{"id":12145,"date":"2023-10-29T09:00:13","date_gmt":"2023-10-29T02:00:13","guid":{"rendered":"https:\/\/vbee.ai\/blog\/?p=12145"},"modified":"2023-10-28T21:33:16","modified_gmt":"2023-10-28T14:33:16","slug":"brand-character-la-gi","status":"publish","type":"post","link":"https:\/\/vbee.ai\/blog\/brand-character-la-gi\/","title":{"rendered":"Brand Character l\u00e0 g\u00ec? Vai tr\u00f2 c\u1ee7a Brand Character quan tr\u1ecdng th\u1ebf n\u00e0o v\u1edbi doanh nghi\u1ec7p?"},"content":{"rendered":"<p><strong>Brand Character l\u00e0 g\u00ec v\u00e0 \u0111\u00f3ng vai trong quan trong nh\u01b0 th\u1ebf n\u00e0o \u0111\u1ec3 t\u1ea1o n\u00ean th\u01b0\u01a1ng hi\u1ec7u m\u1ed9t doanh nghi\u1ec7p? C\u00f9ng <a href=\"https:\/\/vbee.ai\/\">Vbee AI<\/a> t\u00ecm hi\u1ec3u s\u00e2u h\u01a1n v\u1ec1 ch\u1ee7 \u0111\u1ec1 n\u00e0y qua b\u00e0i vi\u1ebft d\u01b0\u1edbi \u0111\u00e2y nh\u00e9!<\/strong><\/p>\n<div id=\"ez-toc-container\" class=\"ez-toc-v2_0_75 counter-hierarchy ez-toc-counter ez-toc-grey ez-toc-container-direction\">\n<div class=\"ez-toc-title-container\">\n<p class=\"ez-toc-title\" style=\"cursor:inherit\">M\u1ee4C L\u1ee4C<\/p>\n<span class=\"ez-toc-title-toggle\"><a href=\"#\" class=\"ez-toc-pull-right ez-toc-btn ez-toc-btn-xs ez-toc-btn-default ez-toc-toggle\" aria-label=\"Toggle Table of Content\"><span class=\"ez-toc-js-icon-con\"><span class=\"\"><span class=\"eztoc-hide\" style=\"display:none;\">Toggle<\/span><span class=\"ez-toc-icon-toggle-span\"><svg style=\"fill: #999;color:#999\" xmlns=\"http:\/\/www.w3.org\/2000\/svg\" class=\"list-377408\" width=\"20px\" height=\"20px\" viewBox=\"0 0 24 24\" fill=\"none\"><path d=\"M6 6H4v2h2V6zm14 0H8v2h12V6zM4 11h2v2H4v-2zm16 0H8v2h12v-2zM4 16h2v2H4v-2zm16 0H8v2h12v-2z\" fill=\"currentColor\"><\/path><\/svg><svg style=\"fill: #999;color:#999\" class=\"arrow-unsorted-368013\" xmlns=\"http:\/\/www.w3.org\/2000\/svg\" width=\"10px\" height=\"10px\" viewBox=\"0 0 24 24\" version=\"1.2\" baseProfile=\"tiny\"><path d=\"M18.2 9.3l-6.2-6.3-6.2 6.3c-.2.2-.3.4-.3.7s.1.5.3.7c.2.2.4.3.7.3h11c.3 0 .5-.1.7-.3.2-.2.3-.5.3-.7s-.1-.5-.3-.7zM5.8 14.7l6.2 6.3 6.2-6.3c.2-.2.3-.5.3-.7s-.1-.5-.3-.7c-.2-.2-.4-.3-.7-.3h-11c-.3 0-.5.1-.7.3-.2.2-.3.5-.3.7s.1.5.3.7z\"\/><\/svg><\/span><\/span><\/span><\/a><\/span><\/div>\n<nav><ul class='ez-toc-list ez-toc-list-level-1 ' ><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-1\" href=\"https:\/\/vbee.ai\/blog\/brand-character-la-gi\/#Tim_hieu_co_ban_ve_Brand_character\" >T\u00ecm hi\u1ec3u c\u01a1 b\u1ea3n v\u1ec1 Brand character<\/a><ul class='ez-toc-list-level-3' ><li class='ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-2\" href=\"https:\/\/vbee.ai\/blog\/brand-character-la-gi\/#Brand_Character_la_gi\" >Brand Character l\u00e0 g\u00ec?<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-3\" href=\"https:\/\/vbee.ai\/blog\/brand-character-la-gi\/#Character_Marketing_la_gi\" >Character Marketing l\u00e0 g\u00ec?<\/a><\/li><\/ul><\/li><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-4\" href=\"https:\/\/vbee.ai\/blog\/brand-character-la-gi\/#Vi_du_ve_Brand_Character\" >V\u00ed d\u1ee5 v\u1ec1 Brand Character<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-5\" href=\"https:\/\/vbee.ai\/blog\/brand-character-la-gi\/#Vai_tro_cua_Brand_Character_quan_trong_the_nao_voi_doanh_nghiep\" >Vai tr\u00f2 c\u1ee7a Brand Character quan tr\u1ecdng th\u1ebf n\u00e0o v\u1edbi doanh nghi\u1ec7p?<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-6\" href=\"https:\/\/vbee.ai\/blog\/brand-character-la-gi\/#Tai_sao_Brand_Character_duoc_cho_la_xu_huong_dang_len_ngoi\" >T\u1ea1i sao Brand Character \u0111\u01b0\u1ee3c cho l\u00e0 xu h\u01b0\u1edbng \u0111ang l\u00ean ng\u00f4i?<\/a><\/li><\/ul><\/nav><\/div>\n<h2><span class=\"ez-toc-section\" id=\"Tim_hieu_co_ban_ve_Brand_character\"><\/span>T\u00ecm hi\u1ec3u c\u01a1 b\u1ea3n v\u1ec1 Brand character<span class=\"ez-toc-section-end\"><\/span><\/h2>\n<h3><span class=\"ez-toc-section\" id=\"Brand_Character_la_gi\"><\/span><strong>Brand Character l\u00e0 g\u00ec?