{"id":12259,"date":"2023-10-29T13:57:29","date_gmt":"2023-10-29T06:57:29","guid":{"rendered":"https:\/\/vbee.ai\/blog\/?p=12259"},"modified":"2023-10-29T13:59:36","modified_gmt":"2023-10-29T06:59:36","slug":"martech-la-gi","status":"publish","type":"post","link":"https:\/\/vbee.ai\/blog\/martech-la-gi\/","title":{"rendered":"MarTech l\u00e0 g\u00ec? T\u00ecm hi\u1ec3u t\u1ea5t t\u1ea7n t\u1eadt v\u1ec1 xu h\u01b0\u1edbng truy\u1ec1n th\u00f4ng to\u00e0n c\u1ea7u"},"content":{"rendered":"<p><strong>Trong th\u1ebf gi\u1edbi kinh doanh v\u00e0 ti\u1ebfp th\u1ecb ng\u00e0y nay, MarTech \u0111\u00e3 tr\u1edf th\u00e0nh m\u1ed9t ph\u1ea7n kh\u00f4ng th\u1ec3 thi\u1ebfu trong chi\u1ebfn l\u01b0\u1ee3c ti\u1ebfp th\u1ecb c\u1ee7a m\u1ecdi doanh nghi\u1ec7p. Nh\u01b0ng c\u1ee5 th\u1ec3 MarTech l\u00e0 g\u00ec? C\u00f9ng <a href=\"https:\/\/vbee.ai\/\">Vbee AI<\/a> t\u00ecm hi\u1ec3u v\u1ec1 MarTech ngay sau \u0111\u00e2y nh\u00e9!<\/strong><\/p>\n<div id=\"ez-toc-container\" class=\"ez-toc-v2_0_75 counter-hierarchy ez-toc-counter ez-toc-grey ez-toc-container-direction\">\n<div class=\"ez-toc-title-container\">\n<p class=\"ez-toc-title\" style=\"cursor:inherit\">M\u1ee4C L\u1ee4C<\/p>\n<span class=\"ez-toc-title-toggle\"><a href=\"#\" class=\"ez-toc-pull-right ez-toc-btn ez-toc-btn-xs ez-toc-btn-default ez-toc-toggle\" aria-label=\"Toggle Table of Content\"><span class=\"ez-toc-js-icon-con\"><span class=\"\"><span class=\"eztoc-hide\" style=\"display:none;\">Toggle<\/span><span class=\"ez-toc-icon-toggle-span\"><svg style=\"fill: #999;color:#999\" xmlns=\"http:\/\/www.w3.org\/2000\/svg\" class=\"list-377408\" width=\"20px\" height=\"20px\" viewBox=\"0 0 24 24\" fill=\"none\"><path d=\"M6 6H4v2h2V6zm14 0H8v2h12V6zM4 11h2v2H4v-2zm16 0H8v2h12v-2zM4 16h2v2H4v-2zm16 0H8v2h12v-2z\" fill=\"currentColor\"><\/path><\/svg><svg style=\"fill: #999;color:#999\" class=\"arrow-unsorted-368013\" xmlns=\"http:\/\/www.w3.org\/2000\/svg\" width=\"10px\" height=\"10px\" viewBox=\"0 0 24 24\" version=\"1.2\" baseProfile=\"tiny\"><path d=\"M18.2 9.3l-6.2-6.3-6.2 6.3c-.2.2-.3.4-.3.7s.1.5.3.7c.2.2.4.3.7.3h11c.3 0 .5-.1.7-.3.2-.2.3-.5.3-.7s-.1-.5-.3-.7zM5.8 14.7l6.2 6.3 6.2-6.3c.2-.2.3-.5.3-.7s-.1-.5-.3-.7c-.2-.2-.4-.3-.7-.3h-11c-.3 0-.5.1-.7.3-.2.2-.3.5-.3.7s.1.5.3.7z\"\/><\/svg><\/span><\/span><\/span><\/a><\/span><\/div>\n<nav><ul class='ez-toc-list ez-toc-list-level-1 ' ><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-1\" href=\"https:\/\/vbee.ai\/blog\/martech-la-gi\/#Tong_quan_MarTech_la_gi\" >T\u1ed5ng quan MarTech l\u00e0 g\u00ec?<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-2\" href=\"https:\/\/vbee.ai\/blog\/martech-la-gi\/#MarTech_va_Adtech_co_phai_la_mot\" >MarTech v\u00e0 Adtech c\u00f3 ph\u1ea3i l\u00e0 m\u1ed9t?<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-3\" href=\"https:\/\/vbee.ai\/blog\/martech-la-gi\/#Loi_ich_cua_MarTech_la_gi\" >L\u1ee3i \u00edch c\u1ee7a MarTech l\u00e0 g\u00ec?<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-4\" href=\"https:\/\/vbee.ai\/blog\/martech-la-gi\/#Mang_Digital_Marketing_nao_ap_dung_MarTech\" >Ma\u0309ng Digital Marketing n\u00e0o a\u0301p du\u0323ng MarTech?<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-5\" href=\"https:\/\/vbee.ai\/blog\/martech-la-gi\/#Bi_quyet_nao_de_ap_dung_MarTech_thanh_cong\" >B\u00ed quy\u1ebft n\u00e0o \u0111\u1ec3 \u00e1p d\u1ee5ng MarTech th\u00e0nh c\u00f4ng?<\/a><\/li><\/ul><\/nav><\/div>\n<h2><span class=\"ez-toc-section\" id=\"Tong_quan_MarTech_la_gi\"><\/span>T\u1ed5ng quan MarTech l\u00e0 g\u00ec?