{"id":11558,"date":"2023-10-30T10:00:31","date_gmt":"2023-10-30T03:00:31","guid":{"rendered":"https:\/\/vbee.ai\/blog\/?p=11558"},"modified":"2023-10-29T20:35:59","modified_gmt":"2023-10-29T13:35:59","slug":"phan-mem-email-marketing","status":"publish","type":"post","link":"https:\/\/vbee.ai\/blog\/phan-mem-email-marketing\/","title":{"rendered":"Top 5 ph\u1ea7n m\u1ec1m Email Marketing hi\u1ec7u qu\u1ea3 nh\u1ea5t hi\u1ec7n nay"},"content":{"rendered":"<p><strong>\u0110\u01b0\u1ee3c trang b\u1ecb c\u00e1c t\u00ednh n\u0103ng n\u00e2ng cao nh\u01b0 m\u1eabu email chuy\u00ean nghi\u1ec7p, kh\u1ea3 n\u0103ng t\u1ef1 \u0111\u1ed9ng h\u00f3a v\u00e0 c\u00e1 nh\u00e2n h\u00f3a n\u1ed9i dung, c\u00e1c ph\u1ea7n m\u1ec1m Email Marketing c\u00f3 m\u1ecdi th\u1ee9 b\u1ea1n c\u1ea7n \u0111\u1ec3 ph\u00e1t tri\u1ec3n doanh nghi\u1ec7p c\u1ee7a m\u00ecnh. Trong b\u00e0i vi\u1ebft n\u00e0y <a href=\"https:\/\/vbee.ai\/\">Vbee AI<\/a> s\u1ebd chia s\u1ebb cho b\u1ea1n Top 5 ph\u1ea7n m\u1ec1m Email Marketing hi\u1ec7u qu\u1ea3 nh\u1ea5t hi\u1ec7n nay.<\/strong><\/p>\n<div id=\"ez-toc-container\" class=\"ez-toc-v2_0_75 counter-hierarchy ez-toc-counter ez-toc-grey ez-toc-container-direction\">\n<div class=\"ez-toc-title-container\">\n<p class=\"ez-toc-title\" style=\"cursor:inherit\">M\u1ee4C L\u1ee4C<\/p>\n<span class=\"ez-toc-title-toggle\"><a href=\"#\" class=\"ez-toc-pull-right ez-toc-btn ez-toc-btn-xs ez-toc-btn-default ez-toc-toggle\" aria-label=\"Toggle Table of Content\"><span class=\"ez-toc-js-icon-con\"><span class=\"\"><span class=\"eztoc-hide\" style=\"display:none;\">Toggle<\/span><span class=\"ez-toc-icon-toggle-span\"><svg style=\"fill: #999;color:#999\" xmlns=\"http:\/\/www.w3.org\/2000\/svg\" class=\"list-377408\" width=\"20px\" height=\"20px\" viewBox=\"0 0 24 24\" fill=\"none\"><path d=\"M6 6H4v2h2V6zm14 0H8v2h12V6zM4 11h2v2H4v-2zm16 0H8v2h12v-2zM4 16h2v2H4v-2zm16 0H8v2h12v-2z\" fill=\"currentColor\"><\/path><\/svg><svg style=\"fill: #999;color:#999\" class=\"arrow-unsorted-368013\" xmlns=\"http:\/\/www.w3.org\/2000\/svg\" width=\"10px\" height=\"10px\" viewBox=\"0 0 24 24\" version=\"1.2\" baseProfile=\"tiny\"><path d=\"M18.2 9.3l-6.2-6.3-6.2 6.3c-.2.2-.3.4-.3.7s.1.5.3.7c.2.2.4.3.7.3h11c.3 0 .5-.1.7-.3.2-.2.3-.5.3-.7s-.1-.5-.3-.7zM5.8 14.7l6.2 6.3 6.2-6.3c.2-.2.3-.5.3-.7s-.1-.5-.3-.7c-.2-.2-.4-.3-.7-.3h-11c-.3 0-.5.1-.7.3-.2.2-.3.5-.3.7s.1.5.3.7z\"\/><\/svg><\/span><\/span><\/span><\/a><\/span><\/div>\n<nav><ul class='ez-toc-list ez-toc-list-level-1 ' ><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-1\" href=\"https:\/\/vbee.ai\/blog\/phan-mem-email-marketing\/#Phan_mem_Email_Marketing_la_gi\" >Ph\u1ea7n m\u1ec1m Email Marketing l\u00e0 g\u00ec?