<\/strong><span class=\"ez-toc-section-end\"><\/span><\/h3>\n<p>Brand character, ho\u1eb7c c\u00f2n g\u1ecdi l\u00e0 nh\u00e2n v\u1eadt th\u01b0\u01a1ng hi\u1ec7u, \u0111\u00f3ng vai tr\u00f2 quan tr\u1ecdng trong vi\u1ec7c \u0111\u1ea1i di\u1ec7n cho c\u00e1 t\u00ednh c\u1ee7a m\u1ed9t th\u01b0\u01a1ng hi\u1ec7u. M\u1ee5c ti\u00eau c\u1ed1t l\u00f5i c\u1ee7a vi\u1ec7c x\u00e2y d\u1ef1ng m\u1ed9t brand character l\u00e0 bi\u1ebfn n\u00f3 th\u00e0nh m\u1ed9t nh\u00e2n v\u1eadt \u0111\u1ea1i di\u1ec7n m\u1ea1nh m\u1ebd, gi\u00fap th\u01b0\u01a1ng hi\u1ec7u n\u1ed5i b\u1eadt v\u00e0 ghi s\u00e2u v\u00e0o t\u00e2m tr\u00ed kh\u00e1ch h\u00e0ng.<\/p>\n<p>Tuy nhi\u00ean, \u0111\u1ec3 brand character th\u1ef1c s\u1ef1 hi\u1ec7u qu\u1ea3, n\u00f3 c\u1ea7n ph\u1ea3i nh\u1ea5t qu\u00e1n tr\u00ean t\u1ea5t c\u1ea3 c\u00e1c k\u00eanh truy\u1ec1n th\u00f4ng v\u00e0 ph\u1ea3i \u0111\u1ed9c \u0111\u00e1o \u0111\u1ed1i v\u1edbi th\u01b0\u01a1ng hi\u1ec7u \u0111\u00f3. Vi\u1ec7c n\u00e0y \u0111\u1eb7c bi\u1ec7t quan tr\u1ecdng \u0111\u1ec3 tr\u00e1nh nh\u1eefng nh\u00e2n v\u1eadt chung chung, v\u00ec nh\u1eefng nh\u00e2n v\u1eadt nh\u01b0 v\u1eady c\u00f3 th\u1ec3 g\u00e2y nh\u1ea7m l\u1eabn v\u1edbi c\u00e1c doanh nghi\u1ec7p ho\u1eb7c t\u1ed5 ch\u1ee9c kh\u00e1c. Khi brand character kh\u00f4ng th\u1ec3 n\u1ed5i b\u1eadt v\u00e0 kh\u00f4ng \u0111\u1ec3 l\u1ea1i m\u1ed9t \u1ea5n t\u01b0\u1ee3ng m\u1ea1nh m\u1ebd, ng\u01b0\u1eddi ti\u00eau d\u00f9ng c\u00f3 th\u1ec3 kh\u00f4ng nh\u1edb r\u00f5 c\u00e1 t\u00ednh th\u01b0\u01a1ng hi\u1ec7u \u0111\u00f3.<\/p>\n<figure id=\"attachment_12544\" aria-describedby=\"caption-attachment-12544\" style=\"width: 768px\" class=\"wp-caption aligncenter\"><img loading=\"lazy\" decoding=\"async\" class=\"size-full wp-image-12544\" src=\"https:\/\/vbee.ai\/blog\/wp-content\/uploads\/2023\/10\/brand-character-marketing-1.jpg\" alt=\"X\u00e2y d\u1ef1ng brand character gi\u00fap th\u01b0\u01a1ng hi\u1ec7u tr\u1edf n\u00ean \u1ea5n t\u01b0\u1ee3ng h\u01a1n\" width=\"768\" height=\"520\" srcset=\"https:\/\/vbee.ai\/blog\/wp-content\/uploads\/2023\/10\/brand-character-marketing-1.jpg 768w, https:\/\/vbee.ai\/blog\/wp-content\/uploads\/2023\/10\/brand-character-marketing-1-591x400.jpg 591w\" sizes=\"auto, (max-width: 768px) 100vw, 768px\" \/><figcaption id=\"caption-attachment-12544\" class=\"wp-caption-text\">X\u00e2y d\u1ef1ng brand character gi\u00fap th\u01b0\u01a1ng hi\u1ec7u tr\u1edf n\u00ean \u1ea5n t\u01b0\u1ee3ng h\u01a1n<\/figcaption><\/figure>\n<h3><span class=\"ez-toc-section\" id=\"Character_Marketing_la_gi\"><\/span><strong>Character Marketing l\u00e0 g\u00ec?<\/strong><span class=\"ez-toc-section-end\"><\/span><\/h3>\n<p>Character Marketing l\u00e0 m\u1ed9t quy tr\u00ecnh to\u00e0n di\u1ec7n, t\u1eeb vi\u1ec7c nghi\u00ean c\u1ee9u th\u1ecb tr\u01b0\u1eddng, hi\u1ec3u r\u00f5 t\u00e2m l\u00fd c\u1ee7a \u0111\u1ed1i t\u01b0\u1ee3ng m\u1ee5c ti\u00eau v\u00e0 thu\u1ed9c t\u00ednh c\u1ee7a th\u01b0\u01a1ng hi\u1ec7u, \u0111\u1ebfn vi\u1ec7c t\u1ea1o ra m\u1ed9t linh v\u1eadt th\u01b0\u01a1ng hi\u1ec7u m\u1ea1nh m\u1ebd. Sau \u0111\u00f3, qu\u00e1 tr\u00ecnh n\u00e0y ti\u1ebfp t\u1ee5c v\u1edbi c\u00e1c ho\u1ea1t \u0111\u1ed9ng tr\u1ef1c tuy\u1ebfn v\u00e0 ngo\u1ea1i tuy\u1ebfn nh\u1eb1m ph\u00e1t tri\u1ec3n linh v\u1eadt tr\u1edf th\u00e0nh m\u1ed9t nh\u00e2n v\u1eadt \u0111\u1ea1i di\u1ec7n c\u1ee7a th\u01b0\u01a1ng hi\u1ec7u.<\/p>\n<p>Ph\u00e1t tri\u1ec3n linh v\u1eadt th\u01b0\u1eddng li\u00ean quan \u0111\u1ebfn vi\u1ec7c x\u00e2y d\u1ef1ng m\u1ed9t th\u1ebf gi\u1edbi xung quanh nh\u00e2n v\u1eadt \u0111\u00f3. \u0110i\u1ec1u n\u00e0y th\u01b0\u1eddng \u0111\u01b0\u1ee3c th\u1ef1c hi\u1ec7n th\u00f4ng qua c\u00e1c n\u1ec1n t\u1ea3ng nh\u01b0 marketing tr\u00ean m\u1ea1ng x\u00e3 h\u1ed9i, s\u1ea3n xu\u1ea5t n\u1ed9i dung s\u1ed1, vi\u1ec7c t\u1ea1o ra h\u00ecnh \u1ea3nh nh\u00e2n v\u1eadt, sticker d\u1ef1a tr\u00ean linh v\u1eadt, t\u1ed5 ch\u1ee9c s\u1ef1 ki\u1ec7n offline v\u00e0 th\u1eadm ch\u00ed c\u1ea3 vi\u1ec7c in h\u00ecnh linh v\u1eadt l\u00ean c\u00e1c s\u1ea3n ph\u1ea9m v\u00e0 h\u00e0ng h\u00f3a.