{"id":10394,"date":"2023-10-04T08:00:41","date_gmt":"2023-10-04T01:00:41","guid":{"rendered":"https:\/\/vbee.ai\/blog\/?p=10394"},"modified":"2023-10-04T10:29:49","modified_gmt":"2023-10-04T03:29:49","slug":"phan-loai-khach-hang","status":"publish","type":"post","link":"https:\/\/vbee.ai\/blog\/phan-loai-khach-hang\/","title":{"rendered":"Ph\u00e2n lo\u1ea1i kh\u00e1ch h\u00e0ng l\u00e0 g\u00ec? L\u1ee3i \u00edch v\u00e0 c\u00e1c b\u01b0\u1edbc chi ti\u1ebft"},"content":{"rendered":"<p><strong>Ngay c\u1ea3 nh\u1eefng th\u01b0\u01a1ng hi\u1ec7u n\u1ed5i ti\u1ebfng nh\u01b0 Disney v\u00e0 Coca-Cola c\u0169ng s\u1eed d\u1ee5ng ph\u00e2n lo\u1ea1i kh\u00e1ch h\u00e0ng \u0111\u1ec3 \u0111\u1ea3m b\u1ea3o ti\u1ebfp th\u1ecb \u0111\u1ebfn \u0111\u00fang ng\u01b0\u1eddi, \u0111\u00fang n\u01a1i v\u00e0 \u0111\u00fang th\u1eddi \u0111i\u1ec3m. L\u00e0 n\u1ec1n t\u1ea3ng cho s\u1ef1 th\u00e0nh c\u00f4ng c\u1ee7a marketing v\u00e0 sale, trong b\u00e0i vi\u1ebft n\u00e0y h\u00e3y c\u00f9ng <a href=\"https:\/\/vbee.ai\/\">Vbee AI<\/a> t\u00ecm hi\u1ec3u k\u1ef9 h\u01a1n v\u1ec1 ph\u00e2n lo\u1ea1i kh\u00e1ch h\u00e0ng l\u00e0 g\u00ec? L\u1ee3i \u00edch v\u00e0 c\u00e1ch ph\u00e2n lo\u1ea1i nh\u00e9.<\/strong><\/p>\n<div id=\"ez-toc-container\" class=\"ez-toc-v2_0_75 counter-hierarchy ez-toc-counter ez-toc-grey ez-toc-container-direction\">\n<div class=\"ez-toc-title-container\">\n<p class=\"ez-toc-title\" style=\"cursor:inherit\">M\u1ee4C L\u1ee4C<\/p>\n<span class=\"ez-toc-title-toggle\"><a href=\"#\" class=\"ez-toc-pull-right ez-toc-btn ez-toc-btn-xs ez-toc-btn-default ez-toc-toggle\" aria-label=\"Toggle Table of Content\"><span class=\"ez-toc-js-icon-con\"><span class=\"\"><span class=\"eztoc-hide\" style=\"display:none;\">Toggle<\/span><span class=\"ez-toc-icon-toggle-span\"><svg style=\"fill: #999;color:#999\" xmlns=\"http:\/\/www.w3.org\/2000\/svg\" class=\"list-377408\" width=\"20px\" height=\"20px\" viewBox=\"0 0 24 24\" fill=\"none\"><path d=\"M6 6H4v2h2V6zm14 0H8v2h12V6zM4 11h2v2H4v-2zm16 0H8v2h12v-2zM4 16h2v2H4v-2zm16 0H8v2h12v-2z\" fill=\"currentColor\"><\/path><\/svg><svg style=\"fill: #999;color:#999\" class=\"arrow-unsorted-368013\" xmlns=\"http:\/\/www.w3.org\/2000\/svg\" width=\"10px\" height=\"10px\" viewBox=\"0 0 24 24\" version=\"1.2\" baseProfile=\"tiny\"><path d=\"M18.2 9.3l-6.2-6.3-6.2 6.3c-.2.2-.3.4-.3.7s.1.5.3.7c.2.2.4.3.7.3h11c.3 0 .5-.1.7-.3.2-.2.3-.5.3-.7s-.1-.5-.3-.7zM5.8 14.7l6.2 6.3 6.2-6.3c.2-.2.3-.5.3-.7s-.1-.5-.3-.7c-.2-.2-.4-.3-.7-.3h-11c-.3 0-.5.1-.7.3-.2.2-.3.5-.3.7s.1.5.3.7z\"\/><\/svg><\/span><\/span><\/span><\/a><\/span><\/div>\n<nav><ul class='ez-toc-list ez-toc-list-level-1 ' ><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-1\" href=\"https:\/\/vbee.ai\/blog\/phan-loai-khach-hang\/#Phan_loai_khach_hang_la_gi\" >Ph\u00e2n lo\u1ea1i kh\u00e1ch h\u00e0ng l\u00e0 g\u00ec?<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-2\" href=\"https:\/\/vbee.ai\/blog\/phan-loai-khach-hang\/#Tai_sao_doanh_nghiep_can_phan_loai_khach_hang\" >T\u1ea1i sao doanh nghi\u1ec7p c\u1ea7n ph\u00e2n lo\u1ea1i kh\u00e1ch h\u00e0ng?