{"id":11208,"date":"2023-09-29T08:00:28","date_gmt":"2023-09-29T01:00:28","guid":{"rendered":"https:\/\/vbee.ai\/blog\/?p=11208"},"modified":"2023-09-28T17:31:45","modified_gmt":"2023-09-28T10:31:45","slug":"mo-hinh-aisas","status":"publish","type":"post","link":"https:\/\/vbee.ai\/blog\/mo-hinh-aisas\/","title":{"rendered":"M\u00f4 h\u00ecnh AISAS v\u00e0 \u1ee9ng d\u1ee5ng trong marketing"},"content":{"rendered":"<p><strong>M\u00f4 h\u00ecnh AISAS t\u1eeb l\u00e2u \u0111\u00e3 \u0111\u01b0\u1ee3c bi\u1ebft \u0111\u1ebfn v\u1edbi vai tr\u00f2 quan tr\u1ecdng trong qu\u00e1 tr\u00ecnh x\u00e2y d\u1ef1ng chi\u1ebfn l\u01b0\u1ee3c marketing c\u1ee7a doanh nghi\u1ec7p. V\u00ec v\u1eady, trong b\u00e0i vi\u1ebft d\u01b0\u1edbi \u0111\u00e2y, h\u00e3y c\u00f9ng <a href=\"https:\/\/vbee.ai\/\">Vbee AI<\/a> t\u00ecm hi\u1ec3u k\u1ef9 h\u01a1n v\u1ec1 m\u00f4 h\u00ecnh n\u00e0y v\u00e0 c\u00e1ch \u1ee9ng d\u1ee5ng hi\u1ec7u qu\u1ea3 trong marketing nh\u00e9. <\/strong><\/p>\n<div id=\"ez-toc-container\" class=\"ez-toc-v2_0_75 counter-hierarchy ez-toc-counter ez-toc-grey ez-toc-container-direction\">\n<div class=\"ez-toc-title-container\">\n<p class=\"ez-toc-title\" style=\"cursor:inherit\">M\u1ee4C L\u1ee4C<\/p>\n<span class=\"ez-toc-title-toggle\"><a href=\"#\" class=\"ez-toc-pull-right ez-toc-btn ez-toc-btn-xs ez-toc-btn-default ez-toc-toggle\" aria-label=\"Toggle Table of Content\"><span class=\"ez-toc-js-icon-con\"><span class=\"\"><span class=\"eztoc-hide\" style=\"display:none;\">Toggle<\/span><span class=\"ez-toc-icon-toggle-span\"><svg style=\"fill: #999;color:#999\" xmlns=\"http:\/\/www.w3.org\/2000\/svg\" class=\"list-377408\" width=\"20px\" height=\"20px\" viewBox=\"0 0 24 24\" fill=\"none\"><path d=\"M6 6H4v2h2V6zm14 0H8v2h12V6zM4 11h2v2H4v-2zm16 0H8v2h12v-2zM4 16h2v2H4v-2zm16 0H8v2h12v-2z\" fill=\"currentColor\"><\/path><\/svg><svg style=\"fill: #999;color:#999\" class=\"arrow-unsorted-368013\" xmlns=\"http:\/\/www.w3.org\/2000\/svg\" width=\"10px\" height=\"10px\" viewBox=\"0 0 24 24\" version=\"1.2\" baseProfile=\"tiny\"><path d=\"M18.2 9.3l-6.2-6.3-6.2 6.3c-.2.2-.3.4-.3.7s.1.5.3.7c.2.2.4.3.7.3h11c.3 0 .5-.1.7-.3.2-.2.3-.5.3-.7s-.1-.5-.3-.7zM5.8 14.7l6.2 6.3 6.2-6.3c.2-.2.3-.5.3-.7s-.1-.5-.3-.7c-.2-.2-.4-.3-.7-.3h-11c-.3 0-.5.1-.7.3-.2.2-.3.5-.3.7s.1.5.3.7z\"\/><\/svg><\/span><\/span><\/span><\/a><\/span><\/div>\n<nav><ul class='ez-toc-list ez-toc-list-level-1 ' ><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-1\" href=\"https:\/\/vbee.ai\/blog\/mo-hinh-aisas\/#Mo_hinh_AISAS_la_gi\" >M\u00f4 h\u00ecnh AISAS l\u00e0 g\u00ec?<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-2\" href=\"https:\/\/vbee.ai\/blog\/mo-hinh-aisas\/#Ung_dung_mo_hinh_AISAS_trong_marketing\" >\u1ee8ng d\u1ee5ng m\u00f4 h\u00ecnh AISAS trong marketing<\/a><ul class='ez-toc-list-level-3' ><li class='ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-3\" href=\"https:\/\/vbee.ai\/blog\/mo-hinh-aisas\/#Attention_%E2%80%93_Thu_hut_su_chu_y\" >Attention &#8211; Thu h\u00fat s\u1ef1 ch\u00fa \u00fd<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-4\" href=\"https:\/\/vbee.ai\/blog\/mo-hinh-aisas\/#Interest_%E2%80%93_Tao_an_tuong\" >Interest &#8211; T\u1ea1o \u1ea5n t\u01b0\u1ee3ng<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-5\" href=\"https:\/\/vbee.ai\/blog\/mo-hinh-aisas\/#Search_%E2%80%93_Tim_kiem_va_tra_cuu_thong_tin\" >Search &#8211; T\u00ecm ki\u1ebfm v\u00e0 tra c\u1ee9u th\u00f4ng tin<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-6\" href=\"https:\/\/vbee.ai\/blog\/mo-hinh-aisas\/#Action_%E2%80%93_Hanh_dong\" >Action &#8211; H\u00e0nh \u0111\u1ed9ng<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-7\" href=\"https:\/\/vbee.ai\/blog\/mo-hinh-aisas\/#Share_%E2%80%93_Chia_se\" >Share &#8211; Chia s\u1ebb<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-8\" href=\"https:\/\/vbee.ai\/blog\/mo-hinh-aisas\/#Su_ket_hop_giua_Search_%E2%80%93_tim_kiem_va_Share_%E2%80%93_chia_se\" >S\u1ef1 k\u1ebft h\u1ee3p gi\u1eefa Search &#8211; t\u00ecm ki\u1ebfm v\u00e0 Share &#8211; chia s\u1ebb<\/a><\/li><\/ul><\/li><\/ul><\/nav><\/div>\n<h2><span class=\"ez-toc-section\" id=\"Mo_hinh_AISAS_la_gi\"><\/span>M\u00f4 h\u00ecnh AISAS l\u00e0 g\u00ec?<span class=\"ez-toc-section-end\"><\/span><\/h2>\n<p>M\u00f4 h\u00ecnh AISAS l\u00e0 m\u00f4 h\u00ecnh m\u00f4 t\u1ea3 c\u1ee5 th\u1ec3 h\u00e0nh tr\u00ecnh c\u1ee7a ng\u01b0\u1eddi d\u00f9ng, t\u1eeb th\u1eddi \u0111i\u1ec3m ti\u1ebfp nh\u1eadn th\u00f4ng tin cho \u0111\u1ebfn khi mua v\u00e0 s\u1eed d\u1ee5ng s\u1ea3n ph\u1ea9m, d\u1ecbch v\u1ee5 hay chia s\u1ebb v\u1edbi nhi\u1ec1u ng\u01b0\u1eddi kh\u00e1c. AISAS l\u00e0 vi\u1ebft t\u1eaft c\u1ee7a 5 c\u1ee5m t\u1eeb:<\/p>\n<ul>\n<li>Attention &#8211; G\u00e2y s\u1ef1 ch\u00fa \u00fd.<\/li>\n<li>Interest &#8211; T\u1ea1o \u1ea5n t\u01b0\u1ee3ng.<\/li>\n<li>Search &#8211; Tra c\u1ee9u t\u00ecm ki\u1ebfm th\u00f4ng tin.<\/li>\n<li>Action &#8211; H\u00e0nh \u0111\u1ed9ng.<\/li>\n<li>Share &#8211; Chia s\u1ebb.<\/li>\n<\/ul>\n<p>Vi\u1ec7c ph\u00e2n t\u00edch k\u1ef9 m\u00f4 h\u00ecnh AISAS s\u1ebd gi\u00fap doanh nghi\u1ec7p hi\u1ec3u \u0111\u01b0\u1ee3c t\u00e2m l\u00fd, h\u00e0nh vi kh\u00e1ch h\u00e0ng. T\u1eeb \u0111\u00f3 c\u00f3 th\u1ec3 \u0111\u01b0a ra \u0111\u01b0\u1ee3c c\u00e1c chi\u1ebfn l\u01b0\u1ee3c b\u00e1n h\u00e0ng, chi\u1ebfn l\u01b0\u1ee3c marketing ph\u00f9 h\u1ee3p gi\u00fap thu h\u00fat th\u00eam nhi\u1ec1u kh\u00e1ch h\u00e0ng v\u00e0 gia t\u0103ng c\u01a1 h\u1ed9i b\u00e1n h\u00e0ng hi\u1ec7u qu\u1ea3.<\/p>\n<figure id=\"attachment_11209\" aria-describedby=\"caption-attachment-11209\" style=\"width: 768px\" class=\"wp-caption aligncenter\"><img loading=\"lazy\" decoding=\"async\" class=\"wp-image-11209 size-full\" src=\"https:\/\/vbee.ai\/blog\/wp-content\/uploads\/2023\/09\/mo-hinh-aisas-1.jpg\" alt=\"m\u00f4 h\u00ecnh AISAS\" width=\"768\" height=\"512\" srcset=\"https:\/\/vbee.ai\/blog\/wp-content\/uploads\/2023\/09\/mo-hinh-aisas-1.jpg 768w, https:\/\/vbee.ai\/blog\/wp-content\/uploads\/2023\/09\/mo-hinh-aisas-1-600x400.jpg 600w\" sizes=\"auto, (max-width: 768px) 