<\/p>\n<p>Qu\u00e1 tr\u00ecnh n\u00e0y l\u00e0 m\u1ed9t ph\u1ea7n quan tr\u1ecdng trong vi\u1ec7c x\u00e2y d\u1ef1ng m\u1ed9t th\u01b0\u01a1ng hi\u1ec7u m\u1ea1nh v\u00e0 g\u1eafn k\u1ebft v\u1edbi \u0111\u1ed1i t\u01b0\u1ee3ng m\u1ee5c ti\u00eau. Linh v\u1eadt th\u01b0\u01a1ng hi\u1ec7u kh\u00f4ng ch\u1ec9 l\u00e0 bi\u1ec3u t\u01b0\u1ee3ng, m\u00e0 c\u00f2n l\u00e0 ngu\u1ed3n c\u1ea3m h\u1ee9ng v\u00e0 g\u1eafn k\u1ebft v\u1edbi kh\u00e1ch h\u00e0ng, gi\u00fap t\u1ea1o ra m\u1ed9t k\u1ebft n\u1ed1i s\u00e2u s\u1eafc v\u00e0 t\u1ea1o d\u1ea5u \u1ea5n \u0111\u1eb7c bi\u1ec7t cho th\u01b0\u01a1ng hi\u1ec7u.<\/p>\n<figure id=\"attachment_12543\" aria-describedby=\"caption-attachment-12543\" style=\"width: 768px\" class=\"wp-caption aligncenter\"><img loading=\"lazy\" decoding=\"async\" class=\"wp-image-12543 size-full\" src=\"https:\/\/vbee.ai\/blog\/wp-content\/uploads\/2023\/10\/nhan-vat-thuong-hieu-cua-LINE.jpg\" alt=\"Nh\u00e2n v\u1eadt th\u01b0\u01a1ng hi\u1ec7u c\u1ee7a LINE\" width=\"768\" height=\"416\" srcset=\"https:\/\/vbee.ai\/blog\/wp-content\/uploads\/2023\/10\/nhan-vat-thuong-hieu-cua-LINE.jpg 768w, https:\/\/vbee.ai\/blog\/wp-content\/uploads\/2023\/10\/nhan-vat-thuong-hieu-cua-LINE-738x400.jpg 738w\" sizes=\"auto, (max-width: 768px) 100vw, 768px\" \/><figcaption id=\"caption-attachment-12543\" class=\"wp-caption-text\">Nh\u00e2n v\u1eadt th\u01b0\u01a1ng hi\u1ec7u c\u1ee7a LINE<\/figcaption><\/figure>\n<h2><span class=\"ez-toc-section\" id=\"Vi_du_ve_Brand_Character\"><\/span>V\u00ed d\u1ee5 v\u1ec1 Brand Character<span class=\"ez-toc-section-end\"><\/span><\/h2>\n<p>Th\u00f4ng th\u01b0\u1eddng, \u0111\u1ec3 x\u00e2y d\u1ef1ng th\u00e0nh c\u00f4ng m\u1ed9t linh v\u1eadt th\u01b0\u01a1ng hi\u1ec7u th\u01b0\u1eddng \u1edf c\u00e1c t\u1ed5 ch\u1ee9c, doanh nghi\u1ec7p, t\u1eadp \u0111o\u00e0n l\u1edbn c\u00f3 \u0111\u1ed9i ng\u0169 nh\u00e2n s\u1ef1 d\u00e0y d\u1eb7n kinh nghi\u1ec7m. Ch\u00fang ta c\u00f3 th\u1ec3 d\u1ec5 th\u1ea5y c\u00e1c th\u01b0\u01a1ng hi\u1ec7u v\u1edbi c\u00e1c linh v\u1eadt n\u1ed5i ti\u1ebfng nh\u01b0:<\/p>\n<ul>\n<li><strong>BAEMIN<\/strong><\/li>\n<\/ul>\n<p>Ch\u00fa M\u00e8o M\u1eadp c\u1ee7a BAEMIN l\u00e0 m\u1ed9t v\u00ed d\u1ee5 th\u00e0nh c\u00f4ng v\u1ec1 vi\u1ec7c \u00e1p d\u1ee5ng Character Marketing trong chi\u1ebfn d\u1ecbch ti\u1ebfp th\u1ecb t\u1ea1i th\u1ecb tr\u01b0\u1eddng Vi\u1ec7t Nam.<\/p>\n<p>M\u00e8o M\u1eadp BAEMIN l\u1ea5y c\u1ea3m h\u1ee9ng t\u1eeb Ch\u00fa m\u00e8o \u0110i Hia v\u00e0 m\u00e0u xanh mint \u0111\u1eb7c tr\u01b0ng c\u1ee7a th\u01b0\u01a1ng hi\u1ec7u \u0111\u1ec3 t\u1ea1o ra m\u1ed9t linh v\u1eadt \u0111\u1ed9c \u0111\u00e1o. Nh\u1edd s\u1eed d\u1ee5ng c\u00e2u chuy\u1ec7n v\u1ec1 Ch\u00fa m\u00e8o \u0110i Hia, M\u00e8o M\u1eadp \u0111\u00e3 x\u00e2y d\u1ef1ng m\u1ed9t c\u1ed1t truy\u1ec7n \u0111\u1ea7y h\u1ea5p d\u1eabn. Trong c\u00e2u chuy\u1ec7n n\u00e0y, Ch\u00fa m\u00e8o \u0110i Hia \u0111\u00e3 th\u00e0nh c\u00f4ng trong vi\u1ec7c thuy\u1ebft ph\u1ee5c nh\u00e0 vua r\u1eb1ng, v\u1ecb ch\u1ee7 nh\u00e2n ngh\u00e8o kia th\u1ef1c ch\u1ea5t l\u00e0 m\u1ed9t v\u1ecb b\u00e1 t\u01b0\u1edbc gi\u00e0u c\u00f3, v\u00e0 sau \u0111\u00f3, v\u1ecb ch\u1ee7 nh\u00e2n \u0111\u00e3 c\u01b0\u1edbi \u0111\u01b0\u1ee3c c\u00f4ng ch\u00faa. M\u00e8o M\u1eadp BAEMIN s\u1eed d\u1ee5ng y\u1ebfu t\u1ed1 n\u00e0y \u0111\u1ec3 th\u1ec3 hi\u1ec7n cam k\u1ebft v\u01b0\u1ee3t qua c\u00e1c th\u00e1ch th\u1ee9c v\u00e0 chinh ph\u1ee5c nh\u1eefng \u0111\u1ed1i t\u01b0\u1ee3ng kh\u00e1ch h\u00e0ng kh\u00f3 t\u00ednh.<\/p>\n<p>H\u00ecnh \u1ea3nh c\u1ee7a m\u00e8o l\u00e0 m\u1ed9t trong nh\u1eefng lo\u00e0i \u0111\u1ed9ng v\u1eadt d\u1ec5 th\u01b0\u01a1ng v\u00e0 g\u1ea7n g\u0169i v\u1edbi ph\u00e1i n\u1eef, mang \u0111\u1ebfn s\u1ef1 tin c\u1eady v\u00e0 \u1ea5n t\u01b0\u1ee3ng t\u00edch c\u1ef1c. M\u00e8o M\u1eadp BAEMIN xu\u1ea5t hi\u1ec7n tr\u00ean c\u00e1c banner qu\u1ea3ng c\u00e1o, trang m\u1ea1ng x\u00e3 h\u1ed9i v\u00e0 th\u1eadm ch\u00ed trong c\u00e1c c\u00e2u chuy\u1ec7n ng\u1eafn th\u00fa v\u1ecb. \u0110i\u1ec1u n\u00e0y \u0111\u00e3 t\u1ea1o n\u00ean m\u1ed9t d\u1ea5u \u1ea5n ri\u00eang trong vi\u1ec7c nh\u1eadn di\u1ec7n th\u01b0\u01a1ng hi\u1ec7u c\u1ee7a BAEMIN, v\u00e0 \u0111\u1eb7c bi\u1ec7t thu h\u00fat \u0111\u01b0\u1ee3c s\u1ef1 quan t\u00e2m c\u1ee7a \u0111\u1ed1i t\u01b0\u1ee3ng kh\u00e1ch h\u00e0ng m\u1ee5c ti\u00eau.