{"id":10634,"date":"2023-10-19T08:00:00","date_gmt":"2023-10-19T01:00:00","guid":{"rendered":"https:\/\/vbee.ai\/blog\/?p=10634"},"modified":"2023-10-19T13:29:11","modified_gmt":"2023-10-19T06:29:11","slug":"landing-page-la-gi","status":"publish","type":"post","link":"https:\/\/vbee.ai\/blog\/landing-page-la-gi\/","title":{"rendered":"Landing Page l\u00e0 g\u00ec? C\u00e1c lo\u1ea1i Landing Page ph\u1ed5 bi\u1ebfn hi\u1ec7n nay"},"content":{"rendered":"<p><strong>Landing Page \u0111\u00f3ng vai tr\u00f2 quan tr\u1ecdng trong vi\u1ec7c th\u00fac \u0111\u1ea9y chuy\u1ec3n \u0111\u1ed5i. Th\u00f4ng qua vi\u1ec7c thi\u1ebft k\u1ebf v\u00e0 t\u00f9y ch\u1ec9nh landing page c\u1ee7a m\u00ecnh, doanh nghi\u1ec7p c\u00f3 th\u1ec3 nh\u1eafm m\u1ee5c ti\u00eau ch\u00ednh x\u00e1c \u0111\u1ed1i t\u01b0\u1ee3ng v\u00e0 h\u01b0\u1edbng d\u1eabn h\u1ecd qua ph\u1ec5u b\u00e1n h\u00e0ng. \u0110\u1ec3 t\u00ecm hi\u1ec3u chi ti\u1ebft Landing Page l\u00e0 g\u00ec, b\u1ea1n \u0111\u1ecdc c\u00f9ng tham kh\u1ea3o b\u00e0i vi\u1ebft sau c\u1ee7a <a href=\"https:\/\/www.vbee.ai\/\">Vbee AI<\/a> nh\u00e9.<\/strong><\/p>\n<div id=\"ez-toc-container\" class=\"ez-toc-v2_0_75 counter-hierarchy ez-toc-counter ez-toc-grey ez-toc-container-direction\">\n<div class=\"ez-toc-title-container\">\n<p class=\"ez-toc-title\" style=\"cursor:inherit\">M\u1ee4C L\u1ee4C<\/p>\n<span class=\"ez-toc-title-toggle\"><a href=\"#\" class=\"ez-toc-pull-right ez-toc-btn ez-toc-btn-xs ez-toc-btn-default ez-toc-toggle\" aria-label=\"Toggle Table of Content\"><span class=\"ez-toc-js-icon-con\"><span class=\"\"><span class=\"eztoc-hide\" style=\"display:none;\">Toggle<\/span><span class=\"ez-toc-icon-toggle-span\"><svg style=\"fill: #999;color:#999\" xmlns=\"http:\/\/www.w3.org\/2000\/svg\" class=\"list-377408\" width=\"20px\" height=\"20px\" viewBox=\"0 0 24 24\" fill=\"none\"><path d=\"M6 6H4v2h2V6zm14 0H8v2h12V6zM4 11h2v2H4v-2zm16 0H8v2h12v-2zM4 16h2v2H4v-2zm16 0H8v2h12v-2z\" fill=\"currentColor\"><\/path><\/svg><svg style=\"fill: #999;color:#999\" class=\"arrow-unsorted-368013\" xmlns=\"http:\/\/www.w3.org\/2000\/svg\" width=\"10px\" height=\"10px\" viewBox=\"0 0 24 24\" version=\"1.2\" baseProfile=\"tiny\"><path d=\"M18.2 9.3l-6.2-6.3-6.2 6.3c-.2.2-.3.4-.3.7s.1.5.3.7c.2.2.4.3.7.3h11c.3 0 .5-.1.7-.3.2-.2.3-.5.3-.7s-.1-.5-.3-.7zM5.8 14.7l6.2 6.3 6.2-6.3c.2-.2.3-.5.3-.7s-.1-.5-.3-.7c-.2-.2-.4-.3-.7-.3h-11c-.3 0-.5.1-.7.3-.2.2-.3.5-.3.7s.1.5.3.7z\"\/><\/svg><\/span><\/span><\/span><\/a><\/span><\/div>\n<nav><ul class='ez-toc-list ez-toc-list-level-1 ' ><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-1\" href=\"https:\/\/vbee.ai\/blog\/landing-page-la-gi\/#Landing_Page_la_gi\" >Landing Page l\u00e0 g\u00ec?