<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-2\" href=\"https:\/\/vbee.ai\/blog\/phan-mem-email-marketing\/#Top_5_phan_mem_Email_Marketing_hieu_qua_nhat_hien_nay\" >Top 5 ph\u1ea7n m\u1ec1m Email Marketing hi\u1ec7u qu\u1ea3 nh\u1ea5t hi\u1ec7n nay<\/a><ul class='ez-toc-list-level-3' ><li class='ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-3\" href=\"https:\/\/vbee.ai\/blog\/phan-mem-email-marketing\/#1_Mailchimp\" >1. Mailchimp<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-4\" href=\"https:\/\/vbee.ai\/blog\/phan-mem-email-marketing\/#2_ActiveCampaign\" >2. ActiveCampaign<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-5\" href=\"https:\/\/vbee.ai\/blog\/phan-mem-email-marketing\/#3_Hubspot\" >3. Hubspot<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-6\" href=\"https:\/\/vbee.ai\/blog\/phan-mem-email-marketing\/#4_Benchmark\" >4. Benchmark<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-7\" href=\"https:\/\/vbee.ai\/blog\/phan-mem-email-marketing\/#5_Aweber\" >5. Aweber<\/a><\/li><\/ul><\/li><\/ul><\/nav><\/div>\n<h2><span class=\"ez-toc-section\" id=\"Phan_mem_Email_Marketing_la_gi\"><\/span>Ph\u1ea7n m\u1ec1m Email Marketing l\u00e0 g\u00ec?<span class=\"ez-toc-section-end\"><\/span><\/h2>\n<p>Ph\u1ea7n m\u1ec1m Email Marketing \u0111\u01b0\u1ee3c thi\u1ebft k\u1ebf gi\u00fap h\u1ee3p l\u00fd h\u00f3a t\u1ea5t c\u1ea3 c\u00e1c n\u1ed7 l\u1ef1c ti\u1ebfp th\u1ecb qua email c\u1ee7a ng\u01b0\u1eddi d\u00f9ng. Ngo\u00e0i c\u00e1c t\u00ednh n\u0103ng li\u00ean quan \u0111\u1ebfn t\u1ef1 \u0111\u1ed9ng h\u00f3a, th\u00f4ng b\u00e1o, chi\u1ebfn d\u1ecbch, t\u00edch h\u1ee3p v\u1edbi ph\u1ea7n m\u1ec1m marketing, b\u00e1n h\u00e0ng v\u00e0 d\u1ecbch v\u1ee5 kh\u00e1c c\u0169ng nh\u01b0 ph\u00e2n t\u00edch, c\u00e1c ph\u1ea7n m\u1ec1m Email Marketing c\u00f3 th\u1ec3 \u0111\u01b0\u1ee3c trang b\u1ecb th\u00eam c\u00e1c t\u00ednh n\u0103ng kh\u00e1c, t\u00f9y thu\u1ed9c v\u00e0o nh\u00e0 ph\u00e1t tri\u1ec3n.<\/p>\n<figure id=\"attachment_11562\" aria-describedby=\"caption-attachment-11562\" style=\"width: 768px\" class=\"wp-caption aligncenter\"><img loading=\"lazy\" decoding=\"async\" class=\"wp-image-11562 size-full\" src=\"https:\/\/vbee.ai\/blog\/wp-content\/uploads\/2023\/10\/phan-mem-email-marketing-0.png\" alt=\"Ph\u1ea7n m\u1ec1m Email Marketing gi\u00fap h\u1ee3p l\u00fd h\u00f3a t\u1ea5t c\u1ea3 c\u00e1c n\u1ed7 l\u1ef1c ti\u1ebfp th\u1ecb qua email (Ngu\u1ed3n: Freepik)\" width=\"768\" height=\"429\" srcset=\"https:\/\/vbee.ai\/blog\/wp-content\/uploads\/2023\/10\/phan-mem-email-marketing-0.png 768w, https:\/\/vbee.ai\/blog\/wp-content\/uploads\/2023\/10\/phan-mem-email-marketing-0-716x400.png 716w\" sizes=\"auto, (max-width: 768px) 100vw, 768px\" \/><figcaption id=\"caption-attachment-11562\" class=\"wp-caption-text\">Ph\u1ea7n m\u1ec1m Email Marketing gi\u00fap h\u1ee3p l\u00fd h\u00f3a t\u1ea5t c\u1ea3 c\u00e1c n\u1ed7 l\u1ef1c ti\u1ebfp th\u1ecb qua email (Ngu\u1ed3n: Freepik)<\/figcaption><\/figure>\n<p>Ng\u00e0y nay c\u00e1c ph\u1ea7n m\u1ec1m Email Marketing \u0111\u01b0\u1ee3c xem l\u00e0 c\u00f4ng c\u1ee5 chi\u1ebfn l\u01b0\u1ee3c kh\u00f4ng th\u1ec3 thi\u1ebfu cho c\u00e1c doanh nghi\u1ec7p thu\u1ed9c m\u1ecdi quy m\u00f4 v\u00e0 l\u0129nh v\u1ef1c. C\u00e1c c\u00f4ng c\u1ee5 n\u00e0y gi\u00fap doanh nghi\u1ec7p x\u00e2y d\u1ef1ng m\u1ed1i quan h\u1ec7 b\u1ec1n ch\u1eb7t v\u1edbi kh\u00e1ch h\u00e0ng ti\u1ec1m n\u0103ng v\u00e0 kh\u00e1ch h\u00e0ng hi\u1ec7n t\u1ea1i.