<span class=\"ez-toc-section-end\"><\/span><\/h2>\n<p>MarTech (vi\u1ebft t\u1eaft c\u1ee7a Marketing Technology) l\u00e0 m\u1ed9t t\u1eadp h\u1ee3p c\u00e1c c\u00f4ng c\u1ee5 v\u00e0 n\u1ec1n t\u1ea3ng c\u00f4ng ngh\u1ec7 \u0111\u01b0\u1ee3c c\u00e1c nh\u00e0 ti\u1ebfp th\u1ecb s\u1eed d\u1ee5ng \u0111\u1ec3 t\u1ed1i \u01b0u h\u00f3a ho\u1ea1t \u0111\u1ed9ng marketing c\u0169ng nh\u01b0 t\u0103ng c\u01b0\u1eddng hi\u1ec7u su\u1ea5t kinh doanh. MarTech bao g\u1ed3m nhi\u1ec1u gi\u1ea3i ph\u00e1p v\u00e0 \u1ee9ng d\u1ee5ng c\u00f4ng ngh\u1ec7 \u0111\u01b0\u1ee3c \u00e1p d\u1ee5ng \u0111\u1ec3 h\u1ed7 tr\u1ee3 doanh nghi\u1ec7p trong vi\u1ec7c ph\u00e1t tri\u1ec3n v\u00e0 th\u1ef1c hi\u1ec7n chi\u1ebfn l\u01b0\u1ee3c marketing t\u00edch h\u1ee3p cho s\u1ea3n ph\u1ea9m ho\u1eb7c d\u1ecbch v\u1ee5 c\u1ee7a h\u1ecd qua nhi\u1ec1u k\u00eanh truy\u1ec1n th\u00f4ng kh\u00e1c nhau.<\/p>\n<p>C\u00e1c c\u00f4ng ngh\u1ec7 MarTech gi\u00fap t\u1ed1i \u01b0u h\u00f3a qu\u1ea3ng c\u00e1o, qu\u1ea3n l\u00fd d\u1eef li\u1ec7u kh\u00e1ch h\u00e0ng, t\u01b0\u01a1ng t\u00e1c v\u1edbi \u0111\u1ed1i t\u01b0\u1ee3ng m\u1ee5c ti\u00eau, v\u00e0 \u0111o l\u01b0\u1eddng hi\u1ec7u su\u1ea5t marketing \u0111\u1ec3 \u0111\u1ea3m b\u1ea3o s\u1ef1 hi\u1ec7u qu\u1ea3 v\u00e0 th\u00e0nh c\u00f4ng c\u1ee7a chi\u1ebfn d\u1ecbch ti\u1ebfp th\u1ecb.<\/p>\n<figure id=\"attachment_12564\" aria-describedby=\"caption-attachment-12564\" style=\"width: 768px\" class=\"wp-caption aligncenter\"><img loading=\"lazy\" decoding=\"async\" class=\"wp-image-12564 size-full\" src=\"https:\/\/vbee.ai\/blog\/wp-content\/uploads\/2023\/10\/mang-luoi-he-sinh-thai-martech.jpg\" alt=\"M\u1ea1ng l\u01b0\u1edbi h\u1ec7 sinh th\u00e1i Martech\" width=\"768\" height=\"432\" srcset=\"https:\/\/vbee.ai\/blog\/wp-content\/uploads\/2023\/10\/mang-luoi-he-sinh-thai-martech.jpg 768w, https:\/\/vbee.ai\/blog\/wp-content\/uploads\/2023\/10\/mang-luoi-he-sinh-thai-martech-711x400.jpg 711w\" sizes=\"auto, (max-width: 768px) 100vw, 768px\" \/><figcaption id=\"caption-attachment-12564\" class=\"wp-caption-text\">M\u1ea1ng l\u01b0\u1edbi h\u1ec7 sinh th\u00e1i Martech<\/figcaption><\/figure>\n<h2><span class=\"ez-toc-section\" id=\"MarTech_va_Adtech_co_phai_la_mot\"><\/span>MarTech v\u00e0 Adtech c\u00f3 ph\u1ea3i l\u00e0 m\u1ed9t?<span class=\"ez-toc-section-end\"><\/span><\/h2>\n<p>MarTech (Marketing Technology) v\u00e0 AdTech (Advertising Technology) c\u00f3 m\u1ed9t s\u1ed1 \u0111i\u1ec3m t\u01b0\u01a1ng \u0111\u1ed3ng trong vi\u1ec7c \u00e1p d\u1ee5ng c\u00f4ng ngh\u1ec7 trong l\u0129nh v\u1ef1c marketing v\u00e0 qu\u1ea3ng c\u00e1o, tuy nhi\u00ean, c\u0169ng t\u1ed3n t\u1ea1i nh\u1eefng kh\u00e1c bi\u1ec7t quan tr\u1ecdng gi\u1eefa ch\u00fang.<\/p>\n<p>\u0110\u1ec3 r\u00f5 h\u01a1n:<\/p>\n<p>MarTech ch\u1ee7 y\u1ebfu \u0111\u01b0\u1ee3c s\u1eed d\u1ee5ng \u0111\u1ec3 t\u1ea1o ra, v\u1eadn h\u00e0nh v\u00e0 qu\u1ea3n l\u00fd c\u00e1c chi\u1ebfn d\u1ecbch ti\u1ebfp th\u1ecb. N\u00f3 bao g\u1ed3m c\u00e1c c\u00f4ng c\u1ee5 v\u00e0 n\u1ec1n t\u1ea3ng nh\u01b0 ph\u1ea7n m\u1ec1m qu\u1ea3n l\u00fd quan h\u1ec7 kh\u00e1ch h\u00e0ng (CRM), c\u00e1c gi\u1ea3i ph\u00e1p qu\u1ea3n l\u00fd truy\u1ec1n th\u00f4ng x\u00e3 h\u1ed9i, \u1ee9ng d\u1ee5ng email marketing v\u00e0 nhi\u1ec1u \u1ee9ng d\u1ee5ng kh\u00e1c. MarTech gi\u00fap t\u1ed5 ch\u1ee9c t\u01b0\u01a1ng t\u00e1c v\u1edbi kh\u00e1ch h\u00e0ng, qu\u1ea3n l\u00fd d\u1eef li\u1ec7u kh\u00e1ch h\u00e0ng, v\u00e0 t\u1ed1i \u01b0u h\u00f3a chi\u1ebfn d\u1ecbch ti\u1ebfp th\u1ecb.