<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-2\" href=\"https:\/\/vbee.ai\/blog\/landing-page-la-gi\/#Vai_tro_cua_Landing_Page_trong_Marketing\" >Vai tr\u00f2 c\u1ee7a Landing Page trong Marketing<\/a><ul class='ez-toc-list-level-3' ><li class='ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-3\" href=\"https:\/\/vbee.ai\/blog\/landing-page-la-gi\/#Dap_ung_mong_doi_cua_nguoi_dung\" >\u0110\u00e1p \u1ee9ng mong \u0111\u1ee3i c\u1ee7a ng\u01b0\u1eddi d\u00f9ng<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-4\" href=\"https:\/\/vbee.ai\/blog\/landing-page-la-gi\/#Thuc_day_hanh_dong\" >Th\u00fac \u0111\u1ea9y h\u00e0nh \u0111\u1ed9ng<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-5\" href=\"https:\/\/vbee.ai\/blog\/landing-page-la-gi\/#Tang_thu_hang_trang_web\" >T\u0103ng th\u1ee9 h\u1ea1ng trang web<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-6\" href=\"https:\/\/vbee.ai\/blog\/landing-page-la-gi\/#Tao_khach_hang_tiem_nang\" >T\u1ea1o kh\u00e1ch h\u00e0ng ti\u1ec1m n\u0103ng<\/a><\/li><\/ul><\/li><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-7\" href=\"https:\/\/vbee.ai\/blog\/landing-page-la-gi\/#Cac_loai_Landing_Page_pho_bien_hien_nay\" >C\u00e1c lo\u1ea1i Landing Page ph\u1ed5 bi\u1ebfn hi\u1ec7n nay<\/a><ul class='ez-toc-list-level-3' ><li class='ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-8\" href=\"https:\/\/vbee.ai\/blog\/landing-page-la-gi\/#Long-form_Landing_Page\" >Long-form Landing Page<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-9\" href=\"https:\/\/vbee.ai\/blog\/landing-page-la-gi\/#Landing_Page_thu_thap_khach_hang_tiem_nang\" >Landing Page thu th\u1eadp kh\u00e1ch h\u00e0ng ti\u1ec1m n\u0103ng<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-10\" href=\"https:\/\/vbee.ai\/blog\/landing-page-la-gi\/#Landing_Page_chuyen_doi_trung_gian_Click-through_Landing_Page\" >Landing Page chuy\u1ec3n \u0111\u1ed5i trung gian (Click-through Landing Page)<\/a><\/li><\/ul><\/li><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-11\" href=\"https:\/\/vbee.ai\/blog\/landing-page-la-gi\/#Phan_biet_Landing_Page_va_trang_chu\" >Ph\u00e2n bi\u1ec7t Landing Page v\u00e0 trang ch\u1ee7<\/a><\/li><\/ul><\/nav><\/div>\n<h2><span class=\"ez-toc-section\" id=\"Landing_Page_la_gi\"><\/span>Landing Page l\u00e0 g\u00ec?<span class=\"ez-toc-section-end\"><\/span><\/h2>\n<p>Landing Page l\u00e0 \u0111i\u1ec3m \u0111\u1ebfn cho nh\u1eefng ng\u01b0\u1eddi mu\u1ed1n t\u00ecm hi\u1ec3u v\u1ec1 doanh nghi\u1ec7p c\u1ee7a b\u1ea1n sau khi xem chi\u1ebfn d\u1ecbch qu\u1ea3ng c\u00e1o ho\u1eb7c ti\u1ebfp th\u1ecb tr\u1ef1c tuy\u1ebfn. Kh\u00e1c v\u1edbi Splash Page v\u00e0 Microsite, Landing Page l\u00e0 m\u1ed9t trang web \u0111\u1ed9c l\u1eadp, l\u00f4i k\u00e9o ng\u01b0\u1eddi d\u00f9ng click v\u00e0o chi\u1ebfn l\u01b0\u1ee3c CTA, ch\u1eb3ng h\u1ea1n nh\u01b0 &#8220;B\u1eaft \u0111\u1ea7u&#8221;, &#8220;\u0110\u0103ng k\u00fd&#8221; ho\u1eb7c &#8220;Mua ngay&#8221;.<\/p>\n<p>Landing Page c\u00f3 n\u00fat k\u00eau g\u1ecdi h\u00e0nh \u0111\u1ed9ng r\u00f5 r\u00e0ng v\u00e0 t\u1eadp trung, gi\u1ea3m thi\u1ec3u s\u1ef1 phi\u1ec1n nhi\u1ec5u v\u00e0 n\u1ed9i dung ph\u00f9 h\u1ee3p v\u1edbi m\u1ee5c \u0111\u00edch v\u00e0 s\u1edf th\u00edch c\u1ee7a kh\u00e1ch truy c\u1eadp. C\u00e1c landing page t\u1eadp trung v\u00e0o m\u1ed9t m\u1ee5c ti\u00eau duy nh\u1ea5t, th\u01b0\u1eddng l\u00e0 chuy\u1ec3n \u0111\u1ed5i ho\u1eb7c t\u1ea1o kh\u00e1ch h\u00e0ng ti\u1ec1m n\u0103ng.