{"id":10817,"date":"2023-09-19T15:57:17","date_gmt":"2023-09-19T08:57:17","guid":{"rendered":"https:\/\/vbee.ai\/blog\/?p=10817"},"modified":"2023-09-19T16:33:51","modified_gmt":"2023-09-19T09:33:51","slug":"cong-cu-marketing-automation","status":"publish","type":"post","link":"https:\/\/vbee.ai\/blog\/cong-cu-marketing-automation\/","title":{"rendered":"5 c\u00f4ng c\u1ee5 Marketing Automation hi\u1ec7u qu\u1ea3 nh\u1ea5t 2023"},"content":{"rendered":"<p><strong>Trong b\u1ed1i c\u1ea3nh th\u1ecb tr\u01b0\u1eddng c\u1ea1nh tranh gay g\u1eaft nh\u01b0 hi\u1ec7n nay \u0111\u00f2i h\u1ecfi c\u00e1c doanh nghi\u1ec7p c\u1ea7n ph\u1ea3i \u0111\u00f3n \u0111\u1ea7u xu h\u01b0\u1edbng \u0111\u1ec3 duy tr\u00ec t\u00ednh c\u1ea1nh tranh. C\u00e1c c\u00f4ng c\u1ee5 Marketing Automation tr\u1edf th\u00e0nh m\u1ed9t ph\u1ea7n thi\u1ebft y\u1ebfu trong c\u00e1c chi\u1ebfn l\u01b0\u1ee3c, gi\u00fap doanh nghi\u1ec7p h\u1ee3p l\u00fd h\u00f3a quy tr\u00ecnh marketing v\u00e0 n\u00e2ng cao hi\u1ec7u qu\u1ea3 t\u1ed5ng th\u1ec3. B\u00e0i vi\u1ebft d\u01b0\u1edbi d\u00e2y <a href=\"https:\/\/vbee.ai\/\">Vbee AI<\/a> s\u1ebd chia s\u1ebb cho b\u1ea1n 5 c\u00f4ng c\u1ee5 Marketing Automation hi\u1ec7u qu\u1ea3 nh\u1ea5t hi\u1ec7n nay.<\/strong><\/p>\n<div id=\"ez-toc-container\" class=\"ez-toc-v2_0_75 counter-hierarchy ez-toc-counter ez-toc-grey ez-toc-container-direction\">\n<div class=\"ez-toc-title-container\">\n<p class=\"ez-toc-title\" style=\"cursor:inherit\">M\u1ee4C L\u1ee4C<\/p>\n<span class=\"ez-toc-title-toggle\"><a href=\"#\" class=\"ez-toc-pull-right ez-toc-btn ez-toc-btn-xs ez-toc-btn-default ez-toc-toggle\" aria-label=\"Toggle Table of Content\"><span class=\"ez-toc-js-icon-con\"><span class=\"\"><span class=\"eztoc-hide\" style=\"display:none;\">Toggle<\/span><span class=\"ez-toc-icon-toggle-span\"><svg style=\"fill: #999;color:#999\" xmlns=\"http:\/\/www.w3.org\/2000\/svg\" class=\"list-377408\" width=\"20px\" height=\"20px\" viewBox=\"0 0 24 24\" fill=\"none\"><path d=\"M6 6H4v2h2V6zm14 0H8v2h12V6zM4 11h2v2H4v-2zm16 0H8v2h12v-2zM4 16h2v2H4v-2zm16 0H8v2h12v-2z\" fill=\"currentColor\"><\/path><\/svg><svg style=\"fill: #999;color:#999\" class=\"arrow-unsorted-368013\" xmlns=\"http:\/\/www.w3.org\/2000\/svg\" width=\"10px\" height=\"10px\" viewBox=\"0 0 24 24\" version=\"1.2\" baseProfile=\"tiny\"><path d=\"M18.2 9.3l-6.2-6.3-6.2 6.3c-.2.2-.3.4-.3.7s.1.5.3.7c.2.2.4.3.7.3h11c.3 0 .5-.1.7-.3.2-.2.3-.5.3-.7s-.1-.5-.3-.7zM5.8 14.7l6.2 6.3 6.2-6.3c.2-.2.3-.5.3-.7s-.1-.5-.3-.7c-.2-.2-.4-.3-.7-.3h-11c-.3 0-.5.1-.7.3-.2.2-.3.5-.3.7s.1.5.3.7z\"\/><\/svg><\/span><\/span><\/span><\/a><\/span><\/div>\n<nav><ul class='ez-toc-list ez-toc-list-level-1 ' ><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-1\" href=\"https:\/\/vbee.ai\/blog\/cong-cu-marketing-automation\/#1_Cong_cu_Marketing_Automation_la_gi\" >1. C\u00f4ng c\u1ee5 Marketing Automation l\u00e0 g\u00ec?<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-2\" href=\"https:\/\/vbee.ai\/blog\/cong-cu-marketing-automation\/#2_Loi_ich_cua_viec_su_dung_cong_cu_Marketing_Automation\" >2. L\u1ee3i \u00edch c\u1ee7a vi\u1ec7c s\u1eed d\u1ee5ng c\u00f4ng c\u1ee5 Marketing Automation<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-3\" href=\"https:\/\/vbee.ai\/blog\/cong-cu-marketing-automation\/#3_Top_5_cong_cu_Marketing_Automation_hieu_qua_nhat_2023\" >3. Top 5 c\u00f4ng c\u1ee5 Marketing Automation hi\u1ec7u qu\u1ea3 nh\u1ea5t 2023<\/a><ul class='ez-toc-list-level-3' ><li