<\/p>\n<p>AdTech, ng\u01b0\u1ee3c l\u1ea1i, t\u1eadp trung ch\u1ee7 y\u1ebfu v\u00e0o c\u00f4ng ngh\u1ec7 \u0111\u01b0\u1ee3c s\u1eed d\u1ee5ng \u0111\u1ec3 tri\u1ec3n khai c\u00e1c chi\u1ebfn d\u1ecbch qu\u1ea3ng c\u00e1o. C\u00e1c n\u1ec1n t\u1ea3ng AdTech ph\u1ed5 bi\u1ebfn bao g\u1ed3m Google Marketing Platform, Amazon Advertising, Facebook Ads, v\u00e0 nhi\u1ec1u n\u1ec1n t\u1ea3ng kh\u00e1c. AdTech gi\u00fap nh\u00e0 ti\u1ebfp th\u1ecb x\u00e1c \u0111\u1ecbnh, thi\u1ebft l\u1eadp, theo d\u00f5i v\u00e0 qu\u1ea3n l\u00fd chi\u1ebfn d\u1ecbch qu\u1ea3ng c\u00e1o tr\u1ef1c tuy\u1ebfn, \u0111\u1eb7c bi\u1ec7t l\u00e0 tr\u00ean c\u00e1c n\u1ec1n t\u1ea3ng tr\u1ef1c tuy\u1ebfn.<\/p>\n<p>T\u00f3m l\u1ea1i, MarTech t\u1eadp trung v\u00e0o to\u00e0n b\u1ed9 qu\u00e1 tr\u00ecnh ti\u1ebfp th\u1ecb v\u00e0 quan h\u1ec7 v\u1edbi kh\u00e1ch h\u00e0ng, trong khi AdTech t\u1eadp trung v\u00e0o c\u00f4ng ngh\u1ec7 li\u00ean quan \u0111\u1ebfn qu\u1ea3ng c\u00e1o tr\u1ef1c tuy\u1ebfn. C\u1ea3 hai \u0111\u00f3ng vai tr\u00f2 quan tr\u1ecdng trong vi\u1ec7c ph\u00e1t tri\u1ec3n chi\u1ebfn l\u01b0\u1ee3c ti\u1ebfp th\u1ecb v\u00e0 qu\u1ea3ng c\u00e1o hi\u1ec7u qu\u1ea3 cho doanh nghi\u1ec7p.<\/p>\n<figure id=\"attachment_12565\" aria-describedby=\"caption-attachment-12565\" style=\"width: 768px\" class=\"wp-caption aligncenter\"><img loading=\"lazy\" decoding=\"async\" class=\"wp-image-12565 size-full\" src=\"https:\/\/vbee.ai\/blog\/wp-content\/uploads\/2023\/10\/martech-va-adtech.jpg\" alt=\"So s\u00e1nh MarTech v\u00e0 AdTech\" width=\"768\" height=\"519\" srcset=\"https:\/\/vbee.ai\/blog\/wp-content\/uploads\/2023\/10\/martech-va-adtech.jpg 768w, https:\/\/vbee.ai\/blog\/wp-content\/uploads\/2023\/10\/martech-va-adtech-592x400.jpg 592w\" sizes=\"auto, (max-width: 768px) 100vw, 768px\" \/><figcaption id=\"caption-attachment-12565\" class=\"wp-caption-text\">So s\u00e1nh MarTech v\u00e0 AdTech<\/figcaption><\/figure>\n<h2><span class=\"ez-toc-section\" id=\"Loi_ich_cua_MarTech_la_gi\"><\/span>L\u1ee3i \u00edch c\u1ee7a MarTech l\u00e0 g\u00ec?<span class=\"ez-toc-section-end\"><\/span><\/h2>\n<p>Sau khi t\u00ecm hi\u1ec3u t\u1ed5ng quan MarTech l\u00e0 g\u00ec? V\u1eady l\u1ee3i \u00edch c\u1ee7a \u0111em \u0111\u1ebfn cho doanh nghi\u1ec7p c\u1ee7a MarTech l\u00e0 g\u00ec?<\/p>\n<p>S\u1ef1 h\u1ee3p nh\u1ea5t c\u1ee7a c\u00f4ng ngh\u1ec7 v\u00e0 l\u0129nh v\u1ef1c ti\u1ebfp th\u1ecb trong MarTech mang l\u1ea1i nhi\u1ec1u l\u1ee3i \u00edch r\u00f5 r\u1ec7t. N\u1ec1n t\u1ea3ng n\u00e0y gi\u00fap doanh nghi\u1ec7p c\u00f3 s\u1eb5n m\u1ed9t b\u1ed9 c\u00f4ng c\u1ee5 ho\u1ea1t \u0111\u1ed9ng tr\u01a1n tru, hi\u1ec7u qu\u1ea3 v\u00e0 li\u00ean k\u1ebft v\u1edbi nhau. \u0110i\u1ec1u n\u00e0y kh\u00f4ng ch\u1ec9 gi\u00fap c\u00e1c nh\u00e0 ti\u1ebfp th\u1ecb ti\u1ebft ki\u1ec7m th\u1eddi gian m\u00e0 c\u00f2n gi\u1ea3m chi ph\u00ed v\u00e0 nhanh ch\u00f3ng thu th\u1eadp th\u00f4ng tin quan tr\u1ecdng \u0111\u1ec3 t\u1ed1i \u01b0u h\u00f3a chi\u1ebfn l\u01b0\u1ee3c ti\u1ebfp th\u1ecb c\u1ee7a h\u1ecd.<\/p>\n<p>MarTech \u0111\u1eb7c bi\u1ec7t h\u1eefu \u00edch trong vi\u1ec7c t\u1ef1 \u0111\u1ed9ng h\u00f3a quy tr\u00ecnh. N\u1ec1n t\u1ea3ng n\u00e0y cho ph\u00e9p ng\u01b0\u1eddi d\u00f9ng t\u1ef1 \u0111\u1ed9ng h\u00f3a c\u00e1c quy tr\u00ecnh trong l\u0129nh v\u1ef1c ti\u1ebfp th\u1ecb, gi\u00fap ti\u1ebft ki\u1ec7m th\u1eddi gian v\u00e0 gi\u1ea3m t\u1ea3i c\u00f4ng vi\u1ec7c cho c\u00e1c nh\u00e0 ti\u1ebfp th\u1ecb. V\u00ed d\u1ee5, b\u1ea1n c\u00f3 th\u1ec3 t\u1ef1 \u0111\u1ed9ng h\u00f3a vi\u1ec7c qu\u1ea3n l\u00fd chi\u1ebfn d\u1ecbch qu\u1ea3ng c\u00e1o tr\u00ean nhi\u1ec1u n\u1ec1n t\u1ea3ng, theo d\u00f5i hi\u1ec7u su\u1ea5t c\u1ee7a ch\u00fang v\u00e0 \u0111i\u1ec1u ch\u1ec9nh chi\u1ebfn l\u01b0\u1ee3c m\u1ed9t c\u00e1ch nhanh ch\u00f3ng.