea3i \u0111\u01b0\u1ee3c nghi\u00ean c\u1ee9u v\u00e0 t\u00ecm hi\u1ec3u k\u1ef9 l\u01b0\u1ee1ng tr\u01b0\u1edbc khi tri\u1ec3n khai v\u00e0 t\u00edch h\u1ee3p ch\u00fang v\u00e0o th\u1ef1c t\u1ebf kinh doanh.<\/p>\n<h2><span class=\"ez-toc-section\" id=\"Thuong_hieu_nao_da_ap_dung_thanh_cong_Brand_Culture\"><\/span>Th\u01b0\u01a1ng hi\u1ec7u n\u00e0o \u0111\u00e3 \u00e1p d\u1ee5ng th\u00e0nh c\u00f4ng Brand Culture?<span class=\"ez-toc-section-end\"><\/span><\/h2>\n<ul>\n<li><strong>Netflix<\/strong><\/li>\n<\/ul>\n<p>Netflix, m\u1ed9t doanh nghi\u1ec7p cung c\u1ea5p d\u1ecbch v\u1ee5 xem phim tr\u1ef1c tuy\u1ebfn l\u1edbn nh\u1ea5t th\u1ebf gi\u1edbi, \u0111\u00e3 x\u00e2y d\u1ef1ng m\u1ed9t n\u1ec1n t\u1ea3ng v\u0103n h\u00f3a doanh nghi\u1ec7p v\u1eefng ch\u1eafc. \u0110i\u1ec3m m\u1ea1nh c\u1ee7a h\u1ecd n\u1eb1m \u1edf vi\u1ec7c \u0111\u1eb7t s\u1ef1 t\u1ef1 do trong c\u00f4ng vi\u1ec7c v\u00e0 tr\u00e1ch nhi\u1ec7m c\u1ee7a nh\u00e2n vi\u00ean l\u00ean h\u00e0ng \u0111\u1ea7u. C\u00f4ng ty quan ni\u1ec7m r\u1eb1ng th\u1eddi gian l\u00e0m vi\u1ec7c kh\u00f4ng quan tr\u1ecdng, quan tr\u1ecdng h\u01a1n l\u00e0 hi\u1ec7u su\u1ea5t l\u00e0m vi\u1ec7c. T\u1ea5t c\u1ea3 nh\u1eefng \u0111i\u1ec1u n\u00e0y \u0111\u01b0\u1ee3c th\u1ec3 hi\u1ec7n qua logo c\u1ee7a h\u1ecd v\u1edbi thi\u1ebft k\u1ebf h\u00ecnh kh\u1ed1i ph\u00f3ng kho\u00e1ng v\u00e0 m\u00e0u s\u1eafc ch\u1ee7 \u0111\u1ea1o l\u00e0 \u0111\u1ecf, th\u1ec3 hi\u1ec7n s\u1ef1 nhi\u1ec7t huy\u1ebft, n\u0103ng \u0111\u1ed9ng v\u00e0 t\u1ef1 do.<\/p>\n<figure id=\"attachment_12635\" aria-describedby=\"caption-attachment-12635\" style=\"width: 768px\" class=\"wp-caption aligncenter\"><img loading=\"lazy\" decoding=\"async\" class=\"wp-image-12635 size-full\" src=\"https:\/\/vbee.ai\/blog\/wp-content\/uploads\/2023\/10\/brand-culture-cua-netflix.jpg\" alt=\"Brand Culture c\u1ee7a Netflix\" width=\"768\" height=\"512\" srcset=\"https:\/\/vbee.ai\/blog\/wp-content\/uploads\/2023\/10\/brand-culture-cua-netflix.jpg 768w, https:\/\/vbee.ai\/blog\/wp-content\/uploads\/2023\/10\/brand-culture-cua-netflix-600x400.jpg 600w\" sizes=\"auto, (max-width: 768px) 100vw, 768px\" \/><figcaption id=\"caption-attachment-12635\" class=\"wp-caption-text\">Brand Culture c\u1ee7a \bNetflix<\/figcaption><\/figure>\n<ul>\n<li><strong>Google<\/strong><\/li>\n<\/ul>\n<p>Google, ho\u1eb7c c\u00f4ng ty m\u1eb9 Alphabet, l\u00e0 m\u1ed9t m\u00f4 h\u00ecnh \u0111i\u1ec3n h\u00ecnh cho doanh nghi\u1ec7p c\u00f3 v\u0103n h\u00f3a th\u01b0\u01a1ng hi\u1ec7u \u0111\u00e1ng ng\u01b0\u1ee1ng m\u1ed9. V\u0103n h\u00f3a c\u1ee7a