{"id":11051,"date":"2023-11-29T08:00:44","date_gmt":"2023-11-29T01:00:44","guid":{"rendered":"https:\/\/vbee.ai\/blog\/?p=11051"},"modified":"2023-11-24T16:30:16","modified_gmt":"2023-11-24T09:30:16","slug":"consumer-la-gi","status":"publish","type":"post","link":"https:\/\/vbee.ai\/blog\/consumer-la-gi\/","title":{"rendered":"Consumer l\u00e0 g\u00ec? Vai tr\u00f2 nh\u01b0 th\u1ebf n\u00e0o trong kinh doanh?\u00a0 \u00a0"},"content":{"rendered":"<p><strong>Trong kinh doanh, consumer \u0111\u00f3ng vai tr\u00f2 quan tr\u1ecdng, \u1ea3nh h\u01b0\u1edfng tr\u1ef1c ti\u1ebfp \u0111\u1ebfn doanh thu v\u00e0 l\u1ee3i nhu\u1eadn c\u1ee7a nh\u00e0 b\u00e1n h\u00e0ng. V\u1eady consumer l\u00e0 g\u00ec? C\u00f9ng <a href=\"https:\/\/vbee.ai\/\">Vbee AI<\/a> t\u00ecm hi\u1ec3u k\u1ef9 h\u01a1n ngay sau \u0111\u00e2y nh\u00e9.\u00a0<\/strong><\/p>\n<div id=\"ez-toc-container\" class=\"ez-toc-v2_0_75 counter-hierarchy ez-toc-counter ez-toc-grey ez-toc-container-direction\">\n<div class=\"ez-toc-title-container\">\n<p class=\"ez-toc-title\" style=\"cursor:inherit\">M\u1ee4C L\u1ee4C<\/p>\n<span class=\"ez-toc-title-toggle\"><a href=\"#\" class=\"ez-toc-pull-right ez-toc-btn ez-toc-btn-xs ez-toc-btn-default ez-toc-toggle\" aria-label=\"Toggle Table of Content\"><span class=\"ez-toc-js-icon-con\"><span class=\"\"><span class=\"eztoc-hide\" style=\"display:none;\">Toggle<\/span><span class=\"ez-toc-icon-toggle-span\"><svg style=\"fill: #999;color:#999\" xmlns=\"http:\/\/www.w3.org\/2000\/svg\" class=\"list-377408\" width=\"20px\" height=\"20px\" viewBox=\"0 0 24 24\" fill=\"none\"><path d=\"M6 6H4v2h2V6zm14 0H8v2h12V6zM4 11h2v2H4v-2zm16 0H8v2h12v-2zM4 16h2v2H4v-2zm16 0H8v2h12v-2z\" fill=\"currentColor\"><\/path><\/svg><svg style=\"fill: #999;color:#999\" class=\"arrow-unsorted-368013\" xmlns=\"http:\/\/www.w3.org\/2000\/svg\" width=\"10px\" height=\"10px\" viewBox=\"0 0 24 24\" version=\"1.2\" baseProfile=\"tiny\"><path d=\"M18.2 9.3l-6.2-6.3-6.2 6.3c-.2.2-.3.4-.3.7s.1.5.3.7c.2.2.4.3.7.3h11c.3 0 .5-.1.7-.3.2-.2.3-.5.3-.7s-.1-.5-.3-.7zM5.8 14.7l6.2 6.3 6.2-6.3c.2-.2.3-.5.3-.7s-.1-.5-.3-.7c-.2-.2-.4-.3-.7-.3h-11c-.3 0-.5.1-.7.3-.2.2-.3.5-.3.7s.1.5.3.7z\"\/><\/svg><\/span><\/span><\/span><\/a><\/span><\/div>\n<nav><ul class='ez-toc-list ez-toc-list-level-1 ' ><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-1\" href=\"https:\/\/vbee.ai\/blog\/consumer-la-gi\/#Consumer_la_gi\" >Consumer l\u00e0 g\u00ec?<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-2\" href=\"https:\/\/vbee.ai\/blog\/consumer-la-gi\/#Vai_tro_cua_consumer_trong_kinh_doanh\" >Vai tr\u00f2 c\u1ee7a consumer trong kinh doanh<\/a><ul class='ez-toc-list-level-3' ><li class='ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-3\" href=\"https:\/\/vbee.ai\/blog\/consumer-la-gi\/#Tao_ra_nhu_cau\" >T\u1ea1o ra nhu c\u1ea7u<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-4\" href=\"https:\/\/vbee.ai\/blog\/consumer-la-gi\/#Gia_tang_su_da_dang_cho_cac_san_pham_dich_vu\" >Gia t\u0103ng s\u1ef1 \u0111a d\u1ea1ng