<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-3\" href=\"https:\/\/vbee.ai\/blog\/phan-loai-khach-hang\/#Cac_hinh_thuc_phan_loai_khach_hang\" >C\u00e1c h\u00ecnh th\u1ee9c ph\u00e2n lo\u1ea1i kh\u00e1ch h\u00e0ng<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-4\" href=\"https:\/\/vbee.ai\/blog\/phan-loai-khach-hang\/#Cac_buoc_xac_dinh_phan_loai_khach_hang\" >C\u00e1c b\u01b0\u1edbc x\u00e1c \u0111\u1ecbnh ph\u00e2n lo\u1ea1i kh\u00e1ch h\u00e0ng<\/a><ul class='ez-toc-list-level-3' ><li class='ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-5\" href=\"https:\/\/vbee.ai\/blog\/phan-loai-khach-hang\/#1_Xac_dinh_muc_tieu\" >1. X\u00e1c \u0111\u1ecbnh m\u1ee5c ti\u00eau<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-6\" href=\"https:\/\/vbee.ai\/blog\/phan-loai-khach-hang\/#2_Tao_phan_khuc_tap_trung_vao_khach_hang\" >2. T\u1ea1o ph\u00e2n kh\u00fac t\u1eadp trung v\u00e0o kh\u00e1ch h\u00e0ng<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-7\" href=\"https:\/\/vbee.ai\/blog\/phan-loai-khach-hang\/#3_Uu_tien_phan_khuc_khach_hang\" >3. \u01afu ti\u00ean ph\u00e2n kh\u00fac kh\u00e1ch h\u00e0ng<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-8\" href=\"https:\/\/vbee.ai\/blog\/phan-loai-khach-hang\/#4_Thu_thap_va_to_chuc_du_lieu_khach_hang\" >4. Thu th\u1eadp v\u00e0 t\u1ed5 ch\u1ee9c d\u1eef li\u1ec7u kh\u00e1ch h\u00e0ng<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-9\" href=\"https:\/\/vbee.ai\/blog\/phan-loai-khach-hang\/#5_Phan_loai_khach_hang_thanh_cac_nhom\" >5. Ph\u00e2n lo\u1ea1i kh\u00e1ch h\u00e0ng th\u00e0nh c\u00e1c nh\u00f3m<\/a><\/li><\/ul><\/li><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-10\" href=\"https:\/\/vbee.ai\/blog\/phan-loai-khach-hang\/#Phan_nhom_khach_hang_hieu_qua_va_toi_uu_voi_AICall\" >Ph\u00e2n nh\u00f3m kh\u00e1ch h\u00e0ng hi\u1ec7u qu\u1ea3 v\u00e0 t\u1ed1i \u01b0u v\u1edbi AICall<\/a><\/li><\/ul><\/nav><\/div>\n<h2><span class=\"ez-toc-section\" id=\"Phan_loai_khach_hang_la_gi\"><\/span>Ph\u00e2n lo\u1ea1i kh\u00e1ch h\u00e0ng l\u00e0 g\u00ec?<span class=\"ez-toc-section-end\"><\/span><\/h2>\n<p>Ph\u00e2n lo\u1ea1i kh\u00e1ch h\u00e0ng l\u00e0 qu\u00e1 tr\u00ecnh ph\u00e2n chia kh\u00e1ch h\u00e0ng th\u00e0nh c\u00e1c nh\u00f3m m\u1ee5c ti\u00eau d\u1ef1a tr\u00ean c\u00e1c \u0111\u1eb7c \u0111i\u1ec3m, h\u00e0nh vi ho\u1eb7c s\u1edf th\u00edch chung. M\u1ee5c \u0111\u00edch cu\u1ed1i c\u00f9ng c\u1ee7a ph\u00e2n lo\u1ea1i kh\u00e1ch h\u00e0ng l\u00e0 gi\u00fap doanh nghi\u1ec7p, th\u01b0\u01a1ng hi\u1ec7u x\u00e2y d\u1ef1ng c\u00e1c chi\u1ebfn l\u01b0\u1ee3c ti\u1ebfp th\u1ecb v\u00e0 b\u00e1n h\u00e0ng ph\u00f9 h\u1ee3p.<\/p>\n<figure id=\"attachment_10415\" aria-describedby=\"caption-attachment-10415\" style=\"width: 768px\" class=\"wp-caption aligncenter\"><img loading=\"lazy\" decoding=\"async\" class=\"wp-image-10415 size-full\" src=\"https:\/\/vbee.ai\/blog\/wp-content\/uploads\/2023\/08\/phan-loai-khach-hang-0.jpg\" alt=\"Ph\u00e2n lo\u1ea1i kh\u00e1ch h\u00e0ng h\u1ed7 tr\u1ee3 marketing v\u00e0 b\u00e1n h\u00e0ng hi\u1ec7u qu\u1ea3 h\u01a1n (Ngu\u1ed3n: Freepik)\" width=\"768\" height=\"409\" srcset=\"https:\/\/vbee.ai\/blog\/wp-content\/uploads\/2023\/08\/phan-loai-khach-hang-0.jpg 768w, https:\/\/vbee.ai\/blog\/wp-content\/uploads\/2023\/08\/phan-loai-khach-hang-0-751x400.jpg 751w\" sizes=\"auto, (max-width: 768px) 100vw, 768px\" \/><figcaption id=\"caption-attachment-10415\" class=\"wp-caption-text\">Ph\u00e2n lo\u1ea1i kh\u00e1ch h\u00e0ng h\u1ed7 tr\u1ee3 marketing v\u00e0 b\u00e1n h\u00e0ng hi\u1ec7u qu\u1ea3 h\u01a1n (Ngu\u1ed3n: Freepik)<\/figcaption><\/figure>\n<p>Ph\u00e2n lo\u1ea1i kh\u00e1ch h\u00e0ng d\u1ef1a tr\u00ean vi\u1ec7c x\u00e1c \u0111\u1ecbnh c\u00e1c y\u1ebfu t\u1ed1 kh\u00e1ch bi\u1ec7t ch\u00ednh \u0111\u1ec3 ph\u00e2n chia kh\u00e1ch h\u00e0ng th\u00e0nh c\u00e1c nh\u00f3m c\u00f3 th\u1ec3 nh\u1eafm m\u1ee5c ti\u00eau. C\u00e1c th\u00f4ng tin nh\u01b0 nh\u00e2n kh\u1ea9u h\u1ecdc, \u0111\u1ecba l\u00fd, t\u00e2m l\u00fd v\u00e0 xu h\u01b0\u1edbng h\u00e0nh vi c\u1ee7a kh\u00e1ch h\u00e0ng \u0111\u01b0\u1ee3c s\u1eed d\u1ee5ng khi x\u00e1c \u0111\u1ecbnh c\u00e1c ph\u01b0\u01a1ng ph\u00e1p ph\u00e2n lo\u1ea1i kh\u00e1ch h\u00e0ng.