{"id":10320,"date":"2023-10-04T08:00:42","date_gmt":"2023-10-04T01:00:42","guid":{"rendered":"https:\/\/vbee.ai\/blog\/?p=10320"},"modified":"2023-10-04T10:39:17","modified_gmt":"2023-10-04T03:39:17","slug":"chan-dung-khach-hang","status":"publish","type":"post","link":"https:\/\/vbee.ai\/blog\/chan-dung-khach-hang\/","title":{"rendered":"Ch\u00e2n dung kh\u00e1ch h\u00e0ng: Vai tr\u00f2 v\u00e0 c\u00e1ch x\u00e1c \u0111\u1ecbnh"},"content":{"rendered":"<p><strong>X\u00e1c \u0111\u1ecbnh ch\u00e2n dung kh\u00e1ch h\u00e0ng l\u00e0 \u0111i\u1ec1u quan tr\u1ecdng gi\u00fap doanh nghi\u1ec7p c\u00f3 th\u1ec3 x\u00e2y d\u1ef1ng \u0111\u01b0\u1ee3c c\u00e1c chi\u1ebfn d\u1ecbch qu\u1ea3ng b\u00e1, ti\u1ebfp th\u1ecb ph\u00f9 h\u1ee3p \u0111\u1ec3 t\u0103ng doanh thu v\u00e0 l\u1ee3i nhu\u1eadn. Tuy nhi\u00ean, l\u00e0m th\u1ebf n\u00e0o \u0111\u1ec3 x\u00e1c \u0111\u1ecbnh \u0111\u01b0\u1ee3c ch\u00e2n dung kh\u00e1ch h\u00e0ng ph\u00f9 h\u1ee3p. C\u00f9ng <a href=\"https:\/\/vbee.ai\/\">Vbee.ai<\/a> t\u00ecm hi\u1ec3u ngay nh\u00e9. <\/strong><\/p>\n<div id=\"ez-toc-container\" class=\"ez-toc-v2_0_75 counter-hierarchy ez-toc-counter ez-toc-grey ez-toc-container-direction\">\n<div class=\"ez-toc-title-container\">\n<p class=\"ez-toc-title\" style=\"cursor:inherit\">M\u1ee4C L\u1ee4C<\/p>\n<span class=\"ez-toc-title-toggle\"><a href=\"#\" class=\"ez-toc-pull-right ez-toc-btn ez-toc-btn-xs ez-toc-btn-default ez-toc-toggle\" aria-label=\"Toggle Table of Content\"><span class=\"ez-toc-js-icon-con\"><span class=\"\"><span class=\"eztoc-hide\" style=\"display:none;\">Toggle<\/span><span class=\"ez-toc-icon-toggle-span\"><svg style=\"fill: #999;color:#999\" xmlns=\"http:\/\/www.w3.org\/2000\/svg\" class=\"list-377408\" width=\"20px\" height=\"20px\" viewBox=\"0 0 24 24\" fill=\"none\"><path d=\"M6 6H4v2h2V6zm14 0H8v2h12V6zM4 11h2v2H4v-2zm16 0H8v2h12v-2zM4 16h2v2H4v-2zm16 0H8v2h12v-2z\" fill=\"currentColor\"><\/path><\/svg><svg style=\"fill: #999;color:#999\" class=\"arrow-unsorted-368013\" xmlns=\"http:\/\/www.w3.org\/2000\/svg\" width=\"10px\" height=\"10px\" viewBox=\"0 0 24 24\" version=\"1.2\" baseProfile=\"tiny\"><path d=\"M18.2 9.3l-6.2-6.3-6.2 6.3c-.2.2-.3.4-.3.7s.1.5.3.7c.2.2.4.3.7.3h11c.3 0 .5-.1.7-.3.2-.2.3-.5.3-.7s-.1-.5-.3-.7zM5.8 14.7l6.2 6.3 6.2-6.3c.2-.2.3-.5.3-.7s-.1-.5-.3-.7c-.2-.2-.4-.3-.7-.3h-11c-.3 0-.5.1-.7.3-.2.2-.3.5-.3.7s.1.5.3.7z\"\/><\/svg><\/span><\/span><\/span><\/a><\/span><\/div>\n<nav><ul class='ez-toc-list ez-toc-list-level-1 ' ><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-1\" href=\"https:\/\/vbee.ai\/blog\/chan-dung-khach-hang\/#Chan_dung_khach_hang_la_gi\" >Ch\u00e2n dung kh\u00e1ch h\u00e0ng l\u00e0 g\u00ec?<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-2\" href=\"https:\/\/vbee.ai\/blog\/chan-dung-khach-hang\/#Xac_dinh_chan_dung_khach_hang_co_vai_tro_gi\" >X\u00e1c \u0111\u1ecbnh ch\u00e2n dung kh\u00e1ch h\u00e0ng c\u00f3 vai tr\u00f2 g\u00ec?