<\/p>\n<h2><span class=\"ez-toc-section\" id=\"Top_5_phan_mem_Email_Marketing_hieu_qua_nhat_hien_nay\"><\/span>Top 5 ph\u1ea7n m\u1ec1m Email Marketing hi\u1ec7u qu\u1ea3 nh\u1ea5t hi\u1ec7n nay<span class=\"ez-toc-section-end\"><\/span><\/h2>\n<p>\u0110\u1ec3 khai th\u00e1c s\u1ee9c m\u1ea1nh c\u1ee7a email marketing, \u0111i\u1ec1u quan tr\u1ecdng l\u00e0 b\u1ea1n c\u1ea7n ph\u1ea3i l\u1ef1a ch\u1ecdn \u0111\u00fang ph\u1ea7n m\u1ec1m \u0111\u1ec3 \u0111\u01b0a ho\u1ea1t \u0111\u1ed9ng marketing c\u1ee7a doanh nghi\u1ec7p m\u00ecnh l\u00ean m\u1ed9t t\u1ea7m cao m\u1edbi.<\/p>\n<p>D\u01b0\u1edbi \u0111\u00e2y l\u00e0 Top 5 ph\u1ea7n m\u1ec1m Email Marketing hi\u1ec7u qu\u1ea3 nh\u1ea5t hi\u1ec7n nay m\u00e0 b\u1ea1n c\u00f3 th\u1ec3 tham kh\u1ea3o:<\/p>\n<h3><span class=\"ez-toc-section\" id=\"1_Mailchimp\"><\/span>1. Mailchimp<span class=\"ez-toc-section-end\"><\/span><\/h3>\n<p>Mailchimp \u0111\u01b0\u1ee3c \u0111\u00e1nh gi\u00e1 l\u00e0 ph\u1ea7n m\u1ec1m Email Marketing to\u00e0n di\u1ec7n nh\u1ea5t hi\u1ec7n nay, x\u00e9t v\u1ec1 m\u1eb7t t\u1ed5ng th\u1ec3. Ph\u1ea7n m\u1ec1m cung c\u1ea5p c\u00e1c t\u00ednh n\u0103ng m\u00e0 h\u1ea7u h\u1ebft c\u00e1c doanh nghi\u1ec7p c\u1ea7n m\u00e0 kh\u00f4ng qu\u00e1 ph\u1ee9c t\u1ea1p hay kh\u00f3 hi\u1ec3u.<\/p>\n<figure id=\"attachment_11563\" aria-describedby=\"caption-attachment-11563\" style=\"width: 768px\" class=\"wp-caption aligncenter\"><img loading=\"lazy\" decoding=\"async\" class=\"wp-image-11563 size-full\" src=\"https:\/\/vbee.ai\/blog\/wp-content\/uploads\/2023\/10\/phan-mem-email-marketing-1.png\" alt=\"Mailchimp \u0111\u01b0\u1ee3c \u0111\u00e1nh gi\u00e1 l\u00e0 ph\u1ea7n m\u1ec1m Email Marketing to\u00e0n di\u1ec7n nh\u1ea5t hi\u1ec7n nay (Ngu\u1ed3n: Freepik)\" width=\"768\" height=\"510\" srcset=\"https:\/\/vbee.ai\/blog\/wp-content\/uploads\/2023\/10\/phan-mem-email-marketing-1.png 768w, https:\/\/vbee.ai\/blog\/wp-content\/uploads\/2023\/10\/phan-mem-email-marketing-1-602x400.png 602w\" sizes=\"auto, (max-width: 768px) 100vw, 768px\" \/><figcaption id=\"caption-attachment-11563\" class=\"wp-caption-text\">Mailchimp \u0111\u01b0\u1ee3c \u0111\u00e1nh gi\u00e1 l\u00e0 ph\u1ea7n m\u1ec1m Email Marketing to\u00e0n di\u1ec7n nh\u1ea5t hi\u1ec7n nay (Ngu\u1ed3n: Freepik)<\/figcaption><\/figure>\n<p>V\u1edbi Mailchimp, b\u1ea1n c\u00f3 th\u1ec3 l\u00ean l\u1ecbch c\u00e1c chi\u1ebfn d\u1ecbch, tri\u1ec3n khai th\u1eed A\/B test v\u00e0 nh\u1eadn b\u00e1o c\u00e1o v\u1ec1 t\u1ef7 l\u1ec7 m\u1edf, click chu\u1ed9t, t\u1ef7 l\u1ec7 h\u1ee7y \u0111\u0103ng k\u00fd,&#8230;. Ngo\u00e0i c\u00e1c g\u00f3i mi\u1ec5n ph\u00ed, ph\u1ea7n m\u1ec1m Email Marketing n\u00e0y c\u0169ng bao g\u1ed3m c\u1ea3 c\u00e1c g\u00f3i tr\u1ea3 ph\u00ed, cung c\u1ea5p cho ng\u01b0\u1eddi d\u00f9ng th\u00eam nhi\u1ec1u t\u00ednh n\u0103ng cao c\u1ea5p kh\u00e1c.