Google kh\u00f4ng ch\u1ec9 th\u1ec3 hi\u1ec7n b\u00ean ngo\u00e0i qua c\u00e1c khu v\u0103n ph\u00f2ng l\u00f4i cu\u1ed1n m\u00e0 c\u00f2n trong t\u1eebng kh\u00eda c\u1ea1nh c\u1ee7a cu\u1ed9c s\u1ed1ng c\u1ee7a nh\u00e2n vi\u00ean. H\u1ecd ch\u00fa tr\u1ecdng v\u00e0o m\u1ecdi kh\u00eda c\u1ea1nh, t\u1eeb bu\u1ed5i h\u1ecdp nh\u00e2n vi\u00ean, h\u1ec7 th\u1ed1ng l\u01b0\u01a1ng th\u01b0\u1edfng h\u1eadu h\u0129nh, bu\u1ed5i tr\u00f2 chuy\u1ec7n t\u00e2m t\u00ecnh v\u1edbi c\u00e1c l\u00e3nh \u0111\u1ea1o c\u1ea5p cao, cho \u0111\u1ebfn b\u1eefa \u0103n mi\u1ec5n ph\u00ed h\u00e0ng ng\u00e0y.<\/p>\n<p>Quan \u0111i\u1ec3m quan tr\u1ecdng nh\u1ea5t c\u1ee7a Google l\u00e0 con ng\u01b0\u1eddi. S\u1ef1 \u0111a d\u1ea1ng v\u00e0 s\u1ef1 c\u00f4ng b\u1eb1ng trong \u0111\u1ed1i x\u1eed v\u1edbi nh\u00e2n vi\u00ean \u0111\u01b0\u1ee3c th\u1ec3 hi\u1ec7n qua h\u00ecnh \u1ea3nh \u0111a m\u00e0u s\u1eafc trong logo c\u1ee7a h\u00e3ng.<\/p>\n<figure id=\"attachment_12636\" aria-describedby=\"caption-attachment-12636\" style=\"width: 768px\" class=\"wp-caption aligncenter\"><img loading=\"lazy\" decoding=\"async\" class=\"wp-image-12636 size-full\" src=\"https:\/\/vbee.ai\/blog\/wp-content\/uploads\/2023\/10\/brand-culture-cua-google.jpg\" alt=\"Brand Culture c\u1ee7a Google\" width=\"768\" height=\"508\" srcset=\"https:\/\/vbee.ai\/blog\/wp-content\/uploads\/2023\/10\/brand-culture-cua-google.jpg 768w, https:\/\/vbee.ai\/blog\/wp-content\/uploads\/2023\/10\/brand-culture-cua-google-605x400.jpg 605w\" sizes=\"auto, (max-width: 768px) 100vw, 768px\" \/><figcaption id=\"caption-attachment-12636\" class=\"wp-caption-text\">Brand Culture c\u1ee7a Google<\/figcaption><\/figure>\n<p>Hy v\u1ecdng qua b\u00e0i vi\u1ebft tr\u00ean \u0111\u1ecdc gi\u1ea3 \u0111\u00e3 hi\u1ec3u th\u00eam \u0111\u01b0\u1ee3c v\u1ec1 Brand Culture l\u00e0 g\u00ec v\u00e0 \u0111\u00f3ng vai tr\u00f2 quan tr\u1ecdng nh\u01b0 th\u1ebf n\u00e0 trong vi\u1ec7c x\u00e1c \u0111\u1ecbnh v\u00e0 ph\u00e1t tri\u1ec3n m\u1ed9t th\u01b0\u01a1ng hi\u1ec7u m\u1ea1nh m\u1ebd. M\u1ed9t Brand Culture m\u1ea1nh m\u1ebd c\u00f3 th\u1ec3 t\u1ea1o s\u1ef1 kh\u00e1c bi\u1ec7t, thu h\u00fat kh\u00e1ch h\u00e0ng, v\u00e0 t\u1ea1o m\u1ed9t m\u00f4i tr\u01b0\u1eddng l\u00e0m vi\u1ec7c t\u00edch c\u1ef1c cho nh\u00e2n vi\u00ean.