100vw, 768px\" \/><figcaption id=\"caption-attachment-11209\" class=\"wp-caption-text\">M\u00f4 h\u00ecnh AISAS m\u00f4 t\u1ea3 h\u00e0nh tr\u00ecnh c\u1ee7a ng\u01b0\u1eddi d\u00f9ng, t\u1eeb khi ti\u1ebfp nh\u1eadn th\u00f4ng tin \u0111\u1ebfn khi mua, s\u1eed d\u1ee5ng s\u1ea3n ph\u1ea9m, d\u1ecbch v\u1ee5 v\u00e0 chia s\u1ebb v\u1edbi m\u1ecdi ng\u01b0\u1eddi. (Ngu\u1ed3n: vietnix.vn)<\/figcaption><\/figure>\n<h2><span class=\"ez-toc-section\" id=\"Ung_dung_mo_hinh_AISAS_trong_marketing\"><\/span>\u1ee8ng d\u1ee5ng m\u00f4 h\u00ecnh AISAS trong marketing<span class=\"ez-toc-section-end\"><\/span><\/h2>\n<p>M\u00f4 h\u00ecnh AISAS g\u1ed3m 5 b\u01b0\u1edbc c\u1ee5 th\u1ec3 v\u00e0 \u1edf m\u1ed7i b\u01b0\u1edbc, doanh nghi\u1ec7p c\u00f3 th\u1ec3 s\u1eed d\u1ee5ng c\u00e1c ph\u01b0\u01a1ng ph\u00e1p, c\u00e1c c\u00f4ng c\u1ee5 ti\u1ebfp th\u1ecb ph\u00f9 h\u1ee3p v\u1edbi \u0111\u1ed1i t\u01b0\u1ee3ng kh\u00e1ch h\u00e0ng c\u1ee7a m\u00ecnh.<\/p>\n<h3><span class=\"ez-toc-section\" id=\"Attention_%E2%80%93_Thu_hut_su_chu_y\"><\/span>Attention &#8211; Thu h\u00fat s\u1ef1 ch\u00fa \u00fd<span class=\"ez-toc-section-end\"><\/span><\/h3>\n<p>Attention l\u00e0 b\u01b0\u1edbc quan tr\u1ecdng \u0111\u1ea7u ti\u00ean gi\u00fap kh\u00e1ch h\u00e0ng c\u00f3 th\u1ec3 nh\u1eadn bi\u1ebft \u0111\u01b0\u1ee3c s\u1ea3n ph\u1ea9m, d\u1ecbch v\u1ee5 c\u1ee7a doanh nghi\u1ec7p. C\u00e0ng thu h\u00fat \u0111\u01b0\u1ee3c nhi\u1ec1u s\u1ef1 ch\u00fa \u00fd, s\u1ea3n ph\u1ea9m, d\u1ecbch v\u1ee5 s\u1ebd c\u00e0ng \u0111\u01b0\u1ee3c nhi\u1ec1u ng\u01b0\u1eddi bi\u1ebft \u0111\u1ebfn v\u00e0 doanh nghi\u1ec7p c\u00e0ng c\u00f3 nhi\u1ec1u c\u01a1 h\u1ed9i b\u00e1n h\u00e0ng.<\/p>\n<p>Tuy nhi\u00ean, \u0111\u1ec3 l\u00e0m \u0111\u01b0\u1ee3c \u0111i\u1ec1u n\u00e0y, doanh nghi\u1ec7p s\u1ebd ph\u00e1t tri\u1ec3n khai li\u00ean t\u1ee5c c\u00e1c ho\u1ea1t \u0111\u1ed9ng truy\u1ec1n t\u1ea3i th\u00f4ng \u0111i\u1ec7p qua c\u00e1c k\u00eanh. V\u00ed d\u1ee5 nh\u01b0 qu\u1ea3ng c\u00e1o tr\u00ean m\u1ea1ng x\u00e3 h\u1ed9i, truy\u1ec1n h\u00ecnh, TVC, banner, vi\u1ebft b\u00e0i PR hay seeding tr\u1ef1c tuy\u1ebfn\u2026 Qu\u00e1 tr\u00ecnh di\u1ec5n ra ho\u1ea1t \u0111\u1ed9ng n\u00e0y c\u00f3 th\u1ec3 nh\u1eadn \u0111\u01b0\u1ee3c c\u00e1c ph\u1ea3n h\u1ed3i ti\u00eau c\u1ef1c ho\u1eb7c t\u00edch c\u1ef1c t\u1eeb m\u1ecdi ng\u01b0\u1eddi v\u00e0 \u0111\u00e2y ch\u00ednh l\u00e0 nh\u1eefng th\u00f4ng tin quan tr\u1ecdng \u0111\u1ec3 doanh nghi\u1ec7p c\u00f3 th\u1ec3 \u0111i\u1ec1u ch\u1ec9nh sao cho ph\u00f9 h\u1ee3p v\u1edbi h\u1ea7u h\u1ebft kh\u00e1ch h\u00e0ng c\u1ee7a m\u00ecnh.