<\/p>\n<figure id=\"attachment_10641\" aria-describedby=\"caption-attachment-10641\" style=\"width: 768px\" class=\"wp-caption aligncenter\"><img loading=\"lazy\" decoding=\"async\" class=\"wp-image-10641 size-full\" src=\"https:\/\/vbee.ai\/blog\/wp-content\/uploads\/2023\/08\/landing-page-la-gi-0.jpg\" alt=\"Landing Page c\u00f3 n\u00fat k\u00eau g\u1ecdi h\u00e0nh \u0111\u1ed9ng r\u00f5 r\u00e0ng v\u00e0 t\u1eadp trung, gi\u1ea3m thi\u1ec3u s\u1ef1 phi\u1ec1n nhi\u1ec5u cho kh\u00e1ch truy c\u1eadp (Ngu\u1ed3n: Freepik)\" width=\"768\" height=\"517\" srcset=\"https:\/\/vbee.ai\/blog\/wp-content\/uploads\/2023\/08\/landing-page-la-gi-0.jpg 768w, https:\/\/vbee.ai\/blog\/wp-content\/uploads\/2023\/08\/landing-page-la-gi-0-594x400.jpg 594w\" sizes=\"auto, (max-width: 768px) 100vw, 768px\" \/><figcaption id=\"caption-attachment-10641\" class=\"wp-caption-text\">Landing Page c\u00f3 n\u00fat k\u00eau g\u1ecdi h\u00e0nh \u0111\u1ed9ng r\u00f5 r\u00e0ng v\u00e0 t\u1eadp trung, gi\u1ea3m thi\u1ec3u s\u1ef1 phi\u1ec1n nhi\u1ec5u cho kh\u00e1ch truy c\u1eadp (Ngu\u1ed3n: Freepik)<\/figcaption><\/figure>\n<p>Kh\u00e1i ni\u1ec7m Landing Page xu\u1ea5t hi\u1ec7n t\u1eeb nh\u1eefng ng\u00e0y \u0111\u1ea7u c\u1ee7a c\u00e1c chi\u1ebfn d\u1ecbch ph\u1ea3n h\u1ed3i tr\u1ef1c ti\u1ebfp (Direct Response Campaign), n\u01a1i c\u00e1c nh\u00e0 ti\u1ebfp th\u1ecb h\u01b0\u1edbng l\u01b0u l\u01b0\u1ee3ng truy c\u1eadp \u0111\u01b0\u1ee3c nh\u1eafm m\u1ee5c ti\u00eau \u0111\u1ebfn c\u00e1c trang c\u1ee5 th\u1ec3 \u0111\u1ec3 t\u1ed1i \u0111a h\u00f3a chuy\u1ec3n \u0111\u1ed5i.<\/p>\n<p>K\u1ec3 t\u1eeb \u0111\u00f3, Landing Page \u0111\u00e3 ph\u00e1t tri\u1ec3n t\u1eeb qu\u1ea3ng c\u00e1o in truy\u1ec1n th\u1ed1ng sang c\u00e1c chi\u1ebfn d\u1ecbch ti\u1ebfp th\u1ecb k\u1ef9 thu\u1eadt s\u1ed1 v\u00e0 gi\u1edd \u0111\u00e2y \u0111\u00e3 \u0111\u01b0\u1ee3c c\u00e1c doanh nghi\u1ec7p s\u1eed d\u1ee5ng tr\u00ean t\u1ea5t c\u1ea3 c\u00e1c k\u00eanh ti\u1ebfp th\u1ecb k\u1ef9 thu\u1eadt s\u1ed1 c\u1ee7a h\u1ecd.<\/p>\n<h2><span class=\"ez-toc-section\" id=\"Vai_tro_cua_Landing_Page_trong_Marketing\"><\/span>Vai tr\u00f2 c\u1ee7a Landing Page trong Marketing<span class=\"ez-toc-section-end\"><\/span><\/h2>\n<p>C\u00e1c Landing Page \u0111\u01b0\u1ee3c thi\u1ebft k\u1ebf chuy\u00ean nghi\u1ec7p c\u00f3 th\u1ec3 t\u1ea1o ra l\u01b0u l\u01b0\u1ee3ng truy c\u1eadp \u0111\u00e1ng k\u1ec3 v\u00e0 \u0111\u00f3ng vai tr\u00f2 l\u00e0 k\u00eanh tr\u1ea3 ph\u00ed h\u00e0ng \u0111\u1ea7u cho doanh nghi\u1ec7p. Trong \u0111\u00f3 Landing Page c\u00f3 hi\u1ec7u su\u1ea5t cao th\u1ec3 hi\u1ec7n gi\u00e1 tr\u1ecb, s\u1ef1 hi\u1ec3u bi\u1ebft v\u1ec1 nhu c\u1ea7u c\u1ee7a ng\u01b0\u1eddi ti\u00eau d\u00f9ng v\u00e0 gi\u1ea3i th\u00edch r\u00f5 r\u00e0ng v\u1ec1 c\u00e1ch \u0111\u00e1p \u1ee9ng nh\u1eefng nhu c\u1ea7u \u0111\u00f3.