<\/a><ul class='ez-toc-list-level-3' ><li class='ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-3\" href=\"https:\/\/vbee.ai\/blog\/chan-dung-khach-hang\/#Hieu_ro_nhu_cau_khach_hang\" >Hi\u1ec3u r\u00f5 nhu c\u1ea7u kh\u00e1ch h\u00e0ng<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-4\" href=\"https:\/\/vbee.ai\/blog\/chan-dung-khach-hang\/#Co_so_xay_dung_ke_hoach_tiep_thi_ban_hang\" >C\u01a1 s\u1edf x\u00e2y d\u1ef1ng k\u1ebf ho\u1ea1ch ti\u1ebfp th\u1ecb b\u00e1n h\u00e0ng<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-5\" href=\"https:\/\/vbee.ai\/blog\/chan-dung-khach-hang\/#Tao_san_pham_phu_hop\" >T\u1ea1o s\u1ea3n ph\u1ea9m ph\u00f9 h\u1ee3p<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-6\" href=\"https:\/\/vbee.ai\/blog\/chan-dung-khach-hang\/#Tang_ty_le_chuyen_doi\" >T\u0103ng t\u1ef7 l\u1ec7 chuy\u1ec3n \u0111\u1ed5i<\/a><\/li><\/ul><\/li><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-7\" href=\"https:\/\/vbee.ai\/blog\/chan-dung-khach-hang\/#Huong_dan_doanh_nghiep_xac_dinh_chan_dung_khach_hang\" >H\u01b0\u1edbng d\u1eabn doanh nghi\u1ec7p x\u00e1c \u0111\u1ecbnh ch\u00e2n dung kh\u00e1ch h\u00e0ng<\/a><ul class='ez-toc-list-level-3' ><li class='ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-8\" href=\"https:\/\/vbee.ai\/blog\/chan-dung-khach-hang\/#Buoc_1_Xac_dinh_muc_dich_va_cac_thong_tin_can_thu_thap_khi_xay_dung_chan_dung_khach_hang\" >B\u01b0\u1edbc 1: X\u00e1c \u0111\u1ecbnh m\u1ee5c \u0111\u00edch v\u00e0 c\u00e1c th\u00f4ng tin c\u1ea7n thu th\u1eadp khi x\u00e2y d\u1ef1ng ch\u00e2n dung kh\u00e1ch h\u00e0ng<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-9\" href=\"https:\/\/vbee.ai\/blog\/chan-dung-khach-hang\/#Buoc_2_Thu_thap_cac_thong_tin_lien_quan_den_khach_hang\" >B\u01b0\u1edbc 2: Thu th\u1eadp c\u00e1c th\u00f4ng tin li\u00ean quan \u0111\u1ebfn kh\u00e1ch h\u00e0ng<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-10\" href=\"https:\/\/vbee.ai\/blog\/chan-dung-khach-hang\/#Buoc_3_Phan_tich_thong_tin\" >B\u01b0\u1edbc 3: Ph\u00e2n t\u00edch th\u00f4ng tin<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-11\" href=\"https:\/\/vbee.ai\/blog\/chan-dung-khach-hang\/#Buoc_4_Tao_danh_tinh_khach_hang\" >B\u01b0\u1edbc 4: T\u1ea1o danh t\u00ednh kh\u00e1ch h\u00e0ng<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-12\" href=\"https:\/\/vbee.ai\/blog\/chan-dung-khach-hang\/#Buoc_5_Bo_sung_thong_tin_chan_dung_khach_hang\" >B\u01b0\u1edbc 5: B\u1ed5 sung th\u00f4ng tin ch\u00e2n dung kh\u00e1ch h\u00e0ng<\/a><\/li><\/ul><\/li><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-13\" href=\"https:\/\/vbee.ai\/blog\/chan-dung-khach-hang\/#Cac_yeu_to_giup_xac_dinh_chan_dung_khach_hang\" >C\u00e1c y\u1ebfu t\u1ed1 gi\u00fap x\u00e1c \u0111\u1ecbnh ch\u00e2n dung kh\u00e1ch h\u00e0ng<\/a><\/li><\/ul><\/nav><\/div>\n<h2><span class=\"ez-toc-section\" id=\"Chan_dung_khach_hang_la_gi\"><\/span>Ch\u00e2n dung kh\u00e1ch h\u00e0ng l\u00e0 g\u00ec?<span class=\"ez-toc-section-end\"><\/span><\/h2>\n<p>Ch\u00e2n dung kh\u00e1ch h\u00e0ng \u0111\u01b0\u1ee3c xem nh\u01b0 m\u1ed9t b\u1ea3n ph\u00e1c th\u1ea3o to\u00e0n di\u1ec7n, chi ti\u1ebft v\u1ec1 \u0111\u1ed1i t\u01b0\u1ee3ng kh\u00e1ch h\u00e0ng m\u00e0 doanh nghi\u1ec7p mu\u1ed1n nh\u1eafm t\u1edbi. X\u00e2y d\u1ef1ng ch\u00e2n dung kh\u00e1ch h\u00e0ng th\u01b0\u1eddng bao g\u1ed3m c\u00e1c y\u1ebfu t\u1ed1 kh\u00e1c nhau.<\/p>\n<p>V\u00ed d\u1ee5 nh\u01b0 nh\u00e2n kh\u1ea9u h\u1ecdc, th\u00f3i quen, s\u1edf th\u00edch, h\u00e0nh vi hay c\u00e1c v\u1ea5n \u0111\u1ec1 \u1ea3nh h\u01b0\u1edfng \u0111\u1ebfn vi\u1ec7c mua s\u1eafm c\u1ee7a kh\u00e1ch h\u00e0ng\u2026 Nh\u1eefng y\u1ebfu t\u1ed1 n\u00e0y c\u00f3 \u0111\u01b0\u1ee3c \u0111\u01b0a ra d\u1ef1a tr\u00ean k\u1ebft qu\u1ea3 qu\u00e1 tr\u00ecnh nghi\u00ean c\u1ee9u th\u1ecb tr\u01b0\u1eddng, kh\u1ea3o s\u00e1t t\u1ec7p kh\u00e1ch h\u00e0ng hi\u1ec7n t\u1ea1i v\u00e0 kh\u00e1ch h\u00e0ng ti\u1ec1m n\u0103ng c\u1ee7a doanh nghi\u1ec7p.