class='ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-4\" href=\"https:\/\/vbee.ai\/blog\/cong-cu-marketing-automation\/#1_HubSpot\" >1. HubSpot<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-5\" href=\"https:\/\/vbee.ai\/blog\/cong-cu-marketing-automation\/#2_Ontraport\" >2. Ontraport<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-6\" href=\"https:\/\/vbee.ai\/blog\/cong-cu-marketing-automation\/#3_Keap\" >3. Keap<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-7\" href=\"https:\/\/vbee.ai\/blog\/cong-cu-marketing-automation\/#4_ActiveCampaign\" >4. ActiveCampaign<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-8\" href=\"https:\/\/vbee.ai\/blog\/cong-cu-marketing-automation\/#5_Omnisend\" >5. Omnisend<\/a><\/li><\/ul><\/li><\/ul><\/nav><\/div>\n<h2><span class=\"ez-toc-section\" id=\"1_Cong_cu_Marketing_Automation_la_gi\"><\/span>1. C\u00f4ng c\u1ee5 Marketing Automation l\u00e0 g\u00ec?<span class=\"ez-toc-section-end\"><\/span><\/h2>\n<p>Marketing Automation \u0111\u1ec1 c\u1eadp \u0111\u1ebfn vi\u1ec7c s\u1eed d\u1ee5ng c\u00f4ng ngh\u1ec7 \u0111\u1ec3 t\u1ef1 \u0111\u1ed9ng ho\u00e1 c\u00e1c ho\u1ea1t \u0111\u1ed9ng marketing kh\u00e1c nhau, bao g\u1ed3m ti\u1ebfp th\u1ecb qua email, Social Media Marketing, c\u00e1c chi\u1ebfn d\u1ecbch marketing, gi\u00e1m s\u00e1t,&#8230;<\/p>\n<p>Ph\u1ea7n m\u1ec1m Marketing Automation l\u00e0 m\u1ed9t c\u00f4ng c\u1ee5, th\u00f4ng qua t\u1ef1 \u0111\u1ed9ng ho\u00e1 gi\u00fap doanh nghi\u1ec7p h\u1ee3p l\u00fd h\u00f3a c\u00e1c ho\u1ea1t \u0111\u1ed9ng marketing \u0111\u1ec3 c\u00f3 th\u1ec3 thu h\u00fat kh\u00e1ch h\u00e0ng m\u1edbi, t\u0103ng doanh thu v\u00e0 n\u00e2ng cao hi\u1ec7u qu\u1ea3 marketing. S\u1eed d\u1ee5ng c\u00e1c c\u00f4ng c\u1ee5 Marketing Automation \u0111\u1ec3 t\u1ef1 \u0111\u1ed9ng ho\u00e1 c\u00e1c t\u00e1c v\u1ee5 marketing c\u00f3 th\u1ec3 gi\u00fap c\u1ea3i thi\u1ec7n hi\u1ec7u qu\u1ea3 kinh doanh cho doanh nghi\u1ec7p, \u0111\u1ed3ng th\u1eddi gi\u00fap nh\u00e2n vi\u00ean c\u00f3 nhi\u1ec1u th\u1eddi gian \u0111\u1ec3 t\u1eadp trung v\u00e0o c\u00e1c d\u1ef1 \u00e1n quan tr\u1ecdng h\u01a1n.<\/p>\n<figure id=\"attachment_10824\" aria-describedby=\"caption-attachment-10824\" style=\"width: 768px\" class=\"wp-caption aligncenter\"><img loading=\"lazy\" decoding=\"async\" class=\"wp-image-10824 size-full\" src=\"https:\/\/vbee.ai\/blog\/wp-content\/uploads\/2023\/09\/cong-cu-marketing-automation-0.jpg\" alt=\"C\u00f4ng c\u1ee5 Marketing Automation gi\u00fap h\u1ee3p l\u00fd h\u00f3a c\u00e1c ho\u1ea1t \u0111\u1ed9ng marketing hi\u1ec7u qu\u1ea3 (Ngu\u1ed3n: Freepik)\" width=\"768\" height=\"602\" srcset=\"https:\/\/vbee.ai\/blog\/wp-content\/uploads\/2023\/09\/cong-cu-marketing-automation-0.jpg 768w, https:\/\/vbee.ai\/blog\/wp-content\/uploads\/2023\/09\/cong-cu-marketing-automation-0-510x400.jpg 510w\" sizes=\"auto, (max-width: 768px) 100vw, 768px\" \/><figcaption id=\"caption-attachment-10824\" class=\"wp-caption-text\">C\u00f4ng c\u1ee5 Marketing Automation gi\u00fap h\u1ee3p l\u00fd h\u00f3a c\u00e1c ho\u1ea1t \u0111\u1ed9ng marketing hi\u1ec7u qu\u1ea3 (Ngu\u1ed3n: Freepik)<\/figcaption><\/figure>\n<h2><span class=\"ez-toc-section\" id=\"2_Loi_ich_cua_viec_su_dung_cong_cu_Marketing_Automation\"><\/span>2. L\u1ee3i \u00edch c\u1ee7a vi\u1ec7c s\u1eed d\u1ee5ng c\u00f4ng c\u1ee5 Marketing Automation<span class=\"ez-toc-section-end\"><\/span><\/h2>\n<p>Ngo\u00e0i c\u1ea3i thi\u1ec7n c\u00e1c quy tr\u00ecnh v\u00e0 chi\u1ebfn l\u01b0\u1ee3c marketing, c\u00e1c c\u00f4ng c\u1ee5 v\u00e0 ph\u1ea7n m\u1ec1m Marketing Automation c\u00f2n mang l\u1ea1i cho doanh nghi\u1ec7p nhi\u1ec1u l\u1ee3i \u00edch nh\u01b0:<\/p>\n<ul>\n<li>T\u1ed1i \u01b0u ho\u00e1 c\u00e1c chi\u1ebfn d\u1ecbch \u0111\u1ec3 t\u1eadp trung v\u00e0o c\u00e1c k\u00eanh v\u00e0 chi\u1ebfn l\u01b0\u1ee3c ho\u1ea1t \u0111\u1ed9ng t\u1ed1t nh\u1ea5t.