{"id":11568,"date":"2023-10-30T09:00:27","date_gmt":"2023-10-30T02:00:27","guid":{"rendered":"https:\/\/vbee.ai\/blog\/?p=11568"},"modified":"2023-11-28T00:07:11","modified_gmt":"2023-11-27T17:07:11","slug":"consumer-la-gi-2","status":"publish","type":"post","link":"https:\/\/vbee.ai\/blog\/consumer-la-gi-2\/","title":{"rendered":"Consumer l\u00e0 g\u00ec? S\u1ef1 kh\u00e1c nhau gi\u1eefa Customer v\u00e0 Consumer"},"content":{"rendered":"<p><strong>Consumer \u0111\u01b0\u1ee3c coi l\u00e0 &#8220;ngu\u1ed3n s\u1ed1ng&#8221; v\u00e0 l\u00e0 \u0111\u1ed9ng l\u1ef1c ch\u00ednh th\u00fac \u0111\u1ea9y doanh thu c\u1ee7a m\u1ed9t doanh nghi\u1ec7p. M\u1ecdi quy\u1ebft \u0111\u1ecbnh c\u1ee7a doanh nghi\u1ec7p \u0111\u1ec1u l\u1ea5y Consumer l\u00e0m trung t\u00e2m. V\u1eady ch\u00ednh x\u00e1c th\u00ec Consumer l\u00e0 g\u00ec? C\u00f3 g\u00ec kh\u00e1c so v\u1edbi Customer? C\u00f9ng tham kh\u1ea3o b\u00e0i vi\u1ebft sau c\u1ee7a <a href=\"https:\/\/vbee.ai\/\">Vbee AI<\/a> \u0111\u1ec3 \u0111i t\u00ecm c\u00e2u tr\u1ea3 l\u1eddi nh\u00e9!<\/strong><\/p>\n<div id=\"ez-toc-container\" class=\"ez-toc-v2_0_75 counter-hierarchy ez-toc-counter ez-toc-grey ez-toc-container-direction\">\n<div class=\"ez-toc-title-container\">\n<p class=\"ez-toc-title\" style=\"cursor:inherit\">M\u1ee4C L\u1ee4C<\/p>\n<span class=\"ez-toc-title-toggle\"><a href=\"#\" class=\"ez-toc-pull-right ez-toc-btn ez-toc-btn-xs ez-toc-btn-default ez-toc-toggle\" aria-label=\"Toggle Table of Content\"><span class=\"ez-toc-js-icon-con\"><span class=\"\"><span class=\"eztoc-hide\" style=\"display:none;\">Toggle<\/span><span class=\"ez-toc-icon-toggle-span\"><svg style=\"fill: #999;color:#999\" xmlns=\"http:\/\/www.w3.org\/2000\/svg\" class=\"list-377408\" width=\"20px\" height=\"20px\" viewBox=\"0 0 24 24\" fill=\"none\"><path d=\"M6 6H4v2h2V6zm14 0H8v2h12V6zM4 11h2v2H4v-2zm16 0H8v2h12v-2zM4 16h2v2H4v-2zm16 0H8v2h12v-2z\" fill=\"currentColor\"><\/path><\/svg><svg style=\"fill: #999;color:#999\" class=\"arrow-unsorted-368013\" xmlns=\"http:\/\/www.w3.org\/2000\/svg\" width=\"10px\" height=\"10px\" viewBox=\"0 0 24 24\" version=\"1.2\" baseProfile=\"tiny\"><path d=\"M18.2 9.3l-6.2-6.3-6.2 6.3c-.2.2-.3.4-.3.7s.1.5.3.7c.2.2.4.3.7.3h11c.3 0 .5-.1.7-.3.2-.2.3-.5.3-.7s-.1-.5-.3-.7zM5.8 14.7l6.2 6.3 6.2-6.3c.2-.2.3-.5.3-.7s-.1-.5-.3-.7c-.2-.2-.4-.3-.7-.3h-11c-.3 0-.5.1-.7.3-.2.2-.3.5-.3.7s.1.5.3.7z\"\/><\/svg><\/span><\/span><\/span><\/a><\/span><\/div>\n<nav><ul class='ez-toc-list ez-toc-list-level-1 ' ><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-1\" href=\"https:\/\/vbee.ai\/blog\/consumer-la-gi-2\/#Consumer_la_gi\" >Consumer l\u00e0 g\u00ec?<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-2\" href=\"https:\/\/vbee.ai\/blog\/consumer-la-gi-2\/#Customer_la_gi\" >Customer l\u00e0 g\u00ec?