<\/p>\n<figure id=\"attachment_11210\" aria-describedby=\"caption-attachment-11210\" style=\"width: 768px\" class=\"wp-caption aligncenter\"><img loading=\"lazy\" decoding=\"async\" class=\"wp-image-11210 size-full\" src=\"https:\/\/vbee.ai\/blog\/wp-content\/uploads\/2023\/09\/mo-hinh-aisas-2.jpg\" alt=\"m\u00f4 h\u00ecnh AISAS\" width=\"768\" height=\"694\" srcset=\"https:\/\/vbee.ai\/blog\/wp-content\/uploads\/2023\/09\/mo-hinh-aisas-2.jpg 768w, https:\/\/vbee.ai\/blog\/wp-content\/uploads\/2023\/09\/mo-hinh-aisas-2-443x400.jpg 443w\" sizes=\"auto, (max-width: 768px) 100vw, 768px\" \/><figcaption id=\"caption-attachment-11210\" class=\"wp-caption-text\">Attention &#8211; thu h\u00fat s\u1ef1 ch\u00fa \u00fd &#8211; l\u00e0 b\u01b0\u1edbc quan tr\u1ecdng \u0111\u1ea7u ti\u00ean gi\u00fap kh\u00e1ch h\u00e0ng nh\u1eadn bi\u1ebft \u0111\u01b0\u1ee3c th\u01b0\u01a1ng hi\u1ec7u. (Ngu\u1ed3n: freepik.com)<\/figcaption><\/figure>\n<h3><span class=\"ez-toc-section\" id=\"Interest_%E2%80%93_Tao_an_tuong\"><\/span>Interest &#8211; T\u1ea1o \u1ea5n t\u01b0\u1ee3ng<span class=\"ez-toc-section-end\"><\/span><\/h3>\n<p>Sau khi \u0111\u00e3 thu h\u00fat s\u1ef1 ch\u00fa \u00fd \u1edf giai \u0111o\u1ea1n \u0111\u1ea7u, doanh nghi\u1ec7p c\u1ea7n t\u1eadn d\u1ee5ng, chuy\u1ec3n h\u00f3a c\u1ea3m x\u00fac cho kh\u00e1ch h\u00e0ng \u0111\u1ec3 h\u1ecd quan t\u00e2m nhi\u1ec1u h\u01a1n \u0111\u1ebfn s\u1ea3n ph\u1ea9m, d\u1ecbch v\u1ee5. N\u00ean \u0111\u01b0a ra c\u00e1c th\u00f4ng \u0111i\u1ec7p c\u1ee5 th\u1ec3 \u0111\u1ec3 kh\u01a1i g\u1ee3i s\u1ef1 t\u00f2 m\u00f2, t\u0103ng s\u1ef1 h\u1ee9ng th\u00fa, t\u01b0\u01a1ng t\u00e1c v\u00e0 \u0111\u00e1nh th\u1ee9c nhu c\u1ea7u t\u1eeb ph\u00eda kh\u00e1ch h\u00e0ng.<\/p>\n<p>\u0110\u1ec3 \u0111\u01b0a ra \u0111\u01b0\u1ee3c c\u00e1c th\u00f4ng \u0111i\u1ec7p n\u00e0y, doanh nghi\u1ec7p c\u1ea7n d\u1ef1a tr\u00ean nh\u1eefng gi\u00e1 tr\u1ecb n\u1ed5i b\u1eadt, nh\u1eefng \u0111i\u1ec3m m\u1ea1nh v\u00e0 \u0111i\u1ec3m kh\u00e1c bi\u1ec7t c\u1ee7a s\u1ea3n ph\u1ea9m d\u1ecbch v\u1ee5 so v\u1edbi c\u00e1c th\u01b0\u01a1ng hi\u1ec7u kh\u00e1c. C\u1ea7n nh\u1ea5n m\u1ea1nh nh\u1eefng l\u1ee3i \u00edch m\u00e0 s\u1ea3n ph\u1ea9m, d\u1ecbch v\u1ee5 mang l\u1ea1i cho kh\u00e1ch h\u00e0ng hay nh\u1eefng thi\u1ec7t th\u00f2i khi kh\u00e1ch h\u00e0ng kh\u00f4ng s\u1eed d\u1ee5ng.<\/p>\n<p>\u0110\u1ed3ng th\u1eddi, c\u00f3 th\u1ec3 c\u1ee7ng c\u1ed1 th\u00eam ni\u1ec1m tin v\u1edbi kh\u00e1ch h\u00e0ng b\u1eb1ng nh\u1eefng gi\u1ea3i th\u01b0\u1edfng, nh\u1eefng ch\u1ee9ng nh\u1eadn t\u1eeb c\u00e1c c\u01a1 quan c\u00f3 th\u1ea9m quy\u1ec1n hay c\u00e1c ph\u1ea3n h\u1ed3i t\u00edch c\u1ef1c t\u1eeb kh\u00e1ch h\u00e0ng \u0111\u00e3 s\u1eed d\u1ee5ng s\u1ea3n ph\u1ea9m, d\u1ecbch v\u1ee5.<\/p>\n<h3><span class=\"ez-toc-section\" id=\"Search_%E2%80%93_Tim_kiem_va_tra_cuu_thong_tin\"><\/span>Search &#8211; T\u00ecm ki\u1ebfm v\u00e0 tra c\u1ee9u th\u00f4ng tin<span class=\"ez-toc-section-end\"><\/span><\/h3>\n<p>\u1ede b\u01b0\u1edbc th\u1ee9 3 trong m\u00f4 h\u00ecnh AISAS, doanh nghi\u1ec7p c\u1ea7n ph\u1ea3i \u0111\u1ea3m b\u1ea3o kh\u00e1ch h\u00e0ng c\u00f3 th\u1ec3 t\u00ecm ki\u1ebfm th\u00f4ng tin v\u1ec1 s\u1ea3n ph\u1ea9m, d\u1ecbch v\u1ee5 m\u1ed9t c\u1ea7n d\u1ec5 d\u00e0ng, nhanh ch\u00f3ng khi h\u1ecd c\u00f3 nhu c\u1ea7u. C\u00f3 2 ph\u01b0\u01a1ng ph\u00e1p m\u00e0 doanh nghi\u1ec7p c\u00f3 th\u1ec3 \u00e1p d\u1ee5ng, \u0111\u00f3 l\u00e0:<\/p>\n<ul>\n<li>Search Engine Optimization &#8211; SEO hay t\u1ed1i \u01b0u h\u00f3a c\u00f4ng c\u1ee5 t\u00ecm ki\u1ebfm: l\u00e0 qu\u00e1 tr\u00ecnh n\u00e2ng cao v\u1ecb tr\u00ed hi\u1ec3n th\u1ecb c\u00e1c th\u00f4ng tin v\u1ec1 s\u1ea3n ph\u1ea9m, d\u1ecbch v\u1ee5, doanh nghi\u1ec7p l\u00ean top \u0111\u1ea7u tr\u00ean c\u00e1c c\u00f4ng c\u1ee5 t\u00ecm ki\u1ebfm. V\u00e0 \u0111\u1ec3 l\u00e0m \u0111\u01b0\u1ee3c \u0111i\u1ec1u n\u00e0y, b\u1ea1n c\u1ea7n cung c\u1ea5p c\u00e1c n\u1ed9i dung gi\u00e1 tr\u1ecb, h\u1eefu \u00edch, n\u00e2ng cao tr\u1ea3i nghi\u1ec7m ng\u01b0\u1eddi d\u00f9ng c\u0169ng nh\u01b0 c\u1ea7n tu\u00e2n th\u1ee7 \u0111\u00fang nguy\u00ean t\u1eafc, ch\u00ednh s\u00e1ch n\u1ec1n t\u1ea3ng nh\u01b0 Yahoo, Google hay Bing,&#8230;<\/li>\n<li>Pay Per Click &#8211; PPC hay qu\u1ea3ng c\u00e1o tr\u1ea3 ph\u00ed cho m\u1ed7i l\u01b0\u1ee3t nh\u1ea5p chu\u1ed9t: h\u00ecnh th\u1ee9c qu\u1ea3ng c\u00e1o m\u00e0 doanh nghi\u1ec7p ph\u1ea3i tr\u1ea3 ph\u00ed cho m\u1ed7i l\u01b0\u1ee3t nh\u1ea5n chu\u1ed9t truy c\u1eadp v\u00e0o trang web.<\/li>\n<\/ul>\n<p>Th\u1ef1c hi\u1ec7n t\u1ed1t hai ph\u01b0\u01a1ng ph\u00e1p n\u00e0y c\u00f3 th\u1ec3 gi\u00fap c\u00e1c th\u00f4ng tin v\u1ec1 s\u1ea3n ph\u1ea9m, d\u1ecbch v\u1ee5 c\u1ee7a doanh nghi\u1ec7p lu\u00f4n n\u1eb1m trong top \u0111\u1ea7u k\u1ebft qu\u1ea3 t\u00ecm ki\u1ebfm c\u1ee7a kh\u00e1ch h\u00e0ng khi h\u1ecd c\u00f3 nhu c\u1ea7u t\u00ecm hi\u1ec3u. Nh\u1edd \u0111\u00f3 c\u00f3 th\u1ec3 gi\u00fap doanh nghi\u1ec7p ti\u1ebfp c\u1eadn \u0111\u01b0\u1ee3c nhi\u1ec1u kh\u00e1ch h\u00e0ng h\u01a1n v\u00e0 t\u0103ng t\u1ef7 l\u1ec7 chuy\u1ec3n \u0111\u1ed5i.<\/p>\n<figure id=\"attachment_11211\" aria-describedby=\"caption-attachment-11211\" style=\"width: 768px\" class=\"wp-caption aligncenter\"><img loading=\"lazy\" decoding=\"async\" class=\"wp-image-11211 size-full\" src=\"https:\/\/vbee.ai\/blog\/wp-content\/uploads\/2023\/09\/mo-hinh-aisas-3.jpg\" alt=\"m\u00f4 h\u00ecnh AISAS\" width=\"768\" height=\"768\" srcset=\"https:\/\/vbee.ai\/blog\/wp-content\/uploads\/2023\/09\/mo-hinh-aisas-3.jpg 768w, https:\/\/vbee.ai\/blog\/wp-content\/uploads\/2023\/09\/mo-hinh-aisas-3-400x400.jpg 400w, https:\/\/vbee.ai\/blog\/wp-content\/uploads\/2023\/09\/mo-hinh-aisas-3-280x280.jpg 280w, https:\/\/vbee.ai\/blog\/wp-content\/uploads\/2023\/09\/mo-hinh-aisas-3-150x150.jpg 150w\" sizes=\"auto, (max-width: 768px) 100vw, 768px\" \/><figcaption id=\"caption-attachment-11211\" class=\"wp-caption-text\">Doanh nghi\u1ec7p c\u1ea7n \u0111\u1ea3m b\u1ea3o kh\u00e1ch h\u00e0ng c\u00f3 th\u1ec3 d\u1ec5 d\u00e0ng t\u00ecm ki\u1ebfm th\u00f4ng tin v\u1ec1 s\u1ea3n ph\u1ea9m, d\u1ecbch v\u1ee5 khi c\u00f3 nhu c\u1ea7u. (Ngu\u1ed3n: freepik.com)<\/figcaption><\/figure>\n<h3><span class=\"ez-toc-section\" id=\"Action_%E2%80%93_Hanh_dong\"><\/span>Action &#8211; H\u00e0nh \u0111\u1ed9ng<span class=\"ez-toc-section-end\"><\/span><\/h3>\n<p>Khi kh\u00e1ch h\u00e0ng truy c\u1eadp website, \u0111i\u1ec1u c\u1ea7n l\u00e0m l\u00fac n\u00e0y c\u1ee7a doanh nghi\u1ec7p, \u0111\u00f3 l\u00e0 thuy\u1ebft ph\u1ee5c v\u00e0 k\u00eau