<\/p>\n<figure id=\"attachment_12540\" aria-describedby=\"caption-attachment-12540\" style=\"width: 768px\" class=\"wp-caption aligncenter\"><img loading=\"lazy\" decoding=\"async\" class=\"wp-image-12540 size-full\" src=\"https:\/\/vbee.ai\/blog\/wp-content\/uploads\/2023\/10\/brand-character-cua-beamin.jpg\" alt=\"Baemin \u0111\u00e3 x\u00e2y d\u1ef1ng r\u1ea5t th\u00e0nh c\u00f4ng nh\u00e2n v\u1eadt th\u01b0\u01a1ng hi\u1ec7u c\u1ee7a m\u00ecnh\" width=\"768\" height=\"480\" srcset=\"https:\/\/vbee.ai\/blog\/wp-content\/uploads\/2023\/10\/brand-character-cua-beamin.jpg 768w, https:\/\/vbee.ai\/blog\/wp-content\/uploads\/2023\/10\/brand-character-cua-beamin-640x400.jpg 640w\" sizes=\"auto, (max-width: 768px) 100vw, 768px\" \/><figcaption id=\"caption-attachment-12540\" class=\"wp-caption-text\">Baemin \u0111\u00e3 x\u00e2y d\u1ef1ng r\u1ea5t th\u00e0nh c\u00f4ng nh\u00e2n v\u1eadt th\u01b0\u01a1ng hi\u1ec7u c\u1ee7a m\u00ecnh<\/figcaption><\/figure>\n<ul>\n<li><strong>Duo &#8211; Duolingo<\/strong><\/li>\n<\/ul>\n<p>C\u00fa Duo l\u00e0 nh\u00e2n v\u1eadt ch\u00ednh th\u1ee9c c\u1ee7a \u1ee9ng d\u1ee5ng h\u1ecdc ngo\u1ea1i ng\u1eef Duolingo. C\u00fa Duo tr\u1edf th\u00e0nh bi\u1ec3u t\u01b0\u1ee3ng c\u1ee7a s\u1ef1 hi\u1ec3u bi\u1ebft, tr\u00ed tu\u1ec7, v\u00e0 s\u1ef1 ki\u00ean nh\u1eabn.<\/p>\n<p>Duo \u0111\u00e3 g\u00e2y s\u1ed1t trong m\u1ed9t th\u1eddi gian nh\u1edd phong c\u00e1ch n\u00f3i chuy\u1ec7n h\u00e0i h\u01b0\u1edbc v\u00e0 nh\u1eefng l\u1eddi nh\u1eafc \u0111\u1ea7y s\u00e1ng t\u1ea1o, nh\u1eb1m khuy\u1ebfn kh\u00edch ng\u01b0\u1eddi d\u00f9ng duy tr\u00ec s\u1ef1 h\u1ecdc t\u1eadp, v\u01b0\u1ee3t qua s\u1ef1 l\u01b0\u1eddi bi\u1ebfng, v\u00e0 lu\u00f4n nh\u1edb gi\u1eef &#8220;Duolingo&#8221; trong t\u00e2m tr\u00ed. Ngo\u00e0i vi\u1ec7c l\u00e0 m\u1ed9t ng\u01b0\u1eddi b\u1ea1n \u0111\u1ed3ng h\u00e0nh, Duo c\u00f2n \u0111\u00f3ng vai tr\u00f2 nh\u01b0 m\u1ed9t hu\u1ea5n luy\u1ec7n vi\u00ean, th\u00fac \u0111\u1ea9y ng\u01b0\u1eddi d\u00f9ng \u0111\u1ea1t \u0111\u01b0\u1ee3c m\u1ee5c ti\u00eau h\u1ecdc t\u1eadp cao h\u01a1n v\u00e0 h\u01b0\u1edbng d\u1eabn h\u1ecd s\u1eed d\u1ee5ng \u1ee9ng d\u1ee5ng m\u1ed9t c\u00e1ch hi\u1ec7u qu\u1ea3.<\/p>\n<figure id=\"attachment_12542\" aria-describedby=\"caption-attachment-12542\" style=\"width: 768px\" class=\"wp-caption aligncenter\"><img loading=\"lazy\" decoding=\"async\" class=\"wp-image-12542 size-full\" src=\"https:\/\/vbee.ai\/blog\/wp-content\/uploads\/2023\/10\/brand-character-cua-duo-lingo-1.jpg\" alt=\"Doulingo x\u00e2y d\u1ef1ng nh\u00e2n v\u1eadt c\u00fa Dou th\u01b0\u01a1ng nh\u01b0ng v\u00f4 c\u00f9ng \u0111anh \u0111\u00e1\" width=\"768\" height=\"662\" srcset=\"https:\/\/vbee.ai\/blog\/wp-content\/uploads\/2023\/10\/brand-character-cua-duo-lingo-1.jpg 768w, https:\/\/vbee.ai\/blog\/wp-content\/uploads\/2023\/10\/brand-character-cua-duo-lingo-1-464x400.jpg 464w\" sizes=\"auto, (max-width: 768px) 100vw, 768px\" \/><figcaption id=\"caption-attachment-12542\" class=\"wp-caption-text\">Doulingo x\u00e2y d\u1ef1ng nh\u00e2n v\u1eadt c\u00fa Dou th\u01b0\u01a1ng nh\u01b0ng v\u00f4 c\u00f9ng \u0111anh \u0111\u00e1<\/figcaption><\/figure>\n<h2><span class=\"ez-toc-section\" id=\"Vai_tro_cua_Brand_Character_quan_trong_the_nao_voi_doanh_nghiep\"><\/span>Vai tr\u00f2 c\u1ee7a Brand Character quan tr\u1ecdng th\u1ebf n\u00e0o v\u1edbi doanh nghi\u1ec7p?<span class=\"ez-toc-section-end\"><\/span><\/h2>\n<p>Sau khi t\u00ecm hi\u1ec3u Brand Character l\u00e0 g\u00ec? Ch\u00fang ta h\u00e3y xem vai tr\u00f2 c\u1ee7a Brand Character l\u00e0 g\u00ec \u0111\u1ed1i v\u1edbi doanh nghi\u1ec7p:<\/p>\n<ul>\n<li><strong>T\u1ea1o s\u1ef1 kh\u00e1c bi\u1ec7t v\u00e0 n\u1ed5i b\u1eadt<\/strong><\/li>\n<\/ul>\n<p>Trong th\u1ecb tr\u01b0\u1eddng \u0111ang ph\u00e1t tri\u1ec3n nhanh ch\u00f3ng, th\u00f4ng \u0111i\u1ec7p ti\u1ebfp t\u1ee5c tr\u00e0n ng\u1eadp ng\u01b0\u1eddi ti\u00eau d\u00f9ng m\u1ed7i ng\u00e0y. V\u00ec v\u1eady, vi\u1ec7c l\u00e0m cho th\u01b0\u01a1ng hi\u1ec7u n\u1ed5i b\u1eadt v\u00e0 kh\u00e1c bi\u1ec7t tr\u1edf th\u00e0nh m\u1ed9t th\u00e1ch th\u1ee9c. Linh v\u1eadt th\u01b0\u01a1ng hi\u1ec7u v\u1edbi c\u00e1 t\u00ednh ri\u00eang bi\u1ec7t c\u00f3 kh\u1ea3 n\u0103ng t\u1ea1o ra s\u1ef1 &#8220;\u0111\u1ed9t ph\u00e1,&#8221; gi\u00fap th\u01b0\u01a1ng hi\u1ec7u n\u1ed5i b\u1eadt t\u1ea1i c\u00e1c c\u1eeda h\u00e0ng offline v\u00e0 thu h\u00fat s\u1ef1 ch\u00fa \u00fd c\u1ee7a ng\u01b0\u1eddi d\u00f9ng tr\u00ean m\u1ea1ng x\u00e3 h\u1ed9i.