<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-3\" href=\"https:\/\/vbee.ai\/blog\/consumer-la-gi-2\/#Tam_quan_trong_cua_Consumer_la_gi_voi_hoat_dong_kinh_doanh\" >T\u1ea7m quan tr\u1ecdng c\u1ee7a Consumer l\u00e0 g\u00ec v\u1edbi ho\u1ea1t \u0111\u1ed9ng kinh doanh<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-4\" href=\"https:\/\/vbee.ai\/blog\/consumer-la-gi-2\/#Su_khac_nhau_giua_Customer_va_Consumer_la_gi\" >S\u1ef1 kh\u00e1c nhau gi\u1eefa Customer v\u00e0 Consumer l\u00e0 g\u00ec?<\/a><ul class='ez-toc-list-level-3' ><li class='ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-5\" href=\"https:\/\/vbee.ai\/blog\/consumer-la-gi-2\/#Dinh_nghia\" >\u0110\u1ecbnh ngh\u0129a<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-6\" href=\"https:\/\/vbee.ai\/blog\/consumer-la-gi-2\/#Dong_luc_mua_hang\" >\u0110\u1ed9ng l\u1ef1c mua h\u00e0ng<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-7\" href=\"https:\/\/vbee.ai\/blog\/consumer-la-gi-2\/#Nhan_khau_hoc\" >Nh\u00e2n kh\u1ea9u h\u1ecdc<\/a><\/li><\/ul><\/li><\/ul><\/nav><\/div>\n<h2><span class=\"ez-toc-section\" id=\"Consumer_la_gi\"><\/span>Consumer l\u00e0 g\u00ec?<span class=\"ez-toc-section-end\"><\/span><\/h2>\n<p>Consumer l\u00e0 g\u00ec? \u0110\u1ecbnh ngh\u0129a v\u1ec1 Consumer (ng\u01b0\u1eddi ti\u00eau d\u00f9ng) \u0111\u00f4i khi c\u00f3 th\u1ec3 mang t\u00ednh ch\u1ee7 quan v\u00e0 ph\u1ee9c t\u1ea1p. Trong b\u1ea5t k\u1ef3 ho\u1ea1t \u0111\u1ed9ng kinh doanh n\u00e0o, ng\u01b0\u1eddi ti\u00eau d\u00f9ng s\u1eed d\u1ee5ng h\u00e0ng h\u00f3a ho\u1eb7c d\u1ecbch v\u1ee5 \u0111\u1ec1u \u0111\u01b0\u1ee3c coi l\u00e0 Consumer. L\u01b0u \u00fd kh\u00e1ch h\u00e0ng c\u00f3 th\u1ec3 l\u00e0 consumer t\u1ea1i m\u1ed9t s\u1ed1 th\u1eddi \u0111i\u1ec3m nh\u1ea5t \u0111\u1ecbnh.<\/p>\n<figure id=\"attachment_11574\" aria-describedby=\"caption-attachment-11574\" style=\"width: 768px\" class=\"wp-caption aligncenter\"><img loading=\"lazy\" decoding=\"async\" class=\"wp-image-11574 size-full\" src=\"https:\/\/vbee.ai\/blog\/wp-content\/uploads\/2023\/10\/consumer-la-gi-0.png\" alt=\"Consumer \u0111\u01b0\u1ee3c hi\u1ec3u l\u00e0 ng\u01b0\u1eddi d\u00f9ng cu\u1ed1i s\u1eed d\u1ee5ng s\u1ea3n ph\u1ea9m ho\u1eb7c d\u1ecbch v\u1ee5 (Ngu\u1ed3n: Freepik)\" width=\"768\" height=\"508\" srcset=\"https:\/\/vbee.ai\/blog\/wp-content\/uploads\/2023\/10\/consumer-la-gi-0.png 768w, https:\/\/vbee.ai\/blog\/wp-content\/uploads\/2023\/10\/consumer-la-gi-0-605x400.png 605w\" sizes=\"auto, (max-width: 768px) 100vw, 768px\" \/><figcaption id=\"caption-attachment-11574\" class=\"wp-caption-text\">Consumer \u0111\u01b0\u1ee3c hi\u1ec3u l\u00e0 ng\u01b0\u1eddi d\u00f9ng cu\u1ed1i s\u1eed d\u1ee5ng s\u1ea3n ph\u1ea9m ho\u1eb7c d\u1ecbch v\u1ee5 (Ngu\u1ed3n: Freepik)<\/figcaption><\/figure>\n<p>N\u00f3i m\u1ed9t c\u00e1ch \u0111\u01a1n gi\u1ea3n, b\u1ea5t k\u1ef3 th\u1ef1c th\u1ec3 n\u00e0o kh\u00f4ng c\u00f3 quy\u1ec1n l\u1ef1a ch\u1ecdn b\u00e1n l\u1ea1i s\u1ea3n ph\u1ea9m ho\u1eb7c d\u1ecbch v\u1ee5 v\u00e0 s\u1eed d\u1ee5ng s\u1ea3n ph\u1ea9m ho\u1eb7c d\u1ecbch v\u1ee5 \u0111\u00f3 cho m\u1ee5c \u0111\u00edch c\u1ee7a m\u00ecnh \u0111\u1ec1u l\u00e0 Consumer hay ng\u01b0\u1eddi ti\u00eau d\u00f9ng. Hay c\u00e1ch kh\u00e1c, consumer l\u00e0 ng\u01b0\u1eddi d\u00f9ng cu\u1ed1i trong chu\u1ed7i mua ho\u1eb7c s\u1eed d\u1ee5ng d\u1ecbch v\u1ee5, s\u1ea3n ph\u1ea9m.