cho c\u00e1c s\u1ea3n ph\u1ea9m, d\u1ecbch v\u1ee5<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-5\" href=\"https:\/\/vbee.ai\/blog\/consumer-la-gi\/#Tang_nhu_cau_voi_san_pham_hang_tieu_dung\" >T\u0103ng nhu c\u1ea7u v\u1edbi s\u1ea3n ph\u1ea9m h\u00e0ng ti\u00eau d\u00f9ng<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-6\" href=\"https:\/\/vbee.ai\/blog\/consumer-la-gi\/#Dinh_huong_va_quyet_dinh_su_phat_trien_cua_doanh_nghiep\" >\u0110\u1ecbnh h\u01b0\u1edbng v\u00e0 quy\u1ebft \u0111\u1ecbnh s\u1ef1 ph\u00e1t tri\u1ec3n c\u1ee7a doanh nghi\u1ec7p<\/a><\/li><\/ul><\/li><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-7\" href=\"https:\/\/vbee.ai\/blog\/consumer-la-gi\/#Su_khac_nhau_giua_Customer_Shopper_va_Consumer_la_gi\" >S\u1ef1 kh\u00e1c nhau gi\u1eefa Customer, Shopper v\u00e0 Consumer l\u00e0 g\u00ec?<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-8\" href=\"https:\/\/vbee.ai\/blog\/consumer-la-gi\/#Cac_yeu_to_giup_doanh_nghiep_nam_bat_Insight_cua_consumer\" >C\u00e1c y\u1ebfu t\u1ed1 gi\u00fap doanh nghi\u1ec7p n\u1eafm b\u1eaft Insight c\u1ee7a consumer<\/a><\/li><\/ul><\/nav><\/div>\n<h2><span class=\"ez-toc-section\" id=\"Consumer_la_gi\"><\/span>Consumer l\u00e0 g\u00ec?<span class=\"ez-toc-section-end\"><\/span><\/h2>\n<p>Consumer l\u00e0 g\u00ec ch\u1eafc h\u1eb3n l\u00e0 kh\u00e1i ni\u1ec7m kh\u00f4ng c\u00f2n xa l\u1ea1 trong kinh doanh. Consumer hi\u1ec3u \u0111\u01a1n gi\u1ea3n l\u00e0 ng\u01b0\u1eddi ti\u00eau d\u00f9ng &#8211; nh\u1eefng ng\u01b0\u1eddi mua v\u00e0 s\u1eed d\u1ee5ng s\u1ea3n ph\u1ea9m, d\u1ecbch v\u1ee5 c\u00f3 m\u1eb7t tr\u00ean th\u1ecb tr\u01b0\u1eddng. Consumer c\u00f3 th\u1ec3 l\u00e0 m\u1ed9t c\u00e1 nh\u00e2n, m\u1ed9t t\u1eadp th\u1ec3 hay m\u1ed9t t\u1ed5 ch\u1ee9c n\u00e0o \u0111\u00f3 kh\u00f4ng li\u00ean quan \u0111\u1ebfn vi\u1ec7c \u0111\u01b0a ra quy\u1ebft \u0111\u1ecbnh \u0111\u1ebfn vi\u1ec7c mua h\u00e0ng nh\u01b0ng l\u1ea1i l\u00e0 ng\u01b0\u1eddi ti\u00eau th\u1ee5, ng\u01b0\u1eddi s\u1eed d\u1ee5ng tr\u1ef1c ti\u1ebfp c\u00e1c s\u1ea3n ph\u1ea9m, d\u1ecbch v\u1ee5 \u0111\u00f3.<\/p>\n<figure id=\"attachment_11058\" aria-describedby=\"caption-attachment-11058\" style=\"width: 768px\" class=\"wp-caption aligncenter\"><img loading=\"lazy\" decoding=\"async\" class=\"wp-image-11058 size-full\" src=\"https:\/\/vbee.ai\/blog\/wp-content\/uploads\/2023\/09\/consumer-la-gi-7.jpg\" alt=\"consumer l\u00e0 g\u00ec\" width=\"768\" height=\"512\" srcset=\"https:\/\/vbee.ai\/blog\/wp-content\/uploads\/2023\/09\/consumer-la-gi-7.jpg 768w, https:\/\/vbee.ai\/blog\/wp-content\/uploads\/2023\/09\/consumer-la-gi-7-600x400.jpg 600w\" sizes=\"auto, (max-width: 768px) 100vw, 768px\" \/><figcaption id=\"caption-attachment-11058\" class=\"wp-caption-text\">N\u1ebfu kh\u00f4ng bi\u1ebft kh\u00e1i ni\u1ec7m consumer l\u00e0 g\u00ec, b\u1ea1n c\u00f3 th\u1ec3 hi\u1ec3u \u0111\u01a1n gi\u1ea3n \u0111\u00f3 l\u00e0 ng\u01b0\u1eddi ti\u00eau d\u00f9ng. (Ngu\u1ed3n: freepik.com)<\/figcaption><\/figure>\n<h2><span