<\/p>\n<h2><span class=\"ez-toc-section\" id=\"Tai_sao_doanh_nghiep_can_phan_loai_khach_hang\"><\/span>T\u1ea1i sao doanh nghi\u1ec7p c\u1ea7n ph\u00e2n lo\u1ea1i kh\u00e1ch h\u00e0ng?<span class=\"ez-toc-section-end\"><\/span><\/h2>\n<p>Ph\u00e2n lo\u1ea1i kh\u00e1ch h\u00e0ng gi\u00fap c\u00e1c nh\u00e0 ti\u1ebfp th\u1ecb, doanh nghi\u1ec7p \u0111i\u1ec1u ch\u1ec9nh t\u1ed1t h\u01a1n c\u00e1c n\u1ed7 l\u1ef1c ti\u1ebfp th\u1ecb c\u1ee7a h\u1ecd cho c\u00e1c t\u1eadp h\u1ee3p con \u0111\u1ed1i t\u01b0\u1ee3ng kh\u00e1c nhau. Nh\u1eefng n\u1ed7 l\u1ef1c \u0111\u00f3 c\u00f3 th\u1ec3 li\u00ean quan \u0111\u1ebfn c\u1ea3 truy\u1ec1n th\u00f4ng v\u00e0 ph\u00e1t tri\u1ec3n s\u1ea3n ph\u1ea9m.<\/p>\n<p>D\u01b0\u1edbi \u0111\u00e2y l\u00e0 m\u1ed9t s\u1ed1 l\u00fd do gi\u1ea3i th\u00edch v\u00ec sao m\u00e0 doanh nghi\u1ec7p c\u1ea7n ph\u00e2n lo\u1ea1i kh\u00e1ch h\u00e0ng:<\/p>\n<ul>\n<li>X\u00e2y d\u1ef1ng v\u00e0 truy\u1ec1n \u0111\u1ea1t c\u00e1c th\u00f4ng \u0111i\u1ec7p marketing \u0111\u01b0\u1ee3c nh\u1eafm m\u1ee5c ti\u00eau s\u1ebd c\u1ed9ng h\u01b0\u1edfng v\u1edbi c\u00e1c nh\u00f3m kh\u00e1ch h\u00e0ng c\u1ee5 th\u1ec3. Theo \u0111\u00f3 kh\u00e1ch h\u00e0ng s\u1ebd nh\u1eadn \u0111\u01b0\u1ee3c th\u00f4ng \u0111i\u1ec7p ph\u00f9 h\u1ee3p v\u1edbi nhu c\u1ea7u v\u00e0 s\u1edf th\u00edch c\u1ee7a h\u1ecd.<\/li>\n<li>L\u1ef1a ch\u1ecdn k\u00eanh giao ti\u1ebfp t\u1ed1t nh\u1ea5t cho ph\u00e2n kh\u00fac kh\u00e1ch h\u00e0ng, c\u00f3 th\u1ec3 l\u00e0 email, b\u00e0i \u0111\u0103ng tr\u00ean m\u1ea1ng x\u00e3 h\u1ed9i ho\u1eb7c c\u00e1ch ti\u1ebfp c\u1eadn kh\u00e1c, t\u00f9y thu\u1ed9c v\u00e0o ph\u00e2n kh\u00fac.<\/li>\n<li>X\u00e1c \u0111\u1ecbnh nh\u1eefng c\u00e1ch \u0111\u1ec3 c\u1ea3i thi\u1ec7n s\u1ea3n ph\u1ea9m ho\u1eb7c c\u01a1 h\u1ed9i s\u1ea3n ph\u1ea9m ho\u1eb7c d\u1ecbch v\u1ee5 m\u1edbi.<\/li>\n<li>Thi\u1ebft l\u1eadp m\u1ed1i quan h\u1ec7 kh\u00e1ch h\u00e0ng t\u1ed1t h\u01a1n.<\/li>\n<li>Ki\u1ec3m tra c\u00e1c t\u00f9y ch\u1ecdn gi\u00e1.<\/li>\n<li>T\u1eadp trung v\u00e0o nh\u1eefng kh\u00e1ch h\u00e0ng n\u00e0o c\u00f3 l\u1ee3i nh\u1ea5t cho th\u01b0\u01a1ng hi\u1ec7u, doanh nghi\u1ec7p.<\/li>\n<li>C\u1ea3i thi\u1ec7n d\u1ecbch v\u1ee5 kh\u00e1ch h\u00e0ng.<\/li>\n<li>Upsell v\u00e0 cross-sell c\u00e1c s\u1ea3n ph\u1ea9m v\u00e0 d\u1ecbch v\u1ee5 kh\u00e1c.<\/li>\n<\/ul>\n<figure id=\"attachment_10418\" aria-describedby=\"caption-attachment-10418\" style=\"width: 768px\" class=\"wp-caption aligncenter\"><img loading=\"lazy\" decoding=\"async\" class=\"wp-image-10418 size-full\" src=\"https:\/\/vbee.ai\/blog\/wp-content\/uploads\/2023\/08\/phan-loai-khach-hang-4.jpg\" alt=\"Ph\u00e2n nh\u00f3m kh\u00e1ch h\u00e0ng mang l\u1ea1i nhi\u1ec1u l\u1ee3i \u00edch cho doanh nghi\u1ec7p (Ngu\u1ed3n: Freepik)\" width=\"768\" height=\"612\" srcset=\"https:\/\/vbee.ai\/blog\/wp-content\/uploads\/2023\/08\/phan-loai-khach-hang-4.jpg 768w, https:\/\/vbee.ai\/blog\/wp-content\/uploads\/2023\/08\/phan-loai-khach-hang-4-502x400.jpg 502w\" sizes=\"auto, (max-width: 768px) 100vw, 768px\" \/><figcaption id=\"caption-attachment-10418\" class=\"wp-caption-text\">Ph\u00e2n nh\u00f3m kh\u00e1ch h\u00e0ng mang l\u1ea1i nhi\u1ec1u l\u1ee3i \u00edch cho doanh nghi\u1ec7p (Ngu\u1ed3n: Freepik)<\/figcaption><\/figure>\n<h2><span class=\"ez-toc-section\" id=\"Cac_hinh_thuc_phan_loai_khach_hang\"><\/span>C\u00e1c h\u00ecnh th\u1ee9c ph\u00e2n lo\u1ea1i kh\u00e1ch h\u00e0ng<span class=\"ez-toc-section-end\"><\/span><\/h2>\n<p>M\u1eb7c d\u00f9 c\u00f3 nhi\u1ec1u h\u00ecnh th\u1ee9c ph\u00e2n lo\u1ea1i kh\u00e1ch h\u00e0ng kh\u00e1c nhau, trong \u0111\u00f3 4 h\u00ecnh th\u1ee9c ph\u1ed5 bi\u1ebfn nh\u1ea5t l\u00e0 d\u1ef1a tr\u00ean nh\u00e2n kh\u1ea9u h\u1ecdc, t\u00e2m l\u00fd h\u1ecdc, \u0111\u1ecba l\u00fd v\u00e0 h\u00e0nh vi.