<\/p>\n<figure id=\"attachment_10323\" aria-describedby=\"caption-attachment-10323\" style=\"width: 768px\" class=\"wp-caption aligncenter\"><img loading=\"lazy\" decoding=\"async\" class=\"wp-image-10323 size-full\" src=\"https:\/\/vbee.ai\/blog\/wp-content\/uploads\/2023\/08\/chan-dung-khach-hang-3.jpg\" alt=\"ch\u00e2n dung kh\u00e1ch h\u00e0ng\" width=\"768\" height=\"513\" srcset=\"https:\/\/vbee.ai\/blog\/wp-content\/uploads\/2023\/08\/chan-dung-khach-hang-3.jpg 768w, https:\/\/vbee.ai\/blog\/wp-content\/uploads\/2023\/08\/chan-dung-khach-hang-3-599x400.jpg 599w\" sizes=\"auto, (max-width: 768px) 100vw, 768px\" \/><figcaption id=\"caption-attachment-10323\" class=\"wp-caption-text\">Ch\u00e2n dung kh\u00e1ch h\u00e0ng l\u00e0 b\u1ea3n ph\u00e1c th\u1ea3o chi ti\u1ebft v\u1ec1 \u0111\u1ed1i t\u01b0\u1ee3ng kh\u00e1ch h\u00e0ng m\u1ee5c ti\u00eau c\u1ee7a doanh nghi\u1ec7p. (Ngu\u1ed3n: Freepik.com)<\/figcaption><\/figure>\n<h2><span class=\"ez-toc-section\" id=\"Xac_dinh_chan_dung_khach_hang_co_vai_tro_gi\"><\/span>X\u00e1c \u0111\u1ecbnh ch\u00e2n dung kh\u00e1ch h\u00e0ng c\u00f3 vai tr\u00f2 g\u00ec?<span class=\"ez-toc-section-end\"><\/span><\/h2>\n<p>X\u00e1c \u0111\u1ecbnh ch\u00e2n dung kh\u00e1ch h\u00e0ng l\u00e0 \u0111i\u1ec1u v\u00f4 c\u00f9ng quan tr\u1ecdng v\u1edbi doanh nghi\u1ec7p b\u1edfi n\u00f3 gi\u00fap doanh nghi\u1ec7p:<\/p>\n<h3><span class=\"ez-toc-section\" id=\"Hieu_ro_nhu_cau_khach_hang\"><\/span>Hi\u1ec3u r\u00f5 nhu c\u1ea7u kh\u00e1ch h\u00e0ng<span class=\"ez-toc-section-end\"><\/span><\/h3>\n<p>Th\u00f4ng qua vi\u1ec7c \u0111\u00e1nh gi\u00e1 m\u1ee5c ti\u00eau, th\u00e1ch th\u1ee9c trong qu\u00e1 tr\u00ecnh x\u00e2y d\u1ef1ng ch\u00e2n dung kh\u00e1ch h\u00e0ng, doanh nghi\u1ec7p c\u00f3 th\u1ec3 hi\u1ec3u v\u00e0 n\u1eafm \u0111\u01b0\u1ee3c nhu c\u1ea7u c\u0169ng nh\u01b0 mong mu\u1ed1n c\u1ee7a kh\u00e1ch h\u00e0ng. T\u1eeb \u0111\u00f3 \u0111\u01b0a ra c\u00e1c \u0111i\u1ec1u ch\u1ec9nh c\u0169ng nh\u01b0 c\u00e1ch t\u01b0 v\u1ea5n b\u00e1n h\u00e0ng ph\u00f9 h\u1ee3p gi\u00fap gia t\u0103ng doanh thu hi\u1ec7u qu\u1ea3.<\/p>\n<h3><span class=\"ez-toc-section\" id=\"Co_so_xay_dung_ke_hoach_tiep_thi_ban_hang\"><\/span>C\u01a1 s\u1edf x\u00e2y d\u1ef1ng k\u1ebf ho\u1ea1ch ti\u1ebfp th\u1ecb b\u00e1n h\u00e0ng<span class=\"ez-toc-section-end\"><\/span><\/h3>\n<p>\u0110\u1ec3 \u0111\u01b0a ra \u0111\u01b0\u1ee3c nh\u1eefng chi\u1ebfn l\u01b0\u1ee3c qu\u1ea3ng b\u00e1, ti\u1ebfp th\u1ecb ph\u00f9 h\u1ee3p, hi\u1ec7u qu\u1ea3 nh\u1ea5t thi\u1ebft ph\u1ea3i d\u1ef1a tr\u00ean ch\u00e2n dung kh\u00e1ch h\u00e0ng. Ph\u1ea3i hi\u1ec3u \u0111\u01b0\u1ee3c kh\u00e1ch h\u00e0ng m\u1ee5c ti\u00eau h\u01b0\u1edbng t\u1edbi l\u00e0 ng\u01b0\u1eddi nh\u01b0 th\u1ebf n\u00e0o. C\u00f3 nh\u01b0 v\u1eady m\u1edbi doanh nghi\u1ec7p m\u1edbi ti\u1ebft ki\u1ec7m \u0111\u01b0\u1ee3c chi ph\u00ed v\u00e0 thu l\u1ea1i l\u1ee3i nhu\u1eadn cao h\u01a1n.