class=\"ez-toc-section\" id=\"Vai_tro_cua_consumer_trong_kinh_doanh\"><\/span>Vai tr\u00f2 c\u1ee7a consumer trong kinh doanh<span class=\"ez-toc-section-end\"><\/span><\/h2>\n<p>Kh\u00f4ng ch\u1ec9 hi\u1ec3u r\u00f5 kh\u00e1i ni\u1ec7m consumer l\u00e0 g\u00ec m\u00e0 vi\u1ec7c n\u1eafm r\u00f5 vai tr\u00f2 c\u1ee7a consumer trong kinh doanh c\u0169ng v\u00f4 c\u00f9ng quan tr\u1ecdng \u0111\u1ec3 doanh nghi\u1ec7p c\u00f3 th\u1ec3 hi\u1ec3u kh\u00e1ch h\u00e0ng c\u1ee7a m\u00ecnh v\u00e0 \u0111\u01b0a ra c\u00e1c chi\u1ebfn l\u01b0\u1ee3c b\u00e1n h\u00e0ng ph\u00f9 h\u1ee3p.<\/p>\n<h3><span class=\"ez-toc-section\" id=\"Tao_ra_nhu_cau\"><\/span>T\u1ea1o ra nhu c\u1ea7u<span class=\"ez-toc-section-end\"><\/span><\/h3>\n<p>M\u1ecdi h\u00e0ng h\u00f3a, s\u1ea3n ph\u1ea9m, d\u1ecbch v\u1ee5 c\u1ee7a doanh nghi\u1ec7p khi s\u1ea3n xu\u1ea5t, tung ra th\u1ecb tr\u01b0\u1eddng \u0111\u1ec1u h\u01b0\u1edbng \u0111\u1ebfn m\u1ee5c ti\u00eau cu\u1ed1i c\u00f9ng l\u00e0 \u0111\u00e1p \u1ee9ng nhu c\u1ea7u ti\u00eau d\u00f9ng c\u1ee7a t\u1ea5t c\u1ea3 m\u1ecdi ng\u01b0\u1eddi hay \u0111\u00f3 ch\u00ednh l\u00e0 consumer. Consumer \u0111\u00f3ng vai tr\u00f2 c\u1ed1t l\u00f5i ch\u00ednh cho c\u00e1c nhu c\u1ea7u c\u1ee7a b\u1ea5t k\u1ef3 s\u1ea3n ph\u1ea9m, d\u1ecbch v\u1ee5 n\u00e0o.<\/p>\n<h3><span class=\"ez-toc-section\" id=\"Gia_tang_su_da_dang_cho_cac_san_pham_dich_vu\"><\/span>Gia t\u0103ng s\u1ef1 \u0111a d\u1ea1ng cho c\u00e1c s\u1ea3n ph\u1ea9m, d\u1ecbch v\u1ee5<span class=\"ez-toc-section-end\"><\/span><\/h3>\n<p>M\u1ed7i kh\u00e1ch h\u00e0ng kh\u00e1c nhau s\u1ebd c\u00f3 nh\u1eefng nhu c\u1ea7u kh\u00e1c nhau v\u1ec1 s\u1ea3n ph\u1ea9m, d\u1ecbch v\u1ee5. V\u00e0 \u0111\u1ec3 \u0111\u00e1p \u1ee9ng c\u00e1c nhu c\u1ea7u n\u00e0y c\u1ee7a t\u1eebng nh\u00f3m kh\u00e1ch h\u00e0ng, doanh nghi\u1ec7p s\u1ebd ph\u1ea3i ph\u00e1t tri\u1ec3n, cung c\u1ea5p th\u00eam nhi\u1ec1u lo\u1ea1i s\u1ea3n ph\u1ea9m, d\u1ecbch v\u1ee5 cho th\u1ecb tr\u01b0\u1eddng. T\u1eeb \u0111\u00f3 t\u1ea1o n\u00ean s\u1ef1 \u0111a d\u1ea1ng, phong ph\u00fa c\u1ee7a s\u1ea3n ph\u1ea9m, d\u1ecbch v\u1ee5.<\/p>\n<figure id=\"attachment_11057\" aria-describedby=\"caption-attachment-11057\" style=\"width: 768px\" class=\"wp-caption aligncenter\"><img loading=\"lazy\" decoding=\"async\" class=\"wp-image-11057 size-full\" src=\"https:\/\/vbee.ai\/blog\/wp-content\/uploads\/2023\/09\/consumer-la-gi-6.jpg\" alt=\"consumer l\u00e0 g\u00ec\" width=\"768\" height=\"512\" srcset=\"https:\/\/vbee.ai\/blog\/wp-content\/uploads\/2023\/09\/consumer-la-gi-6.jpg 768w, https:\/\/vbee.ai\/blog\/wp-content\/uploads\/2023\/09\/consumer-la-gi-6-600x400.jpg 600w\" sizes=\"auto, (max-width: 768px) 100vw, 768px\" \/><figcaption id=\"caption-attachment-11057\" class=\"wp-caption-text\">S\u1ef1 kh\u00e1c nhau v\u1ec1 nhu c\u1ea7u c\u1ee7a kh\u00e1ch h\u00e0ng s\u1ebd gi\u00fap t\u1ea1o ra s\u1ef1 \u0111a d\u1ea1ng s\u1ea3n ph\u1ea9m.