<\/p>\n<ul>\n<li><strong>L\u00e0 c\u00f4ng c\u1ee5 k\u1ec3 chuy\u1ec7n hi\u1ec7u qu\u1ea3<\/strong><\/li>\n<\/ul>\n<p>Kh\u00e1c v\u1edbi thi\u1ebft k\u1ebf th\u00f4ng th\u01b0\u1eddng, linh v\u1eadt th\u01b0\u01a1ng hi\u1ec7u l\u00e0 m\u1ed9t &#8220;nh\u00e2n v\u1eadt&#8221; c\u00f3 kh\u1ea3 n\u0103ng t\u01b0\u01a1ng t\u00e1c v\u00e0 giao ti\u1ebfp. Ch\u00fang c\u00f3 kh\u1ea3 n\u0103ng bi\u1ebfn th\u00f4ng \u0111i\u1ec7p th\u01b0\u1eddng nh\u1eadt th\u00e0nh nh\u1eefng c\u00e2u chuy\u1ec7n h\u1ea5p d\u1eabn v\u00e0 n\u1ed5i b\u1eadt h\u01a1n tr\u00ean m\u1ea1ng x\u00e3 h\u1ed9i, trong b\u1ed1i c\u1ea3nh c\u1ea1nh tranh v\u1edbi h\u00e0ng lo\u1ea1t th\u00f4ng \u0111i\u1ec7p kh\u00e1c t\u1eeb c\u00e1c th\u01b0\u01a1ng hi\u1ec7u kh\u00e1c.<\/p>\n<ul>\n<li><strong>T\u1ea1o li\u00ean k\u1ebft c\u1ea3m x\u00fac<\/strong><\/li>\n<\/ul>\n<p>Linh v\u1eadt th\u01b0\u01a1ng hi\u1ec7u c\u00f3 kh\u1ea3 n\u0103ng x\u00e2y d\u1ef1ng li\u00ean k\u1ebft c\u1ea3m x\u00fac gi\u1eefa th\u01b0\u01a1ng hi\u1ec7u v\u00e0 ng\u01b0\u1eddi ti\u00eau d\u00f9ng, truy\u1ec1n \u0111\u1ea1t th\u00f4ng \u0111i\u1ec7p c\u00e1 nh\u00e2n, t\u1ea1o s\u1ef1 k\u1ebft n\u1ed1i, duy tr\u00ec s\u1ef1 quan t\u00e2m, t\u01b0\u01a1ng t\u00e1c v\u00e0 k\u1ebft n\u1ed1i v\u1edbi \u0111\u1ed1i t\u01b0\u1ee3ng m\u1ee5c ti\u00eau. Nh\u1edd \u0111\u00f3, linh v\u1eadt th\u01b0\u01a1ng hi\u1ec7u c\u00f3 th\u1ec3 tr\u1edf th\u00e0nh c\u00e2y c\u1ea7u n\u1ed1i gi\u1eefa th\u01b0\u01a1ng hi\u1ec7u v\u00e0 ng\u01b0\u1eddi d\u00f9ng, bi\u1ebfn h\u1ecd t\u1eeb nh\u1eefng ng\u01b0\u1eddi \u1ee7ng h\u1ed9 th\u00e0nh nh\u1eefng kh\u00e1ch h\u00e0ng trung th\u00e0nh.<\/p>\n<ul>\n<li><strong>Qu\u1ea3n tr\u1ecb danh ti\u1ebfng d\u1ec5 d\u00e0ng h\u01a1n<\/strong><\/li>\n<\/ul>\n<p>S\u1eed d\u1ee5ng linh v\u1eadt th\u01b0\u01a1ng hi\u1ec7u kh\u00e1c bi\u1ec7t so v\u1edbi vi\u1ec7c s\u1eed d\u1ee5ng \u0111\u1ea1i s\u1ee9 th\u01b0\u01a1ng hi\u1ec7u truy\u1ec1n th\u1ed1ng, n\u01a1i danh ti\u1ebfng c\u1ee7a ng\u01b0\u1eddi \u0111\u1ea1i di\u1ec7n c\u00f3 th\u1ec3 \u1ea3nh h\u01b0\u1edfng t\u00edch c\u1ef1c ho\u1eb7c ti\u00eau c\u1ef1c \u0111\u1ebfn th\u01b0\u01a1ng hi\u1ec7u. V\u1edbi linh v\u1eadt th\u01b0\u01a1ng hi\u1ec7u, th\u01b0\u01a1ng hi\u1ec7u c\u00f3 th\u1ec3 ki\u1ec3m so\u00e1t ho\u00e0n to\u00e0n th\u00f4ng \u0111i\u1ec7p, \u0111\u1ea3m b\u1ea3o t\u00edch c\u1ef1c v\u00e0 tr\u00e1nh ti\u00eau c\u1ef1c, gi\u00fap gi\u1ea3m thi\u1ec3u nguy c\u01a1 kh\u1ee7ng ho\u1ea3ng truy\u1ec1n th\u00f4ng.<\/p>\n<figure id=\"attachment_12549\" aria-describedby=\"caption-attachment-12549\" style=\"width: 768px\" class=\"wp-caption aligncenter\"><img loading=\"lazy\" decoding=\"async\" class=\"wp-image-12549 size-full\" src=\"https:\/\/vbee.ai\/blog\/wp-content\/uploads\/2023\/10\/tam-quan-trong-cua-brand-character.jpg\" alt=\"Brand Character t\u1ea1o n\u00ean s\u1ef1 kh\u00e1c bi\u1ec7t v\u00e0 n\u1ed5i b\u1eadt \" width=\"768\" height=\"346\" \/><figcaption id=\"caption-attachment-12549\" class=\"wp-caption-text\">Brand Character t\u1ea1o n\u00ean s\u1ef1 kh\u00e1c bi\u1ec7t v\u00e0 n\u1ed5i b\u1eadt<\/figcaption><\/figure>\n<h2><span class=\"ez-toc-section\" id=\"Tai_sao_Brand_Character_duoc_cho_la_xu_huong_dang_len_ngoi\"><\/span>T\u1ea1i sao Brand Character \u0111\u01b0\u1ee3c cho l\u00e0 xu h\u01b0\u1edbng \u0111ang l\u00ean ng\u00f4i?