<\/li>\n<li>Thu th\u1eadp c\u00e1c th\u00f4ng tin chi ti\u1ebft h\u1eefu \u00edch v\u1ec1 h\u00e0nh vi v\u00e0 s\u1edf th\u00edch c\u1ee7a kh\u00e1ch h\u00e0ng, t\u1eeb \u0111\u00f3 l\u00ean k\u1ebf ho\u1ea1ch cho c\u00e1c ho\u1ea1t \u0111\u1ed9ng marketing m\u1ed9t c\u00e1ch hi\u1ec7u qu\u1ea3.<\/li>\n<li>Ti\u1ebft ki\u1ec7m th\u1eddi gian b\u1eb1ng c\u00e1ch t\u1ef1 \u0111\u1ed9ng h\u00f3a c\u00e1c quy tr\u00ecnh ph\u1ee9c t\u1ea1p \u0111\u1ec3 nh\u00e2n vi\u00ean c\u00f3 th\u1ec3 t\u1eadp trung v\u00e0o c\u00e1c kh\u00eda c\u1ea1nh quan tr\u1ecdng kh\u00e1c.<\/li>\n<\/ul>\n<p>B\u1eb1ng c\u00e1ch t\u1eadn d\u1ee5ng s\u1ee9c m\u1ea1nh c\u1ee7a Marketing Automation Tool c\u00f3 th\u1ec3 gi\u00fap c\u00e1c nh\u00e0 ti\u1ebfp th\u1ecb v\u00e0 doanh nghi\u1ec7p \u0111\u1ea1t \u0111\u01b0\u1ee3c m\u1ee5c ti\u00eau marketing c\u1ee7a m\u00ecnh m\u1ed9t c\u00e1ch nhanh ch\u00f3ng v\u00e0 hi\u1ec7u qu\u1ea3 h\u01a1n. V\u1edbi c\u00f4ng ngh\u1ec7 Marketing Automation, c\u00e1c nh\u00e0 ti\u1ebfp th\u1ecb c\u00f3 th\u1ec3 nhanh ch\u00f3ng x\u1eed l\u00fd d\u1eef li\u1ec7u v\u00e0 th\u00f4ng tin \u0111\u1ec3 \u0111\u01b0a ra quy\u1ebft \u0111\u1ecbnh s\u00e1ng su\u1ed1t h\u01a1n nh\u1eb1m t\u0103ng m\u1ee9c \u0111\u1ed9 t\u01b0\u01a1ng t\u00e1c c\u1ee7a kh\u00e1ch h\u00e0ng v\u00e0 doanh thu.<\/p>\n<figure id=\"attachment_10825\" aria-describedby=\"caption-attachment-10825\" style=\"width: 768px\" class=\"wp-caption aligncenter\"><img loading=\"lazy\" decoding=\"async\" class=\"wp-image-10825 size-full\" src=\"https:\/\/vbee.ai\/blog\/wp-content\/uploads\/2023\/09\/cong-cu-marketing-automation-1.jpg\" alt=\"C\u00e1c c\u00f4ng c\u1ee5 v\u00e0 ph\u1ea7n m\u1ec1m Marketing Automation mang l\u1ea1i cho doanh nghi\u1ec7p nhi\u1ec1u l\u1ee3i \u00edch (Ngu\u1ed3n: Freepik)\" width=\"768\" height=\"594\" srcset=\"https:\/\/vbee.ai\/blog\/wp-content\/uploads\/2023\/09\/cong-cu-marketing-automation-1.jpg 768w, https:\/\/vbee.ai\/blog\/wp-content\/uploads\/2023\/09\/cong-cu-marketing-automation-1-517x400.jpg 517w\" sizes=\"auto, (max-width: 768px) 100vw, 768px\" \/><figcaption id=\"caption-attachment-10825\" class=\"wp-caption-text\">C\u00e1c c\u00f4ng c\u1ee5 v\u00e0 ph\u1ea7n m\u1ec1m Marketing Automation mang l\u1ea1i cho doanh nghi\u1ec7p nhi\u1ec1u l\u1ee3i \u00edch (Ngu\u1ed3n: Freepik)<\/figcaption><\/figure>\n<h2><span class=\"ez-toc-section\" id=\"3_Top_5_cong_cu_Marketing_Automation_hieu_qua_nhat_2023\"><\/span>3. Top 5 c\u00f4ng c\u1ee5 Marketing Automation hi\u1ec7u qu\u1ea3 nh\u1ea5t 2023<span class=\"ez-toc-section-end\"><\/span><\/h2>\n<h3><span class=\"ez-toc-section\" id=\"1_HubSpot\"><\/span>1. HubSpot<span class=\"ez-toc-section-end\"><\/span><\/h3>\n<p>HubSpot l\u00e0 c\u00f4ng c\u1ee5 Marketing Automation h\u00e0ng \u0111\u1ea7u \u0111\u01b0\u1ee3c bi\u1ebft \u0111\u1ebfn v\u1edbi c\u00e1c t\u00ednh n\u0103ng CRM m\u1ea1nh m\u1ebd. C\u00f4ng c\u1ee5 n\u00e0y \u0111\u01b0\u1ee3c thi\u1ebft k\u1ebf chuy\u00ean v\u1ec1 Inbound Marketing v\u00e0 cung c\u1ea5p c\u00f4ng c\u1ee5 quy tr\u00ecnh l\u00e0m vi\u1ec7c th\u00e2n thi\u1ec7n v\u1edbi ng\u01b0\u1eddi d\u00f9ng \u0111\u1ec3 h\u1ee3p l\u00fd h\u00f3a c\u00e1c t\u00e1c v\u1ee5 l\u1eb7p \u0111i l\u1eb7p l\u1ea1i th\u00f4ng qua giao di\u1ec7n tr\u1ef1c quan.