<\/p>\n<ul>\n<li>Ngu\u1ed3n tham kh\u1ea3o<\/li>\n<\/ul>\n<p>Fabrikbrands (Tham kh\u1ea3o ng\u00e0y 30\/10\/2023). C\u00f3 t\u1ea1i: <a href=\"https:\/\/fabrikbrands.com\/what-is-brand-culture-complete-brand-culture-definition\/\" rel=\"nofollow noopener\" target=\"_blank\">https:\/\/fabrikbrands.com\/what-is-brand-culture-complete-brand-culture-definition\/\u00a0<\/a><\/p>\n\n\n<div class=\"kk-star-ratings kksr-auto kksr-align-left kksr-valign-bottom\"\n    data-payload='{&quot;align&quot;:&quot;left&quot;,&quot;id&quot;:&quot;12584&quot;,&quot;slug&quot;:&quot;default&quot;,&quot;valign&quot;:&quot;bottom&quot;,&quot;ignore&quot;:&quot;&quot;,&quot;reference&quot;:&quot;auto&quot;,&quot;class&quot;:&quot;&quot;,&quot;count&quot;:&quot;0&quot;,&quot;legendonly&quot;:&quot;&quot;,&quot;readonly&quot;:&quot;&quot;,&quot;score&quot;:&quot;0&quot;,&quot;starsonly&quot;:&quot;&quot;,&quot;best&quot;:&quot;5&quot;,&quot;gap&quot;:&quot;5&quot;,&quot;greet&quot;:&quot;\u0110\u00e1nh gi\u00e1 b\u00e0i vi\u1ebft&quot;,&quot;legend&quot;:&quot;0\\\/5 - (0 b\u00ecnh ch\u1ecdn)&quot;,&quot;size&quot;:&quot;24&quot;,&quot;title&quot;:&quot;Brand Culture l\u00e0 g\u00ec? 06 b\u01b0\u1edbc x\u00e2y d\u1ef1ng Brand Culture&quot;,&quot;width&quot;:&quot;0&quot;,&quot;_legend&quot;:&quot;{score}\\\/{best} - ({count} {votes})&quot;,&quot;font_factor&quot;:&quot;1.25&quot;}'>\n            \n<div class=\"kksr-stars\">\n    \n<div class=\"kksr-stars-inactive\">\n            <div class=\"kksr-star\" data-star=\"1\" style=\"padding-right: 5px\">\n            \n\n<div class=\"kksr-icon\" style=\"width: 24px; height: 24px;\"><\/div>\n        <\/div>\n            <div class=\"kksr-star\" data-star=\"2\" style=\"padding-right: 5px\">\n            \n\n<div class=\"kksr-icon\" style=\"width: 24px; height: 24px;\"><\/div>\n        <\/div>\n            <div class=\"kksr-star\" data-star=\"3\" style=\"padding-right: 5px\">\n            \n\n<div class=\"kksr-icon\" style=\"width: 24px; height: 24px;\"><\/div>\n        <\/div>\n            <div class=\"kksr-star\" data-star=\"4\" style=\"padding-right: 5px\">\n            \n\n<div class=\"kksr-icon\" style=\"width: 24px; height: 24px;\"><\/div>\n        <\/div>\n            <div class=\"kksr-star\" data-star=\"5\" style=\"padding-right: 5px\">\n            \n\n<div class=\"kksr-icon\" style=\"width: 24px; height: 24px;\"><\/div>\n        <\/div>\n    <\/div>\n    \n<div class=\"kksr-stars-active\" style=\"width: 0px;\">\n            <div class=\"kksr-star\" style=\"padding-right: 5px\">\n            \n\n<div class=\"kksr-icon\" style=\"width: 24px; height: 24px;\"><\/div>\n        <\/div>\n            <div class=\"kksr-star\" style=\"padding-right: 5px\">\n            \n\n<div class=\"kksr-icon\" style=\"width: 24px; height: 24px;\"><\/div>\n        <\/div>\n            <div class=\"kksr-star\" style=\"padding-right: 