<\/p>\n<p>Th\u00eam v\u00e0o \u0111\u00f3, MarTech c\u00f2n gi\u00fap ti\u1ebft ki\u1ec7m chi ph\u00ed. Tr\u01b0\u1edbc \u0111\u00e2y, vi\u1ec7c ti\u1ebfn h\u00e0nh c\u00e1c chi\u1ebfn d\u1ecbch ti\u1ebfp th\u1ecb c\u00f3 th\u1ec3 k\u00e9o d\u00e0i trong th\u1eddi gian d\u00e0i m\u00e0 kh\u00f4ng \u0111\u1ea3m b\u1ea3o hi\u1ec7u qu\u1ea3. Th\u00f4ng tin v\u00e0 insight th\u01b0\u1eddng \u0111\u01b0\u1ee3c thu th\u1eadp ch\u1eadm, d\u1eabn \u0111\u1ebfn l\u00e3ng ph\u00ed chi ph\u00ed. Nh\u01b0ng v\u1edbi MarTech, b\u1ea1n c\u00f3 kh\u1ea3 n\u0103ng thu th\u1eadp, ph\u00e2n t\u00edch d\u1eef li\u1ec7u v\u00e0 cung c\u1ea5p insight chi ti\u1ebft ngay trong th\u1eddi gian th\u1ef1c. \u0110i\u1ec1u n\u00e0y gi\u00fap b\u1ea1n \u0111i\u1ec1u ch\u1ec9nh chi\u1ebfn l\u01b0\u1ee3c v\u00e0 ph\u1ea3n \u1ee9ng m\u1ed9t c\u00e1ch k\u1ecbp th\u1eddi, ti\u1ebft ki\u1ec7m chi ph\u00ed v\u00e0 t\u1ed1i \u01b0u h\u00f3a hi\u1ec7u qu\u1ea3 c\u1ee7a chi\u1ebfn d\u1ecbch ti\u1ebfp th\u1ecb.<\/p>\n<figure id=\"attachment_12566\" aria-describedby=\"caption-attachment-12566\" style=\"width: 768px\" class=\"wp-caption aligncenter\"><img loading=\"lazy\" decoding=\"async\" class=\"wp-image-12566 size-full\" src=\"https:\/\/vbee.ai\/blog\/wp-content\/uploads\/2023\/10\/loi-ich-cua-martech.jpg\" alt=\"MarTech mang l\u1ea1i nhi\u1ec1u l\u1ee3i \u00edch cho doanh nghi\u1ec7p \" width=\"768\" height=\"512\" srcset=\"https:\/\/vbee.ai\/blog\/wp-content\/uploads\/2023\/10\/loi-ich-cua-martech.jpg 768w, https:\/\/vbee.ai\/blog\/wp-content\/uploads\/2023\/10\/loi-ich-cua-martech-600x400.jpg 600w\" sizes=\"auto, (max-width: 768px) 100vw, 768px\" \/><figcaption id=\"caption-attachment-12566\" class=\"wp-caption-text\">MarTech mang l\u1ea1i nhi\u1ec1u l\u1ee3i \u00edch cho doanh nghi\u1ec7p<\/figcaption><\/figure>\n<h2><span class=\"ez-toc-section\" id=\"Mang_Digital_Marketing_nao_ap_dung_MarTech\"><\/span>Ma\u0309ng Digital Marketing n\u00e0o a\u0301p du\u0323ng MarTech?<span class=\"ez-toc-section-end\"><\/span><\/h2>\n<p>Theo chuy\u00ean gia qu\u1ea3n l\u00fd t\u00e0i s\u1ea3n s\u1ed1 Theresa Regli t\u1eeb Real Story Group, b\u1ed9 c\u00f4ng c\u1ee5 MarTech Stack th\u01b0\u1eddng \u0111\u01b0\u1ee3c ph\u00e2n th\u00e0nh b\u1ed1n t\u1ea7ng trong l\u0129nh v\u1ef1c ti\u1ebfp th\u1ecb s\u1ed1 c\u1ee7a m\u1ed9t t\u1ed5 ch\u1ee9c (t\u1eeb t\u1ea7ng th\u1ea5p nh\u1ea5t \u0111\u1ebfn t\u1ea7ng cao nh\u1ea5t).<\/p>\n<p><strong>D\u1eef li\u1ec7u n\u1ec1n t\u1ea3ng c\u1ee7a t\u1eadp \u0111o\u00e0n:<\/strong> T\u1ea7ng n\u00e0y bao g\u1ed3m th\u00f4ng tin kinh doanh, ph\u00e2n t\u00edch d\u1eef li\u1ec7u, d\u1eef li\u1ec7u s\u1ea3n ph\u1ea9m v\u00e0 th\u00f4ng tin kh\u00e1ch h\u00e0ng.