<\/p>\n<figure id=\"attachment_10827\" aria-describedby=\"caption-attachment-10827\" style=\"width: 768px\" class=\"wp-caption aligncenter\"><img loading=\"lazy\" decoding=\"async\" class=\"wp-image-10827 size-full\" src=\"https:\/\/vbee.ai\/blog\/wp-content\/uploads\/2023\/09\/cong-cu-marketing-automation-2.jpg\" alt=\"HubSpot \u0111\u01b0\u1ee3c bi\u1ebft \u0111\u1ebfn l\u00e0 c\u00f4ng c\u1ee5 Marketing Automation h\u00e0ng \u0111\u1ea7u hi\u1ec7n nay (Ngu\u1ed3n: HubSpot)\" width=\"768\" height=\"485\" srcset=\"https:\/\/vbee.ai\/blog\/wp-content\/uploads\/2023\/09\/cong-cu-marketing-automation-2.jpg 768w, https:\/\/vbee.ai\/blog\/wp-content\/uploads\/2023\/09\/cong-cu-marketing-automation-2-633x400.jpg 633w\" sizes=\"auto, (max-width: 768px) 100vw, 768px\" \/><figcaption id=\"caption-attachment-10827\" class=\"wp-caption-text\">HubSpot \u0111\u01b0\u1ee3c bi\u1ebft \u0111\u1ebfn l\u00e0 c\u00f4ng c\u1ee5 Marketing Automation h\u00e0ng \u0111\u1ea7u hi\u1ec7n nay (Ngu\u1ed3n: HubSpot)<\/figcaption><\/figure>\n<p>HubSpot k\u1ebft h\u1ee3p ph\u1ea7n m\u1ec1m b\u00e1n h\u00e0ng, marketing v\u00e0 h\u1ed7 tr\u1ee3 v\u1edbi CRM \u0111\u1ec3 cho tr\u1ea3i nghi\u1ec7m li\u1ec1n m\u1ea1ch. Vi\u1ec7c c\u00f3 t\u1ea5t c\u1ea3 d\u1eef li\u1ec7u v\u00e0 ho\u1ea1t \u0111\u1ed9ng t\u0103ng tr\u01b0\u1edfng c\u1ee7a doanh nghi\u1ec7p tr\u00ean m\u1ed9t n\u1ec1n t\u1ea3ng s\u1ebd m\u1edf ra nhi\u1ec1u kh\u1ea3 n\u0103ng t\u1ef1 \u0111\u1ed9ng h\u00f3a m\u00e0 n\u1ebfu ch\u1ec9 s\u1eed d\u1ee5ng c\u00e1c c\u00f4ng c\u1ee5 ri\u00eang bi\u1ec7t s\u1ebd kh\u00f3 c\u00f3 th\u1ec3 \u0111\u1ea1t \u0111\u01b0\u1ee3c.<\/p>\n<p><strong>T\u00ednh n\u0103ng n\u1ed5i b\u1eadt:<\/strong><\/p>\n<ul>\n<li>N\u1ec1n t\u1ea3ng t\u1eadp trung: g\u1ed3m CRM, b\u00e1n h\u00e0ng, marketing, h\u1ed7 tr\u1ee3, CMS.<\/li>\n<li>Giao di\u1ec7n ng\u01b0\u1eddi d\u00f9ng v\u00e0 UX th\u00e2n thi\u1ec7n v\u1edbi ng\u01b0\u1eddi d\u00f9ng v\u00e0 d\u1ec5 s\u1eed d\u1ee5ng.<\/li>\n<li>D\u1ec5 d\u00e0ng t\u00edch h\u1ee3p v\u1edbi c\u00e1c c\u00f4ng c\u1ee5 kh\u00e1c.<\/li>\n<\/ul>\n<h3><span class=\"ez-toc-section\" id=\"2_Ontraport\"><\/span>2. Ontraport<span class=\"ez-toc-section-end\"><\/span><\/h3>\n<p>Kh\u00e1c v\u1edbi c\u00e1c c\u00f4ng c\u1ee5 Marketing Automation kh\u00e1c, Ontraport l\u00e0 ph\u1ea7n m\u1ec1m t\u1ef1 \u0111\u1ed9ng ho\u00e1 doanh nghi\u1ec7p \u0111\u01b0\u1ee3c thi\u1ebft k\u1ebf d\u00e0nh ri\u00eang cho c\u00e1c doanh nh\u00e2n, ng\u01b0\u1eddi t\u1ef1 kinh doanh v\u00e0 doanh nghi\u1ec7p nh\u1ecf. Ngo\u00e0i ch\u1ee9c n\u0103ng t\u1ef1 \u0111\u1ed9ng ho\u00e1 ti\u1ebfp th\u1ecb (marketing automation) v\u00e0 CRM, Ontraport c\u0169ng \u0111\u01b0\u1ee3c t\u00edch h\u1ee3p m\u1ed9t s\u1ed1 t\u00ednh n\u0103ng kh\u00e1c kh\u00f4ng gi\u1edbi h\u1ea1n nh\u01b0 email marketing, landing page, b\u00e1o c\u00e1o v\u00e0 th\u01b0\u01a1ng m\u1ea1i \u0111i\u1ec7n t\u1eed.<\/p>\n<p>M\u1ed9t trong nh\u1eefng ph\u1ea7n hay nh\u1ea5t c\u1ee7a Ontraport l\u00e0 t\u1eadp trung v\u00e0o b\u00e1o c\u00e1o v\u00e0 th\u00f4ng tin chuy\u00ean s\u00e2u. M\u1eb7c d\u00f9 m\u1ed9t s\u1ed1 c\u00f4ng c\u1ee5 c\u00f3 th\u1ec3 h\u01a1i ph\u1ee9c t\u1ea1p nh\u01b0ng Ontraport cung c\u1ea5p cho ng\u01b0\u1eddi d\u00f9ng c\u00e1i nh\u00ecn r\u00f5 r\u00e0ng v\u1ec1 hi\u1ec7u su\u1ea5t c\u1ee7a t\u1eebng chi\u1ebfn d\u1ecbch.