g\u1ecdi ho\u1ea1t \u0111\u1ed9ng \u0111\u1eb7t mua s\u1ea3n ph\u1ea9m, d\u1ecbch v\u1ee5 b\u1eb1ng c\u00e1ch hi\u1ec3n th\u1ecb c\u00e1c bi\u1ec3u m\u1eabu \u0111\u1ec3 kh\u00e1ch h\u00e0ng \u0111\u0103ng k\u00fd, y\u00eau c\u1ea7u t\u01b0 v\u1ea5n ho\u1eb7c mua h\u00e0ng\u2026 L\u1eddi k\u00eau g\u1ecdi c\u00e0ng h\u1ea5p d\u1eabn s\u1ebd c\u00e0ng th\u00fac \u0111\u1ea9y kh\u00e1ch h\u00e0ng h\u00e0nh \u0111\u1ed9ng v\u00e0 t\u1ea1o ra t\u1ef7 l\u1ec7 chuy\u1ec3n \u0111\u1ed5i cao.<\/p>\n<h3><span class=\"ez-toc-section\" id=\"Share_%E2%80%93_Chia_se\"><\/span>Share &#8211; Chia s\u1ebb<span class=\"ez-toc-section-end\"><\/span><\/h3>\n<p>Tr\u01b0\u1eddng h\u1ee3p kh\u00e1ch h\u00e0ng \u0111\u1eb7t mua v\u00e0 s\u1eed d\u1ee5ng s\u1ea3n ph\u1ea9m, d\u1ecbch v\u1ee5 c\u1ee7a doanh nghi\u1ec7p, h\u00e3y t\u1ea1o ra cho h\u1ecd nh\u1eefng tr\u1ea3i nghi\u1ec7m th\u1eadt h\u00e0i l\u00f2ng. \u0110i\u1ec1u n\u00e0y s\u1ebd gi\u00fap x\u00e2y d\u1ef1ng ni\u1ec1m tin c\u1ee7a kh\u00e1ch h\u00e0ng v\u00e0 khuy\u1ebfn kh\u00edch h\u1ecd gi\u1edbi thi\u1ec7u, chia s\u1ebb v\u1edbi nhi\u1ec1u b\u1ea1n b\u00e8 xung quanh. T\u1eeb \u0111\u00f3, doanh nghi\u1ec7p kh\u00f4ng ch\u1ec9 c\u00f3 \u0111\u01b0\u1ee3c t\u1ec7p kh\u00e1ch h\u00e0ng trung th\u00e0nh m\u00e0 c\u00f2n ti\u1ebfp c\u1eadn th\u00eam nhi\u1ec1u kh\u00e1ch h\u00e0ng ti\u1ec1m n\u0103ng m\u00e0 kh\u00f4ng t\u1ed1n qu\u00e1 nhi\u1ec1u chi ph\u00ed marketing.<\/p>\n<h3><span class=\"ez-toc-section\" id=\"Su_ket_hop_giua_Search_%E2%80%93_tim_kiem_va_Share_%E2%80%93_chia_se\"><\/span>S\u1ef1 k\u1ebft h\u1ee3p gi\u1eefa Search &#8211; t\u00ecm ki\u1ebfm v\u00e0 Share &#8211; chia s\u1ebb<span class=\"ez-toc-section-end\"><\/span><\/h3>\n<p>\u1ede b\u01b0\u1edbc cu\u1ed1i c\u00f9ng trong m\u00f4 h\u00ecnh AISAS, s\u1ef1 k\u1ebft h\u1ee3p gi\u1eefa Search &#8211; t\u00ecm ki\u1ebfm v\u00e0 Share &#8211; chia s\u1ebb s\u1ebd gi\u00fap doanh nghi\u1ec7p t\u1ea1o ra s\u1ef1 lan truy\u1ec1n r\u1ed9ng r\u00e3i cho c\u00e1c s\u1ea3n ph\u1ea9m, d\u1ecbch v\u1ee5 c\u1ee7a m\u00ecnh v\u1edbi m\u1ee9c cao nh\u1ea5t s\u1ebd l\u00e0 kh\u00e1ch h\u00e0ng gi\u1edbi thi\u1ec7u kh\u00e1ch h\u00e0ng. Khi kh\u00e1ch h\u00e0ng \u0111\u00e3 tr\u1ea3i qua 5 giai \u0111o\u1ea1n c\u1ee7a m\u00f4 h\u00ecnh AISAS, h\u1ecd s\u1ebd tr\u1edf th\u00e0nh nh\u1eefng ng\u01b0\u1eddi gi\u1edbi thi\u1ec7u mi\u1ec5n ph\u00ed cho doanh nghi\u1ec7p.<\/p>\n<figure id=\"attachment_11212\" aria-describedby=\"caption-attachment-11212\" style=\"width: 768px\" class=\"wp-caption aligncenter\"><img loading=\"lazy\" decoding=\"async\" class=\"wp-image-11212 size-full\" src=\"https:\/\/vbee.ai\/blog\/wp-content\/uploads\/2023\/09\/mo-hinh-aisas-4.jpg\" alt=\"m\u00f4 h\u00ecnh AISAS\" width=\"768\" height=\"535\" srcset=\"https:\/\/vbee.ai\/blog\/wp-content\/uploads\/2023\/09\/mo-hinh-aisas-4.jpg 768w, https:\/\/vbee.ai\/blog\/wp-content\/uploads\/2023\/09\/mo-hinh-aisas-4-574x400.jpg 574w\" sizes=\"auto, (max-width: 768px) 100vw, 768px\" \/><figcaption id=\"caption-attachment-11212\" class=\"wp-caption-text\">Kh\u00e1ch