<\/p>\n<p>V\u1ec1 c\u01a1 b\u1ea3n, Mailchimp l\u00e0 l\u1ef1a ch\u1ecdn ho\u00e0n h\u1ea3o cho c\u00e1c doanh nghi\u1ec7p \u0111ang t\u00ecm ki\u1ebfm gi\u1ea3i ph\u00e1p \u0111\u01a1n gi\u1ea3n \u0111\u1ec3 g\u1eedi email cho kh\u00e1ch h\u00e0ng.<\/p>\n<p><strong>T\u00ednh n\u0103ng n\u1ed5i b\u1eadt:<\/strong><\/p>\n<ul>\n<li>G\u00f3i mi\u1ec5n ph\u00ed m\u00e3i m\u00e3i (t\u1ed1i \u0111a 500 li\u00ean h\u1ec7)<\/li>\n<li>D\u1ec5 d\u00e0ng x\u00e2y d\u1ef1ng v\u00e0 t\u00f9y ch\u1ec9nh c\u00e1c chi\u1ebfn d\u1ecbch<\/li>\n<li>B\u00e1o c\u00e1o r\u00f5 r\u00e0ng gi\u00fap t\u1ed1i \u01b0u h\u00f3a c\u00e1c l\u1ea7n g\u1eedi trong t\u01b0\u01a1ng lai<\/li>\n<li>T\u00edch h\u1ee3p v\u1edbi nhi\u1ec1u gi\u1ea3i ph\u00e1p, ph\u1ea7n m\u1ec1m b\u00ean th\u1ee9 3<\/li>\n<\/ul>\n<h3><span class=\"ez-toc-section\" id=\"2_ActiveCampaign\"><\/span>2. ActiveCampaign<span class=\"ez-toc-section-end\"><\/span><\/h3>\n<p>ActiveCampaign \u0111\u01b0\u1ee3c thi\u1ebft k\u1ebf ch\u1ee7 y\u1ebfu h\u01b0\u1edbng t\u1edbi c\u00e1c \u0111\u1ed1i t\u01b0\u1ee3ng l\u00e0 doanh nghi\u1ec7p v\u1eeba v\u00e0 nh\u1ecf. Ph\u1ea7n m\u1ec1m Email Marketing \u0111\u01b0\u1ee3c bi\u1ebft \u0111\u1ebfn v\u1edbi c\u00e1c t\u00ednh n\u0103ng t\u1ef1 \u0111\u1ed9ng h\u00f3a v\u00e0 c\u00f3 nhi\u1ec1u quy tr\u00ecnh t\u1ef1 \u0111\u1ed9ng h\u00f3a \u0111\u01b0\u1ee3c t\u1ea1o s\u1eb5n \u0111\u1ec3 ng\u01b0\u1eddi d\u00f9ng b\u1eaft \u0111\u1ea7u l\u00e0m quen nhanh ch\u00f3ng.<\/p>\n<p>C\u00e1c t\u00ednh n\u0103ng email marketing \u0111\u00e1ng ch\u00fa \u00fd c\u1ee7a ActiveCampaign bao g\u1ed3m t\u00e0i kho\u1ea3n chuy\u00ean d\u1ee5ng v\u00e0 h\u1ed7 tr\u1ee3 \u01b0u ti\u00ean qua \u0111i\u1ec7n tho\u1ea1i, tr\u00f2 chuy\u1ec7n ho\u1eb7c email. Ngo\u00e0i ra c\u00e1c t\u00ednh n\u0103ng thu th\u1eadp v\u00e0 ph\u00e2n \u0111o\u1ea1n d\u1eef li\u1ec7u ng\u01b0\u1eddi d\u00f9ng \u0111\u0103ng k\u00fd c\u0169ng \u0111\u01b0\u1ee3c c\u1ea3i thi\u1ec7n t\u1ed1t h\u01a1n.<\/p>\n<figure id=\"attachment_11564\" aria-describedby=\"caption-attachment-11564\" style=\"width: 768px\" class=\"wp-caption aligncenter\"><img loading=\"lazy\" decoding=\"async\" class=\"wp-image-11564 size-full\" src=\"https:\/\/vbee.ai\/blog\/wp-content\/uploads\/2023\/10\/phan-mem-email-marketing-2.png\" alt=\"Ph\u1ea7n m\u1ec1m Email Marketing ActiveCampaign \u0111\u01b0\u1ee3c thi\u1ebft k\u1ebf cho doanh nghi\u1ec7p v\u1eeba v\u00e0 nh\u1ecf (Ngu\u1ed3n: Freepik)\" width=\"768\" height=\"509\" srcset=\"https:\/\/vbee.ai\/blog\/wp-content\/uploads\/2023\/10\/phan-mem-email-marketing-2.png 768w, https:\/\/vbee.ai\/blog\/wp-content\/uploads\/2023\/10\/phan-mem-email-marketing-2-604x400.png 604w\" sizes=\"auto, (max-width: 768px) 100vw, 768px\" \/><figcaption id=\"caption-attachment-11564\" class=\"wp-caption-text\">Ph\u1ea7n m\u1ec1m Email Marketing ActiveCampaign \u0111\u01b0\u1ee3c thi\u1ebft k\u1ebf cho doanh nghi\u1ec7p v\u1eeba v\u00e0 nh\u1ecf (Ngu\u1ed3n: Freepik)<\/figcaption><\/figure>\n<p>B\u00ean c\u1ea1nh kho bi\u1ec3u m\u1eabu \u0111\u0103ng k\u00fd \u0111\u1ec3 thu h\u00fat kh\u00e1ch h\u00e0ng ti\u1ec1m n\u0103ng, b\u1ea1n c\u00f3 th\u1ec3 thu th\u1eadp th\u00f4ng tin x\u00e3 h\u1ed9i v\u00e0 nh\u00e2n kh\u1ea9u h\u1ecdc t\u1eeb h\u1ed3 s\u01a1 t\u00e0i kho\u1ea3n m\u1ea1ng x\u00e3 h\u1ed9i c\u00f4ng khai c\u1ee7a c\u00e1c li\u00ean h\u1ec7.