<\/p>\n<figure id=\"attachment_10326\" aria-describedby=\"caption-attachment-10326\" style=\"width: 768px\" class=\"wp-caption aligncenter\"><img loading=\"lazy\" decoding=\"async\" class=\"wp-image-10326 size-full\" src=\"https:\/\/vbee.ai\/blog\/wp-content\/uploads\/2023\/08\/chan-dung-khach-hang-5.jpg\" alt=\"ch\u00e2n dung kh\u00e1ch h\u00e0ng\" width=\"768\" height=\"385\" \/><figcaption id=\"caption-attachment-10326\" class=\"wp-caption-text\">D\u1ef1a tr\u00ean ch\u00e2n dung kh\u00e1ch h\u00e0ng, doanh nghi\u1ec7p c\u00f3 th\u1ec3 \u0111\u01b0a ra nh\u1eefng chi\u1ebfn l\u01b0\u1ee3c qu\u1ea3ng b\u00e1, ti\u1ebfp th\u1ecb ph\u00f9 h\u1ee3p. (Ngu\u1ed3n: Freepik.com)<\/figcaption><\/figure>\n<h3><span class=\"ez-toc-section\" id=\"Tao_san_pham_phu_hop\"><\/span>T\u1ea1o s\u1ea3n ph\u1ea9m ph\u00f9 h\u1ee3p<span class=\"ez-toc-section-end\"><\/span><\/h3>\n<p>T\u1eeb vi\u1ec7c hi\u1ec3u r\u00f5 nhu c\u1ea7u kh\u00e1ch h\u00e0ng, doanh nghi\u1ec7p c\u00f3 th\u1ec3 \u0111\u01b0a ra c\u00e1c \u0111i\u1ec1u ch\u1ec9nh ph\u00f9 h\u1ee3p \u0111\u1ec3 c\u1ea3i ti\u1ebfn, ph\u00e1t tri\u1ec3n s\u1ea3n ph\u1ea9m. Vi\u1ec7c c\u1ea3i ti\u1ebfn n\u00e0y c\u00f3 th\u1ec3 gi\u00fap s\u1ea3n ph\u1ea9m doanh nghi\u1ec7p t\u1ea1o ra \u0111\u01b0\u1ee3c gi\u00e1 tr\u1ecb, \u0111\u00e1p \u1ee9ng \u0111\u01b0\u1ee3c mong mu\u1ed1n c\u1ee7a kh\u00e1ch h\u00e0ng. T\u1eeb \u0111\u00f3 g\u00f3p ph\u1ea7n t\u0103ng doanh thu v\u00e0 t\u0103ng l\u1ee3i nhu\u1eadn nhanh ch\u00f3ng.<\/p>\n<h3><span class=\"ez-toc-section\" id=\"Tang_ty_le_chuyen_doi\"><\/span>T\u0103ng t\u1ef7 l\u1ec7 chuy\u1ec3n \u0111\u1ed5i<span class=\"ez-toc-section-end\"><\/span><\/h3>\n<p>Khi \u0111\u00e3 x\u00e1c \u0111\u1ecbnh v\u00e0 n\u1eafm r\u00f5 \u0111\u01b0\u1ee3c ch\u00e2n dung kh\u00e1ch h\u00e0ng, doanh nghi\u1ec7p c\u00f3 th\u1ec3 d\u1ec5 d\u00e0ng x\u00e1c \u0111\u1ecbnh th\u00f4ng \u0111i\u1ec7p v\u00e0 truy\u1ec1n t\u1ea3i th\u00f4ng \u0111i\u1ec7p m\u1ed9t c\u00e1ch thuy\u1ebft ph\u1ee5c t\u1edbi h\u1ecd nh\u1eb1m th\u00fac \u0111\u1ea9y ho\u1ea1t \u0111\u1ed9ng mua s\u1eafm v\u00e0 t\u0103ng t\u1ef7 l\u1ec7 chuy\u1ec3n \u0111\u1ed5i.<\/p>\n<h2><span class=\"ez-toc-section\" id=\"Huong_dan_doanh_nghiep_xac_dinh_chan_dung_khach_hang\"><\/span>H\u01b0\u1edbng d\u1eabn doanh nghi\u1ec7p x\u00e1c \u0111\u1ecbnh ch\u00e2n dung kh\u00e1ch h\u00e0ng<span class=\"ez-toc-section-end\"><\/span><\/h2>\n<p>\u0110\u1ec3 x\u00e2y d\u1ef1ng ch\u00e2n dung kh\u00e1ch h\u00e0ng m\u1ed9t c\u00e1ch ch\u00ednh x\u00e1c, doanh nghi\u1ec7p c\u1ea7n th\u1ef1c hi\u1ec7n l\u1ea7n l\u01b0\u1ee3t c\u00e1c b\u01b0\u1edbc sau:<\/p>\n<h3><span class=\"ez-toc-section\" id=\"Buoc_1_Xac_dinh_muc_dich_va_cac_thong_tin_can_thu_thap_khi_xay_dung_chan_dung_khach_hang\"><\/span>B\u01b0\u1edbc 1: X\u00e1c \u0111\u1ecbnh m\u1ee5c \u0111\u00edch v\u00e0 c\u00e1c th\u00f4ng tin c\u1ea7n thu th\u1eadp khi x\u00e2y d\u1ef1ng ch\u00e2n dung kh\u00e1ch h\u00e0ng<span class=\"ez-toc-section-end\"><\/span><\/h3>\n<p>M\u1eb7c d\u00f9 vi\u1ec7c x\u00e2y d\u1ef1ng ch\u00e2n dung kh\u00e1ch h\u00e0ng c\u00f3 th\u1ec3 gi\u00fap t\u0103ng doanh thu nh\u01b0ng doanh nghi\u1ec7p v\u1eabn c\u1ee5 th\u1ec3 h\u00f3a c\u00e1c m\u1ee5c ti\u00eau h\u01b0\u1edbng t\u1edbi, nh\u1eefng th\u00f4ng tin c\u01a1 b\u1ea3n c\u1ea7n thu th\u1eadp t\u1eeb kh\u00e1ch h\u00e0ng v\u00e0 c\u00e1c v\u1ea5n \u0111\u1ec1 kh\u00e1ch h\u00e0ng quan t\u00e2m.