<\/p>\n<figure id=\"attachment_10417\" aria-describedby=\"caption-attachment-10417\" style=\"width: 768px\" class=\"wp-caption aligncenter\"><img loading=\"lazy\" decoding=\"async\" class=\"wp-image-10417 size-full\" src=\"https:\/\/vbee.ai\/blog\/wp-content\/uploads\/2023\/08\/phan-loai-khach-hang-3.jpg\" alt=\"C\u00f3 4 h\u00ecnh th\u1ee9c ph\u00e2n lo\u1ea1i kh\u00e1ch h\u00e0ng ph\u1ed5 bi\u1ebfn hi\u1ec7n nay (Ngu\u1ed3n: Freepik)\" width=\"768\" height=\"568\" srcset=\"https:\/\/vbee.ai\/blog\/wp-content\/uploads\/2023\/08\/phan-loai-khach-hang-3.jpg 768w, https:\/\/vbee.ai\/blog\/wp-content\/uploads\/2023\/08\/phan-loai-khach-hang-3-541x400.jpg 541w\" sizes=\"auto, (max-width: 768px) 100vw, 768px\" \/><figcaption id=\"caption-attachment-10417\" class=\"wp-caption-text\">C\u00f3 4 h\u00ecnh th\u1ee9c ph\u00e2n lo\u1ea1i kh\u00e1ch h\u00e0ng ph\u1ed5 bi\u1ebfn hi\u1ec7n nay (Ngu\u1ed3n: Freepik)<\/figcaption><\/figure>\n<ul>\n<li><strong>Ph\u00e2n lo\u1ea1i theo nh\u00e2n kh\u1ea9u h\u1ecdc<\/strong>: Ph\u00e2n lo\u1ea1i kh\u00e1ch h\u00e0ng theo nh\u00e2n kh\u1ea9u h\u1ecdc \u0111\u01b0\u1ee3c x\u00e1c \u0111\u1ecbnh d\u1ef1a tr\u00ean c\u00e1c y\u1ebfu t\u1ed1 kinh t\u1ebf x\u00e1c h\u1ed9i c\u1ee5 th\u1ec3 nh\u01b0: ch\u1ee9c danh c\u00f4ng vi\u1ec7c, tu\u1ed5i t\u00e1c, t\u00f4n gi\u00e1o, gi\u1edbi t\u00ednh, t\u00ecnh tr\u1ea1ng h\u00f4n nh\u00e2n.<\/li>\n<li><strong>Ph\u00e2n lo\u1ea1i theo t\u00e2m l\u00fd:<\/strong> Ph\u00e2n lo\u1ea1i kh\u00e1ch h\u00e0ng theo t\u00e2m l\u00fd d\u1ef1a tr\u00ean c\u00e1c thu\u1ed9c t\u00ednh v\u00e0 \u0111\u1eb7c \u0111i\u1ec3m h\u00ecnh th\u00e0nh t\u00ednh c\u00e1ch c\u1ee7a kh\u00e1ch h\u00e0ng nh\u01b0 s\u1edf th\u00edch, th\u00f3i quen,&#8230;..<\/li>\n<li><strong>Ph\u00e2n lo\u1ea1i theo \u0111\u1ecba l\u00fd<\/strong>: Kh\u00e1ch h\u00e0ng \u0111\u01b0\u1ee3c ph\u00e2n chia th\u00e0nh c\u00e1c nh\u00f3m d\u1ef1a tr\u00ean v\u1ecb tr\u00ed \u0111\u1ecba l\u00fd h\u1ecd sinh s\u1ed1ng nh\u01b0 qu\u1ed1c gia, khu v\u1ef1c, m\u00fai gi\u1edd, ti\u1ec3u bang, th\u00e0nh ph\u1ed1, v\u1ecb tr\u00ed theo th\u1eddi gian th\u1ef1c.<\/li>\n<li><strong>Ph\u00e2n lo\u1ea1i theo h\u00e0nh vi:<\/strong> H\u00ecnh th\u1ee9c n\u00e0y ph\u00e2n chia kh\u00e1ch h\u00e0ng d\u1ef1a tr\u00ean c\u00e1c h\u00e0nh \u0111\u1ed9ng h\u1ecd \u0111\u00e3 th\u1ef1c hi\u1ec7n, cung c\u1ea5p th\u00f4ng tin chi ti\u1ebft v\u1ec1 c\u00e1ch m\u00e0 kh\u00e1ch h\u00e0ng t\u01b0\u01a1ng t\u00e1c v\u1edbi th\u01b0\u01a1ng hi\u1ec7u, doanh nghi\u1ec7p. C\u00e1c ti\u00eau ch\u00ed c\u00f3 th\u1ec3 \u0111\u01b0\u1ee3c s\u1eed d\u1ee5ng \u0111\u1ec3 ph\u00e2n lo\u1ea1i kh\u00e1ch h\u00e0ng theo h\u00e0nh vi bao g\u1ed3m: c\u00e1c trang \u0111\u00e3 xem, c\u00e1c s\u1ea3n ph\u1ea9m \u0111\u00e3 \u0111\u01b0\u1ee3c th\u00eam v\u00e0o gi\u1ecf h\u00e0ng, b\u1ecf qu\u00ean gi\u1ecf h\u00e0ng v\u00e0 ho\u00e0n th\u00e0nh mua h\u00e0ng.