<\/p>\n<figure id=\"attachment_10829\" aria-describedby=\"caption-attachment-10829\" style=\"width: 768px\" class=\"wp-caption aligncenter\"><img loading=\"lazy\" decoding=\"async\" class=\"wp-image-10829 size-full\" src=\"https:\/\/vbee.ai\/blog\/wp-content\/uploads\/2023\/09\/cong-cu-marketing-automation-3.jpg\" alt=\"So v\u1edbi c\u00e1c c\u00f4ng c\u1ee5 Marketing Automation kh\u00e1c, Ontraport cung c\u1ea5p r\u00f5 r\u00e0ng v\u1ec1 hi\u1ec7u su\u1ea5t c\u00e1c chi\u1ebfn d\u1ecbch (Ngu\u1ed3n: HubSpot)\" width=\"768\" height=\"393\" \/><figcaption id=\"caption-attachment-10829\" class=\"wp-caption-text\">So v\u1edbi c\u00e1c c\u00f4ng c\u1ee5 Marketing Automation kh\u00e1c, Ontraport cung c\u1ea5p r\u00f5 r\u00e0ng v\u1ec1 hi\u1ec7u su\u1ea5t c\u00e1c chi\u1ebfn d\u1ecbch (Ngu\u1ed3n: HubSpot)<\/figcaption><\/figure>\n<p><strong>T\u00ednh n\u0103ng n\u1ed5i b\u1eadt:<\/strong><\/p>\n<ul>\n<li>T\u00edch h\u1ee3p v\u1edbi c\u00e1c c\u00f4ng c\u1ee5 marketing Ontraport kh\u00e1c.<\/li>\n<li>Kho template c\u00f3 s\u1eb5n \u0111\u1ec3 t\u1ea1o n\u1ed9i dung nhanh ch\u00f3ng.<\/li>\n<li>T\u1ea1o c\u00e1c k\u00eanh v\u00e0 m\u1ee5c ti\u00eau ph\u1ee9c t\u1ea1p cho chi\u1ebfn d\u1ecbch c\u1ee7a b\u1ea1n.<\/li>\n<\/ul>\n<h3><span class=\"ez-toc-section\" id=\"3_Keap\"><\/span>3. Keap<span class=\"ez-toc-section-end\"><\/span><\/h3>\n<p>Keap (hay tr\u01b0\u1edbc \u0111\u00e2y l\u00e0 InfusionSoft) \u0111\u00e3 gi\u00fap h\u00e0ng ngh\u00ecn marketer \u0111\u1ea1t \u0111\u01b0\u1ee3c c\u00e1c m\u1ee5c ti\u00eau kh\u00e1ch h\u00e0ng ti\u1ec1m n\u0103ng, doanh thu, thu h\u00fat v\u00e0 chuy\u1ec3n \u0111\u1ed5i kh\u00e1ch h\u00e0ng. C\u00f4ng c\u1ee5 Marketing Automation n\u00e0y \u0111\u01b0\u1ee3c thi\u1ebft k\u1ebf d\u00e0nh cho doanh nh\u00e2n v\u00e0 c\u00e1c doanh nghi\u1ec7p nh\u1ecf.<\/p>\n<p>Ng\u01b0\u1eddi d\u00f9ng c\u00f3 th\u1ec3 thi\u1ebft l\u1eadp c\u00e1c c\u00e2y quy\u1ebft \u0111\u1ecbnh t\u01b0\u01a1ng \u0111\u1ed1i ph\u1ee9c t\u1ea1p t\u00f9y thu\u1ed9c v\u00e0o nam ch\u00e2m d\u1eabn m\u00e0 ai \u0111\u00f3 \u0111\u0103ng k\u00fd, s\u1ed1 l\u01b0\u1ee3ng (v\u00e0) email h\u1ecd m\u1edf v\u00e0 click v\u00e0o ho\u1eb7c d\u1eef li\u1ec7u thu\u1ed9c t\u00ednh li\u00ean h\u1ec7 kh\u00e1c.<\/p>\n<p><strong>T\u00ednh n\u0103ng n\u1ed5i b\u1eadt:<\/strong><\/p>\n<ul>\n<li>Tr\u00ecnh t\u1ea1o chi\u1ebfn d\u1ecbch k\u00e9o v\u00e0 th\u1ea3.<\/li>\n<li>\u0110\u01b0\u1ee3c t\u00edch h\u1ee3p nhi\u1ec1u c\u00f4ng c\u1ee5 kh\u00e1c k\u1ebft n\u1ed1i v\u1edbi t\u1ef1 \u0111\u1ed9ng h\u00f3a ti\u1ebfp th\u1ecb.<\/li>\n<li>Qu\u1ea3n l\u00fd ti\u1ebfp th\u1ecb \u0111a ph\u01b0\u01a1ng ti\u1ec7n.<\/li>\n<\/ul>\n<h3><span class=\"ez-toc-section\" id=\"4_ActiveCampaign\"><\/span>4. ActiveCampaign<span class=\"ez-toc-section-end\"><\/span><\/h3>\n<p>ActiveCampaign c\u0169ng l\u00e0 m\u1ed9t trong nh\u1eefng c\u00f4ng c\u1ee5 Marketing Automation l\u00fd t\u01b0\u1edfng cho c\u00e1c nh\u00e0 ti\u1ebfp th\u1ecb th\u01b0\u01a1ng m\u1ea1i \u0111i\u1ec7n t\u1eed v\u1edbi b\u1ed9 t\u00ednh n\u0103ng m\u1ea1nh m\u1ebd. \u01afu \u0111i\u1ec3m c\u1ee7a c\u00f4ng c\u1ee5 n\u00e0y l\u00e0 d\u1ec5 thi\u1ebft l\u1eadp, linh ho\u1ea1t, c\u00f3 th\u1ec3 \u0111\u00e1p \u1ee9ng nhu c\u1ea7u c\u1ee7a b\u1ea5t k\u1ef3 doanh nghi\u1ec7p n\u00e0o v\u00e0 c\u00f3 giao di\u1ec7n tr\u1ef1c quan gi\u00fap qu\u1ea3n l\u00fd chi\u1ebfn d\u1ecbch d\u1ec5 d\u00e0ng.