<\/figcaption><\/figure>\n<h3><span class=\"ez-toc-section\" id=\"Tang_nhu_cau_voi_san_pham_hang_tieu_dung\"><\/span>T\u0103ng nhu c\u1ea7u v\u1edbi s\u1ea3n ph\u1ea9m h\u00e0ng ti\u00eau d\u00f9ng<span class=\"ez-toc-section-end\"><\/span><\/h3>\n<p>Nh\u1eefng nhu c\u1ea7u, \u0111\u00f2i h\u1ecfi v\u1ec1 m\u1ed7i lo\u1ea1i s\u1ea3n ph\u1ea9m, d\u1ecbch v\u1ee5 lu\u00f4n c\u00f3 s\u1ef1 kh\u00e1c nhau gi\u1eefa c\u00e1c nh\u00f3m ng\u01b0\u1eddi ti\u00eau d\u00f9ng. \u0110i\u1ec1u n\u00e0y s\u1ebd l\u00e0m gia t\u0103ng t\u00ednh c\u1ea1nh tranh gi\u1eefa c\u00e1c s\u1ea3n ph\u1ea9m, d\u1ecbch v\u1ee5. V\u00ed d\u1ee5 nh\u01b0 h\u00e0ng h\u00f3a s\u1eed d\u1ee5ng m\u1ed9t l\u1ea7n, h\u00e0ng h\u00f3a t\u1ef1 ph\u00e2n h\u1ee7y hay h\u00e0ng h\u00f3a c\u00f3 \u0111\u1ed9 b\u1ec1n cao\u2026<\/p>\n<h3><span class=\"ez-toc-section\" id=\"Dinh_huong_va_quyet_dinh_su_phat_trien_cua_doanh_nghiep\"><\/span>\u0110\u1ecbnh h\u01b0\u1edbng v\u00e0 quy\u1ebft \u0111\u1ecbnh s\u1ef1 ph\u00e1t tri\u1ec3n c\u1ee7a doanh nghi\u1ec7p<span class=\"ez-toc-section-end\"><\/span><\/h3>\n<p>Consumer l\u00e0 ng\u01b0\u1eddi s\u1eed d\u1ee5ng tr\u1ef1c ti\u1ebfp s\u1ea3n ph\u1ea9m, d\u1ecbch v\u1ee5 c\u1ee7a doanh nghi\u1ec7p. V\u00e0 h\u1ecd c\u00f3 th\u1ec3 \u1ee7ng h\u1ed9 ho\u1eb7c kh\u00f4ng \u1ee7ng h\u1ed9 m\u1ed9t s\u1ea3n ph\u1ea9m, d\u1ecbch v\u1ee5 n\u00e0o \u0111\u00f3 n\u1ebfu c\u1ea3m th\u1ea5y kh\u00f4ng ph\u00f9 h\u1ee3p. Ch\u00ednh \u0111i\u1ec1u n\u00e0y s\u1ebd gi\u00fap doanh nghi\u1ec7p \u0111\u1ecbnh h\u01b0\u1edbng v\u00e0 \u0111\u01b0a ra c\u00e1c c\u1ea3i thi\u1ec7n ph\u00f9 h\u1ee3p \u0111\u1ec3 ti\u1ebfp t\u1ee5c duy tr\u00ec ph\u00e1t tri\u1ec3n tr\u00ean th\u1ecb tr\u01b0\u1eddng.<\/p>\n<h2><span class=\"ez-toc-section\" id=\"Su_khac_nhau_giua_Customer_Shopper_va_Consumer_la_gi\"><\/span>S\u1ef1 kh\u00e1c nhau gi\u1eefa Customer, Shopper v\u00e0 Consumer l\u00e0 g\u00ec?<span class=\"ez-toc-section-end\"><\/span><\/h2>\n<p>Trong kinh doanh, c\u00e1c kh\u00e1i ni\u1ec7m Customer, Shopper hay Consumer l\u00e0 g\u00ec lu\u00f4n d\u1ec5 g\u00e2y ra nhi\u1ec1u nh\u1ea7m l\u1eabn. V\u00ec v\u1eady, trong ph\u1ea7n d\u01b0\u1edbi \u0111\u00e2y, Vbee s\u1ebd gi\u00fap b\u1ea1n ph\u00e2n bi\u1ec7t c\u00e1c kh\u00e1i ni\u1ec7m n\u00e0y.<\/p>\n<table style=\"border-collapse: collapse; width: 100%;\">\n<tbody>\n<tr>\n<td style=\"width: 8.33332%;\"><\/td>\n<td style=\"width: 40.6626%; text-align: center;\">\u0110\u1ecbnh ngh\u0129a<\/td>\n<td style=\"width: 51.004%; text-align: center;\">Vai tr\u00f2<\/td>\n<\/tr>\n<tr>\n<td style=\"width: 8.33332%;\">Consumer<\/td>\n<td style=\"width: 40.6626%;\">L\u00e0 nh\u1eefng ng\u01b0\u1eddi ti\u00eau d\u00f9ng s\u1eed d\u1ee5ng c\u00e1c h\u00e0ng h\u00f3a, s\u1ea3n ph\u1ea9m, d\u1ecbch v\u1ee5 \u0111\u01b0\u1ee3c cung c\u1ea5p tr\u00ean th\u1ecb tr\u01b0\u1eddng v\u00e0 kh\u00f4ng c\u00f3 li\u00ean quan \u0111\u1ebfn kh\u1ea3 n\u0103ng c\u0169ng nh\u01b0 h\u00e0nh vi mua h\u00e0ng.