<\/p>\n<h2><span class=\"ez-toc-section\" id=\"Customer_la_gi\"><\/span>Customer l\u00e0 g\u00ec?<span class=\"ez-toc-section-end\"><\/span><\/h2>\n<p>Customer (kh\u00e1ch h\u00e0ng) \u0111\u01b0\u1ee3c hi\u1ec3u l\u00e0 m\u1ed9t c\u00e1 nh\u00e2n c\u1ee5 th\u1ec3 mua s\u1ea3n ph\u1ea9m ho\u1eb7c d\u1ecbch v\u1ee5 t\u1eeb m\u1ed9t c\u00f4ng ty, doanh nghi\u1ec7p. M\u1eb7c d\u00f9 c\u00e1 nh\u00e2n th\u1ef1c hi\u1ec7n c\u00e1c giao d\u1ecbch n\u00e0y l\u00e0 kh\u00e1ch h\u00e0ng nh\u01b0ng h\u1ecd c\u00f3 th\u1ec3 s\u1eed d\u1ee5ng ho\u1eb7c kh\u00f4ng s\u1eed d\u1ee5ng c\u00e1c s\u1ea3n ph\u1ea9m ho\u1eb7c d\u1ecbch v\u1ee5 n\u00e0y. Kh\u00e1ch h\u00e0ng tr\u1ef1c ti\u1ebfp t\u01b0\u01a1ng t\u00e1c v\u1edbi doanh nghi\u1ec7p khi mua v\u00e0 s\u1eed d\u1ee5ng h\u00e0ng h\u00f3a ho\u1eb7c d\u1ecbch v\u1ee5.<\/p>\n<p><img loading=\"lazy\" decoding=\"async\" class=\"aligncenter wp-image-11575 size-full\" src=\"https:\/\/vbee.ai\/blog\/wp-content\/uploads\/2023\/10\/consumer-la-gi-1.png\" alt=\"Customer hay kh\u00e1ch h\u00e0ng \u0111\u01b0\u1ee3c hi\u1ec3u l\u00e0 ng\u01b0\u1eddi th\u1ef1c hi\u1ec7n mua h\u00e0ng (Ngu\u1ed3n: Freepik)\" width=\"768\" height=\"512\" srcset=\"https:\/\/vbee.ai\/blog\/wp-content\/uploads\/2023\/10\/consumer-la-gi-1.png 768w, https:\/\/vbee.ai\/blog\/wp-content\/uploads\/2023\/10\/consumer-la-gi-1-600x400.png 600w\" sizes=\"auto, (max-width: 768px) 100vw, 768px\" \/><\/p>\n<h2><span class=\"ez-toc-section\" id=\"Tam_quan_trong_cua_Consumer_la_gi_voi_hoat_dong_kinh_doanh\"><\/span>T\u1ea7m quan tr\u1ecdng c\u1ee7a Consumer l\u00e0 g\u00ec v\u1edbi ho\u1ea1t \u0111\u1ed9ng kinh doanh<span class=\"ez-toc-section-end\"><\/span><\/h2>\n<div>T\u1ea7m quan tr\u1ecdng c\u1ee7a Consumer l\u00e0 g\u00ec? Consumer l\u00e0 ng\u01b0\u1eddi d\u00f9ng cu\u1ed1i s\u1eed d\u1ee5ng s\u1ea3n ph\u1ea9m ho\u1eb7c d\u1ecbch v\u1ee5. H\u1ecd \u0111\u00f3ng vai tr\u00f2 quan tr\u1ecdng trong vi\u1ec7c th\u00fac \u0111\u1ea9y nhu c\u1ea7u v\u00e0 quy\u1ebft \u0111\u1ecbnh s\u1ef1 th\u00e0nh c\u00f4ng c\u1ee7a s\u1ea3n ph\u1ea9m tr\u00ean th\u1ecb tr\u01b0\u1eddng.<\/div>\n<div><\/div>\n<div>Hi\u1ec3u \u0111\u01b0\u1ee3c h\u00e0nh vi, s\u1edf th\u00edch v\u00e0 nhu c\u1ea7u c\u1ee7a ng\u01b0\u1eddi ti\u00eau d\u00f9ng l\u00e0 \u0111i\u1ec1u c\u1ea7n thi\u1ebft \u0111\u1ec3 doanh nghi\u1ec7p t\u1ea1o ra c\u00e1c s\u1ea3n ph\u1ea9m \u0111\u00e1p \u1ee9ng c\u00e1c y\u00eau c\u1ea7u v\u1ec1 m\u1eb7t ch\u1ee9c n\u0103ng v\u00e0 ph\u00f9 h\u1ee3p v\u1edbi mong \u0111\u1ee3i c\u1ee7a ng\u01b0\u1eddi ti\u00eau d\u00f9ng.