<span class=\"ez-toc-section-end\"><\/span><\/h2>\n<ul>\n<li><strong>C\u00e1 nh\u00e2n ho\u00e1 ng\u00e0y c\u00e0ng quan tr\u1ecdng<\/strong><\/li>\n<\/ul>\n<p>Trong m\u00f4 h\u00ecnh ti\u1ebfp th\u1ecb c\u00e1 nh\u00e2n h\u00f3a (one-to-one-marketing) ng\u00e0y c\u00e0ng n\u1ed5i tr\u1ed9i khi t\u1ea1o ra \u0111\u01b0\u1ee3c s\u1ee9c h\u00fat v\u00e0 doanh thu t\u1eeb ng\u01b0\u1eddi ti\u00eau d\u00f9ng th\u00ec linh v\u1eadt th\u01b0\u01a1ng hi\u1ec7u tr\u1edf th\u00e0nh m\u1ed9t l\u1ef1a ch\u1ecdn xu\u1ea5t s\u1eafc. V\u1edbi t\u00ednh linh ho\u1ea1t trong vi\u1ec7c \u00e1p d\u1ee5ng trong c\u00e1c k\u00eanh giao ti\u1ebfp c\u1ee7a ti\u1ebfp th\u1ecb c\u00e1 nh\u00e2n ho\u00e1, nh\u01b0 ti\u1ebfp th\u1ecb qua email, video v\u1edbi th\u00f4ng \u0111i\u1ec7p c\u00e1 nh\u00e2n h\u00f3a, l\u1eddi khuy\u00ean v\u1ec1 s\u1ea3n ph\u1ea9m, ti\u1ebfp th\u1ecb tr\u00ean m\u1ea1ng x\u00e3 h\u1ed9i v\u00e0 n\u1ed9i dung t\u1eadn d\u1ee5ng hi\u1ec7u \u1ee9ng FOMO, linh v\u1eadt th\u01b0\u01a1ng hi\u1ec7u c\u00f3 th\u1ec3 t\u1ea1o s\u1ef1 k\u1ebft n\u1ed1i c\u00e1 nh\u00e2n v\u1edbi kh\u00e1ch h\u00e0ng.<\/p>\n<ul>\n<li><strong>\u0110a \u0111i\u1ec3m ch\u1ea1m<\/strong><\/li>\n<\/ul>\n<p>Linh v\u1eadt th\u01b0\u01a1ng hi\u1ec7u c\u00f3 kh\u1ea3 n\u0103ng xu\u1ea5t hi\u1ec7n t\u1ea1i nhi\u1ec1u \u0111i\u1ec3m ch\u1ea1m trong h\u00e0nh tr\u00ecnh tr\u1ea3i nghi\u1ec7m v\u00e0 mua h\u00e0ng c\u1ee7a ng\u01b0\u1eddi d\u00f9ng. H\u00ecnh \u1ea3nh c\u1ee7a linh v\u1eadt th\u01b0\u01a1ng hi\u1ec7u c\u00f3 th\u1ec3 xu\u1ea5t hi\u1ec7n tr\u00ean c\u00e1c n\u1ec1n t\u1ea3ng m\u1ea1ng x\u00e3 h\u1ed9i ho\u1eb7c trong c\u00e1c t\u00e0i li\u1ec7u truy\u1ec1n th\u00f4ng, t\u1eeb \u0111\u1ea7u ph\u1ec5u ti\u1ebfp th\u1ecb \u0111\u1ebfn cu\u1ed1i ph\u1ec5u t\u1ea1i c\u1eeda h\u00e0ng th\u1ef1c t\u1ebf ho\u1eb7c trang web mua s\u1eafm tr\u1ef1c tuy\u1ebfn. \u0110i\u1ec1u n\u00e0y gi\u00fap th\u01b0\u01a1ng hi\u1ec7u truy\u1ec1n t\u1ea3i th\u00f4ng \u0111i\u1ec7p \u0111a d\u1ea1ng m\u1ed9t c\u00e1ch th\u1ed1ng nh\u1ea5t, gi\u00fap t\u1ea1o d\u1ea5u \u1ea5n trong t\u00e2m tr\u00ed c\u1ee7a ng\u01b0\u1eddi d\u00f9ng.<\/p>\n<ul>\n<li><strong>&#8220;\u0110i\u1ec3m \u0111\u1ed9c \u0111\u00e1o&#8221; trong truy\u1ec1n th\u00f4ng<\/strong><\/li>\n<\/ul>\n<p>Linh v\u1eadt th\u01b0\u01a1ng hi\u1ec7u c\u00f3 kh\u1ea3 n\u0103ng \u0111\u1ea1t \u0111\u01b0\u1ee3c &#8220;\u0111i\u1ec3m \u0111\u1ed9c \u0111\u00e1o&#8221; trong truy\u1ec1n th\u00f4ng. \u0110i\u1ec1u n\u00e0y c\u00f3 ngh\u0129a r\u1eb1ng th\u00f4ng \u0111i\u1ec7p t\u1eeb linh v\u1eadt th\u01b0\u01a1ng hi\u1ec7u v\u1eeba th\u00e2n thi\u1ec7n v\u1edbi ng\u01b0\u1eddi d\u00f9ng, v\u1eeba \u0111\u1ea3m b\u1ea3o t\u00ednh chuy\u00ean nghi\u1ec7p c\u1ee7a th\u01b0\u01a1ng hi\u1ec7u. Trong khi gi\u1ecdng v\u0103n th\u01b0\u01a1ng hi\u1ec7u c\u00f3 th\u1ec3 qu\u00e1 trang tr\u1ecdng, v\u00e0 gi\u1ecdng v\u0103n c\u1ee7a ng\u01b0\u1eddi ti\u00eau d\u00f9ng b\u00ecnh th\u01b0\u1eddng thi\u1ebfu t\u00ednh tin c\u1eady, linh v\u1eadt th\u01b0\u01a1ng hi\u1ec7u \u0111em l\u1ea1i s\u1ef1 k\u1ebft h\u1ee3p ho\u00e0n h\u1ea3o.<\/p>\n<ul>\n<li><strong>D\u1ec5 d\u00e0ng ti\u1ebfp c\u1eadn m\u1ea1ng x\u00e3 h\u1ed9i<\/strong><\/li>\n<\/ul>\n<p>V\u1edbi m\u1ea1ng x\u00e3 h\u1ed9i ng\u00e0y c\u00e0ng ph\u00e1t tri\u1ec3n v\u00e0 s\u1ed1 ng\u01b0\u1eddi d\u00f9ng t\u0103ng l\u00ean, linh v\u1eadt th\u01b0\u01a1ng hi\u1ec7u c\u00f3 th\u1ec3 d\u1ec5 d\u00e0ng s\u1eed d\u1ee5ng tr\u00ean c\u00e1c n\u1ec1n t\u1ea3ng n\u00e0y. D\u1ef1a theo \u0111\u00e1nh gi\u00e1 c\u1ee7a Kepios (c\u00f4ng ty nghi\u00ean c\u1ee9u th\u1ecb tr\u01b0\u1eddng v\u00e0 k\u1ef9 thu\u1eadt s\u1ed1), s\u1ed1 l\u01b0\u1ee3ng ng\u01b0\u1eddi s\u1eed d\u1ee5ng Internet t\u1ea1i Vi\u1ec7t Nam \u0111\u00e3 gia t\u0103ng th\u00eam 5,3 tri\u1ec7u ng\u01b0\u1eddi (+7,3%) so v\u1edbi n\u0103m 2022. V\u00e0o th\u00e1ng 1\/2023, t\u1ed5ng s\u1ed1 ng\u01b0\u1eddi d\u00f9ng m\u1ea1ng x\u00e3 h\u1ed9i t\u1ea1i Vi\u1ec7t Nam \u0111\u00e3 \u0111\u1ea1t con s\u1ed1 70 tri\u1ec7u.<\/p>\n<p>V\u1edbi nh\u1eefng thi\u1ebft k\u1ebf linh ho\u1ea1t d\u1ef1a tr\u00ean b\u1ed9 nh\u1eadn di\u1ec7n th\u01b0\u01a1ng hi\u1ec7u v\u00e0 t\u00ednh c\u00e1ch li\u00ean quan \u0111\u1ebfn thu\u1ed9c t\u00ednh c\u1ee7a th\u01b0\u01a1ng hi\u1ec7u, Character Marketing c\u00f3 th\u1ec3 gi\u00fap th\u01b0\u01a1ng hi\u1ec7u n\u1ed5i b\u1eadt tr\u00ean m\u1ea1ng x\u00e3 h\u1ed9i c\u1ee7a ng\u01b0\u1eddi d\u00f9ng. Nhi\u1ec1u t\u1ed5 ch\u1ee9c hi\u1ec7n nay \u0111ang t\u1eadn d\u1ee5ng l\u1ee3i \u00edch c\u1ee7a vi\u1ec7c s\u1edf h\u1eefu m\u1ed9t brand character m\u1ea1nh m\u1ebd \u0111\u1ec3 th\u1ec3 hi\u1ec7n gi\u00e1 tr\u1ecb c\u1ee7a h\u1ecd v\u00e0 x\u00e2y d\u1ef1ng m\u1ed1i li\u00ean h\u1ec7 \u0111\u00e1ng k\u00ednh v\u1edbi kh\u00e1ch h\u00e0ng. H\u1ecd c\u0169ng nh\u1eadn th\u1ea5y r\u1eb1ng \u0111i\u1ec1u n\u00e0y mang l\u1ea1i cho h\u1ecd l\u1ee3i th\u1ebf c\u1ea1nh tranh quan tr\u1ecdng.