<\/p>\n<figure id=\"attachment_10325\" aria-describedby=\"caption-attachment-10325\" style=\"width: 768px\" class=\"wp-caption aligncenter\"><img loading=\"lazy\" decoding=\"async\" class=\"wp-image-10325 size-full\" src=\"https:\/\/vbee.ai\/blog\/wp-content\/uploads\/2023\/08\/chan-dung-khach-hang-4.jpg\" alt=\"ch\u00e2n dung kh\u00e1ch h\u00e0ng\" width=\"768\" height=\"513\" srcset=\"https:\/\/vbee.ai\/blog\/wp-content\/uploads\/2023\/08\/chan-dung-khach-hang-4.jpg 768w, https:\/\/vbee.ai\/blog\/wp-content\/uploads\/2023\/08\/chan-dung-khach-hang-4-599x400.jpg 599w\" sizes=\"auto, (max-width: 768px) 100vw, 768px\" \/><figcaption id=\"caption-attachment-10325\" class=\"wp-caption-text\">Tr\u01b0\u1edbc khi x\u00e2y d\u1ef1ng ch\u00e2n dung kh\u00e1ch h\u00e0ng, doanh nghi\u1ec7p \u0111\u01b0a ra nh\u1eefng th\u00f4ng tin c\u01a1 b\u1ea3n c\u1ea7n thu th\u1eadp. (Ngu\u1ed3n: Freepik.com)<\/figcaption><\/figure>\n<h3><span class=\"ez-toc-section\" id=\"Buoc_2_Thu_thap_cac_thong_tin_lien_quan_den_khach_hang\"><\/span>B\u01b0\u1edbc 2: Thu th\u1eadp c\u00e1c th\u00f4ng tin li\u00ean quan \u0111\u1ebfn kh\u00e1ch h\u00e0ng<span class=\"ez-toc-section-end\"><\/span><\/h3>\n<p>Khi \u0111\u00e3 x\u00e1c \u0111\u1ecbnh \u0111\u01b0\u1ee3c m\u1ee5c ti\u00eau v\u00e0 c\u00e1c th\u00f4ng tin c\u1ea7n thu th\u1eadp, \u1edf b\u01b0\u1edbc ti\u1ebfp theo, doanh nghi\u1ec7p s\u1ebd b\u1eaft \u0111\u1ea7u tri\u1ec3n khai c\u00e1c k\u00eanh thu th\u1eadp th\u00f4ng tin kh\u00e1c nhau.<\/p>\n<p>V\u00ed d\u1ee5:<\/p>\n<ul>\n<li>Thu th\u1eadp th\u00f4ng tin t\u1eeb c\u00e1c b\u1ed9 ph\u1eadn nghi\u00ean c\u1ee9u, l\u00e0m vi\u1ec7c th\u01b0\u1eddng xuy\u00ean v\u1edbi kh\u00e1ch h\u00e0ng nh\u01b0 Sale, Marketing, ch\u0103m s\u00f3c kh\u00e1ch h\u00e0ng\u2026<\/li>\n<li>C\u00e1c c\u00f4ng c\u1ee5 nghi\u00ean c\u1ee9u th\u1ecb tr\u01b0\u1eddng Google Search, Analytics.<\/li>\n<li>C\u00e1c th\u00f4ng tin qua m\u1ea1ng x\u00e3 h\u1ed9i, website.<\/li>\n<li>Ph\u1ecfng v\u1ea5n tr\u1ef1c ti\u1ebfp kh\u00e1ch h\u00e0ng \u0111\u1ec3 hi\u1ec3u r\u00f5 h\u01a1n v\u1ec1 nhu c\u1ea7u, \u0111\u1eb7c \u0111i\u1ec3m hay y\u1ebfu t\u1ed1 t\u00e1c \u0111\u1ed9ng \u0111\u1ebfn quy\u1ebft \u0111\u1ecbnh mua h\u00e0ng.<\/li>\n<\/ul>\n<h3><span class=\"ez-toc-section\" id=\"Buoc_3_Phan_tich_thong_tin\"><\/span>B\u01b0\u1edbc 3: Ph\u00e2n t\u00edch th\u00f4ng tin<span class=\"ez-toc-section-end\"><\/span><\/h3>\n<p>C\u00e1c th\u00f4ng tin thu th\u1eadp sau khi \u0111\u00e3 \u0111\u01b0\u1ee3c t\u1ed5ng h\u1ee3p \u0111\u1ea7y \u0111\u1ee7, doanh nghi\u1ec7p c\u1ea7n ti\u1ebfp t\u1ee5c ti\u1ebfn h\u00e0nh ch\u1ecdn l\u1ecdc, ph\u00e2n t\u00edch \u0111\u1ec3 \u0111\u01b0a ra \u0111\u01b0\u1ee3c nh\u1eefng \u0111i\u1ec3m chung c\u1ee7a c\u00e1c \u0111\u1ed1i t\u01b0\u1ee3ng kh\u00e1ch h\u00e0ng. \u0110\u1ed3ng th\u1eddi, ph\u00e2n lo\u1ea1i kh\u00e1ch h\u00e0ng, \u0111\u00e1nh gi\u00e1 kh\u00e1ch h\u00e0ng ti\u1ec1m n\u0103ng v\u00e0 n\u1eafm \u0111\u01b0\u1ee3c l\u00fd do v\u00ec sao h\u1ecd ch\u1ecdn s\u1ea3n ph\u1ea9m, d\u1ecbch v\u1ee5 c\u1ee7a doanh nghi\u1ec7p.