<\/p>\n<p><strong>T\u00ednh n\u0103ng n\u1ed5i b\u1eadt:<\/strong><\/p>\n<ul>\n<li>T\u00edch h\u1ee3p h\u01a1n 150 \u1ee9ng d\u1ee5ng v\u00e0 API<\/li>\n<li>D\u1ec5 d\u00e0ng t\u00f9y ch\u1ec9nh quy tr\u00ecnh l\u00e0m vi\u1ec7c t\u1ef1 \u0111\u1ed9ng h\u00f3a th\u00f4ng qua giao di\u1ec7n k\u00e9o v\u00e0 th\u1ea3 \u0111\u01a1n gi\u1ea3n<\/li>\n<li>C\u00f3 s\u1eb5n nhi\u1ec1u t\u00f9y ch\u1ecdn ph\u00e2n kh\u00fac kh\u00e1c nhau, cho ph\u00e9p ng\u01b0\u1eddi d\u00f9ng c\u00e1 nh\u00e2n h\u00f3a tin nh\u1eafn t\u1ed1t h\u01a1n<\/li>\n<li>Ngo\u00e0i email, ng\u01b0\u1eddi d\u00f9ng c\u00f3 th\u1ec3 s\u1eed d\u1ee5ng SMS, Facebook Custom Audience v\u00e0 nh\u1eafn tin t\u1ea1i ch\u1ed7<\/li>\n<\/ul>\n<h3><span class=\"ez-toc-section\" id=\"3_Hubspot\"><\/span>3. Hubspot<span class=\"ez-toc-section-end\"><\/span><\/h3>\n<p>Ph\u1ea7n m\u1ec1m Email Marketing mi\u1ec5n ph\u00ed Hubspot cho ph\u00e9p ng\u01b0\u1eddi d\u00f9ng thi\u1ebft l\u1eadp c\u1eeda s\u1ed5 popup v\u00e0 bi\u1ec3u m\u1eabu thu th\u1eadp email c\u0169ng nh\u01b0 g\u1eedi c\u00e1c chi\u1ebfn d\u1ecbch email \u0111\u1ebfn kh\u00e1ch h\u00e0ng. V\u1ec1 c\u01a1 b\u1ea3n, ph\u1ea7n m\u1ec1m Email Marketing n\u00e0y \u0111\u01b0\u1ee3c thi\u1ebft k\u1ebf d\u00e0nh cho c\u00e1c doanh nghi\u1ec7p B2B v\u00e0 \u0111\u01b0\u1ee3c trang b\u1ecb t\u1ea5t c\u1ea3 t\u00ednh n\u0103ng m\u00e0 doanh nghi\u1ec7p c\u1ea7n \u0111\u1ec3 b\u1eaft \u0111\u1ea7u.<\/p>\n<p>T\u00ednh n\u0103ng qu\u1ea3n l\u00fd quan h\u1ec7 kh\u00e1ch h\u00e0ng (CRM) \u0111\u01b0\u1ee3c trang b\u1ecb trong Hubspot cho ph\u00e9p ng\u01b0\u1eddi d\u00f9ng l\u01b0u tr\u1eef d\u1eef li\u1ec7u kh\u00e1ch h\u00e0ng v\u00e0 ti\u1ebfp th\u1ecb l\u1ea1i b\u1eb1ng c\u00e1c chi\u1ebfn d\u1ecbch ph\u00f9 h\u1ee3p.<\/p>\n<p><strong>T\u00ednh n\u0103ng n\u1ed5i b\u1eadt:<\/strong><\/p>\n<ul>\n<li>T\u1ef1 \u0111\u1ed9ng h\u00f3a email<\/li>\n<li>T\u1ef1 \u0111\u1ed9ng h\u00f3a bi\u1ec3u m\u1eabu<\/li>\n<li>Landing page<\/li>\n<li>Tr\u00f2 chuy\u1ec7n tr\u1ef1c ti\u1ebfp<\/li>\n<li>C\u00f4ng c\u1ee5 ABM<\/li>\n<\/ul>\n<h3><span class=\"ez-toc-section\" id=\"4_Benchmark\"><\/span>4. Benchmark<span class=\"ez-toc-section-end\"><\/span><\/h3>\n<p>Benchmark n\u1ed5i ti\u1ebfng l\u00e0 ph\u1ea7n m\u1ec1m Email Marketing c\u00f3 giao di\u1ec7n thi\u1ec7n v\u1edbi ng\u01b0\u1eddi d\u00f9ng, cung c\u1ea5p c\u00e1c m\u1eabu c\u00f3 th\u1ec3 t\u00f9y ch\u1ec9nh, A\/B test v\u00e0 qu\u1ea3n l\u00fd danh s\u00e1ch hi\u1ec7u qu\u1ea3. \u0110\u00e2y l\u00e0 l\u1ef1a ch\u1ecdn ho\u00e0n h\u1ea3o cho c\u00e1c doanh nghi\u1ec7p nh\u1ecf \u0111ang t\u00ecm ki\u1ebfm c\u00e1c m\u1eabu email h\u1ea5p d\u1eabn v\u1ec1 m\u1eb7t h\u00ecnh \u1ea3nh v\u00e0 theo d\u00f5i hi\u1ec7u su\u1ea5t chi\u1ebfn d\u1ecbch to\u00e0n di\u1ec7n.