<\/p>\n<p>V\u00ec v\u1eady, \u0111\u1ec3 x\u00e2y d\u1ef1ng t\u00ednh c\u00e1 nh\u00e2n ho\u00e1 cho th\u01b0\u01a1ng hi\u1ec7u v\u00e0 ch\u0103m s\u00f3c kh\u00e1ch h\u00e0ng m\u1ed9t c\u00e1ch hi\u1ec7u qu\u1ea3, Vbee AI cung c\u1ea5p gi\u1ea3i ph\u00e1p T\u1ed5ng \u0111\u00e0i t\u1ef1 \u0111\u1ed9ng. Gi\u1ea3i ph\u00e1p n\u00e0y gi\u00fap doanh nghi\u1ec7p duy tr\u00ec v\u00e0 ph\u00e1t tri\u1ec3n c\u00e1c m\u1ed1i quan h\u1ec7 v\u1edbi kh\u00e1ch h\u00e0ng th\u00f4ng qua c\u00e1c chi\u1ebfn d\u1ecbch brand character. V\u1edbi <a href=\"https:\/\/vbee.ai\/aicall\">T\u1ed5ng \u0111\u00e0i t\u1ef1 \u0111\u1ed9ng AICall<\/a> c\u1ee7a Vbee AI, qu\u00fd kh\u00e1ch h\u00e0ng c\u00f3 th\u1ec3:<\/p>\n<ul>\n<li>T\u1ea1o c\u00e1c cu\u1ed9c g\u1ecdi c\u00e1 nh\u00e2n h\u00f3a t\u1ef1 \u0111\u1ed9ng v\u1edbi gi\u1ecdng n\u00f3i nh\u00e2n t\u1ea1o c\u00f3 c\u1ea3m x\u00fac gi\u1ed1ng ng\u01b0\u1eddi th\u1eadt.<\/li>\n<li>T\u1ef1 \u0111\u1ed9ng h\u00f3a quy tr\u00ecnh ch\u0103m s\u00f3c kh\u00e1ch h\u00e0ng: t\u01b0 v\u1ea5n d\u1ecbch v\u1ee5, nh\u1eafc l\u1ecbch h\u1eb9n, li\u00ean h\u1ec7 t\u1eb7ng \u01b0u \u0111\u00e3i, v\u00e0 nhi\u1ec1u nhi\u1ec7m v\u1ee5 kh\u00e1c.<\/li>\n<li>S\u1eed d\u1ee5ng b\u00e1o c\u00e1o th\u00f4ng minh d\u1ef1a tr\u00ean th\u1eddi gian th\u1ef1c v\u00e0 ph\u00e2n t\u00edch chi ti\u1ebft hi\u1ec7u qu\u1ea3 c\u1ee7a cu\u1ed9c g\u1ecdi.<\/li>\n<li>T\u0103ng tr\u1ea3i nghi\u1ec7m c\u1ee7a kh\u00e1ch h\u00e0ng th\u00f4ng qua c\u00e1c k\u1ecbch b\u1ea3n ph\u00edm b\u1ea5m \u0111\u01b0\u1ee3c thi\u1ebft l\u1eadp s\u1eb5n.<\/li>\n<\/ul>\n<figure id=\"attachment_12548\" aria-describedby=\"caption-attachment-12548\" style=\"width: 768px\" class=\"wp-caption aligncenter\"><img loading=\"lazy\" decoding=\"async\" class=\"wp-image-12548 size-full\" src=\"https:\/\/vbee.ai\/blog\/wp-content\/uploads\/2023\/10\/tong-dai-tu-dong-vbee-aicall-1.jpg\" alt=\"T\u1ed5ng \u0111\u00e0i t\u1ef1 \u0111\u1ed9ng Vbee AICall\" width=\"768\" height=\"250\" \/><figcaption id=\"caption-attachment-12548\" class=\"wp-caption-text\">T\u1ed5ng \u0111\u00e0i t\u1ef1 \u0111\u1ed9ng Vbee AICall<\/figcaption><\/figure>\n<p>Vbee AI hy v\u1ecdng r\u1eb1ng b\u00e0i vi\u1ebft n\u00e0y \u0111\u00e3 gi\u00fap c\u00e1c doanh nghi\u1ec7p hi\u1ec3u r\u00f5 h\u01a1n v\u1ec1 Brand Character l\u00e0 g\u00ec v\u00e0 c\u00e1ch x\u00e2y d\u1ef1ng m\u1ed9t nh\u00e2n v\u1eadt th\u01b0\u01a1ng hi\u1ec7u \u0111\u1ed9c \u0111\u00e1o cho ri\u00eang m\u00ecnh.<\/p>\n<ul>\n<li>Ngu\u1ed3n tham kh\u1ea3o<\/li>\n<\/ul>\n<p>Wbrand (Tham kh\u1ea3o ng\u00e0y 26\/10\/2023). C\u00f3 t\u1ea1i: <a href=\"https:\/\/www.wbrand.agency\/blog\/what-is-a-brand-character-why-should-you-develop-one\" rel=\"nofollow noopener\" target=\"_blank\">https:\/\/www.wbrand.agency\/blog\/what-is-a-brand-character-why-should-you-develop-one<\/a><\/p>\n\n\n<div class=\"kk-star-ratings kksr-auto kksr-align-left kksr-valign-bottom\"\n    data-payload='{&quot;align&quot;:&quot;left&quot;,&quot;id&quot;:&quot;12145&quot;,&quot;slug&quot;:&quot;default&quot;,&quot;valign&quot;:&quot;bottom&quot;,&quot;ignore&quot;:&quot;&quot;,&quot;reference&quot;:&quot;auto&quot;,&quot;class&quot;:&quot;&quot;,&quot;count&quot;:&quot;0&quot;,&quot;legendonly&quot;:&quot;&quot;,&quot;readonly&quot;:&quot;&quot;,&quot;score&quot;:&quot;0&quot;,&quot;starsonly&quot;:&quot;&quot;,&quot;best&quot;:&quot;5&quot;,&quot;gap&quot;:&quot;5&quot;,&quot;greet&quot;:&quot;\u0110\u00e1nh gi\u00e1 b\u00e0i vi\u1ebft&quot;,&quot;legend&quot;:&quot;0\\\/5 - (0 b\u00ecnh ch\u1ecdn)&quot;,&quot;size&quot;:&quot;24&quot;,&quot;title&quot;:&quot;Brand Character l\u00e0 g\u00ec? Vai tr\u00f2 c\u1ee7a Brand Character quan tr\u1ecdng th\u1ebf n\u00e0o v\u1edbi doanh nghi\u1ec7p?