<\/p>\n<figure id=\"attachment_10324\" aria-describedby=\"caption-attachment-10324\" style=\"width: 768px\" class=\"wp-caption aligncenter\"><img loading=\"lazy\" decoding=\"async\" class=\"wp-image-10324 size-full\" src=\"https:\/\/vbee.ai\/blog\/wp-content\/uploads\/2023\/08\/chan-dung-khach-hang-1.jpg\" alt=\"Ch\u00e2n dung kh\u00e1ch h\u00e0ng\" width=\"768\" height=\"512\" srcset=\"https:\/\/vbee.ai\/blog\/wp-content\/uploads\/2023\/08\/chan-dung-khach-hang-1.jpg 768w, https:\/\/vbee.ai\/blog\/wp-content\/uploads\/2023\/08\/chan-dung-khach-hang-1-600x400.jpg 600w\" sizes=\"auto, (max-width: 768px) 100vw, 768px\" \/><figcaption id=\"caption-attachment-10324\" class=\"wp-caption-text\">C\u00e1c th\u00f4ng tin v\u1ec1 kh\u00e1ch h\u00e0ng sau khi t\u1ed5ng h\u1ee3p c\u1ea7n ti\u1ebfp t\u1ee5c ph\u00e2n t\u00edch \u0111\u1ec3 \u0111\u01b0a ra \u0111\u01b0\u1ee3c nh\u1eefng \u0111i\u1ec3m chung. (Ngu\u1ed3n: Freepik.com)<\/figcaption><\/figure>\n<h3><span class=\"ez-toc-section\" id=\"Buoc_4_Tao_danh_tinh_khach_hang\"><\/span>B\u01b0\u1edbc 4: T\u1ea1o danh t\u00ednh kh\u00e1ch h\u00e0ng<span class=\"ez-toc-section-end\"><\/span><\/h3>\n<p>X\u00e2y d\u1ef1ng ch\u00e2n dung kh\u00e1ch h\u00e0ng, t\u1ea1o doanh t\u00ednh kh\u00e1ch h\u00e0ng t\u1eeb c\u00e1c th\u00f4ng tin ph\u00e2n t\u00edch \u1edf b\u01b0\u1edbc 3. V\u00ed d\u1ee5 gi\u1edbi t\u00ednh kh\u00e1ch h\u00e0ng, \u0111\u1eb7c \u0111i\u1ec3m v\u1ec1 s\u1edf th\u00edch, h\u00e0nh vi, th\u00f3i quen, thu nh\u1eadp\u2026<\/p>\n<h3><span class=\"ez-toc-section\" id=\"Buoc_5_Bo_sung_thong_tin_chan_dung_khach_hang\"><\/span>B\u01b0\u1edbc 5: B\u1ed5 sung th\u00f4ng tin ch\u00e2n dung kh\u00e1ch h\u00e0ng<span class=\"ez-toc-section-end\"><\/span><\/h3>\n<p>Xu h\u01b0\u1edbng th\u1ecb tr\u01b0\u1eddng lu\u00f4n thay \u0111\u1ed5i, ch\u00ednh v\u00ec v\u1eady, m\u1ecdi th\u00f4ng tin c\u1ee7a kh\u00e1ch h\u00e0ng c\u0169ng kh\u00f4ng bao gi\u1edd c\u00f3 th\u1ec3 gi\u1eef nguy\u00ean trong su\u1ed1t m\u1ed9t th\u1eddi gian d\u00e0i. \u0110i\u1ec1u \u0111\u00f3 c\u00f3 ngh\u0129a l\u00e0 doanh nghi\u1ec7p c\u1ea7n ph\u1ea3i th\u01b0\u1eddng xuy\u00ean c\u1eadp th\u00f4ng tin \u0111\u1ec3 ti\u1ebfn h\u00e0nh \u0111i\u1ec1u ch\u1ec9nh ch\u00e2n dung kh\u00e1ch h\u00e0ng m\u1ed9t c\u00e1ch ch\u00ednh x\u00e1c nh\u1ea5t.<\/p>\n<h2><span class=\"ez-toc-section\" id=\"Cac_yeu_to_giup_xac_dinh_chan_dung_khach_hang\"><\/span>C\u00e1c y\u1ebfu t\u1ed1 gi\u00fap x\u00e1c \u0111\u1ecbnh ch\u00e2n dung kh\u00e1ch h\u00e0ng<span class=\"ez-toc-section-end\"><\/span><\/h2>\n<p>Vi\u1ec7c x\u00e1c \u0111\u1ecbnh ch\u00e2n dung kh\u00e1ch h\u00e0ng c\u1ee7a doanh nghi\u1ec7p c\u00f3 th\u1ec3 ti\u1ebfn h\u00e0nh d\u1ef1a tr\u00ean c\u00e1c y\u1ebfu t\u1ed1 sau:<\/p>\n<ul>\n<li>Nh\u00e2n kh\u1ea9u h\u1ecdc (gi\u1edbi t\u00ednh, \u0111\u1ed9 tu\u1ed5i, tr\u00ecnh \u0111\u1ed9 h\u1ecdc v\u1ea5n, m\u1ee9c thu nh\u1eadp, t\u00ecnh tr\u1ea1ng h\u00f4n nh\u00e2n, s\u1edf th\u00edch, h\u00e0nh vi\u2026)<\/li>\n<li>Khu v\u1ef1c sinh s\u1ed1ng gi\u00fap ph\u00e2n t\u00edch xu h\u01b0\u1edbng chuy\u1ec3n d\u1ecbch \u0111\u1ed9 tu\u1ed5i, nhu c\u1ea7u v\u00e0 kh\u1ea3 n\u0103ng chi tr\u1ea3 cho s\u1ea3n ph\u1ea9m.<\/li>\n<li>Th\u1eddi \u0111i\u1ec3m kh\u00e1ch mua h\u00e0ng.<\/li>\n<li>Th\u1ecb tr\u01b0\u1eddng m\u1ee5c ti\u00eau (ph\u1ea1m vi, quy m\u00f4, s\u1ed1 l\u01b0\u1ee3ng kh\u00e1ch h\u00e0ng sinh s\u1ed1ng t\u1ea1i m\u1ed9t v\u00f9ng c\u1ee5 th\u1ec3) gi\u00fap bi\u1ebft \u0111\u01b0\u1ee3c s\u1ee9c c\u1ea1nh tranh, nh\u1eadn di\u1ec7n t\u1eebng nh\u00f3m kh\u00e1ch h\u00e0ng hay ph\u00e2n kh\u00fac th\u1ecb tr\u01b0\u1eddng.