<\/td>\n<td style=\"width: 51.004%;\">V\u00ec l\u00e0 ng\u01b0\u1eddi s\u1eed d\u1ee5ng n\u00ean consumer s\u1ebd ch\u1ec9 t\u1eadp trung v\u00e0o c\u00e1c \u0111\u1eb7c \u0111i\u1ec3m, t\u00ednh n\u0103ng, l\u1ee3i \u00edch c\u1ee7a h\u00e0ng h\u00f3a, s\u1ea3n ph\u1ea9m, d\u1ecbch v\u1ee5 \u0111\u01b0\u1ee3c cung c\u1ea5p. V\u00e0 doanh nghi\u1ec7p c\u00f3 th\u1ec3 kh\u1ea3o s\u00e1t tr\u1ea3i nghi\u1ec7m, l\u1eafng nghe suy ngh\u0129 c\u1ee7a h\u1ecd \u0111\u1ec3 \u0111\u01b0a ra c\u00e1c chi\u1ebfn l\u01b0\u1ee3c marketing hi\u1ec7u qu\u1ea3.<\/td>\n<\/tr>\n<tr>\n<td style=\"width: 8.33332%;\">Customer<\/td>\n<td style=\"width: 40.6626%;\">L\u00e0 nh\u1eefng ng\u01b0\u1eddi mua h\u00e0ng, tham gia tr\u1ef1c ti\u1ebfp v\u00e0o qu\u00e1 tr\u00ecnh giao d\u1ecbch trao \u0111\u1ed5i, mua b\u00e1n h\u00e0ng h\u00f3a, s\u1ea3n ph\u1ea9m, d\u1ecbch v\u1ee5 t\u1eeb ng\u01b0\u1eddi b\u00e1n tr\u00ean th\u1ecb tr\u01b0\u1eddng. Customer c\u00f3 th\u1ec3 l\u00e0 c\u00e1 nh\u00e2n, c\u00e1c nh\u00e0 ph\u00e2n ph\u1ed1i, si\u00eau th\u1ecb, c\u1eeda h\u00e0ng b\u00e1n l\u1ebb hay c\u00e1c \u0111\u1ea1i l\u00fd trung gian\u2026<\/td>\n<td style=\"width: 51.004%;\">Customer tham gia tr\u1ef1c ti\u1ebfp v\u00e0o qu\u00e1 tr\u00ecnh giao d\u1ecbch \u0111\u1ec3 th\u1ef1c hi\u1ec7n vi\u1ec7c trao \u0111\u1ed5i, mua b\u00e1n h\u00e0ng h\u00f3a, s\u1ea3n ph\u1ea9m, d\u1ecbch v\u1ee5 v\u1edbi c\u00e1c \u0111\u01a1n v\u1ecb s\u1ea3n xu\u1ea5t tr\u00ean th\u1ecb tr\u01b0\u1eddng. \u0110\u1ec3 c\u00f3 th\u1ec3 th\u00fac \u0111\u1ea9y qu\u00e1 tr\u00ecnh b\u00e1n h\u00e0ng hi\u1ec7u qu\u1ea3, mang l\u1ea1i l\u1ee3i \u00edch cho c\u1ea3 \u0111\u00f4i b\u00ean, doanh nghi\u1ec7p c\u1ea7n nghi\u00ean c\u1ee9u v\u00e0 x\u00e2y d\u1ef1ng c\u00e1c chi\u1ebfn l\u01b0\u1ee3c Customer marketing ph\u00f9 h\u1ee3p.<\/td>\n<\/tr>\n<tr>\n<td style=\"width: 8.33332%;\">Shopper<\/td>\n<td style=\"width: 40.6626%;\">L\u00e0 nh\u1eefng ng\u01b0\u1eddi \u0111\u01b0a ra quy\u1ebft \u0111\u1ecbnh mua h\u00e0ng h\u00f3a, s\u1ea3n ph\u1ea9m, d\u1ecbch v\u1ee5 t\u1ea1i \u0111\u1ecba \u0111i\u1ec3m b\u00e1n h\u00e0ng c\u1ee5 th\u1ec3 \u0111\u1ec3 \u0111\u00e1p \u1ee9ng nhu c\u1ea7u c\u1ee7a b\u1ea3n th\u00e2n, gia \u0111\u00ecnh ho\u1eb7c b\u1ea5t k\u1ef3 ai kh\u00e1c.<\/td>\n<td style=\"width: 51.004%;\">Shopper ch\u1ec9 quan t\u00e2m \u0111\u1ebfn c\u00e1c y\u1ebfu t\u1ed1 thu\u1eadn l\u1ee3i cho vi\u1ec7c mua h\u00e0ng nh\u01b0 \u0111\u1ecba \u0111i\u1ec3m, gi\u00e1 c\u1ea3 hay c\u00e1c ch\u01b0\u01a1ng tr\u00ecnh \u01b0u \u0111\u00e3i, khuy\u1ebfn m\u00e3i\u2026 L\u00e0m sao \u0111\u1ec3 vi\u1ec7c ho\u00e0n th\u00e0nh c\u00f4ng vi\u1ec7c mua s\u1eafm m\u1ed9t c\u00e1ch ti\u1ebft ki\u1ec7m, nhanh ch\u00f3ng v\u00e0 hi\u1ec7u qu\u1ea3 nh\u1ea5t. Vi\u1ec7c kh\u1ea3o s\u00e1t h\u00e0nh vi c\u1ee7a h\u1ecd s\u1ebd gi\u00fap doanh nghi\u1ec7p \u0111\u01b0a ra c\u00e1c chi\u1ebfn l\u01b0\u1ee3c b\u00e1n h\u00e0ng ph\u00f9 h\u1ee3p.