<\/p>\n<p><strong>C\u00e1c n\u1ec1n t\u1ea3ng MarTech ch\u00ednh:<\/strong> Nh\u1eefng c\u00f4ng ngh\u1ec7 n\u00e0y bao g\u1ed3m c\u00e1c th\u00e0nh ph\u1ea7n c\u01a1 b\u1ea3n kh\u00e1c nhau. V\u00ed d\u1ee5, qu\u1ea3n l\u00fd t\u00e0i s\u1ea3n s\u1ed1, t\u1ef1 \u0111\u1ed9ng h\u00f3a ti\u1ebfp th\u1ecb, t\u01b0\u01a1ng t\u00e1c tr\u00ean m\u1ea1ng x\u00e3 h\u1ed9i v\u00e0 qu\u1ea3n l\u00fd n\u1ed9i dung tr\u00ean trang web,&#8230;<\/p>\n<p><strong>Quy tr\u00ecnh chu\u1ea9n c\u1ee7a Marketing v\u00e0 Sales:<\/strong> C\u00e1c c\u00f4ng ngh\u1ec7 t\u1ea1i t\u1ea7ng n\u00e0y th\u01b0\u1eddng ph\u1ea3i d\u1ef1a tr\u00ean c\u00e1c t\u1ea7ng MarTech \u1edf ph\u00eda tr\u01b0\u1edbc \u0111\u1ec3 x\u00e2y d\u1ef1ng quy tr\u00ecnh c\u1ee5 th\u1ec3 cho c\u00e1c ho\u1ea1t \u0111\u1ed9ng. V\u00ed d\u1ee5, qu\u1ea3n l\u00fd th\u01b0\u01a1ng m\u1ea1i \u0111i\u1ec7n t\u1eed, m\u1ea1ng ph\u00e2n ph\u00e1t n\u1ed9i dung (CDN), n\u1ec1n t\u1ea3ng video tr\u1ef1c tuy\u1ebfn v\u00e0 c\u00e1c d\u1ecbch v\u1ee5 c\u1ed5ng th\u00f4ng tin. L\u01b0u \u00fd r\u1eb1ng t\u1ea5t c\u1ea3 c\u00e1c c\u00f4ng ngh\u1ec7 n\u00e0y c\u1ea7n c\u00f3 m\u1ed9t lo\u1ea1i n\u1ed9i dung.<\/p>\n<p><strong>C\u00e1c k\u00eanh ch\u00ednh:<\/strong> T\u1ea7ng cu\u1ed1i c\u00f9ng n\u00e0y bao g\u1ed3m nhi\u1ec1u k\u00eanh trong chi\u1ebfn l\u01b0\u1ee3c ti\u1ebfp th\u1ecb nh\u1eb1m t\u01b0\u01a1ng t\u00e1c v\u1edbi c\u00e1c \u0111\u1ed1i t\u01b0\u1ee3ng m\u1ee5c ti\u00eau. C\u00e1c k\u00eanh n\u00e0y c\u00f3 th\u1ec3 bao g\u1ed3m email, \u0111i\u1ec7n tho\u1ea1i, m\u1ea1ng x\u00e3 h\u1ed9i, truy\u1ec1n h\u00ecnh, t\u1edd r\u01a1i, trang web v\u00e0 c\u1ea3 c\u00e1c ki-\u1ed1t. Ch\u00fang c\u00f2n \u0111\u01b0\u1ee3c g\u1ecdi l\u00e0 c\u00e1c \u0111i\u1ec3m ti\u1ebfp x\u00fac (touchpoints) trong m\u1ed9t s\u01a1 \u0111\u1ed3 h\u00e0nh tr\u00ecnh kh\u00e1ch h\u00e0ng.<\/p>\n<figure id=\"attachment_12567\" aria-describedby=\"caption-attachment-12567\" style=\"width: 768px\" class=\"wp-caption aligncenter\"><img loading=\"lazy\" decoding=\"async\" class=\"wp-image-12567 size-full\" src=\"https:\/\/vbee.ai\/blog\/wp-content\/uploads\/2023\/10\/mang-digital-nao-ap-dung-martech.jpg\" alt=\"MarTech Stack th\u01b0\u1eddng \u0111\u01b0\u1ee3c ph\u00e2n th\u00e0nh b\u1ed1n t\u1ea7ng trong l\u0129nh v\u1ef1c ti\u1ebfp th\u1ecb s\u1ed1\" width=\"768\" height=\"512\" srcset=\"https:\/\/vbee.ai\/blog\/wp-content\/uploads\/2023\/10\/mang-digital-nao-ap-dung-martech.jpg 768w, https:\/\/vbee.ai\/blog\/wp-content\/uploads\/2023\/10\/mang-digital-nao-ap-dung-martech-600x400.jpg 600w\" sizes=\"auto, (max-width: 768px) 100vw, 768px\" \/><figcaption id=\"caption-attachment-12567\" class=\"wp-caption-text\">MarTech Stack th\u01b0\u1eddng \u0111\u01b0\u1ee3c ph\u00e2n th\u00e0nh b\u1ed1n t\u1ea7ng trong l\u0129nh v\u1ef1c ti\u1ebfp th\u1ecb s\u1ed1<\/figcaption><\/figure>\n<h2><span class=\"ez-toc-section\" id=\"Bi_quyet_nao_de_ap_dung_MarTech_thanh_cong\"><\/span>B\u00ed quy\u1ebft n\u00e0o \u0111\u1ec3 \u00e1p d\u1ee5ng MarTech th\u00e0nh c\u00f4ng?<span class=\"ez-toc-section-end\"><\/span><\/h2>\n<ul>\n<li><strong>T\u1eadp trung v\u00e0o gi\u1ea3i ph\u00e1p ph\u00f9 h\u1ee3p v\u1edbi nhu c\u1ea7u doanh nghi\u1ec7p<\/strong><\/li>\n<\/ul>\n<p>Theo Rohit Prabhakar, m\u1ed9t chuy\u00ean gia Marketing t\u1ea1i McKesson, nhi\u1ec1u doanh nghi\u1ec7p g\u1eb7p kh\u00f3 kh\u0103n v\u00ec thi\u1ebfu s\u1ef1 \u0111\u1ecbnh h\u01b0\u1edbng trong vi\u1ec7c s\u1eed d\u1ee5ng MarTech, khi\u1ebfn h\u1ecd kh\u00f4ng th\u1ec3 t\u1eadn d\u1ee5ng h\u1ebft ti\u1ec1m n\u0103ng c\u1ee7a c\u00e1c gi\u1ea3i ph\u00e1p n\u00e0y. Trong th\u1ef1c t\u1ebf, 59% marketer tham gia kh\u1ea3o s\u00e1t \u0111\u00e3 th\u1eeba nh\u1eadn r\u1eb1ng h\u1ecd ch\u01b0a khai th\u00e1c tri\u1ec7t h\u1ea1 s\u1ee9c m\u1ea1nh c\u1ee7a c\u00e1c n\u1ec1n t\u1ea3ng MarTech c\u00f3 s\u1eb5n.