<\/li>\n<li>N\u1ed7i \u0111au c\u1ee7a kh\u00e1ch h\u00e0ng \u0111\u1ec3 bi\u1ebft c\u00e1ch \u0111\u01b0a ra gi\u1ea3i ph\u00e1p.<\/li>\n<li>T\u1ec7p kh\u00e1ch h\u00e0ng hi\u1ec7n t\u1ea1i c\u1ee7a doanh nghi\u1ec7p.<\/li>\n<\/ul>\n<figure id=\"attachment_10322\" aria-describedby=\"caption-attachment-10322\" style=\"width: 768px\" class=\"wp-caption aligncenter\"><img loading=\"lazy\" decoding=\"async\" class=\"wp-image-10322 size-full\" src=\"https:\/\/vbee.ai\/blog\/wp-content\/uploads\/2023\/08\/chan-dung-khach-hang-2.jpg\" alt=\"Ch\u00e2n dung kh\u00e1ch h\u00e0ng\" width=\"768\" height=\"361\" \/><figcaption id=\"caption-attachment-10322\" class=\"wp-caption-text\">X\u00e1c \u0111\u1ecbnh ch\u00e2n dung kh\u00e1ch h\u00e0ng c\u00f3 th\u1ec3 d\u1ef1a tr\u00ean nhi\u1ec1u y\u1ebfu t\u1ed1 kh\u00e1c nhau. (Ngu\u1ed3n: Freepik.com)<\/figcaption><\/figure>\n<p>Tr\u00ean \u0111\u00e2y l\u00e0 nh\u1eefng chia s\u1ebb v\u1ec1 ch\u00e2n dung kh\u00e1ch h\u00e0ng. Hy v\u1ecdng v\u1edbi nh\u1eefng chia s\u1ebb n\u00e0y, doanh nghi\u1ec7p c\u00f3 th\u1ec3 d\u1ec5 d\u00e0ng nghi\u00ean c\u1ee9u, x\u00e2y d\u1ef1ng v\u00e0 ho\u00e0n thi\u1ec7n \u0111\u01b0\u1ee3c ch\u00e2n dung kh\u00e1ch h\u00e0ng m\u1ee5c ti\u00eau c\u1ee7a m\u00ecnh.<\/p>\n<p>Ngu\u1ed3n tham kh\u1ea3o:<\/p>\n<ul>\n<li>Bizfly (01\/08\/2023), Ch\u00e2n dung kh\u00e1ch h\u00e0ng l\u00e0 g\u00ec? 5 b\u01b0\u1edbc x\u00e1c \u0111\u1ecbnh ch\u00e2n dung kh\u00e1ch h\u00e0ng, [online] bizfly.vn. C\u00f3 t\u1ea1i: https:\/\/bizfly.vn\/techblog\/chan-dung-khach-hang.html<\/li>\n<\/ul>\n\n\n<div class=\"kk-star-ratings kksr-auto kksr-align-left kksr-valign-bottom\"\n    data-payload='{&quot;align&quot;:&quot;left&quot;,&quot;id&quot;:&quot;10320&quot;,&quot;slug&quot;:&quot;default&quot;,&quot;valign&quot;:&quot;bottom&quot;,&quot;ignore&quot;:&quot;&quot;,&quot;reference&quot;:&quot;auto&quot;,&quot;class&quot;:&quot;&quot;,&quot;count&quot;:&quot;0&quot;,&quot;legendonly&quot;:&quot;&quot;,&quot;readonly&quot;:&quot;&quot;,&quot;score&quot;:&quot;0&quot;,&quot;starsonly&quot;:&quot;&quot;,&quot;best&quot;:&quot;5&quot;,&quot;gap&quot;:&quot;5&quot;,&quot;greet&quot;:&quot;\u0110\u00e1nh gi\u00e1 b\u00e0i vi\u1ebft&quot;,&quot;legend&quot;:&quot;0\\\/5 - (0 b\u00ecnh ch\u1ecdn)&quot;,&quot;size&quot;:&quot;24&quot;,&quot;title&quot;:&quot;Ch\u00e2n dung kh\u00e1ch h\u00e0ng: Vai tr\u00f2 v\u00e0 c\u00e1ch x\u00e1c \u0111\u1ecbnh&quot;,&quot;width&quot;:&quot;0&quot;,&quot;_legend&quot;:&quot;{score}\\\/{best} - ({count} {votes})&quot;,&quot;font_factor&quot;:&quot;1.25&quot;}'>\n            \n<div class=\"kksr-stars\">\n    \n<div class=\"kksr-stars-inactive\">\n            <div class=\"kksr-star\" data-star=\"1\" style=\"padding-right: 5px\">\n            \n\n<div class=\"kksr-icon\" style=\"width: 24px; height: 24px;\"><\/div>\n        <\/div>\n            <div class=\"kksr-star\" data-star=\"2\" style=\"padding-right: 5px\">\n            \n\n<div class=\"kksr-icon\" style=\"width: 24px; height: 24px;\"><\/div>\n        <\/div>\n            <div class=\"kksr-star\" data-star=\"3\" style=\"padding-right: 5px\">\n            \n\n<div class=\"kksr-icon\" style=\"width: 24px; height: 24px;\"><\/div>\n        <\/div>\n            <div class=\"kksr-star\" data-star=\"4\" style=\"padding-right: 5px\">\n            \n\n<div