<\/p>\n<p>Vi\u1ec7c thi\u1ebfu Landing Page trong c\u00e1c chi\u1ebfn d\u1ecbch marketing s\u1ebd khi\u1ebfn c\u00e1c nh\u00e0 ti\u1ebfp th\u1ecb b\u1ecf l\u1ee1 c\u00e1c c\u01a1 h\u1ed9i quan tr\u1ecdng nh\u01b0:<\/p>\n<h3><span class=\"ez-toc-section\" id=\"Dap_ung_mong_doi_cua_nguoi_dung\"><\/span>\u0110\u00e1p \u1ee9ng mong \u0111\u1ee3i c\u1ee7a ng\u01b0\u1eddi d\u00f9ng<span class=\"ez-toc-section-end\"><\/span><\/h3>\n<p>M\u1ecdi chi\u1ebfn d\u1ecbch k\u1ef9 thu\u1eadt s\u1ed1 \u0111\u1ec1u c\u1ea7n m\u1ed9t Landing Page \u0111\u1ec3 chuy\u1ec3n \u0111\u1ed5i kh\u00e1ch truy c\u1eadp th\u00e0nh kh\u00e1ch h\u00e0ng. Khi kh\u00e1ch truy c\u1eadp click v\u00e0o qu\u1ea3ng c\u00e1o v\u00e0 \u0111\u01b0\u1ee3c chuy\u1ec3n h\u01b0\u1edbng \u0111\u1ebfn c\u00e1c trang kh\u00f4ng li\u00ean quan, h\u1ecd c\u00f3 th\u1ec3 c\u1ea3m th\u1ea5y b\u1ecb phi\u1ec1n v\u00e0 \u00edt c\u00f3 xu h\u01b0\u1edbng mua h\u00e0ng ho\u1eb7c chuy\u1ec3n \u0111\u1ed5i.<\/p>\n<p>M\u1ed7i Landing Page \u0111\u01b0\u1ee3c thi\u1ebft k\u1ebf c\u1ea7n ph\u1ea3i ph\u00f9 h\u1ee3p v\u1edbi th\u00f4ng \u0111i\u1ec7p c\u1ee7a chi\u1ebfn d\u1ecbch \u0111\u01b0\u1ee3c li\u00ean k\u1ebft \u0111\u1ec3 \u0111\u00e1p \u1ee9ng mong \u0111\u1ee3i c\u1ee7a ng\u01b0\u1eddi d\u00f9ng.<\/p>\n<h3><span class=\"ez-toc-section\" id=\"Thuc_day_hanh_dong\"><\/span>Th\u00fac \u0111\u1ea9y h\u00e0nh \u0111\u1ed9ng<span class=\"ez-toc-section-end\"><\/span><\/h3>\n<p>C\u00e1c Landing Page cho ph\u00e9p c\u00e1c nh\u00e0 ti\u1ebfp th\u1ecb nh\u1ea5n m\u1ea1nh m\u1ed9t h\u00e0nh \u0111\u1ed9ng duy nh\u1ea5t \u0111\u1ec3 kh\u00e1ch truy c\u1eadp th\u1ef1c hi\u1ec7n. Cho d\u00f9 kh\u00e1ch h\u00e0ng ti\u1ec1m n\u0103ng \u0111\u0103ng k\u00fd nh\u1eadn b\u1ea3n tin hay mua c\u00e1c m\u1eb7t h\u00e0ng gi\u1ea3m gi\u00e1, th\u00ec vi\u1ec7c t\u1eadp trung v\u00e0o m\u1ed9t m\u1ee5c ti\u00eau tr\u00ean m\u1ed7i trang s\u1ebd khuy\u1ebfn kh\u00edch kh\u00e1ch truy c\u1eadp \u0111\u01b0a ra quy\u1ebft \u0111\u1ecbnh<\/p>\n<h3><span class=\"ez-toc-section\" id=\"Tang_thu_hang_trang_web\"><\/span>T\u0103ng th\u1ee9 h\u1ea1ng trang web<span class=\"ez-toc-section-end\"><\/span><\/h3>\n<p>Google c\u00f3 th\u1ec3 nh\u1eadn ra m\u1ed9t trang web d\u1ef1 \u0111o\u00e1n nhu c\u1ea7u c\u1ee7a kh\u00e1ch truy c\u1eadp t\u1ed1t nh\u01b0 th\u1ebf n\u00e0o. Th\u00f4ng \u0111i\u1ec7p m\u01a1 h\u1ed3 tr\u00ean c\u00e1c Landing Page c\u00f3 th\u1ec3 l\u00e0m thay \u0111\u1ed5i \u0111\u00e1ng k\u1ec3 th\u1ee9 h\u1ea1ng qu\u1ea3ng c\u00e1o, cho ph\u00ed trung b\u00ecnh cho m\u1ed7i l\u1ea7n click (CPC) v\u00e0 v\u1ecb tr\u00ed trong phi\u00ean \u0111\u1ea5u gi\u00e1 qu\u1ea3ng c\u00e1o.<\/p>\n<p>Landing Page c\u00f3 th\u1ec3 gi\u00fap c\u00e1c thu\u1eadt to\u00e1n nh\u1eadn ra gi\u00e1 tr\u1ecb v\u00e0 t\u0103ng c\u01b0\u1eddng SEO b\u1eb1ng c\u00e1c t\u1eeb kh\u00f3a c\u00f3 li\u00ean quan trong ti\u00eau \u0111\u1ec1, URL, v\u0103n b\u1ea3n thay th\u1ebf v\u00e0 n\u1ed9i dung.<\/p>\n<figure id=\"attachment_10642\" aria-describedby=\"caption-attachment-10642\" style=\"width: 768px\" class=\"wp-caption aligncenter\"><img loading=\"lazy\" decoding=\"async\" class=\"wp-image-10642 size-full\" src=\"https:\/\/vbee.ai\/blog\/wp-content\/uploads\/2023\/08\/landing-page-la-gi-1.jpg\" alt=\"Landing Page th\u00fac \u0111\u1ea9y t\u1ef7 l\u1ec7 chuy\u1ec3n \u0111\u1ed5i \u0111\u00e1ng k\u1ec3 trong Marketing (Ngu\u1ed3n: Freepik)\" width=\"768\" height=\"437\" srcset=\"https:\/\/vbee.ai\/blog\/wp-content\/uploads\/2023\/08\/landing-page-la-gi-1.jpg 768w, https:\/\/vbee.ai\/blog\/wp-content\/uploads\/2023\/08\/landing-page-la-gi-1-703x400.jpg 