<\/li>\n<\/ul>\n<h2><span class=\"ez-toc-section\" id=\"Cac_buoc_xac_dinh_phan_loai_khach_hang\"><\/span>C\u00e1c b\u01b0\u1edbc x\u00e1c \u0111\u1ecbnh ph\u00e2n lo\u1ea1i kh\u00e1ch h\u00e0ng<span class=\"ez-toc-section-end\"><\/span><\/h2>\n<p>\u0110\u1ec3 x\u00e2y d\u1ef1ng chi\u1ebfn l\u01b0\u1ee3c ph\u00e2n lo\u1ea1i kh\u00e1ch h\u00e0ng t\u1eeb c\u01a1 s\u1edf kh\u00e1ch h\u00e0ng hi\u1ec7n t\u1ea1i, b\u1ea1n th\u1ef1c hi\u1ec7n theo c\u00e1c b\u01b0\u1edbc d\u01b0\u1edbi \u0111\u00e2y:<\/p>\n<h3><span class=\"ez-toc-section\" id=\"1_Xac_dinh_muc_tieu\"><\/span>1. X\u00e1c \u0111\u1ecbnh m\u1ee5c ti\u00eau<span class=\"ez-toc-section-end\"><\/span><\/h3>\n<p>Nh\u1eefng m\u1ee5c ti\u00eau n\u00e0y ph\u1ea3i t\u1eadp trung v\u00e0o kh\u00e1ch h\u00e0ng v\u00e0 \u0111\u1eb7t c\u00e2u h\u1ecfi v\u1ec1 th\u00f3i quen c\u1ee7a h\u1ecd, ch\u1eb3ng h\u1ea1n nh\u01b0 li\u1ec7u kh\u00e1ch h\u00e0ng c\u00f3 kh\u1ea3 n\u0103ng th\u1ef1c hi\u1ec7n nhi\u1ec1u giao d\u1ecbch mua hay kh\u00f4ng, v\u1ecb tr\u00ed kh\u00e1ch h\u00e0ng c\u00f3 th\u1ec3 r\u1eddi b\u1ecf trong h\u00e0nh tr\u00ecnh ho\u1eb7c li\u1ec7u kh\u00e1ch h\u00e0ng c\u00f3 tham gia v\u00e0o c\u1ed9ng \u0111\u1ed3ng tr\u1ef1c tuy\u1ebfn c\u00f3 li\u00ean quan hay kh\u00f4ng. S\u1ef1 ph\u00e1t tri\u1ec3n ch\u00e2n dung kh\u00e1ch h\u00e0ng c\u00f3 th\u1ec3 gi\u00fap \u00edch trong giai \u0111o\u1ea1n n\u00e0y.<\/p>\n<figure id=\"attachment_10416\" aria-describedby=\"caption-attachment-10416\" style=\"width: 768px\" class=\"wp-caption aligncenter\"><img loading=\"lazy\" decoding=\"async\" class=\"wp-image-10416 size-full\" src=\"https:\/\/vbee.ai\/blog\/wp-content\/uploads\/2023\/08\/phan-loai-khach-hang-1.jpg\" alt=\"C\u00e1c y\u1ebfu t\u1ed1 \u0111\u1ec3 x\u00e1c \u0111\u1ecbnh ph\u00e2n lo\u1ea1i kh\u00e1ch h\u00e0ng hi\u1ec7u qu\u1ea3 (Ngu\u1ed3n: Freepik)\" width=\"768\" height=\"510\" srcset=\"https:\/\/vbee.ai\/blog\/wp-content\/uploads\/2023\/08\/phan-loai-khach-hang-1.jpg 768w, https:\/\/vbee.ai\/blog\/wp-content\/uploads\/2023\/08\/phan-loai-khach-hang-1-602x400.jpg 602w\" sizes=\"auto, (max-width: 768px) 100vw, 768px\" \/><figcaption id=\"caption-attachment-10416\" class=\"wp-caption-text\">C\u00e1c y\u1ebfu t\u1ed1 \u0111\u1ec3 x\u00e1c \u0111\u1ecbnh ph\u00e2n lo\u1ea1i kh\u00e1ch h\u00e0ng hi\u1ec7u qu\u1ea3 (Ngu\u1ed3n: Freepik)<\/figcaption><\/figure>\n<h3><span class=\"ez-toc-section\" id=\"2_Tao_phan_khuc_tap_trung_vao_khach_hang\"><\/span>2. T\u1ea1o ph\u00e2n kh\u00fac t\u1eadp trung v\u00e0o kh\u00e1ch h\u00e0ng<span class=\"ez-toc-section-end\"><\/span><\/h3>\n<p>\u0110i\u1ec1u n\u00e0y gi\u00fap t\u1ea1o ra m\u1ed9t l\u1ed9 tr\u00ecnh r\u00f5 r\u00e0ng trong qu\u00e1 tr\u00ecnh t\u1ed5 ch\u1ee9c d\u1eef li\u1ec7u kh\u00e1ch h\u00e0ng th\u00e0nh c\u00e1c ph\u00e2n kh\u00fac l\u00fd t\u01b0\u1edfng.<\/p>\n<h3><span class=\"ez-toc-section\" id=\"3_Uu_tien_phan_khuc_khach_hang\"><\/span>3. \u01afu ti\u00ean ph\u00e2n kh\u00fac kh\u00e1ch h\u00e0ng<span class=\"ez-toc-section-end\"><\/span><\/h3>\n<p>S\u1eafp x\u1ebfp th\u1ee9 t\u1ef1 ph\u00e2n kh\u00fac kh\u00e1ch h\u00e0ng t\u1eeb l\u1edbn nh\u1ea5t \u0111\u1ebfn nh\u1ecf nh\u1ea5t \u0111\u1ec3 \u01b0u ti\u00ean nh\u1eafm m\u1ee5c ti\u00eau \u0111\u1ebfn c\u00e1c nh\u00f3m kh\u00e1ch h\u00e0ng l\u1edbn h\u01a1n tr\u01b0\u1edbc. D\u1eef li\u1ec7u n\u00e0y c\u0169ng c\u00f3 th\u1ec3 \u0111\u01b0\u1ee3c s\u1eafp x\u1ebfp theo hi\u1ec7u su\u1ea5t d\u1ef1 \u0111o\u00e1n.<\/p>\n<p>Ngo\u00e0i ra thi\u1ebft l\u1eadp ranh gi\u1edbi r\u00f5 r\u00e0ng cho c\u00e1c ph\u00e2n kh\u00fac kh\u00e1ch h\u00e0ng, ch\u1eb3ng h\u1ea1n nh\u01b0 s\u1ed1 l\u01b0\u1ee3ng ph\u00e2n kh\u00fac, ngu\u1ed3n d\u1eef li\u1ec7u \u0111\u01b0\u1ee3c s\u1eed d\u1ee5ng v\u00e0 t\u00e0i nguy\u00ean.