<\/p>\n<p>\u0110i\u1ec3m c\u1ed9ng c\u1ee7a ActiveCampaign l\u00e0 c\u00f3 th\u1ec3 d\u1ec5 d\u00e0ng t\u00edch h\u1ee3p v\u1edbi Shopify, cho ph\u00e9p ng\u01b0\u1eddi d\u00f9ng s\u1eed d\u1ee5ng d\u1ecbch v\u1ee5 email marketing nh\u01b0 m\u1ed9t ti\u1ec7n \u00edch m\u1edf r\u1ed9ng c\u1ee7a c\u1eeda h\u00e0ng Shopify. Ngo\u00e0i ra ActiveCampaign c\u0169ng gi\u00fap t\u1ef1 \u0111\u1ed9ng h\u00f3a email d\u1ef1a tr\u00ean nh\u1eefng g\u00ec kh\u00e1ch h\u00e0ng th\u1ef1c hi\u1ec7n trong c\u1eeda h\u00e0ng trong khi s\u1eed d\u1ee5ng c\u00e1c c\u00f4ng c\u1ee5 nh\u01b0 remarketing ho\u1eb7c qu\u1ea3ng c\u00e1o tr\u00ean m\u1ea1ng x\u00e3 h\u1ed9i \u0111\u1ec3 t\u0103ng doanh s\u1ed1 b\u00e1n h\u00e0ng t\u1eeb kh\u00e1ch h\u00e0ng hi\u1ec7n t\u1ea1i.<\/p>\n<figure id=\"attachment_10830\" aria-describedby=\"caption-attachment-10830\" style=\"width: 768px\" class=\"wp-caption aligncenter\"><img loading=\"lazy\" decoding=\"async\" class=\"wp-image-10830 size-full\" src=\"https:\/\/vbee.ai\/blog\/wp-content\/uploads\/2023\/09\/cong-cu-marketing-automation-4.jpg\" alt=\"C\u00f4ng c\u1ee5 Marketing Automation ActiveCampaign c\u00f3 \u01b0u \u0111i\u1ec3m d\u1ec5 thi\u1ebft l\u1eadp, linh ho\u1ea1t (Ngu\u1ed3n:HubSpot)\" width=\"768\" height=\"498\" srcset=\"https:\/\/vbee.ai\/blog\/wp-content\/uploads\/2023\/09\/cong-cu-marketing-automation-4.jpg 768w, https:\/\/vbee.ai\/blog\/wp-content\/uploads\/2023\/09\/cong-cu-marketing-automation-4-617x400.jpg 617w\" sizes=\"auto, (max-width: 768px) 100vw, 768px\" \/><figcaption id=\"caption-attachment-10830\" class=\"wp-caption-text\">C\u00f4ng c\u1ee5 Marketing Automation ActiveCampaign c\u00f3 \u01b0u \u0111i\u1ec3m d\u1ec5 thi\u1ebft l\u1eadp, linh ho\u1ea1t (Ngu\u1ed3n:HubSpot)<\/figcaption><\/figure>\n<h3><span class=\"ez-toc-section\" id=\"5_Omnisend\"><\/span>5. Omnisend<span class=\"ez-toc-section-end\"><\/span><\/h3>\n<p>C\u00f4ng c\u1ee5 Marketing Automation Omnisend cung c\u1ea5p gi\u1ea3i ph\u00e1p \u0111a k\u00eanh t\u00edch h\u1ee3p, bao g\u1ed3m email marketing, ti\u1ebfp th\u1ecb qua SMS, &#8230;.C\u00f4ng c\u1ee5 t\u1ef1 \u0111\u1ed9ng h\u00f3a c\u00e1c n\u1ed7 l\u1ef1c ti\u1ebfp th\u1ecb c\u1ee7a ng\u01b0\u1eddi d\u00f9ng trong to\u00e0n b\u1ed9 h\u00e0nh tr\u00ecnh c\u1ee7a kh\u00e1ch h\u00e0ng.<\/p>\n<p>Omnisend kh\u00e1c v\u1edbi c\u00e1c c\u00f4ng c\u1ee5 Marketing Automation kh\u00e1c \u1edf ch\u1ed7 cho ph\u00e9p ng\u01b0\u1eddi d\u00f9ng thu h\u00fat kh\u00e1n gi\u1ea3 c\u1ee7a m\u00ecnh th\u00f4ng qua nhi\u1ec1u k\u00eanh trong c\u00f9ng m\u1ed9t quy tr\u00ecnh t\u1ef1 \u0111\u1ed9ng h\u00f3a: email, SMS v\u00e0 th\u00f4ng b\u00e1o \u0111\u1ea9y.<br \/>\nM\u1eb7t kh\u00e1c, c\u00f4ng c\u1ee5 c\u0169ng cho ph\u00e9p ng\u01b0\u1eddi d\u00f9ng \u0111\u1ed3ng b\u1ed9 h\u00f3a c\u00e1c ph\u00e2n kh\u00fac kh\u00e1ch h\u00e0ng c\u1ee7a m\u00ecnh v\u1edbi Google v\u00e0 Facebook, t\u1ea1o qu\u1ea3ng c\u00e1o nh\u1eafm m\u1ee5c ti\u00eau l\u1ea1i \u0111\u1ec3 c\u00f3 tr\u1ea3i nghi\u1ec7m kh\u00e1ch h\u00e0ng h\u1ea5p d\u1eabn h\u01a1n, \u0111\u1ea3m b\u1ea3o ti\u1ebfp c\u1eadn \u0111\u00fang \u0111\u1ed1i t\u01b0\u1ee3ng v\u1edbi \u0111\u00fang th\u00f4ng \u0111i\u1ec7p v\u00e0o \u0111\u00fang th\u1eddi \u0111i\u1ec3m.