<\/p>\n<p>Prabhakar cho r\u1eb1ng gi\u1ea3i ph\u00e1p t\u1ed1t nh\u1ea5t \u0111\u1ec3 kh\u1eafc ph\u1ee5c t\u00ecnh tr\u1ea1ng n\u00e0y l\u00e0 t\u1eadp trung v\u00e0o vi\u1ec7c tri\u1ec3n khai c\u00e1c gi\u1ea3i ph\u00e1p MarTech ph\u00f9 h\u1ee3p v\u1edbi nhu c\u1ea7u c\u1ee5 th\u1ec3 c\u1ee7a doanh nghi\u1ec7p thay v\u00ec \u00e1p d\u1ee5ng qu\u00e1 nhi\u1ec1u gi\u1ea3i ph\u00e1p MarTech m\u00e0 kh\u00f4ng \u0111em l\u1ea1i hi\u1ec7u qu\u1ea3 c\u1ea7n thi\u1ebft.<\/p>\n<ul>\n<li><strong>S\u1eed d\u1ee5ng MarTech \u0111\u1ec3 ti\u1ebfp c\u1eadn nhu c\u1ea7u c\u1ee7a kh\u00e1ch h\u00e0ng<\/strong><\/li>\n<\/ul>\n<p>D\u1eef li\u1ec7u v\u1ec1 kh\u00e1ch h\u00e0ng \u0111\u00f3ng m\u1ed9t vai tr\u00f2 c\u1ef1c k\u1ef3 quan tr\u1ecdng trong chi\u1ebfn l\u01b0\u1ee3c truy\u1ec1n th\u00f4ng. V\u00ec v\u1eady, vi\u1ec7c x\u00e1c \u0111\u1ecbnh m\u1ed9t c\u00e1ch ch\u00ednh x\u00e1c nhu c\u1ea7u c\u1ee7a kh\u00e1ch h\u00e0ng l\u00e0 m\u1ee5c ti\u00eau c\u1ee7a nhi\u1ec1u doanh nghi\u1ec7p. Tuy nhi\u00ean, vi\u1ec7c thu th\u1eadp v\u00e0 ph\u00e2n t\u00edch d\u1eef li\u1ec7u kh\u00e1ch h\u00e0ng v\u1eabn c\u00f2n nhi\u1ec1u h\u1ea1n ch\u1ebf, l\u00e0m m\u1ea5t \u0111i s\u1ef1 quan tr\u1ecdng c\u1ee7a nh\u1eefng th\u00f4ng tin quan tr\u1ecdng.<\/p>\n<p>Nh\u1edd s\u1eed d\u1ee5ng c\u00e1c gi\u1ea3i ph\u00e1p MarTech s\u00e2u r\u1ed9ng, nh\u01b0 HootSuite, Sociable, SocialHeat, nh\u00e0 qu\u1ea3n tr\u1ecb v\u00e0 ng\u01b0\u1eddi l\u00e0m truy\u1ec1n th\u00f4ng c\u00f3 th\u1ec3 n\u1eafm b\u1eaft v\u00e0 ph\u00e2n t\u00edch m\u1ed9t c\u00e1ch t\u1ed1t h\u01a1n nhu c\u1ea7u c\u1ee7a th\u1ecb tr\u01b0\u1eddng, t\u1eeb \u0111\u00f3 gi\u00fap h\u1ecd ra c\u00e1c quy\u1ebft \u0111\u1ecbnh ch\u00ednh x\u00e1c. \u0110i\u1ec1u n\u00e0y c\u1ea3i thi\u1ec7n kh\u1ea3 n\u0103ng ti\u1ebfp c\u1eadn v\u00e0 t\u01b0\u01a1ng t\u00e1c v\u1edbi kh\u00e1ch h\u00e0ng m\u1ee5c ti\u00eau, \u0111\u1ed3ng th\u1eddi \u1ea3nh h\u01b0\u1edfng t\u00edch c\u1ef1c \u0111\u1ebfn qu\u00e1 tr\u00ecnh \u0111\u01b0a ra quy\u1ebft \u0111\u1ecbnh mua s\u1eafm c\u1ee7a h\u1ecd.<\/p>\n<ul>\n<li><strong>K\u1ebft h\u1ee3p MarTech \u0111\u1ec3 \u0111o l\u01b0\u1eddng hi\u1ec7u qu\u1ea3 chi\u1ebfn d\u1ecbch truy\u1ec1n th\u00f4ng<\/strong><\/li>\n<\/ul>\n<p>T\u00edch h\u1ee3p MarTech v\u00e0o c\u00e1c ho\u1ea1t \u0111\u1ed9ng truy\u1ec1n th\u00f4ng cho ph\u00e9p doanh nghi\u1ec7p theo d\u00f5i v\u00e0 n\u1eafm b\u1eaft t\u00ecnh h\u00ecnh c\u0169ng nh\u01b0 th\u00e1i \u0111\u1ed9 c\u1ee7a ng\u01b0\u1eddi ti\u00eau d\u00f9ng \u0111\u1ed1i v\u1edbi c\u00e1c chi\u1ebfn d\u1ecbch ti\u1ebfp th\u1ecb c\u1ee5 th\u1ec3. \u0110i\u1ec1u n\u00e0y gi\u00fap x\u00e1c \u0111\u1ecbnh ch\u00ednh x\u00e1c c\u00e1c \u0111i\u1ec3m m\u1ea1nh v\u00e0 \u0111i\u1ec3m y\u1ebfu c\u1ee7a chi\u1ebfn d\u1ecbch trong qu\u00e1 tr\u00ecnh tri\u1ec3n khai.<\/p>\n<p>C\u00f3 trong tay nh\u1eefng d\u1eef li\u1ec7u n\u00e0y, doanh nghi\u1ec7p c\u00f3 th\u1ec3 d\u1ec5 d\u00e0ng th\u1ef1c hi\u1ec7n vi\u1ec7c th\u1ed1ng k\u00ea v\u00e0 so s\u00e1nh hi\u1ec7u su\u1ea5t gi\u1eefa c\u00e1c k\u00eanh truy\u1ec1n th\u00f4ng. D\u1ef1a v\u00e0o th\u00f4ng tin n\u00e0y, h\u1ecd c\u00f3 th\u1ec3 \u0111\u01b0a ra nh\u1eefng \u0111i\u1ec1u ch\u1ec9nh c\u1ee5 th\u1ec3, t\u1eadp trung v\u00e0o vi\u1ec7c ph\u00e1t tri\u1ec3n nh\u1eefng y\u1ebfu t\u1ed1 h\u1ea5p d\u1eabn kh\u00e1ch h\u00e0ng v\u00e0 x\u00e2y d\u1ef1ng m\u1ed9t chi\u1ebfn l\u01b0\u1ee3c truy\u1ec1n th\u00f4ng t\u1ef1 \u0111\u1ed9ng, gi\u00fap th\u00fac \u0111\u1ea9y doanh s\u1ed1 b\u00e1n h\u00e0ng v\u00e0 c\u1ea3i thi\u1ec7n tr\u1ea3i nghi\u1ec7m c\u1ee7a kh\u00e1ch h\u00e0ng.