<\/p>\n<figure id=\"attachment_11565\" aria-describedby=\"caption-attachment-11565\" style=\"width: 768px\" class=\"wp-caption aligncenter\"><img loading=\"lazy\" decoding=\"async\" class=\"wp-image-11565 size-full\" src=\"https:\/\/vbee.ai\/blog\/wp-content\/uploads\/2023\/10\/phan-mem-email-marketing-4.png\" alt=\"Benchmark n\u1ed5i ti\u1ebfng l\u00e0 ph\u1ea7n m\u1ec1m c\u00f3 giao di\u1ec7n thi\u1ec7n v\u1edbi ng\u01b0\u1eddi d\u00f9ng (Ngu\u1ed3n: Freepik)\" width=\"768\" height=\"569\" srcset=\"https:\/\/vbee.ai\/blog\/wp-content\/uploads\/2023\/10\/phan-mem-email-marketing-4.png 768w, https:\/\/vbee.ai\/blog\/wp-content\/uploads\/2023\/10\/phan-mem-email-marketing-4-540x400.png 540w\" sizes=\"auto, (max-width: 768px) 100vw, 768px\" \/><figcaption id=\"caption-attachment-11565\" class=\"wp-caption-text\">Benchmark n\u1ed5i ti\u1ebfng l\u00e0 ph\u1ea7n m\u1ec1m c\u00f3 giao di\u1ec7n thi\u1ec7n v\u1edbi ng\u01b0\u1eddi d\u00f9ng (Ngu\u1ed3n: Freepik)<\/figcaption><\/figure>\n<p>N\u00f3i v\u1ec1 s\u1ef1 \u0111\u01a1n gi\u1ea3n v\u00e0 hi\u1ec7u qu\u1ea3, Benchmark chi\u1ebfm nhi\u1ec1u \u01b0u th\u1ebf h\u01a1n so v\u1edbi m\u1ed9t s\u1ed1 ph\u1ea7n m\u1ec1m Email Marketing kh\u00e1c. T\u00ednh n\u0103ng A\/B test \u0111\u1ea3m b\u1ea3o c\u00e1c chi\u1ebfn d\u1ecbch \u0111\u01b0\u1ee3c t\u1ed1i \u01b0u hi\u1ec7u qu\u1ea3, cho ph\u00e9p b\u1ea1n th\u1eed nghi\u1ec7m v\u00e0 tinh ch\u1ec9nh n\u1ed9i dung, chi\u1ebfn l\u01b0\u1ee3c email c\u1ee7a m\u00ecnh.<\/p>\n<p><strong>T\u00ednh n\u0103ng n\u1ed5i b\u1eadt:<\/strong><\/p>\n<ul>\n<li>C\u00e1c t\u00ednh n\u0103ng AI t\u1ef1 \u0111\u1ed9ng h\u00f3a v\u00e0 h\u1ee3p l\u00fd h\u00f3a<\/li>\n<li>Kho m\u1eabu mi\u1ec5n ph\u00ed v\u00e0 \u0111a d\u1ea1ng<\/li>\n<li>Giao di\u1ec7n th\u00e2n thi\u1ec7n v\u1edbi ng\u01b0\u1eddi d\u00f9ng<\/li>\n<li>Ph\u1ea7n m\u1ec1m Email Marketing \u0111\u01b0\u1ee3c thi\u1ebft k\u1ebf ph\u00f9 h\u1ee3p cho doanh nghi\u1ec7p nh\u1ecf<\/li>\n<\/ul>\n<h3><span class=\"ez-toc-section\" id=\"5_Aweber\"><\/span>5. Aweber<span class=\"ez-toc-section-end\"><\/span><\/h3>\n<p>Aweber l\u00e0 l\u1ef1a ch\u1ecdn tuy\u1ec7t v\u1eddi cho c\u00e1c doanh nghi\u1ec7p, nh\u1ea5t l\u00e0 doanh nghi\u1ec7p th\u01b0\u01a1ng m\u1ea1i \u0111i\u1ec7n t\u1eed \u0111ang t\u00ecm ki\u1ebfm gi\u1ea3i ph\u00e1p cao c\u1ea5p h\u01a1n ph\u1ea7n m\u1ec1m Email Marketing Mailchimp.<\/p>\n<p>Ph\u1ea7n hay l\u00e0 tr\u00ecnh ch\u1ec9nh s\u1eeda email c\u1ee7a Aweber c\u0169ng \u0111\u01b0\u1ee3c t\u00edch h\u1ee3p Canva n\u00ean vi\u1ec7c t\u1ea1o thi\u1ebft k\u1ebf ri\u00eang c\u1ee7a ng\u01b0\u1eddi d\u00f9ng s\u1ebd d\u1ec5 d\u00e0ng h\u01a1n r\u1ea5t nhi\u1ec1u. Ngo\u00e0i ra ph\u1ea7n m\u1ec1m Email Marketing c\u0169ng h\u1ed7 tr\u1ee3 t\u00ednh n\u0103ng hi\u1ec3n th\u1ecb th\u00f4ng b\u00e1o tr\u00ean web.