<\/td>\n<\/tr>\n<\/tbody>\n<\/table>\n<figure id=\"attachment_11056\" aria-describedby=\"caption-attachment-11056\" style=\"width: 768px\" class=\"wp-caption aligncenter\"><img loading=\"lazy\" decoding=\"async\" class=\"wp-image-11056 size-full\" src=\"https:\/\/vbee.ai\/blog\/wp-content\/uploads\/2023\/09\/consumer-la-gi-5.jpg\" alt=\"consumer l\u00e0 g\u00ec\" width=\"768\" height=\"432\" srcset=\"https:\/\/vbee.ai\/blog\/wp-content\/uploads\/2023\/09\/consumer-la-gi-5.jpg 768w, https:\/\/vbee.ai\/blog\/wp-content\/uploads\/2023\/09\/consumer-la-gi-5-711x400.jpg 711w\" sizes=\"auto, (max-width: 768px) 100vw, 768px\" \/><figcaption id=\"caption-attachment-11056\" class=\"wp-caption-text\">Customer, Shopper v\u00e0 Consumer l\u00e0 ba \u0111\u1ed1i t\u01b0\u1ee3ng ho\u00e0n to\u00e0n kh\u00e1c nhau.<\/figcaption><\/figure>\n<h2><span class=\"ez-toc-section\" id=\"Cac_yeu_to_giup_doanh_nghiep_nam_bat_Insight_cua_consumer\"><\/span>C\u00e1c y\u1ebfu t\u1ed1 gi\u00fap doanh nghi\u1ec7p n\u1eafm b\u1eaft Insight c\u1ee7a consumer<span class=\"ez-toc-section-end\"><\/span><\/h2>\n<p>\u0110\u1ec3 x\u00e1c \u0111\u1ecbnh Insight c\u1ee7a consumer l\u00e0 g\u00ec v\u00e0 h\u1ed7 tr\u1ee3 vi\u1ec7c kinh doanh hi\u1ec7u qu\u1ea3, doanh nghi\u1ec7p c\u1ea7n l\u01b0u \u00fd:<\/p>\n<ul>\n<li>Nghi\u00ean c\u1ee9u th\u1ecb tr\u01b0\u1eddng m\u00e0 doanh nghi\u1ec7p \u0111ang ho\u1ea1t \u0111\u1ed9ng b\u1eb1ng c\u00e1ch thu th\u1eadp c\u00e1c \u00fd ki\u1ebfn t\u1eeb ng\u01b0\u1eddi ti\u00eau d\u00f9ng th\u00f4ng qua m\u1ed9t s\u1ed1 ph\u01b0\u01a1ng ph\u00e1p nh\u01b0 kh\u1ea3o s\u00e1t, ph\u1ecfng v\u1ea5n\u2026 D\u1ef1a tr\u00ean c\u00e1c \u00fd ki\u1ebfn n\u00e0y, doanh nghi\u1ec7p s\u1ebd hi\u1ec3u r\u00f5 h\u01a1n v\u1ec1 nhu c\u1ea7u c\u1ee7a kh\u00e1ch h\u00e0ng.<\/li>\n<li>Theo d\u00f5i h\u00e0nh vi ng\u01b0\u1eddi d\u00f9ng tr\u00ean c\u00e1c n\u1ec1n t\u1ea3ng tr\u1ef1c tuy\u1ebfn nh\u01b0 s\u00e0n th\u01b0\u01a1ng m\u1ea1i \u0111i\u1ec7n t\u1eed hay m\u1ea1ng x\u00e3 h\u1ed9i\u2026<\/li>\n<li>S\u1eed d\u1ee5ng c\u00e1c c\u00f4ng c\u1ee5 \u0111o l\u01b0\u1eddng, theo d\u00f5i tr\u00ean c\u00e1c h\u1ec7 th\u1ed1ng \u0111a k\u00eanh \u0111\u1ec3 khai th\u00e1c, t\u1eadn d\u1ee5ng tuy\u1ec7t \u0111\u1ed1i c\u01a1 h\u1ed9i ti\u1ebfp c\u1eadn, qu\u1ea3ng b\u00e1 s\u1ea3n ph\u1ea9m, d\u1ecbch v\u1ee5 \u0111\u1ebfn kh\u00e1ch h\u00e0ng.<\/li>\n<li>N\u1eafm b\u1eaft xu h\u01b0\u1edbng x\u00e3 h\u1ed9i, \u0111\u01b0a ra c\u00e1c chi\u1ebfn l\u01b0\u1ee3c thu h\u00fat kh\u00e1ch h\u00e0ng ph\u00f9 h\u1ee3p.<\/li>\n<\/ul>\n<figure id=\"attachment_11059\" aria-describedby=\"caption-attachment-11059\" style=\"width: 768px\" class=\"wp-caption aligncenter\"><img loading=\"lazy\" decoding=\"async\" class=\"wp-image-11059 size-full\" src=\"https:\/\/vbee.ai\/blog\/wp-content\/uploads\/2023\/09\/consumer-la-gi-8.jpg\" alt=\"consumer l\u00e0 g\u00ec\" width=\"768\" height=\"512\" srcset=\"https:\/\/vbee.ai\/blog\/wp-content\/uploads\/2023\/09\/consumer-la-gi-8.jpg 768w, https:\/\/vbee.ai\/blog\/wp-content\/uploads\/2023\/09\/consumer-la-gi-8-600x400.jpg 600w\" sizes=\"auto, (max-width: 768px) 100vw, 768px\" \/><figcaption id=\"caption-attachment-11059\" class=\"wp-caption-text\">Doanh nghi\u1ec7p c\u1ea7n x\u00e1c \u0111\u1ecbnh Insight c\u1ee7a consumer l\u00e0 g\u00ec \u0111\u1ec3 h\u1ed7 tr\u1ee3 kinh doanh hi\u1ec7u qu\u1ea3.