703w\" sizes=\"auto, (max-width: 768px) 100vw, 768px\" \/><figcaption id=\"caption-attachment-10642\" class=\"wp-caption-text\">Landing Page th\u00fac \u0111\u1ea9y t\u1ef7 l\u1ec7 chuy\u1ec3n \u0111\u1ed5i \u0111\u00e1ng k\u1ec3 trong Marketing (Ngu\u1ed3n: Freepik)<\/figcaption><\/figure>\n<h3><span class=\"ez-toc-section\" id=\"Tao_khach_hang_tiem_nang\"><\/span>T\u1ea1o kh\u00e1ch h\u00e0ng ti\u1ec1m n\u0103ng<span class=\"ez-toc-section-end\"><\/span><\/h3>\n<p>Landing Page c\u1ef1c k\u1ef3 h\u1eefu \u00edch trong vi\u1ec7c thu th\u1eadp th\u00f4ng tin li\u00ean h\u1ec7 c\u00f3 gi\u00e1 tr\u1ecb. C\u00e1c nh\u00e0 ti\u1ebfp th\u1ecb c\u00f3 th\u1ec3 y\u00eau c\u1ea7u kh\u00e1ch truy c\u1eadp nh\u1eadp t\u00ean, email c\u00f4ng vi\u1ec7c v\u00e0 ch\u1ee9c danh c\u00f4ng vi\u1ec7c v\u00e0o bi\u1ec3u m\u1eabu li\u00ean h\u1ec7 \u0111\u1ec3 \u0111\u1ed5i l\u1ea5y c\u00e1c n\u1ed9i dung \u0111\u01b0\u1ee3c ki\u1ec3m so\u00e1t nh\u01b0 h\u1ed9i th\u1ea3o tr\u00ean web ho\u1eb7c s\u00e1ch \u0111i\u1ec7n t\u1eed. \u0110i\u1ec1u n\u00e0y cho ph\u00e9p c\u00e1c doanh nghi\u1ec7p, t\u1ed5 ch\u1ee9c c\u00f3 chu k\u1ef3 b\u00e1n h\u00e0ng d\u00e0i h\u01a1n g\u1eedi c\u00e1c chi\u1ebfn d\u1ecbch email sau \u0111\u00f3.<\/p>\n<h2><span class=\"ez-toc-section\" id=\"Cac_loai_Landing_Page_pho_bien_hien_nay\"><\/span>C\u00e1c lo\u1ea1i Landing Page ph\u1ed5 bi\u1ebfn hi\u1ec7n nay<span class=\"ez-toc-section-end\"><\/span><\/h2>\n<p>D\u01b0\u1edbi \u0111\u00e2y l\u00e0 danh s\u00e1ch c\u00e1c lo\u1ea1i Landing Page ph\u1ed5 bi\u1ebfn hi\u1ec7n nay:<\/p>\n<h3><span class=\"ez-toc-section\" id=\"Long-form_Landing_Page\"><\/span>Long-form Landing Page<span class=\"ez-toc-section-end\"><\/span><\/h3>\n<p>Lo\u1ea1i Landing Page n\u00e0y t\u1eadp trung v\u00e0o c\u00e1c n\u1ed9i dung nh\u01b0 th\u00f4ng tin m\u1edf r\u1ed9ng v\u1ec1 s\u1ea3n ph\u1ea9m ho\u1eb7c d\u1ecbch v\u1ee5 v\u00e0 h\u00ecnh \u1ea3nh nh\u1ea5n m\u1ea1nh gi\u00e1 tr\u1ecb m\u00e0 s\u1ea3n ph\u1ea9m ho\u1eb7c d\u1ecbch v\u1ee5 c\u00f3 th\u1ec3 cung c\u1ea5p. Do \u0111\u00f3, Long-form Landing Page c\u00f3 th\u1ec3 ph\u00f9 h\u1ee3p cho m\u1ee5c \u0111\u00edch t\u1ed1i \u01b0u h\u00f3a t\u00ecm ki\u1ebfm.<\/p>\n<h3><span class=\"ez-toc-section\" id=\"Landing_Page_thu_thap_khach_hang_tiem_nang\"><\/span>Landing Page thu th\u1eadp kh\u00e1ch h\u00e0ng ti\u1ec1m n\u0103ng<span class=\"ez-toc-section-end\"><\/span><\/h3>\n<p>Landing Page t\u1ea1o kh\u00e1ch h\u00e0ng ti\u1ec1m n\u0103ng b\u1eb1ng c\u00e1ch thu th\u1eadp th\u00f4ng tin v\u1ec1 \u0111\u1ed1i t\u01b0\u1ee3ng, th\u01b0\u1eddng bao g\u1ed3m m\u1ed9t bi\u1ec3u m\u1eabu n\u01a1i kh\u00e1ch truy c\u1eadp c\u00f3 th\u1ec3 g\u1eedi th\u00f4ng tin li\u00ean h\u1ec7 c\u1ee7a h\u1ecd.<\/p>\n<p>C\u00e1c Landing Page thu th\u1eadp kh\u00e1ch h\u00e0ng ti\u1ec1m n\u0103ng c\u00f3 th\u1ec3 gi\u00fap doanh nghi\u1ec7p, t\u1ed5 ch\u1ee9c hi\u1ec3u r\u00f5 h\u01a1n v\u1ec1 kh\u00e1ch h\u00e0ng ti\u1ec1m n\u0103ng c\u1ee7a m\u00ecnh c\u0169ng nh\u01b0 c\u00e1ch ti\u1ebfp c\u1eadn v\u1edbi h\u1ecd.