class=\"kksr-icon\" style=\"width: 24px; height: 24px;\"><\/div>\n        <\/div>\n            <div class=\"kksr-star\" data-star=\"5\" style=\"padding-right: 5px\">\n            \n\n<div class=\"kksr-icon\" style=\"width: 24px; height: 24px;\"><\/div>\n        <\/div>\n    <\/div>\n    \n<div class=\"kksr-stars-active\" style=\"width: 0px;\">\n            <div class=\"kksr-star\" style=\"padding-right: 5px\">\n            \n\n<div class=\"kksr-icon\" style=\"width: 24px; height: 24px;\"><\/div>\n        <\/div>\n            <div class=\"kksr-star\" style=\"padding-right: 5px\">\n            \n\n<div class=\"kksr-icon\" style=\"width: 24px; height: 24px;\"><\/div>\n        <\/div>\n            <div class=\"kksr-star\" style=\"padding-right: 5px\">\n            \n\n<div class=\"kksr-icon\" style=\"width: 24px; height: 24px;\"><\/div>\n        <\/div>\n            <div class=\"kksr-star\" style=\"padding-right: 5px\">\n            \n\n<div class=\"kksr-icon\" style=\"width: 24px; height: 24px;\"><\/div>\n        <\/div>\n            <div class=\"kksr-star\" style=\"padding-right: 5px\">\n            \n\n<div class=\"kksr-icon\" style=\"width: 24px; height: 24px;\"><\/div>\n        <\/div>\n    <\/div>\n<\/div>\n                \n\n<div class=\"kksr-legend\" style=\"font-size: 19.2px;\">\n            <span class=\"kksr-muted\">\u0110\u00e1nh gi\u00e1 b\u00e0i vi\u1ebft<\/span>\n    <\/div>\n    <\/div>\n","protected":false},"excerpt":{"rendered":"<p>X\u00e1c \u0111\u1ecbnh ch\u00e2n dung kh\u00e1ch h\u00e0ng l\u00e0 \u0111i\u1ec1u quan tr\u1ecdng gi\u00fap doanh nghi\u1ec7p c\u00f3 th\u1ec3 x\u00e2y d\u1ef1ng \u0111\u01b0\u1ee3c c\u00e1c chi\u1ebfn d\u1ecbch qu\u1ea3ng b\u00e1, ti\u1ebfp th\u1ecb ph\u00f9 h\u1ee3p \u0111\u1ec3 t\u0103ng doanh thu v\u00e0 l\u1ee3i nhu\u1eadn. Tuy nhi\u00ean, l\u00e0m th\u1ebf n\u00e0o \u0111\u1ec3 x\u00e1c \u0111\u1ecbnh \u0111\u01b0\u1ee3c ch\u00e2n dung kh\u00e1ch h\u00e0ng ph\u00f9 h\u1ee3p. C\u00f9ng Vbee.ai t\u00ecm hi\u1ec3u ngay nh\u00e9. [&#8230;]\n","protected":false},"author":7,"featured_media":10322,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[99],"tags":[],"class_list":["post-10320","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-ky-nang-ban-hang"],"_links":{"self":[{"href":"https:\/\/vbee.ai\/blog\/wp-json\/wp\/v2\/posts\/10320","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/vbee.ai\/blog\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/vbee.ai\/blog\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/vbee.ai\/blog\/wp-json\/wp\/v2\/users\/7"}],"replies":[{"embeddable":true,"href":"https:\/\/vbee.ai\/blog\/wp-json\/wp\/v2\/comments?post=10320"}],"version-history":[{"count":4,"href":"https:\/\/vbee.ai\/blog\/wp-json\/wp\/v2\/posts\/10320\/revisions"}],"predecessor-version":[{"id":11350,"href":"https:\/\/vbee.ai\/blog\/wp-json\/wp\/v2\/posts\/10320\/revisions\/11350"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/vbee.ai\/blog\/wp-json\/wp\/v2\/media\/10322"}],"wp:attachment":[{"href":"https:\/\/vbee.ai\/blog\/wp-json\/wp\/v2\/media?parent=10320"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/vbee.ai\/blog\/wp-json\/wp\/v2\/categories?post=10320"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/vbee.ai\/blog\/wp-json\/wp\/v2\/tags?post=10320"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}