<\/figcaption><\/figure>\n<p>Tr\u00ean \u0111\u00e2y l\u00e0 nh\u1eefng gi\u1ea3i \u0111\u00e1p v\u1ec1 kh\u00e1i ni\u1ec7m consumer l\u00e0 g\u00ec. Hy v\u1ecdng nh\u1eefng th\u00f4ng tin n\u00e0y s\u1ebd h\u1eefu \u00edch v\u1edbi b\u1ea1n v\u00e0 gi\u00fap b\u1ea1n hi\u1ec3u h\u01a1n v\u1ec1 nhu c\u1ea7u c\u1ee7a consumer c\u0169ng nh\u01b0 \u0111\u01b0a ra \u0111\u01b0\u1ee3c c\u00e1c chi\u1ebfn l\u01b0\u1ee3c kinh doanh ph\u00f9 h\u1ee3p.<\/p>\n<p>Ngu\u1ed3n tham kh\u1ea3o:<\/p>\n<ul>\n<li>Bizfly (19\/09\/2023), Consumer l\u00e0 g\u00ec? Ph\u00e2n bi\u1ec7t Consumer v\u00e0 Customer [online] bizfly.vn. C\u00f3 t\u1ea1i: https:\/\/bizfly.vn\/techblog\/consumer-la-gi.html<\/li>\n<li>Omicall (19\/09\/2023), Consumer l\u00e0 g\u00ec trong ho\u1ea1t \u0111\u1ed9ng kinh doanh? [online] omicall.com. C\u00f3 t\u1ea1i: https:\/\/omicall.com\/consumer-la-gi\/<\/li>\n<\/ul>\n\n\n<div class=\"kk-star-ratings kksr-auto kksr-align-left kksr-valign-bottom\"\n    data-payload='{&quot;align&quot;:&quot;left&quot;,&quot;id&quot;:&quot;11051&quot;,&quot;slug&quot;:&quot;default&quot;,&quot;valign&quot;:&quot;bottom&quot;,&quot;ignore&quot;:&quot;&quot;,&quot;reference&quot;:&quot;auto&quot;,&quot;class&quot;:&quot;&quot;,&quot;count&quot;:&quot;1&quot;,&quot;legendonly&quot;:&quot;&quot;,&quot;readonly&quot;:&quot;&quot;,&quot;score&quot;:&quot;5&quot;,&quot;starsonly&quot;:&quot;&quot;,&quot;best&quot;:&quot;5&quot;,&quot;gap&quot;:&quot;5&quot;,&quot;greet&quot;:&quot;\u0110\u00e1nh gi\u00e1 b\u00e0i vi\u1ebft&quot;,&quot;legend&quot;:&quot;5\\\/5 - (1 b\u00ecnh ch\u1ecdn)&quot;,&quot;size&quot;:&quot;24&quot;,&quot;title&quot;:&quot;Consumer l\u00e0 g\u00ec? Vai tr\u00f2 nh\u01b0 th\u1ebf n\u00e0o trong kinh doanh?\u00a0 \u00a0&quot;,&quot;width&quot;:&quot;142.5&quot;,&quot;_legend&quot;:&quot;{score}\\\/{best} - ({count} {votes})&quot;,&quot;font_factor&quot;:&quot;1.25&quot;}'>\n            \n<div class=\"kksr-stars\">\n    \n<div class=\"kksr-stars-inactive\">\n            <div class=\"kksr-star\" data-star=\"1\" style=\"padding-right: 5px\">\n            \n\n<div class=\"kksr-icon\" style=\"width: 24px; height: 24px;\"><\/div>\n        <\/div>\n            <div class=\"kksr-star\" data-star=\"2\" style=\"padding-right: 5px\">\n            \n\n<div class=\"kksr-icon\" style=\"width: 24px; height: 24px;\"><\/div>\n        <\/div>\n            <div class=\"kksr-star\" data-star=\"3\" style=\"padding-right: 5px\">\n            \n\n<div class=\"kksr-icon\" style=\"width: 24px; height: 24px;\"><\/div>\n        <\/div>\n            <div class=\"kksr-star\" data-star=\"4\" style=\"padding-right: 5px\">\n            \n\n<div class=\"kksr-icon\" style=\"width: 24px; height: 24px;\"><\/div>\n        <\/div>\n            <div class=\"kksr-star\" data-star=\"5\" style=\"padding-right: 5px\">\n            \n\n<div class=\"kksr-icon\" style=\"width: 