h\u00e0ng c\u00f3 th\u1ec3 s\u1ebd tr\u1edf th\u00e0nh nh\u1eefng ng\u01b0\u1eddi gi\u1edbi thi\u1ec7u mi\u1ec5n ph\u00ed cho doanh nghi\u1ec7p. (Ngu\u1ed3n: freepik.com)<\/figcaption><\/figure>\n<p>Tr\u00ean \u0111\u00e2y l\u00e0 nh\u1eefng th\u00f4ng tin v\u1ec1 m\u00f4 h\u00ecnh AISAS. Hy v\u1ecdng th\u00f4ng qua c\u00e1c th\u00f4ng tin n\u00e0y, doanh nghi\u1ec7p s\u1ebd x\u00e2y d\u1ef1ng \u0111\u01b0\u1ee3c c\u00e1c chi\u1ebfn l\u01b0\u1ee3c b\u00e1n h\u00e0ng hi\u1ec7u qu\u1ea3.<\/p>\n<p>Ngu\u1ed3n tham kh\u1ea3o:<\/p>\n<ul>\n<li>Omicall (01\/09\/2023), M\u00f4 h\u00ecnh AISAS l\u00e0 g\u00ec? C\u00e1ch \u1ee9ng d\u1ee5ng th\u00e0nh c\u00f4ng m\u00f4 h\u00ecnh AISAS [online] omicall.com. C\u00f3 t\u1ea1i: https:\/\/omicall.com\/mo-hinh-aisas\/<\/li>\n<li>StringeeX (01\/09\/2023), M\u00f4 h\u00ecnh AISAS l\u00e0 g\u00ec? \u1ee8ng d\u1ee5ng AISAS trong Marketing v\u00e0 b\u00e1n h\u00e0ng [online] stringeex.com. C\u00f3 t\u1ea1i: https:\/\/stringeex.com\/vi\/blog\/post\/mo-hinh-aisas<\/li>\n<\/ul>\n\n\n<div class=\"kk-star-ratings kksr-auto kksr-align-left kksr-valign-bottom\"\n    data-payload='{&quot;align&quot;:&quot;left&quot;,&quot;id&quot;:&quot;11208&quot;,&quot;slug&quot;:&quot;default&quot;,&quot;valign&quot;:&quot;bottom&quot;,&quot;ignore&quot;:&quot;&quot;,&quot;reference&quot;:&quot;auto&quot;,&quot;class&quot;:&quot;&quot;,&quot;count&quot;:&quot;0&quot;,&quot;legendonly&quot;:&quot;&quot;,&quot;readonly&quot;:&quot;&quot;,&quot;score&quot;:&quot;0&quot;,&quot;starsonly&quot;:&quot;&quot;,&quot;best&quot;:&quot;5&quot;,&quot;gap&quot;:&quot;5&quot;,&quot;greet&quot;:&quot;\u0110\u00e1nh gi\u00e1 b\u00e0i vi\u1ebft&quot;,&quot;legend&quot;:&quot;0\\\/5 - (0 b\u00ecnh ch\u1ecdn)&quot;,&quot;size&quot;:&quot;24&quot;,&quot;title&quot;:&quot;M\u00f4 h\u00ecnh AISAS v\u00e0 \u1ee9ng d\u1ee5ng trong marketing&quot;,&quot;width&quot;:&quot;0&quot;,&quot;_legend&quot;:&quot;{score}\\\/{best} - ({count} {votes})&quot;,&quot;font_factor&quot;:&quot;1.25&quot;}'>\n            \n<div class=\"kksr-stars\">\n    \n<div class=\"kksr-stars-inactive\">\n            <div class=\"kksr-star\" data-star=\"1\" style=\"padding-right: 5px\">\n            \n\n<div class=\"kksr-icon\" style=\"width: 24px; height: 24px;\"><\/div>\n        <\/div>\n            <div class=\"kksr-star\" data-star=\"2\" style=\"padding-right: 5px\">\n            \n\n<div class=\"kksr-icon\" style=\"width: 24px; height: 24px;\"><\/div>\n        <\/div>\n            <div class=\"kksr-star\" data-star=\"3\" style=\"padding-right: 5px\">\n            \n\n<div class=\"kksr-icon\" style=\"width: 24px; height: 24px;\"><\/div>\n        <\/div>\n            <div class=\"kksr-star\" data-star=\"4\" style=\"padding-right: 5px\">\n            \n\n<div class=\"kksr-icon\" style=\"width: 24px; height: 24px;\"><\/div>\n        <\/div>\n            <div class=\"kksr-star\" data-star=\"5\" style=\"padding-right: 5px\">\n            \n\n<div class=\"kksr-icon\" style=\"width: 24px; height: 24px;\"><\/div>\n        <\/div>\n    <\/div>\n    \n<div class=\"kksr-stars-active\" style=\"width: 0px;\">\n            <div class=\"kksr-star\" style=\"padding-right: 5px\">\n            \n\n<div class=\"kksr-icon\" style=\"width: 24px; height: 24px;\"><\/div>\n        <\/div>\n            <div class=\"kksr-star\" style=\"padding-right: 5px\">\n            \n\n<div class=\"kksr-icon\" style=\"width: 24px; height: 24px;\"><\/div>\n        <\/div>\n            <div class=\"kksr-star\" style=\"padding-right: 5px\">\n            \n\n<div class=\"kksr-icon\" style=\"width: 24px; height: 24px;\"><\/div>\n        <\/div>\n            <div class=\"kksr-star\" style=\"padding-right: 5px\">\n            \n\n<div class=\"kksr-icon\" style=\"width: 24px; height: 24px;\"><\/div>\n        <\/div>\n            <div class=\"kksr-star\" style=\"padding-right: 5px\">\n            \n\n<div class=\"kksr-icon\" style=\"width: 24px; height: 24px;\"><\/div>\n        <\/div>\n    <\/div>\n<\/div>\n                \n\n<div class=\"kksr-legend\" style=\"font-size: 19.2px;\">\n            <span class=\"kksr-muted\">\u0110\u00e1nh gi\u00e1 b\u00e0i vi\u1ebft<\/span>\n    <\/div>\n    <\/div>\n","protected":false},"excerpt":{"rendered":"<p>M\u00f4 h\u00ecnh AISAS t\u1eeb l\u00e2u \u0111\u00e3 \u0111\u01b0\u1ee3c bi\u1ebft \u0111\u1ebfn v\u1edbi vai tr\u00f2 quan tr\u1ecdng trong qu\u00e1 tr\u00ecnh x\u00e2y d\u1ef1ng chi\u1ebfn l\u01b0\u1ee3c marketing c\u1ee7a doanh nghi\u1ec7p. V\u00ec v\u1eady, trong b\u00e0i vi\u1ebft d\u01b0\u1edbi \u0111\u00e2y, h\u00e3y c\u00f9ng Vbee AI t\u00ecm hi\u1ec3u k\u1ef9 h\u01a1n v\u1ec1 m\u00f4 h\u00ecnh n\u00e0y v\u00e0 c\u00e1ch \u1ee9ng d\u1ee5ng hi\u1ec7u qu\u1ea3 trong marketing nh\u00e9. M\u00f4 h\u00ecnh [&#8230;]\n","protected":false},"author":7,"featured_media":11209,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[100],"tags":[],"class_list":["post-11208","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-kien-thuc-marketing"],"_links":{"self":[{"href":"https:\/\/vbee.ai\/blog\/wp-json\/wp\/v2\/posts\/11208","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/vbee.ai\/blog\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/vbee.ai\/blog\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/vbee.ai\/blog\/wp-json\/wp\/v2\/users\/7"}],"replies":[{"embeddable":true,"href":"https:\/\/vbee.ai\/blog\/wp-json\/wp\/v2\/comments?post=11208"}],"version-history":[{"count":1,"href":"https:\/\/vbee.ai\/blog\/wp-json\/wp\/v2\/posts\/11208\/revisions"}],"predecessor-version":[{"id":11213,"href":"https:\/\/vbee.ai\/blog\/wp-json\/wp\/v2\/posts\/11208\/revisions\/11213"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/vbee.ai\/blog\/wp-json\/wp\/v2\/media\/11209"}],"wp:attachment":[{"href":"https:\/\/vbee.ai\/blog\/wp-json\/wp\/v2\/media?parent=11208"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/vbee.ai\/blog\/wp-json\/wp\/v2\/categories?post=11208"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/vbee.ai\/blog\/wp-json\/wp\/v2\/tags?post=11208"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}