<\/p>\n<h3><span class=\"ez-toc-section\" id=\"Landing_Page_chuyen_doi_trung_gian_Click-through_Landing_Page\"><\/span>Landing Page chuy\u1ec3n \u0111\u1ed5i trung gian (Click-through Landing Page)<span class=\"ez-toc-section-end\"><\/span><\/h3>\n<p>Lo\u1ea1i Landing Page n\u00e0y th\u01b0\u1eddng c\u00f3 CTA \u0111\u01b0a kh\u00e1ch truy c\u1eadp tr\u1ef1c ti\u1ebfp v\u00e0o quy tr\u00ecnh thanh to\u00e1n, th\u00fac \u0111\u1ea9y h\u1ecd mua ho\u1eb7c \u0111\u0103ng k\u00fd. C\u00e1c trang web th\u01b0\u01a1ng m\u1ea1i \u0111i\u1ec7n t\u1eed ho\u1eb7c SaaS t\u1eadp trung v\u00e0o vi\u1ec7c b\u00e1n h\u00e0ng ngay l\u1eadp t\u1ee9c th\u01b0\u1eddng s\u1eed d\u1ee5ng Landing Page chuy\u1ec3n \u0111\u1ed5i trung gian.<\/p>\n<h2><span class=\"ez-toc-section\" id=\"Phan_biet_Landing_Page_va_trang_chu\"><\/span>Ph\u00e2n bi\u1ec7t Landing Page v\u00e0 trang ch\u1ee7<span class=\"ez-toc-section-end\"><\/span><\/h2>\n<p>Trang ch\u1ee7 ch\u1ee9a nhi\u1ec1u th\u00f4ng tin v\u00e0 m\u1eddi kh\u00e1ch truy c\u1eadp \u0111i\u1ec1u h\u01b0\u1edbng \u0111\u1ebfn nhi\u1ec1u v\u1ecb tr\u00ed kh\u00e1c nhau. Trong tr\u01b0\u1eddng h\u1ee3p khi kh\u00e1ch truy c\u1eadp trang ch\u1ee7 v\u1edbi m\u1ed9t m\u1ee5c ti\u00eau c\u1ee5 th\u1ec3 m\u00e0 h\u1ecd ph\u1ea3i \u0111i\u1ec1u h\u01b0\u1edbng qua m\u1ed9t s\u1ed1 d\u1ecbch v\u1ee5 v\u00e0 t\u00f9y ch\u1ecdn s\u1ea3n ph\u1ea9m b\u1ed5 sung, r\u1ea5t c\u00f3 th\u1ec3 h\u1ecd s\u1ebd c\u1ea3m th\u1ea5y b\u1ecb l\u00e0m phi\u1ec1n v\u00e0 b\u1ecf qua.<\/p>\n<figure id=\"attachment_10643\" aria-describedby=\"caption-attachment-10643\" style=\"width: 768px\" class=\"wp-caption aligncenter\"><img loading=\"lazy\" decoding=\"async\" class=\"wp-image-10643 size-full\" src=\"https:\/\/vbee.ai\/blog\/wp-content\/uploads\/2023\/08\/landing-page-la-gi-3.jpg\" alt=\"S\u1ef1 kh\u00e1c nhau gi\u1eefa Landing Page v\u00e0 trang ch\u1ee7 (Ngu\u1ed3n: Apexure)\" width=\"768\" height=\"507\" srcset=\"https:\/\/vbee.ai\/blog\/wp-content\/uploads\/2023\/08\/landing-page-la-gi-3.jpg 768w, https:\/\/vbee.ai\/blog\/wp-content\/uploads\/2023\/08\/landing-page-la-gi-3-606x400.jpg 606w\" sizes=\"auto, (max-width: 768px) 100vw, 768px\" \/><figcaption id=\"caption-attachment-10643\" class=\"wp-caption-text\">S\u1ef1 kh\u00e1c nhau gi\u1eefa Landing Page v\u00e0 trang ch\u1ee7 (Ngu\u1ed3n: Apexure)<\/figcaption><\/figure>\n<p>M\u1ee5c ti\u00eau ch\u00ednh c\u1ee7a trang ch\u1ee7 l\u00e0 h\u01b0\u1edbng ng\u01b0\u1eddi d\u00f9ng \u0111\u1ebfn c\u00e1c trang kh\u00e1c n\u01a1i h\u1ecd s\u1ebd t\u00ecm th\u1ea5y th\u00f4ng tin h\u1ecd mu\u1ed1n. Trong khi \u0111\u00f3 Landing Page lo\u1ea1i b\u1ecf b\u01b0\u1edbc trung gian b\u1eb1ng c\u00e1ch tr\u1edf th\u00e0nh trang m\u00e0 ng\u01b0\u1eddi d\u00f9ng mu\u1ed1n truy c\u1eadp.<\/p>\n<p>V\u1ec1 c\u01a1 b\u1ea3n trang ch\u1ee7 cung c\u1ea5p c\u00e1c th\u00f4ng tin chung nh\u1ea5t c\u00f2n Landing Page cung c\u1ea5p c\u00e1c th\u00f4ng tin t\u1eadp trung v\u00e0 c\u1ee5 th\u1ec3. Trong khi trang ch\u1ee7 thu h\u00fat kh\u00e1ch truy c\u1eadp v\u00e0o trang web nhi\u1ec1u h\u01a1n b\u1eb1ng c\u00e1ch tr\u00ecnh b\u00e0y t\u1ea5t c\u1ea3 c\u00e1c t\u00f9y ch\u1ecdn m\u00e0 doanh nghi\u1ec7p cung c\u1ea5p, th\u00ec Landing Page cung c\u1ea5p m\u1ed9t l\u1eddi k\u00eau g\u1ecdi h\u00e0nh \u0111\u1ed9ng \u0111\u01a1n gi\u1ea3n v\u00e0 r\u00f5 r\u00e0ng.