<\/p>\n<figure id=\"attachment_10831\" aria-describedby=\"caption-attachment-10831\" style=\"width: 768px\" class=\"wp-caption aligncenter\"><img loading=\"lazy\" decoding=\"async\" class=\"wp-image-10831 size-full\" src=\"https:\/\/vbee.ai\/blog\/wp-content\/uploads\/2023\/09\/cong-cu-marketing-automation-5.jpg\" alt=\"C\u00f4ng c\u1ee5 Marketing Automation Omnisend cung c\u1ea5p gi\u1ea3i ph\u00e1p \u0111a k\u00eanh t\u00edch h\u1ee3p (Ngu\u1ed3n: HubSpot)\" width=\"768\" height=\"611\" srcset=\"https:\/\/vbee.ai\/blog\/wp-content\/uploads\/2023\/09\/cong-cu-marketing-automation-5.jpg 768w, https:\/\/vbee.ai\/blog\/wp-content\/uploads\/2023\/09\/cong-cu-marketing-automation-5-503x400.jpg 503w\" sizes=\"auto, (max-width: 768px) 100vw, 768px\" \/><figcaption id=\"caption-attachment-10831\" class=\"wp-caption-text\">C\u00f4ng c\u1ee5 Marketing Automation Omnisend cung c\u1ea5p gi\u1ea3i ph\u00e1p \u0111a k\u00eanh t\u00edch h\u1ee3p (Ngu\u1ed3n: HubSpot)<\/figcaption><\/figure>\n<p><strong>T\u00ednh n\u0103ng n\u1ed5i b\u1eadt:<\/strong><\/p>\n<ul>\n<li>Giao di\u1ec7n th\u00e2n thi\u1ec7n v\u1edbi ng\u01b0\u1eddi d\u00f9ng<\/li>\n<li>H\u1ed7 tr\u1ee3 tu\u1ef3 ch\u1ecdn t\u00edch h\u1ee3p v\u1edbi t\u1ea5t c\u1ea3 c\u00e1c n\u1ec1n t\u1ea3ng th\u01b0\u01a1ng m\u1ea1i \u0111i\u1ec7n t\u1eed ph\u1ed5 bi\u1ebfn.<\/li>\n<\/ul>\n<p>Tr\u00ean \u0111\u00e2y Vbee AI v\u1eeba chia s\u1ebb cho b\u1ea1n 5 c\u00f4ng c\u1ee5 Marketing Automation hi\u1ec7u qu\u1ea3 nh\u1ea5t hi\u1ec7n nay. Ngo\u00e0i ra n\u1ebfu \u0111ang s\u1eed d\u1ee5ng c\u00f4ng c\u1ee5 ho\u1eb7c ph\u1ea7n m\u1ec1m Marketing Automation n\u00e0o kh\u00e1c, \u0111\u1eebng qu\u00ean chia s\u1ebb v\u1edbi Vbee AI trong ph\u1ea7n b\u00ecnh lu\u1eadn b\u00ean d\u01b0\u1edbi b\u00e0i vi\u1ebft nh\u00e9!<\/p>\n<p><strong>Ngu\u1ed3n tham kh\u1ea3o:<\/strong><\/p>\n<ul>\n<li>Popupsmart (tham kh\u1ea3o ng\u00e0y 01\/09\/2023), 15 Best Marketing Automation Software for Small Business. C\u00f3 t\u1ea1i: https:\/\/popupsmart.com\/blog\/best-marketing-automation-software-for-small-business<\/li>\n<li>Socialpilot (tham kh\u1ea3o ng\u00e0y 01\/09\/2023), 11 Best Marketing Automation Tools to Use In 2023. C\u00f3 t\u1ea1i: https:\/\/www.socialpilot.co\/best-marketing-automation-tools#Omnisend<\/li>\n<li>Hubspot (tham kh\u1ea3o ng\u00e0y 01\/09\/2023), The 20 Best Marketing Automation Tools Available to You. C\u00f3 t\u1ea1i: https:\/\/blog.hubspot.com\/marketing\/marketing-automation-software-tools<\/li>\n<\/ul>\n\n\n<div class=\"kk-star-ratings kksr-auto kksr-align-left kksr-valign-bottom\"\n    data-payload='{&quot;align&quot;:&quot;left&quot;,&quot;id&quot;:&quot;10817&quot;,&quot;slug&quot;:&quot;default&quot;,&quot;valign&quot;:&quot;bottom&quot;,&quot;ignore&quot;:&quot;&quot;,&quot;reference&quot;:&quot;auto&quot;,&quot;class&quot;:&quot;&quot;,&quot;count&quot;:&quot;3&quot;,&quot;legendonly&quot;:&quot;&quot;,&quot;readonly&quot;:&quot;&quot;,&quot;score&quot;:&quot;5&quot;,&quot;starsonly&quot;:&quot;&quot;,&quot;best&quot;:&quot;5&quot;,&quot;gap&quot;:&quot;5&quot;,&quot;greet&quot;:&quot;\u0110\u00e1nh gi\u00e1 b\u00e0i vi\u1ebft&quot;,&quot;legend&quot;:&quot;5\\\/5 - (3 b\u00ecnh ch\u1ecdn)&quot;,&quot;size&quot;:&quot;24&quot;,&quot;title&quot;:&quot;5 c\u00f4ng c\u1ee5 Marketing Automation hi\u1ec7u qu\u1ea3 nh\u1ea5t 2023&quot;,&quot;width&quot;:&quot;142.5&quot;,&quot;_legend&quot;:&quot;{score}\\\/{best} - ({count} {votes})&quot;,&quot;font_factor&quot;:&quot;1.25&quot;}'>\n            \n<div class=\"kksr-stars\">\n    \n<div class=\"kksr-stars-inactive\">\n            <div class=\"kksr-star\" data-star=\"1\" style=\"padding-right: 5px\">\n            \n\n<div class=\"kksr-icon\" style=\"width: 24px; height: 24px;\"><\/div>\n        <\/div>\n            <div class=\"kksr-star\" data-star=\"2\" style=\"padding-right: 5px\">\n            \n\n<div class=\"kksr-icon\" style=\"width: 24px; height: 24px;\"><\/div>\n        <\/div>\n            <div class=\"kksr-star\" data-star=\"3\" style=\"padding-right: 