&quot;,&quot;width&quot;:&quot;0&quot;,&quot;_legend&quot;:&quot;{score}\\\/{best} - ({count} {votes})&quot;,&quot;font_factor&quot;:&quot;1.25&quot;}'>\n            \n<div class=\"kksr-stars\">\n    \n<div class=\"kksr-stars-inactive\">\n            <div class=\"kksr-star\" data-star=\"1\" style=\"padding-right: 5px\">\n            \n\n<div class=\"kksr-icon\" style=\"width: 24px; height: 24px;\"><\/div>\n        <\/div>\n            <div class=\"kksr-star\" data-star=\"2\" style=\"padding-right: 5px\">\n            \n\n<div class=\"kksr-icon\" style=\"width: 24px; height: 24px;\"><\/div>\n        <\/div>\n            <div class=\"kksr-star\" data-star=\"3\" style=\"padding-right: 5px\">\n            \n\n<div class=\"kksr-icon\" style=\"width: 24px; height: 24px;\"><\/div>\n        <\/div>\n            <div class=\"kksr-star\" data-star=\"4\" style=\"padding-right: 5px\">\n            \n\n<div class=\"kksr-icon\" style=\"width: 24px; height: 24px;\"><\/div>\n        <\/div>\n            <div class=\"kksr-star\" data-star=\"5\" style=\"padding-right: 5px\">\n            \n\n<div class=\"kksr-icon\" style=\"width: 24px; height: 24px;\"><\/div>\n        <\/div>\n    <\/div>\n    \n<div class=\"kksr-stars-active\" style=\"width: 0px;\">\n            <div class=\"kksr-star\" style=\"padding-right: 5px\">\n            \n\n<div class=\"kksr-icon\" style=\"width: 24px; height: 24px;\"><\/div>\n        <\/div>\n            <div class=\"kksr-star\" style=\"padding-right: 5px\">\n            \n\n<div class=\"kksr-icon\" style=\"width: 24px; height: 24px;\"><\/div>\n        <\/div>\n            <div class=\"kksr-star\" style=\"padding-right: 5px\">\n            \n\n<div class=\"kksr-icon\" style=\"width: 24px; height: 24px;\"><\/div>\n        <\/div>\n            <div class=\"kksr-star\" style=\"padding-right: 5px\">\n            \n\n<div class=\"kksr-icon\" style=\"width: 24px; height: 24px;\"><\/div>\n        <\/div>\n            <div class=\"kksr-star\" style=\"padding-right: 5px\">\n            \n\n<div class=\"kksr-icon\" style=\"width: 24px; height: 24px;\"><\/div>\n        <\/div>\n    <\/div>\n<\/div>\n                \n\n<div class=\"kksr-legend\" style=\"font-size: 19.2px;\">\n            <span class=\"kksr-muted\">\u0110\u00e1nh gi\u00e1 b\u00e0i vi\u1ebft<\/span>\n    <\/div>\n    <\/div>\n","protected":false},"excerpt":{"rendered":"<p>Brand Character l\u00e0 g\u00ec v\u00e0 \u0111\u00f3ng vai trong quan trong nh\u01b0 th\u1ebf n\u00e0o \u0111\u1ec3 t\u1ea1o n\u00ean th\u01b0\u01a1ng hi\u1ec7u m\u1ed9t doanh nghi\u1ec7p? C\u00f9ng Vbee AI t\u00ecm hi\u1ec3u s\u00e2u h\u01a1n v\u1ec1 ch\u1ee7 \u0111\u1ec1 n\u00e0y qua b\u00e0i vi\u1ebft d\u01b0\u1edbi \u0111\u00e2y nh\u00e9! T\u00ecm hi\u1ec3u c\u01a1 b\u1ea3n v\u1ec1 Brand character Brand Character l\u00e0 g\u00ec? Brand character, ho\u1eb7c c\u00f2n g\u1ecdi l\u00e0 [&#8230;]\n","protected":false},"author":4,"featured_media":12538,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[100],"tags":[],"class_list":["post-12145","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-kien-thuc-marketing"],"_links":{"self":[{"href":"https:\/\/vbee.ai\/blog\/wp-json\/wp\/v2\/posts\/12145","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/vbee.ai\/blog\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/vbee.ai\/blog\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/vbee.ai\/blog\/wp-json\/wp\/v2\/users\/4"}],"replies":[{"embeddable":true,"href":"https:\/\/vbee.ai\/blog\/wp-json\/wp\/v2\/comments?post=12145"}],"version-history":[{"count":6,"href":"https:\/\/vbee.ai\/blog\/wp-json\/wp\/v2\/posts\/12145\/revisions"}],"predecessor-version":[{"id":12550,"href":"https:\/\/vbee.ai\/blog\/wp-json\/wp\/v2\/posts\/12145\/revisions\/12550"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/vbee.ai\/blog\/wp-json\/wp\/v2\/media\/12538"}],"wp:attachment":[{"href":"https:\/\/vbee.ai\/blog\/wp-json\/wp\/v2\/media?parent=12145"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/vbee.ai\/blog\/wp-json\/wp\/v2\/categories?post=12145"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/vbee.ai\/blog\/wp-json\/wp\/v2\/tags?post=12145"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}