<\/p>\n<p><strong>T\u00ednh n\u0103ng n\u1ed5i b\u1eadt:<\/strong><\/p>\n<ul>\n<li>Tr\u00ecnh t\u1ea1o landing page<\/li>\n<li>T\u1ef1 \u0111\u1ed9ng h\u00f3a email<\/li>\n<li>Trang th\u01b0\u01a1ng m\u1ea1i \u0111i\u1ec7n t\u1eed<\/li>\n<\/ul>\n<p>Tr\u00ean \u0111\u00e2y Vbee AI v\u1eeba g\u1ee3i \u00fd cho b\u1ea1n Top 5 ph\u1ea7n m\u1ec1m Email Marketing hi\u1ec7u qu\u1ea3 nh\u1ea5t hi\u1ec7n nay. Ngo\u00e0i ra n\u1ebfu c\u00f3 bi\u1ebft th\u00eam ho\u1eb7c c\u00f3 \u0111ang s\u1eed d\u1ee5ng ph\u1ea7n m\u1ec1m Email Marketing n\u00e0o kh\u00e1c, \u0111\u1eebng qu\u00ean chia s\u1ebb v\u1edbi Vbee AI trong ph\u1ea7n b\u00ecnh lu\u1eadn b\u00ean d\u01b0\u1edbi b\u00e0i vi\u1ebft nh\u00e9.<\/p>\n<p><strong>Ngu\u1ed3n tham kh\u1ea3o:<\/strong><\/p>\n<ul>\n<li>Mayple (tham kh\u1ea3o ng\u00e0y 09\/10\/2023), 21 Best Email Marketing Tools to use in 2023. C\u00f3 t\u1ea1i: https:\/\/www.mayple.com\/blog\/best-email-marketing-tools<\/li>\n<li>Grafdom (tham kh\u1ea3o ng\u00e0y 09\/10\/2023), 17 Best Email Marketing Software (2023). C\u00f3 t\u1ea1i: https:\/\/www.grafdom.com\/best-email-marketing-software\/<\/li>\n<li>Investopedia (tham kh\u1ea3o ng\u00e0y 09\/10\/2023), Best Email Marketing Software. C\u00f3 t\u1ea1i: https:\/\/www.investopedia.com\/best-email-marketing-software-5088645#toc-easiest-to-use-mailerlite<\/li>\n<\/ul>\n\n\n<div class=\"kk-star-ratings kksr-auto kksr-align-left kksr-valign-bottom\"\n    data-payload='{&quot;align&quot;:&quot;left&quot;,&quot;id&quot;:&quot;11558&quot;,&quot;slug&quot;:&quot;default&quot;,&quot;valign&quot;:&quot;bottom&quot;,&quot;ignore&quot;:&quot;&quot;,&quot;reference&quot;:&quot;auto&quot;,&quot;class&quot;:&quot;&quot;,&quot;count&quot;:&quot;0&quot;,&quot;legendonly&quot;:&quot;&quot;,&quot;readonly&quot;:&quot;&quot;,&quot;score&quot;:&quot;0&quot;,&quot;starsonly&quot;:&quot;&quot;,&quot;best&quot;:&quot;5&quot;,&quot;gap&quot;:&quot;5&quot;,&quot;greet&quot;:&quot;\u0110\u00e1nh gi\u00e1 b\u00e0i vi\u1ebft&quot;,&quot;legend&quot;:&quot;0\\\/5 - (0 b\u00ecnh ch\u1ecdn)&quot;,&quot;size&quot;:&quot;24&quot;,&quot;title&quot;:&quot;Top 5 ph\u1ea7n m\u1ec1m Email Marketing hi\u1ec7u qu\u1ea3 nh\u1ea5t hi\u1ec7n nay&quot;,&quot;width&quot;:&quot;0&quot;,&quot;_legend&quot;:&quot;{score}\\\/{best} - ({count} {votes})&quot;,&quot;font_factor&quot;:&quot;1.25&quot;}'>\n            \n<div class=\"kksr-stars\">\n    \n<div class=\"kksr-stars-inactive\">\n            <div class=\"kksr-star\" data-star=\"1\" style=\"padding-right: 5px\">\n            \n\n<div class=\"kksr-icon\" style=\"width: 24px; height: 24px;\"><\/div>\n        <\/div>\n            <div class=\"kksr-star\" data-star=\"2\" style=\"padding-right: 5px\">\n            \n\n<div class=\"kksr-icon\" style=\"width: 24px; height: 24px;\"><\/div>\n        <\/div>\n            <div class=\"kksr-star\" data-star=\"3\" style=\"padding-right: 5px\">\n            \n\n<div class=\"kksr-icon\" style=\"width: 24px; height: 24px;\"><\/div>\n        <\/div>\n            <div class=\"kksr-star\" data-star=\"4\" style=\"padding-right: 5px\">\n            \n\n<div class=\"kksr-icon\" style=\"width: 24px; height: 24px;\"><\/div>\n        <\/div>\n            <div class=\"kksr-star\" data-star=\"5\" style=\"padding-right: 5px\">\n            \n\n<div class=\"kksr-icon\" style=\"width: 24px; height: 