<\/div>\n<div><\/div>\n<div>\n<figure id=\"attachment_11576\" aria-describedby=\"caption-attachment-11576\" style=\"width: 768px\" class=\"wp-caption aligncenter\"><img loading=\"lazy\" decoding=\"async\" class=\"wp-image-11576 size-full\" src=\"https:\/\/vbee.ai\/blog\/wp-content\/uploads\/2023\/10\/consumer-la-gi-2.png\" alt=\"Consumer \u0111\u00f3ng vai tr\u00f2 quan tr\u1ecdng trong vi\u1ec7c th\u00fac \u0111\u1ea9y nhu c\u1ea7u v\u00e0 quy\u1ebft \u0111\u1ecbnh s\u1ef1 th\u00e0nh c\u00f4ng c\u1ee7a s\u1ea3n ph\u1ea9m tr\u00ean th\u1ecb tr\u01b0\u1eddng (Ngu\u1ed3n: Freepik)\" width=\"768\" height=\"528\" srcset=\"https:\/\/vbee.ai\/blog\/wp-content\/uploads\/2023\/10\/consumer-la-gi-2.png 768w, https:\/\/vbee.ai\/blog\/wp-content\/uploads\/2023\/10\/consumer-la-gi-2-582x400.png 582w\" sizes=\"auto, (max-width: 768px) 100vw, 768px\" \/><figcaption id=\"caption-attachment-11576\" class=\"wp-caption-text\">Consumer \u0111\u00f3ng vai tr\u00f2 quan tr\u1ecdng trong vi\u1ec7c th\u00fac \u0111\u1ea9y nhu c\u1ea7u v\u00e0 quy\u1ebft \u0111\u1ecbnh s\u1ef1 th\u00e0nh c\u00f4ng c\u1ee7a s\u1ea3n ph\u1ea9m tr\u00ean th\u1ecb tr\u01b0\u1eddng (Ngu\u1ed3n: Freepik)<\/figcaption><\/figure>\n<\/div>\n<ul>\n<li>Ng\u01b0\u1eddi ti\u00eau d\u00f9ng cung c\u1ea5p \u0111\u1ed1i t\u01b0\u1ee3ng m\u1ee5c ti\u00eau r\u00f5 r\u00e0ng \u0111\u1ec3 doanh nghi\u1ec7p ph\u00e1t tri\u1ec3n v\u00e0 ti\u1ebfp th\u1ecb s\u1ea3n ph\u1ea9m c\u1ee7a m\u00ecnh.<\/li>\n<li>Hi\u1ec3u \u0111\u01b0\u1ee3c nhu c\u1ea7u c\u1ee7a ng\u01b0\u1eddi ti\u00eau d\u00f9ng gi\u00fap doanh nghi\u1ec7p t\u1ea1o ra c\u00e1c s\u1ea3n ph\u1ea9m, d\u1ecbch v\u1ee5 c\u00f3 th\u1ec3 gi\u1ea3i quy\u1ebft c\u00e1c \u0111i\u1ec3m y\u1ebfu c\u1ee5 th\u1ec3 v\u00e0 mang l\u1ea1i l\u1ee3i \u00edch v\u1ec1 m\u1eb7t ch\u1ee9c n\u0103ng.<\/li>\n<li>D\u1ef1a tr\u00ean s\u1edf th\u00edch c\u1ee7a ng\u01b0\u1eddi ti\u00eau d\u00f9ng, doanh ph\u00e1t tri\u1ec3n v\u00e0 \u0111\u1ed5i m\u1edbi s\u1ea3n ph\u1ea9m, d\u1eabn \u0111\u1ebfn c\u1ea3i ti\u1ebfn c\u00e1c d\u1ecbch v\u1ee5.<\/li>\n<li>Nhu c\u1ea7u ng\u01b0\u1eddi ti\u00eau d\u00f9ng th\u00fac \u0111\u1ea9y t\u0103ng tr\u01b0\u1edfng th\u1ecb tr\u01b0\u1eddng v\u00e0 t\u1ea1o c\u01a1 h\u1ed9i cho doanh nghi\u1ec7p m\u1edf r\u1ed9ng d\u00f2ng s\u1ea3n ph\u1ea9m c\u1ee7a m\u00ecnh.<\/li>\n<li>Tr\u1ea3i nghi\u1ec7m t\u00edch c\u1ef1c c\u1ee7a ng\u01b0\u1eddi ti\u00eau d\u00f9ng c\u00f3 th\u1ec3 d\u1eabn \u0111\u1ebfn s\u1ef1 trung th\u00e0nh v\u00e0 \u1ee7ng h\u1ed9 th\u01b0\u01a1ng hi\u1ec7u, t\u0103ng th\u1ecb ph\u1ea7n.<\/li>\n<li>Ph\u1ea3n h\u1ed3i v\u00e0 \u0111\u00e1nh gi\u00e1 s\u1ea3n ph\u1ea9m c\u1ee7a ng\u01b0\u1eddi ti\u00eau d\u00f9ng c\u00f3 th\u1ec3 \u1ea3nh h\u01b0\u1edfng \u0111\u1ebfn nh\u1eefng ng\u01b0\u1eddi mua ti\u1ec1m n\u0103ng kh\u00e1c v\u00e0 \u0111\u1ecbnh h\u00ecnh nh\u1eadn th\u1ee9c v\u1ec1 th\u01b0\u01a1ng hi\u1ec7u.