<\/p>\n<p>Tr\u00ean \u0111\u00e2y l\u00e0 to\u00e0n b\u1ed9 ph\u1ea7n gi\u1ea3i \u0111\u00e1p Landing Page l\u00e0 g\u00ec? C\u00e1c lo\u1ea1i Landing Page ph\u1ed5 bi\u1ebfn hi\u1ec7n nay. Hy v\u1ecdng b\u00e0i vi\u1ebft tr\u00ean \u0111\u00e2y s\u1ebd cung c\u1ea5p th\u00eam cho b\u1ea1n c\u00e1c th\u00f4ng tin h\u1eefu \u00edch.<\/p>\n<p><strong>Ngu\u1ed3n tham kh\u1ea3o:<\/strong><\/p>\n<ul>\n<li>Wsiworld (tham kh\u1ea3o ng\u00e0y 21\/08\/2023), What is a Landing Page &amp; Why is it Important?. C\u00f3 t\u1ea1i: https:\/\/www.wsiworld.com\/blog\/the-importance-of-landing-pages<\/li>\n<li>Instapage (tham kh\u1ea3o ng\u00e0y 21\/08\/2023), What is a Landing Page?. C\u00f3 t\u1ea1i: https:\/\/instapage.com\/what-is-a-landing-page\/<\/li>\n<li>Wix (tham kh\u1ea3o ng\u00e0y 21\/08\/2023), What is a landing page? Here\u2019s everything you need to know. C\u00f3 t\u1ea1i: https:\/\/www.wix.com\/blog\/what-is-a-landing-page<\/li>\n<li>Semrush (tham kh\u1ea3o ng\u00e0y 21\/08\/2023), What Is a Landing Page?. C\u00f3 t\u1ea1i: https:\/\/www.semrush.com\/blog\/what-is-a-landing-page\/<\/li>\n<\/ul>\n\n\n<div class=\"kk-star-ratings kksr-auto kksr-align-left kksr-valign-bottom\"\n    data-payload='{&quot;align&quot;:&quot;left&quot;,&quot;id&quot;:&quot;10634&quot;,&quot;slug&quot;:&quot;default&quot;,&quot;valign&quot;:&quot;bottom&quot;,&quot;ignore&quot;:&quot;&quot;,&quot;reference&quot;:&quot;auto&quot;,&quot;class&quot;:&quot;&quot;,&quot;count&quot;:&quot;1&quot;,&quot;legendonly&quot;:&quot;&quot;,&quot;readonly&quot;:&quot;&quot;,&quot;score&quot;:&quot;5&quot;,&quot;starsonly&quot;:&quot;&quot;,&quot;best&quot;:&quot;5&quot;,&quot;gap&quot;:&quot;5&quot;,&quot;greet&quot;:&quot;\u0110\u00e1nh gi\u00e1 b\u00e0i vi\u1ebft&quot;,&quot;legend&quot;:&quot;5\\\/5 - (1 b\u00ecnh ch\u1ecdn)&quot;,&quot;size&quot;:&quot;24&quot;,&quot;title&quot;:&quot;Landing Page l\u00e0 g\u00ec? C\u00e1c lo\u1ea1i Landing Page ph\u1ed5 bi\u1ebfn hi\u1ec7n nay&quot;,&quot;width&quot;:&quot;142.5&quot;,&quot;_legend&quot;:&quot;{score}\\\/{best} - ({count} {votes})&quot;,&quot;font_factor&quot;:&quot;1.25&quot;}'>\n            \n<div class=\"kksr-stars\">\n    \n<div class=\"kksr-stars-inactive\">\n            <div class=\"kksr-star\" data-star=\"1\" style=\"padding-right: 5px\">\n            \n\n<div class=\"kksr-icon\" style=\"width: 24px; height: 24px;\"><\/div>\n        <\/div>\n            <div class=\"kksr-star\" data-star=\"2\" style=\"padding-right: 5px\">\n            \n\n<div class=\"kksr-icon\" style=\"width: 24px; height: 24px;\"><\/div>\n        <\/div>\n            <div class=\"kksr-star\" data-star=\"3\" style=\"padding-right: 5px\">\n            \n\n<div class=\"kksr-icon\" style=\"width: 24px; height: 24px;\"><\/div>\n        <\/div>\n            <div class=\"kksr-star\" data-star=\"4\" style=\"padding-right: 5px\">\n            \n\n<div class=\"kksr-icon\" style=\"width: 24px; height: 24px;\"><\/div>\n        <\/div>\n            <div