<\/p>\n<figure id=\"attachment_12568\" aria-describedby=\"caption-attachment-12568\" style=\"width: 768px\" class=\"wp-caption alignnone\"><img loading=\"lazy\" decoding=\"async\" class=\"size-full wp-image-12568\" src=\"https:\/\/vbee.ai\/blog\/wp-content\/uploads\/2023\/10\/bi-quyet-ap-dung-martech-thanh-cong.jpg\" alt=\"B\u00ed quy\u1ebft \u00e1p d\u1ee5ng Martech th\u00e0nh c\u00f4ng\" width=\"768\" height=\"512\" srcset=\"https:\/\/vbee.ai\/blog\/wp-content\/uploads\/2023\/10\/bi-quyet-ap-dung-martech-thanh-cong.jpg 768w, https:\/\/vbee.ai\/blog\/wp-content\/uploads\/2023\/10\/bi-quyet-ap-dung-martech-thanh-cong-600x400.jpg 600w\" sizes=\"auto, (max-width: 768px) 100vw, 768px\" \/><figcaption id=\"caption-attachment-12568\" class=\"wp-caption-text\">B\u00ed quy\u1ebft \u00e1p d\u1ee5ng Martech th\u00e0nh c\u00f4ng<\/figcaption><\/figure>\n<p>Hy v\u1ecdng qua b\u00e0i vi\u1ebft tr\u00ean \u0111\u1ed9c gi\u1ea3 c\u00f3 th\u1ec3 hi\u1ec3u h\u01a1n v\u1ec1 MarTech l\u00e0 g\u00ec? V\u00e0 MarTech kh\u00f4ng ch\u1ec9 gi\u00fap doanh nghi\u1ec7p n\u1eafm b\u1eaft d\u1eef li\u1ec7u, t\u1ed1i \u01b0u h\u00f3a chi\u1ebfn d\u1ecbch ti\u1ebfp th\u1ecb, v\u00e0 cung c\u1ea5p tr\u1ea3i nghi\u1ec7m t\u1ed1t h\u01a1n cho kh\u00e1ch h\u00e0ng. S\u1ef1 t\u00edch h\u1ee3p c\u1ee7a c\u00f4ng ngh\u1ec7 v\u00e0 ti\u1ebfp th\u1ecb \u0111\u00e3 t\u1ea1o n\u00ean m\u1ed9t c\u00f4ng c\u1ee5 m\u1ea1nh m\u1ebd, gi\u00fap doanh nghi\u1ec7p x\u00e2y d\u1ef1ng v\u00e0 duy tr\u00ec m\u1ed1i quan h\u1ec7 t\u1ed1t v\u1edbi kh\u00e1ch h\u00e0ng trong m\u1ed9t th\u1ebf gi\u1edbi s\u1ed1 h\u00f3a.<\/p>\n<ul>\n<li><strong>Ngu\u1ed3n tham kh\u1ea3o<\/strong><\/li>\n<\/ul>\n<p>AmazonAds (Tham kh\u1ea3o ng\u00e0y 28\/10\/2023). C\u00f3 t\u1ea1i: <a href=\"https:\/\/advertising.amazon.com\/library\/guides\/what-is-martech\" rel=\"nofollow noopener\" target=\"_blank\">https:\/\/advertising.amazon.com\/library\/guides\/what-is-martech<\/a><\/p>\n\n\n<div class=\"kk-star-ratings kksr-auto kksr-align-left kksr-valign-bottom\"\n    data-payload='{&quot;align&quot;:&quot;left&quot;,&quot;id&quot;:&quot;12259&quot;,&quot;slug&quot;:&quot;default&quot;,&quot;valign&quot;:&quot;bottom&quot;,&quot;ignore&quot;:&quot;&quot;,&quot;reference&quot;:&quot;auto&quot;,&quot;class&quot;:&quot;&quot;,&quot;count&quot;:&quot;0&quot;,&quot;legendonly&quot;:&quot;&quot;,&quot;readonly&quot;:&quot;&quot;,&quot;score&quot;:&quot;0&quot;,&quot;starsonly&quot;:&quot;&quot;,&quot;best&quot;:&quot;5&quot;,&quot;gap&quot;:&quot;5&quot;,&quot;greet&quot;:&quot;\u0110\u00e1nh gi\u00e1 b\u00e0i vi\u1ebft&quot;,&quot;legend&quot;:&quot;0\\\/5 - (0 b\u00ecnh ch\u1ecdn)&quot;,&quot;size&quot;:&quot;24&quot;,&quot;title&quot;:&quot;MarTech l\u00e0 g\u00ec? T\u00ecm hi\u1ec3u t\u1ea5t t\u1ea7n t\u1eadt v\u1ec1 xu h\u01b0\u1edbng truy\u1ec1n th\u00f4ng to\u00e0n c\u1ea7u&quot;,&quot;width&quot;:&quot;0&quot;,&quot;_legend&quot;:&quot;{score}\\\/{best} - ({count} {votes})&quot;,&quot;font_factor&quot;:&quot;1.25&quot;}'>\n            \n<div class=\"kksr-stars\">\n    \n<div class=\"kksr-stars-inactive\">\n            <div class=\"kksr-star\" data-star=\"1\" style=\"padding-right: 5px\">\n            \n\n<div class=\"kksr-icon\" style=\"width: 24px; height: 24px;\"><\/div>\n        <\/div>\n            <div class=\"kksr-star\" data-star=\"2\" style=\"padding-right: 5px\">\n            \n\n<div class=\"kksr-icon\" style=\"width: 24px; height: 24px;\"><\/div>\n        <\/div>\n            <div class=\"kksr-star\" data-star=\"3\" style=\"padding-right: 