<\/li>\n<li>Ph\u00e2n t\u00edch h\u00e0nh vi ng\u01b0\u1eddi ti\u00eau d\u00f9ng c\u00f3 th\u1ec3 gi\u00fap doanh nghi\u1ec7p x\u00e1c \u0111\u1ecbnh xu h\u01b0\u1edbng th\u1ecb tr\u01b0\u1eddng v\u00e0 c\u01a1 h\u1ed9i ph\u00e1t tri\u1ec3n.<\/li>\n<li>Nh\u1eafm m\u1ee5c ti\u00eau v\u00e0o c\u00e1c ph\u00e2n kh\u00fac ng\u01b0\u1eddi ti\u00eau d\u00f9ng c\u1ee5 th\u1ec3 cho ph\u00e9p doanh nghi\u1ec7p \u0111i\u1ec1u ch\u1ec9nh c\u00e1c th\u00f4ng \u0111i\u1ec7p marketing v\u00e0 khuy\u1ebfn m\u00e3i m\u1ed9t c\u00e1ch hi\u1ec7u qu\u1ea3.<\/li>\n<li>Ng\u01b0\u1eddi ti\u00eau d\u00f9ng h\u00e0i l\u00f2ng c\u00f3 nhi\u1ec1u kh\u1ea3 n\u0103ng mua l\u1ea1i v\u00e0 gi\u1edbi thi\u1ec7u s\u1ea3n ph\u1ea9m cho nh\u1eefng ng\u01b0\u1eddi kh\u00e1c, g\u00f3p ph\u1ea7n mang l\u1ea1i th\u00e0nh c\u00f4ng cho doanh nghi\u1ec7p.<\/li>\n<li>S\u1ef1 h\u00e0i l\u00f2ng v\u00e0 l\u00f2ng trung th\u00e0nh c\u1ee7a ng\u01b0\u1eddi ti\u00eau d\u00f9ng l\u00e0 th\u01b0\u1edbc \u0111o ch\u00ednh \u0111\u1ec3 \u0111\u00e1nh gi\u00e1 s\u1ef1 th\u00e0nh c\u00f4ng c\u1ee7a chi\u1ebfn l\u01b0\u1ee3c marketing v\u00e0 s\u1ea3n ph\u1ea9m.<\/li>\n<\/ul>\n<h2><span class=\"ez-toc-section\" id=\"Su_khac_nhau_giua_Customer_va_Consumer_la_gi\"><\/span>S\u1ef1 kh\u00e1c nhau gi\u1eefa Customer v\u00e0 Consumer l\u00e0 g\u00ec?<span class=\"ez-toc-section-end\"><\/span><\/h2>\n<p>C\u00f3 m\u1ed9t c\u00e1i nh\u00ecn r\u00f5 r\u00e0ng v\u1ec1 s\u1ef1 kh\u00e1c nhau gi\u1eefa Customer v\u00e0 Consumer gi\u00fap doanh nghi\u1ec7p c\u00f3 th\u1ec3 \u0111\u01b0a ra quy\u1ebft \u0111\u1ecbnh s\u00e1ng su\u1ed1t h\u01a1n v\u1ec1 chi\u1ebfn l\u01b0\u1ee3c marketing, b\u00e1n h\u00e0ng v\u00e0 m\u1edf r\u1ed9ng kinh doanh.<\/p>\n<p>D\u01b0\u1edbi \u0111\u00e2y l\u00e0 3 ti\u00eau ch\u00ed \u0111\u1ec3 \u0111\u00e1nh gi\u00e1 s\u1ef1 kh\u00e1c nhau gi\u1eefa Customer v\u00e0 Consumer:<\/p>\n<h3><span class=\"ez-toc-section\" id=\"Dinh_nghia\"><\/span>\u0110\u1ecbnh ngh\u0129a<span class=\"ez-toc-section-end\"><\/span><\/h3>\n<p>Trong khi Consumer (ng\u01b0\u1eddi ti\u00eau d\u00f9ng) l\u00e0 b\u1ea5t k\u1ef3 ai ti\u00eau d\u00f9ng s\u1ea3n ph\u1ea9m ho\u1eb7c d\u1ecbch v\u1ee5 th\u00ec Customer (kh\u00e1ch h\u00e0ng) l\u1ea1i l\u00e0 ng\u01b0\u1eddi th\u1ef1c hi\u1ec7n mua h\u00e0ng. Ng\u01b0\u1eddi ti\u00eau d\u00f9ng c\u0169ng c\u00f3 th\u1ec3 l\u00e0 kh\u00e1ch h\u00e0ng v\u00e0 th\u01b0\u1eddng l\u00e0 ng\u01b0\u1eddi d\u00f9ng cu\u1ed1i, \u0111i\u1ec1u n\u00e0y khi\u1ebfn h\u1ecd tr\u1edf th\u00e0nh m\u1ed1i quan t\u00e2m h\u00e0ng \u0111\u1ea7u c\u1ee7a doanh nghi\u1ec7p.