24px; height: 24px;\"><\/div>\n        <\/div>\n    <\/div>\n    \n<div class=\"kksr-stars-active\" style=\"width: 142.5px;\">\n            <div class=\"kksr-star\" style=\"padding-right: 5px\">\n            \n\n<div class=\"kksr-icon\" style=\"width: 24px; height: 24px;\"><\/div>\n        <\/div>\n            <div class=\"kksr-star\" style=\"padding-right: 5px\">\n            \n\n<div class=\"kksr-icon\" style=\"width: 24px; height: 24px;\"><\/div>\n        <\/div>\n            <div class=\"kksr-star\" style=\"padding-right: 5px\">\n            \n\n<div class=\"kksr-icon\" style=\"width: 24px; height: 24px;\"><\/div>\n        <\/div>\n            <div class=\"kksr-star\" style=\"padding-right: 5px\">\n            \n\n<div class=\"kksr-icon\" style=\"width: 24px; height: 24px;\"><\/div>\n        <\/div>\n            <div class=\"kksr-star\" style=\"padding-right: 5px\">\n            \n\n<div class=\"kksr-icon\" style=\"width: 24px; height: 24px;\"><\/div>\n        <\/div>\n    <\/div>\n<\/div>\n                \n\n<div class=\"kksr-legend\" style=\"font-size: 19.2px;\">\n            5\/5 - (1 b\u00ecnh ch\u1ecdn)    <\/div>\n    <\/div>\n","protected":false},"excerpt":{"rendered":"<p>Trong kinh doanh, consumer \u0111\u00f3ng vai tr\u00f2 quan tr\u1ecdng, \u1ea3nh h\u01b0\u1edfng tr\u1ef1c ti\u1ebfp \u0111\u1ebfn doanh thu v\u00e0 l\u1ee3i nhu\u1eadn c\u1ee7a nh\u00e0 b\u00e1n h\u00e0ng. V\u1eady consumer l\u00e0 g\u00ec? C\u00f9ng Vbee AI t\u00ecm hi\u1ec3u k\u1ef9 h\u01a1n ngay sau \u0111\u00e2y nh\u00e9.\u00a0 Consumer l\u00e0 g\u00ec? Consumer l\u00e0 g\u00ec ch\u1eafc h\u1eb3n l\u00e0 kh\u00e1i ni\u1ec7m kh\u00f4ng c\u00f2n xa l\u1ea1 trong kinh [&#8230;]\n","protected":false},"author":7,"featured_media":11059,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[100],"tags":[],"class_list":["post-11051","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-kien-thuc-marketing"],"_links":{"self":[{"href":"https:\/\/vbee.ai\/blog\/wp-json\/wp\/v2\/posts\/11051","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/vbee.ai\/blog\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/vbee.ai\/blog\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/vbee.ai\/blog\/wp-json\/wp\/v2\/users\/7"}],"replies":[{"embeddable":true,"href":"https:\/\/vbee.ai\/blog\/wp-json\/wp\/v2\/comments?post=11051"}],"version-history":[{"count":3,"href":"https:\/\/vbee.ai\/blog\/wp-json\/wp\/v2\/posts\/11051\/revisions"}],"predecessor-version":[{"id":11062,"href":"https:\/\/vbee.ai\/blog\/wp-json\/wp\/v2\/posts\/11051\/revisions\/11062"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/vbee.ai\/blog\/wp-json\/wp\/v2\/media\/11059"}],"wp:attachment":[{"href":"https:\/\/vbee.ai\/blog\/wp-json\/wp\/v2\/media?parent=11051"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/vbee.ai\/blog\/wp-json\/wp\/v2\/categories?post=11051"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/vbee.ai\/blog\/wp-json\/wp\/v2\/tags?post=11051"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}