<\/p>\n<h3><span class=\"ez-toc-section\" id=\"4_Thu_thap_va_to_chuc_du_lieu_khach_hang\"><\/span>4. Thu th\u1eadp v\u00e0 t\u1ed5 ch\u1ee9c d\u1eef li\u1ec7u kh\u00e1ch h\u00e0ng<span class=\"ez-toc-section-end\"><\/span><\/h3>\n<p>Thu th\u1eadp d\u1eef li\u1ec7u b\u1eb1ng c\u00e1c ph\u01b0\u01a1ng ph\u00e1p nh\u01b0 kh\u1ea3o s\u00e1t kh\u00e1ch h\u00e0ng, social listening ho\u1eb7c theo d\u00f5i l\u01b0u l\u01b0\u1ee3ng truy c\u1eadp. Ngo\u00e0i ra c\u00e1c doanh nghi\u1ec7p c\u0169ng c\u00f3 th\u1ec3 t\u1eadn d\u1ee5ng c\u00f4ng ngh\u1ec7 AI v\u00e0 c\u00e1c c\u00f4ng c\u1ee5 h\u1ecdc m\u00e1y \u0111\u1ec3 t\u1ed5 ch\u1ee9c d\u1eef li\u1ec7u kh\u00e1ch h\u00e0ng.<\/p>\n<h3><span class=\"ez-toc-section\" id=\"5_Phan_loai_khach_hang_thanh_cac_nhom\"><\/span>5. Ph\u00e2n lo\u1ea1i kh\u00e1ch h\u00e0ng th\u00e0nh c\u00e1c nh\u00f3m<span class=\"ez-toc-section-end\"><\/span><\/h3>\n<p>V\u1edbi d\u1eef li\u1ec7u thu th\u1eadp \u0111\u01b0\u1ee3c, c\u00e1c t\u1ed5 ch\u1ee9c c\u00f3 th\u1ec3 ph\u00e2n chia kh\u00e1ch h\u00e0ng th\u00e0nh c\u00e1c ph\u00e2n kh\u00fac c\u00f3 li\u00ean quan. M\u1ed7i ph\u00e2n kh\u00fac kh\u00f4ng n\u00ean qu\u00e1 h\u1eb9p v\u00e0 n\u00ean bao g\u1ed3m d\u1eef li\u1ec7u nh\u01b0 v\u1ecb tr\u00ed, \u0111\u1ed9 tu\u1ed5i v\u00e0 m\u1ee9c s\u1eed d\u1ee5ng s\u1ea3n ph\u1ea9m.<\/p>\n<h2><span class=\"ez-toc-section\" id=\"Phan_nhom_khach_hang_hieu_qua_va_toi_uu_voi_AICall\"><\/span>Ph\u00e2n nh\u00f3m kh\u00e1ch h\u00e0ng hi\u1ec7u qu\u1ea3 v\u00e0 t\u1ed1i \u01b0u v\u1edbi AICall<span class=\"ez-toc-section-end\"><\/span><\/h2>\n<p>Gi\u1ea3i ph\u00e1p <a href=\"https:\/\/vbee.ai\/aicall\"><strong>AICall<\/strong><\/a> c\u1ee7a Vbee \u0111\u01b0\u1ee3c x\u00e2y d\u1ef1ng d\u1ef1a tr\u00ean c\u00e1c c\u00f4ng ngh\u1ec7 AI v\u00e0 h\u1ecdc m\u00e1y, v\u00e0 \u0111\u01b0\u1ee3c thi\u1ebft k\u1ebf nh\u1eb1m m\u1ee5c \u0111\u00edch gi\u00fap ng\u01b0\u1eddi d\u00f9ng ph\u00e2n lo\u1ea1i d\u1eef li\u1ec7u, h\u1ed3 s\u01a1 kh\u00e1ch h\u00e0ng nhanh ch\u00f3ng, hi\u1ec7u qu\u1ea3 v\u00e0 ch\u00ednh x\u00e1c.<\/p>\n<p>M\u1eb7t kh\u00e1c, AICall \u0111\u01b0\u1ee3c hu\u1ea5n luy\u1ec7n chuy\u00ean th\u1ef1c hi\u1ec7n c\u00e1c cu\u1ed9c g\u1ecdi l\u1ecdc ph\u1ec5u. Callbot g\u1ecdi ra x\u00e1c minh danh t\u00ednh kh\u00e1ch h\u00e0ng, sau \u0111\u00f3 gi\u1edbi thi\u1ec7u l\u1ea1i th\u00f4ng tin d\u1ecbch v\u1ee5 kh\u00e1ch h\u00e0ng \u0111\u00e3 \u0111\u0103ng k\u00fd v\u00e0 h\u1ecfi kh\u00e1ch c\u00f3 nhu c\u1ea7u hay kh\u00f4ng. C\u00e1c kh\u00e1ch h\u00e0ng ti\u1ec1m n\u0103ng s\u1ebd \u0111\u01b0\u1ee3c chuy\u1ec3n ti\u1ebfp v\u1ec1 cho telesale \u0111\u1ec3 ti\u1ebfp t\u1ee5c t\u01b0 v\u1ea5n.<\/p>\n<div class=\"mceTemp\"><\/div>\n<figure id=\"attachment_11218\" aria-describedby=\"caption-attachment-11218\" style=\"width: 768px\" class=\"wp-caption aligncenter\"><img loading=\"lazy\" decoding=\"async\" class=\"wp-image-11218 size-full\" src=\"https:\/\/vbee.ai\/blog\/wp-content\/uploads\/2023\/09\/Vbee-AICall-Cloud.jpg\" alt=\"T\u1ed5ng \u0111\u00e0i t\u1ef1 \u0111\u1ed9ng AICall c\u1ee7a Vbee AI (Ngu\u1ed3n: Freepik)\" width=\"768\" height=\"512\" srcset=\"https:\/\/vbee.ai\/blog\/wp-content\/uploads\/2023\/09\/Vbee-AICall-Cloud.jpg 768w, https:\/\/vbee.ai\/blog\/wp-content\/uploads\/2023\/09\/Vbee-AICall-Cloud-600x400.jpg 600w\" sizes=\"auto, (max-width: 768px) 100vw, 768px\" \/><figcaption id=\"caption-attachment-11218\" class=\"wp-caption-text\">Vbee AICall &#8211; m\u1ed9t gi\u1ea3i ph\u00e1p ch\u0103m s\u00f3c kh\u00e1ch h\u00e0ng t\u1ed1i \u01b0u v\u00e0 l\u00e0 c\u00e1ch ng\u0103n ch\u1eb7n kh\u00e1ch h\u00e0ng r\u1eddi b\u1ecf doanh nghi\u1ec7p hi\u1ec7u qu\u1ea3.