<\/p>\n<figure id=\"attachment_11577\" aria-describedby=\"caption-attachment-11577\" style=\"width: 768px\" class=\"wp-caption aligncenter\"><img loading=\"lazy\" decoding=\"async\" class=\"wp-image-11577 size-full\" src=\"https:\/\/vbee.ai\/blog\/wp-content\/uploads\/2023\/10\/consumer-la-gi-3.png\" alt=\"Ti\u00eau ch\u00ed \u0111\u1ec3 \u0111\u00e1nh gi\u00e1 s\u1ef1 kh\u00e1c nhau gi\u1eefa Customer v\u00e0 Consumer l\u00e0 g\u00ec? (Ngu\u1ed3n: Freepik)\" width=\"768\" height=\"503\" srcset=\"https:\/\/vbee.ai\/blog\/wp-content\/uploads\/2023\/10\/consumer-la-gi-3.png 768w, https:\/\/vbee.ai\/blog\/wp-content\/uploads\/2023\/10\/consumer-la-gi-3-611x400.png 611w\" sizes=\"auto, (max-width: 768px) 100vw, 768px\" \/><figcaption id=\"caption-attachment-11577\" class=\"wp-caption-text\">Ti\u00eau ch\u00ed \u0111\u1ec3 \u0111\u00e1nh gi\u00e1 s\u1ef1 kh\u00e1c nhau gi\u1eefa Customer v\u00e0 Consumer l\u00e0 g\u00ec? (Ngu\u1ed3n: Freepik)<\/figcaption><\/figure>\n<h3><span class=\"ez-toc-section\" id=\"Dong_luc_mua_hang\"><\/span>\u0110\u1ed9ng l\u1ef1c mua h\u00e0ng<span class=\"ez-toc-section-end\"><\/span><\/h3>\n<p>\u0110\u1ed9ng l\u1ef1c mua h\u00e0ng ch\u00ednh l\u00e0 s\u1ef1 kh\u00e1c bi\u1ec7t l\u1edbn nh\u1ea5t gi\u1eefa Customer v\u00e0 Consumer. B\u00e1n l\u1ea1i l\u00e0 m\u1ed9t th\u00f4ng l\u1ec7 c\u1ee7a kh\u00e1ch h\u00e0ng v\u00e0 kh\u00f4ng c\u00f3 g\u00ec b\u1ea5t ng\u1edd khi m\u1ed9t doanh nghi\u1ec7p mua s\u1ea3n ph\u1ea9m, d\u1ecbch v\u1ee5 t\u1eeb m\u1ed9t doanh nghi\u1ec7p kh\u00e1c sau \u0111\u00f3 b\u00e1n l\u1ea1i cho kh\u00e1ch h\u00e0ng c\u1ee7a m\u00ecnh.<\/p>\n<p>V\u00ec ng\u01b0\u1eddi ti\u00eau d\u00f9ng th\u01b0\u1eddng l\u00e0 ng\u01b0\u1eddi d\u00f9ng cu\u1ed1i n\u00ean h\u1ecd hi\u1ebfm khi b\u00e1n l\u1ea1i c\u00e1c s\u1ea3n ph\u1ea9m hay d\u1ecbch v\u1ee5.<\/p>\n<h3><span class=\"ez-toc-section\" id=\"Nhan_khau_hoc\"><\/span>Nh\u00e2n kh\u1ea9u h\u1ecdc<span class=\"ez-toc-section-end\"><\/span><\/h3>\n<p>M\u1ed9t \u0111i\u1ec3m kh\u00e1c n\u1eefa gi\u1eefa Consumer v\u00e0 Customer li\u00ean quan \u0111\u1ebfn nh\u00e2n kh\u1ea9u h\u1ecdc. M\u1eb7c d\u00f9 kh\u00e1ch h\u00e0ng th\u01b0\u1eddng l\u00e0 m\u1ed9t c\u00e1 nh\u00e2n ho\u1eb7c m\u1ed9t c\u00f4ng ty ho\u1ea1t \u0111\u1ed9ng v\u1edbi t\u01b0 c\u00e1ch l\u00e0 kh\u00e1ch h\u00e0ng th\u01b0\u01a1ng m\u1ea1i, nh\u01b0ng ng\u01b0\u1eddi d\u00f9ng c\u00f3 th\u1ec3 l\u00e0 b\u1ea5t k\u1ef3 ai.<\/p>\n<p>D\u1eef li\u1ec7u ng\u01b0\u1eddi ti\u00eau d\u00f9ng \u0111\u1eb7c bi\u1ec7t quan tr\u1ecdng v\u00ec d\u1eef li\u1ec7u n\u00e0y \u0111\u1ea1i di\u1ec7n cho ng\u01b0\u1eddi d\u00f9ng cu\u1ed1i v\u00e0 th\u00f4ng tin n\u00e0y ti\u1ebft l\u1ed9 th\u00f3i quen mua h\u00e0ng c\u1ee7a nh\u1eefng ng\u01b0\u1eddi c\u00f3 nhi\u1ec1u s\u1edf th\u00edch, \u0111\u1ed9 tu\u1ed5i,&#8230; kh\u00e1c nhau.<\/p>\n<p>Nh\u01b0 v\u1eady b\u00e0i vi\u1ebft tr\u00ean \u0111\u00e2y Vbee AI v\u1eeba gi\u1ea3i \u0111\u00e1p cho b\u1ea1n c\u00e1c th\u00f4ng tin v\u1ec1 Consumer l\u00e0 g\u00ec c\u0169ng nh\u01b0 s\u1ef1 kh\u00e1c nhau nhau gi\u1eefa Customer v\u00e0 Consumer l\u00e0 g\u00ec? Ngo\u00e0i ra b\u1ea1n \u0111\u1ecdc c\u00f3 th\u1ec3 tham kh\u1ea3o th\u00eam m\u1ed9t s\u1ed1 b\u00e0i vi\u1ebft \u0111\u00e3 c\u00f3 \u0111\u1ec3 t\u00ecm hi\u1ec3u th\u00eam th\u00f4ng tin v\u1ec1 Customer Success l\u00e0 g\u00ec nh\u00e9!