5px\">\n            \n\n<div class=\"kksr-icon\" style=\"width: 24px; height: 24px;\"><\/div>\n        <\/div>\n            <div class=\"kksr-star\" style=\"padding-right: 5px\">\n            \n\n<div class=\"kksr-icon\" style=\"width: 24px; height: 24px;\"><\/div>\n        <\/div>\n            <div class=\"kksr-star\" style=\"padding-right: 5px\">\n            \n\n<div class=\"kksr-icon\" style=\"width: 24px; height: 24px;\"><\/div>\n        <\/div>\n    <\/div>\n<\/div>\n                \n\n<div class=\"kksr-legend\" style=\"font-size: 19.2px;\">\n            <span class=\"kksr-muted\">\u0110\u00e1nh gi\u00e1 b\u00e0i vi\u1ebft<\/span>\n    <\/div>\n    <\/div>\n","protected":false},"excerpt":{"rendered":"<p>Brand Culture l\u00e0 m\u1ed9t kh\u00e1i ni\u1ec7m quan tr\u1ecdng trong l\u0129nh v\u1ef1c ti\u1ebfp th\u1ecb v\u00e0 x\u00e2y d\u1ef1ng th\u01b0\u01a1ng hi\u1ec7u. \u0110\u00f3 l\u00e0 c\u00e1ch m\u00e0 doanh nghi\u1ec7p x\u00e1c \u0111\u1ecbnh, th\u1ec3 hi\u1ec7n, v\u00e0 th\u1ef1c hi\u1ec7n gi\u00e1 tr\u1ecb c\u1ed1t l\u00f5i, th\u00f4ng \u0111i\u1ec7p, v\u00e0 t\u00ednh c\u00e1ch c\u1ee7a th\u01b0\u01a1ng hi\u1ec7u m\u00ecnh. V\u1eady Brand Culture l\u00e0 g\u00ec? H\u00e3y c\u0169ng Vbee AI t\u00ecm hi\u1ec3u [&#8230;]\n","protected":false},"author":4,"featured_media":12631,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[100],"tags":[],"class_list":["post-12584","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-kien-thuc-marketing"],"_links":{"self":[{"href":"https:\/\/vbee.ai\/blog\/wp-json\/wp\/v2\/posts\/12584","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/vbee.ai\/blog\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/vbee.ai\/blog\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/vbee.ai\/blog\/wp-json\/wp\/v2\/users\/4"}],"replies":[{"embeddable":true,"href":"https:\/\/vbee.ai\/blog\/wp-json\/wp\/v2\/comments?post=12584"}],"version-history":[{"count":3,"href":"https:\/\/vbee.ai\/blog\/wp-json\/wp\/v2\/posts\/12584\/revisions"}],"predecessor-version":[{"id":12638,"href":"https:\/\/vbee.ai\/blog\/wp-json\/wp\/v2\/posts\/12584\/revisions\/12638"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/vbee.ai\/blog\/wp-json\/wp\/v2\/media\/12631"}],"wp:attachment":[{"href":"https:\/\/vbee.ai\/blog\/wp-json\/wp\/v2\/media?parent=12584"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/vbee.ai\/blog\/wp-json\/wp\/v2\/categories?post=12584"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/vbee.ai\/blog\/wp-json\/wp\/v2\/tags?post=12584"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}