class=\"kksr-star\" data-star=\"5\" style=\"padding-right: 5px\">\n            \n\n<div class=\"kksr-icon\" style=\"width: 24px; height: 24px;\"><\/div>\n        <\/div>\n    <\/div>\n    \n<div class=\"kksr-stars-active\" style=\"width: 142.5px;\">\n            <div class=\"kksr-star\" style=\"padding-right: 5px\">\n            \n\n<div class=\"kksr-icon\" style=\"width: 24px; height: 24px;\"><\/div>\n        <\/div>\n            <div class=\"kksr-star\" style=\"padding-right: 5px\">\n            \n\n<div class=\"kksr-icon\" style=\"width: 24px; height: 24px;\"><\/div>\n        <\/div>\n            <div class=\"kksr-star\" style=\"padding-right: 5px\">\n            \n\n<div class=\"kksr-icon\" style=\"width: 24px; height: 24px;\"><\/div>\n        <\/div>\n            <div class=\"kksr-star\" style=\"padding-right: 5px\">\n            \n\n<div class=\"kksr-icon\" style=\"width: 24px; height: 24px;\"><\/div>\n        <\/div>\n            <div class=\"kksr-star\" style=\"padding-right: 5px\">\n            \n\n<div class=\"kksr-icon\" style=\"width: 24px; height: 24px;\"><\/div>\n        <\/div>\n    <\/div>\n<\/div>\n                \n\n<div class=\"kksr-legend\" style=\"font-size: 19.2px;\">\n            5\/5 - (1 b\u00ecnh ch\u1ecdn)    <\/div>\n    <\/div>\n","protected":false},"excerpt":{"rendered":"<p>Landing Page \u0111\u00f3ng vai tr\u00f2 quan tr\u1ecdng trong vi\u1ec7c th\u00fac \u0111\u1ea9y chuy\u1ec3n \u0111\u1ed5i. Th\u00f4ng qua vi\u1ec7c thi\u1ebft k\u1ebf v\u00e0 t\u00f9y ch\u1ec9nh landing page c\u1ee7a m\u00ecnh, doanh nghi\u1ec7p c\u00f3 th\u1ec3 nh\u1eafm m\u1ee5c ti\u00eau ch\u00ednh x\u00e1c \u0111\u1ed1i t\u01b0\u1ee3ng v\u00e0 h\u01b0\u1edbng d\u1eabn h\u1ecd qua ph\u1ec5u b\u00e1n h\u00e0ng. \u0110\u1ec3 t\u00ecm hi\u1ec3u chi ti\u1ebft Landing Page l\u00e0 g\u00ec, b\u1ea1n \u0111\u1ecdc [&#8230;]\n","protected":false},"author":6,"featured_media":10642,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[100],"tags":[],"class_list":["post-10634","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-kien-thuc-marketing"],"_links":{"self":[{"href":"https:\/\/vbee.ai\/blog\/wp-json\/wp\/v2\/posts\/10634","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/vbee.ai\/blog\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/vbee.ai\/blog\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/vbee.ai\/blog\/wp-json\/wp\/v2\/users\/6"}],"replies":[{"embeddable":true,"href":"https:\/\/vbee.ai\/blog\/wp-json\/wp\/v2\/comments?post=10634"}],"version-history":[{"count":12,"href":"https:\/\/vbee.ai\/blog\/wp-json\/wp\/v2\/posts\/10634\/revisions"}],"predecessor-version":[{"id":11852,"href":"https:\/\/vbee.ai\/blog\/wp-json\/wp\/v2\/posts\/10634\/revisions\/11852"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/vbee.ai\/blog\/wp-json\/wp\/v2\/media\/10642"}],"wp:attachment":[{"href":"https:\/\/vbee.ai\/blog\/wp-json\/wp\/v2\/media?parent=10634"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/vbee.ai\/blog\/wp-json\/wp\/v2\/categories?post=10634"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/vbee.ai\/blog\/wp-json\/wp\/v2\/tags?post=10634"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}