<\/p>\n<p><strong>Ngu\u1ed3n tham kh\u1ea3o:<\/strong><\/p>\n<ul>\n<li>Indeed (tham kh\u1ea3o ng\u00e0y 09\/10\/2023), Consumer vs. customer: definitions and key differences. C\u00f3 t\u1ea1i: https:\/\/uk.indeed.com\/career-advice\/career-development\/consumer-vs-customer<\/li>\n<li>Testbook (tham kh\u1ea3o ng\u00e0y 09\/10\/2023), Difference Between Customer and Consumer. C\u00f3 t\u1ea1i: https:\/\/testbook.com\/key-differences\/difference-between-customer-and-consumer<\/li>\n<li>Smartkarrot (tham kh\u1ea3o ng\u00e0y 09\/10\/2023), Consumer vs Customer: What is the Exact Difference? Why is it Important? C\u00f3 t\u1ea1i: https:\/\/www.smartkarrot.com\/resources\/blog\/consumer-vs-customer\/<\/li>\n<\/ul>\n\n\n<div class=\"kk-star-ratings kksr-auto kksr-align-left kksr-valign-bottom\"\n    data-payload='{&quot;align&quot;:&quot;left&quot;,&quot;id&quot;:&quot;11568&quot;,&quot;slug&quot;:&quot;default&quot;,&quot;valign&quot;:&quot;bottom&quot;,&quot;ignore&quot;:&quot;&quot;,&quot;reference&quot;:&quot;auto&quot;,&quot;class&quot;:&quot;&quot;,&quot;count&quot;:&quot;1&quot;,&quot;legendonly&quot;:&quot;&quot;,&quot;readonly&quot;:&quot;&quot;,&quot;score&quot;:&quot;5&quot;,&quot;starsonly&quot;:&quot;&quot;,&quot;best&quot;:&quot;5&quot;,&quot;gap&quot;:&quot;5&quot;,&quot;greet&quot;:&quot;\u0110\u00e1nh gi\u00e1 b\u00e0i vi\u1ebft&quot;,&quot;legend&quot;:&quot;5\\\/5 - (1 b\u00ecnh ch\u1ecdn)&quot;,&quot;size&quot;:&quot;24&quot;,&quot;title&quot;:&quot;Consumer l\u00e0 g\u00ec? S\u1ef1 kh\u00e1c nhau gi\u1eefa Customer v\u00e0 Consumer&quot;,&quot;width&quot;:&quot;142.5&quot;,&quot;_legend&quot;:&quot;{score}\\\/{best} - ({count} {votes})&quot;,&quot;font_factor&quot;:&quot;1.25&quot;}'>\n            \n<div class=\"kksr-stars\">\n    \n<div class=\"kksr-stars-inactive\">\n            <div class=\"kksr-star\" data-star=\"1\" style=\"padding-right: 5px\">\n            \n\n<div class=\"kksr-icon\" style=\"width: 24px; height: 24px;\"><\/div>\n        <\/div>\n            <div class=\"kksr-star\" data-star=\"2\" style=\"padding-right: 5px\">\n            \n\n<div class=\"kksr-icon\" style=\"width: 24px; height: 24px;\"><\/div>\n        <\/div>\n            <div class=\"kksr-star\" data-star=\"3\" style=\"padding-right: 5px\">\n            \n\n<div class=\"kksr-icon\" style=\"width: 24px; height: 24px;\"><\/div>\n        <\/div>\n            <div class=\"kksr-star\" data-star=\"4\" style=\"padding-right: 5px\">\n            \n\n<div class=\"kksr-icon\" style=\"width: 24px; height: 24px;\"><\/div>\n        <\/div>\n            <div class=\"kksr-star\" data-star=\"5\" style=\"padding-right: 5px\">\n            \n\n<div class=\"kksr-icon\" style=\"width: 24px; height: 24px;\"><\/div>\n        <\/div>\n    <\/div>\n    \n<div class=\"kksr-stars-active\" style=\"width: 142.5px;\">\n            <div class=\"kksr-star\" style=\"padding-right: 5px\">\n            \n\n<div class=\"kksr-icon\" style=\"width: 24px; height: 24px;\"><\/div>\n        <\/div>\n            <div class=\"kksr-star\" style=\"padding-right: 5px\">\n            \n\n<div class=\"kksr-icon\" style=\"width: 24px; height: 24px;\"><\/div>\n        <\/div>\n            <div class=\"kksr-star\" style=\"padding-right: 5px\">\n            \n\n<div class=\"kksr-icon\" style=\"width: 24px; height: 24px;\"><\/div>\n        <\/div>\n            <div class=\"kksr-star\" style=\"padding-right: 5px\">\n            \n\n<div class=\"kksr-icon\" style=\"width: 24px; height: 24px;\"><\/div>\n        <\/div>\n            <div class=\"kksr-star\" style=\"padding-right: 5px\">\n            \n\n<div class=\"kksr-icon\" style=\"width: 24px; height: 24px;\"><\/div>\n        <\/div>\n    <\/div>\n<\/div>\n                \n\n<div class=\"kksr-legend\" style=\"font-size: 19.2px;\">\n            5\/5 - (1 b\u00ecnh ch\u1ecdn)    <\/div>\n    <\/div>\n","protected":false},"excerpt":{"rendered":"<p>Consumer \u0111\u01b0\u1ee3c coi l\u00e0 &#8220;ngu\u1ed3n s\u1ed1ng&#8221; v\u00e0 l\u00e0 \u0111\u1ed9ng l\u1ef1c ch\u00ednh th\u00fac \u0111\u1ea9y doanh thu c\u1ee7a m\u1ed9t doanh nghi\u1ec7p. M\u1ecdi quy\u1ebft \u0111\u1ecbnh c\u1ee7a doanh nghi\u1ec7p \u0111\u1ec1u l\u1ea5y Consumer l\u00e0m trung t\u00e2m. V\u1eady ch\u00ednh x\u00e1c th\u00ec Consumer l\u00e0 g\u00ec? C\u00f3 g\u00ec kh\u00e1c so v\u1edbi Customer? C\u00f9ng tham kh\u1ea3o b\u00e0i vi\u1ebft sau c\u1ee7a Vbee AI \u0111\u1ec3 \u0111i [&#8230;]\n","protected":false},"author":6,"featured_media":11576,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[100],"tags":[],"class_list":["post-11568","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-kien-thuc-marketing"],"_links":{"self":[{"href":"https:\/\/vbee.ai\/blog\/wp-json\/wp\/v2\/posts\/11568","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/vbee.ai\/blog\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/vbee.ai\/blog\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/vbee.ai\/blog\/wp-json\/wp\/v2\/users\/6"}],"replies":[{"embeddable":true,"href":"https:\/\/vbee.ai\/blog\/wp-json\/wp\/v2\/comments?post=11568"}],"version-history":[{"count":9,"href":"https:\/\/vbee.ai\/blog\/wp-json\/wp\/v2\/posts\/11568\/revisions"}],"predecessor-version":[{"id":12925,"href":"https:\/\/vbee.ai\/blog\/wp-json\/wp\/v2\/posts\/11568\/revisions\/12925"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/vbee.ai\/blog\/wp-json\/wp\/v2\/media\/11576"}],"wp:attachment":[{"href":"https:\/\/vbee.ai\/blog\/wp-json\/wp\/v2\/media?parent=11568"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/vbee.ai\/blog\/wp-json\/wp\/v2\/categories?post=11568"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/vbee.ai\/blog\/wp-json\/wp\/v2\/tags?post=11568"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}