<\/figcaption><\/figure>\n<p>C\u00e1c cu\u1ed9c g\u1ecdi \u0111\u1ea3m b\u1ea3o th\u1ef1c hi\u1ec7n k\u1ecbp th\u1eddi ngay sau chi\u1ebfn d\u1ecbch marketing. Ngo\u00e0i ra c\u00f4ng ngh\u1ec7 AI \u0111\u01b0\u1ee3c t\u00edch h\u1ee3p trong gi\u1ea3i ph\u00e1p gi\u00fap lo\u1ea1i b\u1ecf c\u00e1c data r\u00e1c, v\u00e0 t\u00ecm ki\u1ebfm ch\u00ednh x\u00e1c c\u00e1c kh\u00e1ch h\u00e0ng ti\u1ec1m n\u0103ng, gi\u00fap gi\u1ea3m th\u1eddi gian ch\u00e0o h\u00e0ng v\u00e0 t\u0103ng hi\u1ec7u su\u1ea5t b\u00e1n h\u00e0ng.<\/p>\n<p>Nh\u00ecn chung chi\u1ebfn l\u01b0\u1ee3c ph\u00e2n lo\u1ea1i kh\u00e1ch h\u00e0ng ph\u00f9 h\u1ee3p cho h\u1ea7u h\u1ebft doanh nghi\u1ec7p, k\u1ec3 c\u1ea3 doanh nghi\u1ec7p nh\u1ecf v\u00e0 v\u1eeba l\u1eabn doanh nghi\u1ec7p l\u1edbn. Tuy nhi\u00ean, \u0111\u1ec3 \u0111\u1ea1t \u0111\u01b0\u1ee3c t\u1ed1c \u0111\u1ed9 t\u0103ng tr\u01b0\u1edfng kinh doanh v\u00e0 doanh s\u1ed1 b\u00e1n h\u00e0ng, v\u1ed1n l\u00e0 m\u1ee5c ti\u00eau c\u1ee7a vi\u1ec7c ph\u00e2n lo\u1ea1i kh\u00e1ch h\u00e0ng, \u0111i\u1ec1u quan tr\u1ecdng l\u00e0 doanh nghi\u1ec7p ph\u1ea3i x\u00e1c \u0111\u1ecbnh v\u00e0 tu\u00e2n th\u1ee7 c\u00e1c chi\u1ebfn l\u01b0\u1ee3c c\u01a1 b\u1ea3n \u0111\u1ec3 ph\u00e2n lo\u1ea1i kh\u00e1ch h\u00e0ng. V\u00ec v\u1eady, h\u00e3y b\u1eaft \u0111\u1ea7u th\u1ef1c hi\u1ec7n c\u00e1c chi\u1ebfn l\u01b0\u1ee3c n\u00e0y v\u00e0 t\u1eadn d\u1ee5ng c\u00e1c gi\u1ea3i ph\u00e1p nh\u01b0 AICall \u0111\u1ec3 quy tr\u00ecnh ph\u00e2n lo\u1ea1i kh\u00e1ch h\u00e0ng t\u1ed1i \u01b0u v\u00e0 hi\u1ec7u qu\u1ea3 h\u01a1n.<\/p>\n<p><strong>Ngu\u1ed3n tham kh\u1ea3o:<\/strong><\/p>\n<ul>\n<li>Techtarget (tham kh\u1ea3o ng\u00e0y 15\/8\/2023), customer segmentation. C\u00f3 t\u1ea1i: https:\/\/www.techtarget.com\/searchcustomerexperience\/definition\/customer-segmentation<\/li>\n<li>Segment (tham kh\u1ea3o ng\u00e0y 15\/8\/2023), customer segmentation. C\u00f3 t\u1ea1i: https:\/\/segment.com\/growth-center\/customer-segmentation\/<\/li>\n<li>Oberlo (tham kh\u1ea3o ng\u00e0y 15\/8\/2023), customer segmentation. C\u00f3 t\u1ea1i: https:\/\/www.oberlo.com\/ecommerce-wiki\/customer-segmentation<\/li>\n<\/ul>\n\n\n<div class=\"kk-star-ratings kksr-auto kksr-align-left kksr-valign-bottom\"\n    data-payload='{&quot;align&quot;:&quot;left&quot;,&quot;id&quot;:&quot;10394&quot;,&quot;slug&quot;:&quot;default&quot;,&quot;valign&quot;:&quot;bottom&quot;,&quot;ignore&quot;:&quot;&quot;,&quot;reference&quot;:&quot;auto&quot;,&quot;class&quot;:&quot;&quot;,&quot;count&quot;:&quot;1&quot;,&quot;legendonly&quot;:&quot;&quot;,&quot;readonly&quot;:&quot;&quot;,&quot;score&quot;:&quot;5&quot;,&quot;starsonly&quot;:&quot;&quot;,&quot;best&quot;:&quot;5&quot;,&quot;gap&quot;:&quot;5&quot;,&quot;greet&quot;:&quot;\u0110\u00e1nh gi\u00e1 b\u00e0i vi\u1ebft&quot;,&quot;legend&quot;:&quot;5\\\/5 - (1 b\u00ecnh ch\u1ecdn)&quot;,&quot;size&quot;:&quot;24&quot;,&quot;title&quot;:&quot;Ph\u00e2n lo\u1ea1i kh\u00e1ch h\u00e0ng l\u00e0 g\u00ec? L\u1ee3i \u00edch v\u00e0 c\u00e1c b\u01b0\u1edbc chi ti\u1ebft&quot;,&quot;width&quot;:&quot;142.5&quot;,&quot;_legend&quot;:&quot;{score}\\\/{best} - ({count} {votes})&quot;,&quot;font_factor&quot;:&quot;1.25&quot;}'>\n            \n<div class=\"kksr-stars\">\n    \n<div class=\"kksr-stars-inactive\">\n            <div class=\"kksr-star\" data-star=\"1\" style=\"padding-right: 5px\">\n            \n\n<div class=\"kksr-icon\" style=\"width: 24px; height: 24px;\"><\/div>\n        <\/div>\n            <div class=\"kksr-star\" data-star=\"2\" style=\"padding-right: 5px\">\n            \n\n<div class=\"kksr-icon\" style=\"width: 24px; height: 24px;\"><\/div>\n        <\/div>\n            <div class=\"kksr-star\" data-star=\"3\" style=\"padding-right: 5px\">\n            \n\n<div class=\"kksr-icon\" style=\"width: 24px; height: 24px;\"><\/div>\n        <\/div>\n            <div class=\"kksr-star\" data-star=\"4\" style=\"padding-right: 5px\">\n            \n\n<div class=\"kksr-icon\" style=\"width: 24px; height: 24px;\"><\/div>\n        <\/div>\n            <div class=\"kksr-star\" data-star=\"5\" style=\"padding-right: 5px\">\n            \n\n<div class=\"kksr-icon\" style=\"width: 24px; height: 24px;\"><\/div>\n        <\/div>\n    <\/div>\n    \n<div class=\"kksr-stars-active\" style=\"width: 142.5px;\">\n            <div class=\"kksr-star\" style=\"padding-right: 5px\">\n            \n\n<div class=\"kksr-icon\" style=\"width: 24px; height: 24px;\"><\/div>\n        <\/div>\n            <div class=\"kksr-star\" style=\"padding-right: 5px\">\n            \n\n<div class=\"kksr-icon\" style=\"width: 24px; height: 24px;\"><\/div>\n        <\/div>\n            <div class=\"kksr-star\" style=\"padding-right: 5px\">\n            \n\n<div class=\"kksr-icon\" style=\"width: 24px; height: 24px;\"><\/div>\n        <\/div>\n            <div class=\"kksr-star\" style=\"padding-right: 5px\">\n            \n\n<div class=\"kksr-icon\" style=\"width: 24px; height: 24px;\"><\/div>\n        <\/div>\n            <div class=\"kksr-star\" style=\"padding-right: 5px\">\n            \n\n<div class=\"kksr-icon\" style=\"width: 24px; height: 24px;\"><\/div>\n        <\/div>\n    <\/div>\n<\/div>\n                \n\n<div class=\"kksr-legend\" style=\"font-size: 19.2px;\">\n            5\/5 - (1 b\u00ecnh ch\u1ecdn)    <\/div>\n    <\/div>\n","protected":false},"excerpt":{"rendered":"<p>Ngay c\u1ea3 nh\u1eefng th\u01b0\u01a1ng hi\u1ec7u n\u1ed5i ti\u1ebfng nh\u01b0 Disney v\u00e0 Coca-Cola c\u0169ng s\u1eed d\u1ee5ng ph\u00e2n lo\u1ea1i kh\u00e1ch h\u00e0ng \u0111\u1ec3 \u0111\u1ea3m b\u1ea3o ti\u1ebfp th\u1ecb \u0111\u1ebfn \u0111\u00fang ng\u01b0\u1eddi, \u0111\u00fang n\u01a1i v\u00e0 \u0111\u00fang th\u1eddi \u0111i\u1ec3m. L\u00e0 n\u1ec1n t\u1ea3ng cho s\u1ef1 th\u00e0nh c\u00f4ng c\u1ee7a marketing v\u00e0 sale, trong b\u00e0i vi\u1ebft n\u00e0y h\u00e3y c\u00f9ng Vbee AI t\u00ecm hi\u1ec3u k\u1ef9 h\u01a1n [&#8230;]\n","protected":false},"author":6,"featured_media":10429,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[99],"tags":[],"class_list":["post-10394","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-ky-nang-ban-hang"],"_links":{"self":[{"href":"https:\/\/vbee.ai\/blog\/wp-json\/wp\/v2\/posts\/10394","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/vbee.ai\/blog\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/vbee.ai\/blog\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/vbee.ai\/blog\/wp-json\/wp\/v2\/users\/6"}],"replies":[{"embeddable":true,"href":"https:\/\/vbee.ai\/blog\/wp-json\/wp\/v2\/comments?post=10394"}],"version-history":[{"count":10,"href":"https:\/\/vbee.ai\/blog\/wp-json\/wp\/v2\/posts\/10394\/revisions"}],"predecessor-version":[{"id":11340,"href":"https:\/\/vbee.ai\/blog\/wp-json\/wp\/v2\/posts\/10394\/revisions\/11340"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/vbee.ai\/blog\/wp-json\/wp\/v2\/media\/10429"}],"wp:attachment":[{"href":"https:\/\/vbee.ai\/blog\/wp-json\/wp\/v2\/media?parent=10394"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/vbee.ai\/blog\/wp-json\/wp\/v2\/categories?post=10394"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/vbee.ai\/blog\/wp-json\/wp\/v2\/tags?post=10394"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}