24px;\"><\/div>\n        <\/div>\n    <\/div>\n    \n<div class=\"kksr-stars-active\" style=\"width: 0px;\">\n            <div class=\"kksr-star\" style=\"padding-right: 5px\">\n            \n\n<div class=\"kksr-icon\" style=\"width: 24px; height: 24px;\"><\/div>\n        <\/div>\n            <div class=\"kksr-star\" style=\"padding-right: 5px\">\n            \n\n<div class=\"kksr-icon\" style=\"width: 24px; height: 24px;\"><\/div>\n        <\/div>\n            <div class=\"kksr-star\" style=\"padding-right: 5px\">\n            \n\n<div class=\"kksr-icon\" style=\"width: 24px; height: 24px;\"><\/div>\n        <\/div>\n            <div class=\"kksr-star\" style=\"padding-right: 5px\">\n            \n\n<div class=\"kksr-icon\" style=\"width: 24px; height: 24px;\"><\/div>\n        <\/div>\n            <div class=\"kksr-star\" style=\"padding-right: 5px\">\n            \n\n<div class=\"kksr-icon\" style=\"width: 24px; height: 24px;\"><\/div>\n        <\/div>\n    <\/div>\n<\/div>\n                \n\n<div class=\"kksr-legend\" style=\"font-size: 19.2px;\">\n            <span class=\"kksr-muted\">\u0110\u00e1nh gi\u00e1 b\u00e0i vi\u1ebft<\/span>\n    <\/div>\n    <\/div>\n","protected":false},"excerpt":{"rendered":"<p>\u0110\u01b0\u1ee3c trang b\u1ecb c\u00e1c t\u00ednh n\u0103ng n\u00e2ng cao nh\u01b0 m\u1eabu email chuy\u00ean nghi\u1ec7p, kh\u1ea3 n\u0103ng t\u1ef1 \u0111\u1ed9ng h\u00f3a v\u00e0 c\u00e1 nh\u00e2n h\u00f3a n\u1ed9i dung, c\u00e1c ph\u1ea7n m\u1ec1m Email Marketing c\u00f3 m\u1ecdi th\u1ee9 b\u1ea1n c\u1ea7n \u0111\u1ec3 ph\u00e1t tri\u1ec3n doanh nghi\u1ec7p c\u1ee7a m\u00ecnh. Trong b\u00e0i vi\u1ebft n\u00e0y Vbee AI s\u1ebd chia s\u1ebb cho b\u1ea1n Top 5 ph\u1ea7n [&#8230;]\n","protected":false},"author":6,"featured_media":11564,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[100],"tags":[],"class_list":["post-11558","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-kien-thuc-marketing"],"_links":{"self":[{"href":"https:\/\/vbee.ai\/blog\/wp-json\/wp\/v2\/posts\/11558","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/vbee.ai\/blog\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/vbee.ai\/blog\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/vbee.ai\/blog\/wp-json\/wp\/v2\/users\/6"}],"replies":[{"embeddable":true,"href":"https:\/\/vbee.ai\/blog\/wp-json\/wp\/v2\/comments?post=11558"}],"version-history":[{"count":5,"href":"https:\/\/vbee.ai\/blog\/wp-json\/wp\/v2\/posts\/11558\/revisions"}],"predecessor-version":[{"id":11567,"href":"https:\/\/vbee.ai\/blog\/wp-json\/wp\/v2\/posts\/11558\/revisions\/11567"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/vbee.ai\/blog\/wp-json\/wp\/v2\/media\/11564"}],"wp:attachment":[{"href":"https:\/\/vbee.ai\/blog\/wp-json\/wp\/v2\/media?parent=11558"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/vbee.ai\/blog\/wp-json\/wp\/v2\/categories?post=11558"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/vbee.ai\/blog\/wp-json\/wp\/v2\/tags?post=11558"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}