5px\">\n            \n\n<div class=\"kksr-icon\" style=\"width: 24px; height: 24px;\"><\/div>\n        <\/div>\n            <div class=\"kksr-star\" data-star=\"4\" style=\"padding-right: 5px\">\n            \n\n<div class=\"kksr-icon\" style=\"width: 24px; height: 24px;\"><\/div>\n        <\/div>\n            <div class=\"kksr-star\" data-star=\"5\" style=\"padding-right: 5px\">\n            \n\n<div class=\"kksr-icon\" style=\"width: 24px; height: 24px;\"><\/div>\n        <\/div>\n    <\/div>\n    \n<div class=\"kksr-stars-active\" style=\"width: 142.5px;\">\n            <div class=\"kksr-star\" style=\"padding-right: 5px\">\n            \n\n<div class=\"kksr-icon\" style=\"width: 24px; height: 24px;\"><\/div>\n        <\/div>\n            <div class=\"kksr-star\" style=\"padding-right: 5px\">\n            \n\n<div class=\"kksr-icon\" style=\"width: 24px; height: 24px;\"><\/div>\n        <\/div>\n            <div class=\"kksr-star\" style=\"padding-right: 5px\">\n            \n\n<div class=\"kksr-icon\" style=\"width: 24px; height: 24px;\"><\/div>\n        <\/div>\n            <div class=\"kksr-star\" style=\"padding-right: 5px\">\n            \n\n<div class=\"kksr-icon\" style=\"width: 24px; height: 24px;\"><\/div>\n        <\/div>\n            <div class=\"kksr-star\" style=\"padding-right: 5px\">\n            \n\n<div class=\"kksr-icon\" style=\"width: 24px; height: 24px;\"><\/div>\n        <\/div>\n    <\/div>\n<\/div>\n                \n\n<div class=\"kksr-legend\" style=\"font-size: 19.2px;\">\n            5\/5 - (3 b\u00ecnh ch\u1ecdn)    <\/div>\n    <\/div>\n","protected":false},"excerpt":{"rendered":"<p>Trong b\u1ed1i c\u1ea3nh th\u1ecb tr\u01b0\u1eddng c\u1ea1nh tranh gay g\u1eaft nh\u01b0 hi\u1ec7n nay \u0111\u00f2i h\u1ecfi c\u00e1c doanh nghi\u1ec7p c\u1ea7n ph\u1ea3i \u0111\u00f3n \u0111\u1ea7u xu h\u01b0\u1edbng \u0111\u1ec3 duy tr\u00ec t\u00ednh c\u1ea1nh tranh. C\u00e1c c\u00f4ng c\u1ee5 Marketing Automation tr\u1edf th\u00e0nh m\u1ed9t ph\u1ea7n thi\u1ebft y\u1ebfu trong c\u00e1c chi\u1ebfn l\u01b0\u1ee3c, gi\u00fap doanh nghi\u1ec7p h\u1ee3p l\u00fd h\u00f3a quy tr\u00ecnh marketing v\u00e0 n\u00e2ng [&#8230;]\n","protected":false},"author":6,"featured_media":10825,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[100],"tags":[],"class_list":["post-10817","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-kien-thuc-marketing"],"_links":{"self":[{"href":"https:\/\/vbee.ai\/blog\/wp-json\/wp\/v2\/posts\/10817","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/vbee.ai\/blog\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/vbee.ai\/blog\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/vbee.ai\/blog\/wp-json\/wp\/v2\/users\/6"}],"replies":[{"embeddable":true,"href":"https:\/\/vbee.ai\/blog\/wp-json\/wp\/v2\/comments?post=10817"}],"version-history":[{"count":10,"href":"https:\/\/vbee.ai\/blog\/wp-json\/wp\/v2\/posts\/10817\/revisions"}],"predecessor-version":[{"id":11033,"href":"https:\/\/vbee.ai\/blog\/wp-json\/wp\/v2\/posts\/10817\/revisions\/11033"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/vbee.ai\/blog\/wp-json\/wp\/v2\/media\/10825"}],"wp:attachment":[{"href":"https:\/\/vbee.ai\/blog\/wp-json\/wp\/v2\/media?parent=10817"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/vbee.ai\/blog\/wp-json\/wp\/v2\/categories?post=10817"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/vbee.ai\/blog\/wp-json\/wp\/v2\/tags?post=10817"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}