5px\">\n            \n\n<div class=\"kksr-icon\" style=\"width: 24px; height: 24px;\"><\/div>\n        <\/div>\n            <div class=\"kksr-star\" data-star=\"4\" style=\"padding-right: 5px\">\n            \n\n<div class=\"kksr-icon\" style=\"width: 24px; height: 24px;\"><\/div>\n        <\/div>\n            <div class=\"kksr-star\" data-star=\"5\" style=\"padding-right: 5px\">\n            \n\n<div class=\"kksr-icon\" style=\"width: 24px; height: 24px;\"><\/div>\n        <\/div>\n    <\/div>\n    \n<div class=\"kksr-stars-active\" style=\"width: 0px;\">\n            <div class=\"kksr-star\" style=\"padding-right: 5px\">\n            \n\n<div class=\"kksr-icon\" style=\"width: 24px; height: 24px;\"><\/div>\n        <\/div>\n            <div class=\"kksr-star\" style=\"padding-right: 5px\">\n            \n\n<div class=\"kksr-icon\" style=\"width: 24px; height: 24px;\"><\/div>\n        <\/div>\n            <div class=\"kksr-star\" style=\"padding-right: 5px\">\n            \n\n<div class=\"kksr-icon\" style=\"width: 24px; height: 24px;\"><\/div>\n        <\/div>\n            <div class=\"kksr-star\" style=\"padding-right: 5px\">\n            \n\n<div class=\"kksr-icon\" style=\"width: 24px; height: 24px;\"><\/div>\n        <\/div>\n            <div class=\"kksr-star\" style=\"padding-right: 5px\">\n            \n\n<div class=\"kksr-icon\" style=\"width: 24px; height: 24px;\"><\/div>\n        <\/div>\n    <\/div>\n<\/div>\n                \n\n<div class=\"kksr-legend\" style=\"font-size: 19.2px;\">\n            <span class=\"kksr-muted\">\u0110\u00e1nh gi\u00e1 b\u00e0i vi\u1ebft<\/span>\n    <\/div>\n    <\/div>\n","protected":false},"excerpt":{"rendered":"<p>Trong th\u1ebf gi\u1edbi kinh doanh v\u00e0 ti\u1ebfp th\u1ecb ng\u00e0y nay, MarTech \u0111\u00e3 tr\u1edf th\u00e0nh m\u1ed9t ph\u1ea7n kh\u00f4ng th\u1ec3 thi\u1ebfu trong chi\u1ebfn l\u01b0\u1ee3c ti\u1ebfp th\u1ecb c\u1ee7a m\u1ecdi doanh nghi\u1ec7p. Nh\u01b0ng c\u1ee5 th\u1ec3 MarTech l\u00e0 g\u00ec? C\u00f9ng Vbee AI t\u00ecm hi\u1ec3u v\u1ec1 MarTech ngay sau \u0111\u00e2y nh\u00e9! T\u1ed5ng quan MarTech l\u00e0 g\u00ec? MarTech (vi\u1ebft t\u1eaft c\u1ee7a Marketing [&#8230;]\n","protected":false},"author":4,"featured_media":12563,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[100],"tags":[],"class_list":["post-12259","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-kien-thuc-marketing"],"_links":{"self":[{"href":"https:\/\/vbee.ai\/blog\/wp-json\/wp\/v2\/posts\/12259","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/vbee.ai\/blog\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/vbee.ai\/blog\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/vbee.ai\/blog\/wp-json\/wp\/v2\/users\/4"}],"replies":[{"embeddable":true,"href":"https:\/\/vbee.ai\/blog\/wp-json\/wp\/v2\/comments?post=12259"}],"version-history":[{"count":5,"href":"https:\/\/vbee.ai\/blog\/wp-json\/wp\/v2\/posts\/12259\/revisions"}],"predecessor-version":[{"id":12571,"href":"https:\/\/vbee.ai\/blog\/wp-json\/wp\/v2\/posts\/12259\/revisions\/12571"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/vbee.ai\/blog\/wp-json\/wp\/v2\/media\/12563"}],"wp:attachment":[{"href":"https:\/\/vbee.ai\/blog\/wp-json\/wp\/v2\/media?parent=12259"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/vbee.ai\/blog\/wp-json\/wp\/v2\/categories?post=12259"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/vbee.ai\/blog\/wp-json\/wp\/v2\/tags?post=12259"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}