{"id":10276,"date":"2023-10-06T08:00:13","date_gmt":"2023-10-06T01:00:13","guid":{"rendered":"https:\/\/vbee.ai\/blog\/?p=10276"},"modified":"2023-10-05T14:58:22","modified_gmt":"2023-10-05T07:58:22","slug":"email-marketing-la-gi","status":"publish","type":"post","link":"https:\/\/vbee.ai\/blog\/email-marketing-la-gi\/","title":{"rendered":"Email Marketing l\u00e0 g\u00ec? C\u00e1ch t\u1ea1o Email Marketing hi\u1ec7u qu\u1ea3 cao"},"content":{"rendered":"<p><strong>D\u00f9 \u0111\u00e3 <\/strong><strong>\u0111\u00e3 t<\/strong><strong>\u1ed3<\/strong><strong>n t<\/strong><strong>\u1ea1<\/strong><strong>i h\u00e0ng th<\/strong><strong>\u1ead<\/strong><strong>p k<\/strong><strong>\u1ef7<\/strong><strong> nay xong Email Marketing v<\/strong><strong>\u1eab<\/strong><strong>n \u0111\u01b0<\/strong><strong>\u1ee3<\/strong><strong>c coi l\u00e0 m<\/strong><strong>\u1ed9<\/strong><strong>t trong nh<\/strong><strong>\u1eef<\/strong><strong>ng chi<\/strong><strong>\u1ebf<\/strong><strong>n l\u01b0<\/strong><strong>\u1ee3<\/strong><strong>c marketing hi<\/strong><strong>\u1ec7<\/strong><strong>u qu<\/strong><strong>\u1ea3<\/strong><strong>. Theo b\u00e1o c\u00e1o c<\/strong><strong>\u1ee7a SmartInsight <\/strong><strong>n\u0103m <\/strong><strong>2018, <\/strong><strong>email marketing <\/strong><strong>\u0111\u01b0\u1ee3c coi l<\/strong><strong>\u00e0 m<\/strong><strong>\u1ed9t trong nh\u1eefng k<\/strong><strong>\u00eanh marketing <\/strong><strong>quan tr\u1ecdng nh\u1ea5t, <\/strong><strong>c\u00f9ng<\/strong><strong> SEM, SEO, ti\u1ebfp th\u1ecb li<\/strong><strong>\u00ean k<\/strong><strong>\u1ebf<\/strong><strong>t <\/strong><strong>v<\/strong><strong>\u00e0 c\u00e1c k<\/strong><strong>\u1ef9<\/strong><strong> thu<\/strong><strong>\u1ead<\/strong><strong>t marketing <\/strong><strong>kh<\/strong><strong>\u00e1c. Trong b\u00e0i vi<\/strong><strong>\u1ebf<\/strong><strong>t n\u00e0y h\u00e3y c\u00f9ng <a href=\"https:\/\/vbee.ai\/\">Vbee AI<\/a> t\u00ecm hi<\/strong><strong>\u1ec3<\/strong><strong>u chi ti<\/strong><strong>\u1ebf<\/strong><strong>t v<\/strong><strong>\u1ec1<\/strong> <strong>Email Marketing l\u00e0 g\u00ec nh\u00e9.<\/strong><\/p>\n<div id=\"ez-toc-container\" class=\"ez-toc-v2_0_75 counter-hierarchy ez-toc-counter ez-toc-grey ez-toc-container-direction\">\n<div class=\"ez-toc-title-container\">\n<p class=\"ez-toc-title\" style=\"cursor:inherit\">M\u1ee4C L\u1ee4C<\/p>\n<span class=\"ez-toc-title-toggle\"><a href=\"#\" class=\"ez-toc-pull-right ez-toc-btn ez-toc-btn-xs ez-toc-btn-default ez-toc-toggle\" aria-label=\"Toggle Table of Content\"><span class=\"ez-toc-js-icon-con\"><span class=\"\"><span class=\"eztoc-hide\" style=\"display:none;\">Toggle<\/span><span class=\"ez-toc-icon-toggle-span\"><svg style=\"fill: #999;color:#999\" xmlns=\"http:\/\/www.w3.org\/2000\/svg\" class=\"list-377408\" width=\"20px\" height=\"20px\" viewBox=\"0 0 24 24\" fill=\"none\"><path d=\"M6 6H4v2h2V6zm14 0H8v2h12V6zM4 11h2v2H4v-2zm16 0H8v2h12v-2zM4 16h2v2H4v-2zm16 0H8v2h12v-2z\" fill=\"currentColor\"><\/path><\/svg><svg style=\"fill: #999;color:#999\" class=\"arrow-unsorted-368013\" xmlns=\"http:\/\/www.w3.org\/2000\/svg\" width=\"10px\" height=\"10px\" viewBox=\"0 0 24 24\" version=\"1.2\" baseProfile=\"tiny\"><path d=\"M18.2 9.3l-6.2-6.3-6.2 6.3c-.2.2-.3.4-.3.7s.1.5.3.7c.2.2.4.3.7.3h11c.3 0 .5-.1.7-.3.2-.2.3-.5.3-.7s-.1-.5-.3-.7zM5.8 14.7l6.2 6.3 6.2-6.3c.2-.2.3-.5.3-.7s-.1-.5-.3-.7c-.2-.2-.4-.3-.7-.3h-11c-.3 0-.5.1-.7.3-.2.2-.3.5-.3.7s.1.5.3.7z\"\/><\/svg><\/span><\/span><\/span><\/a><\/span><\/div>\n<nav><ul class='ez-toc-list ez-toc-list-level-1 ' ><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-1\" href=\"https:\/\/vbee.ai\/blog\/email-marketing-la-gi\/#Email_Marketing_la_gi\" >Email Marketing l\u00e0 g\u00ec?<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-2\" href=\"https:\/\/vbee.ai\/blog\/email-marketing-la-gi\/#Loi_ich_cua_Email_Marketing\" >L\u1ee3i \u00edch c\u1ee7a Email Marketing<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-3\" href=\"https:\/\/vbee.ai\/blog\/email-marketing-la-gi\/#Cac_loai_Email_Marketing_duoc_su_dung_pho_bien_hien_nay\" >C\u00e1c lo\u1ea1i Email Marketing \u0111\u01b0\u1ee3c s\u1eed d\u1ee5ng ph\u1ed5 bi\u1ebfn hi\u1ec7n nay<\/a><ul class='ez-toc-list-level-3' ><li class='ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-4\" href=\"https:\/\/vbee.ai\/blog\/email-marketing-la-gi\/#Email_chao_mung_Welcome_email\" >Email ch\u00e0o m\u1eebng (Welcome email)<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-5\" href=\"https:\/\/vbee.ai\/blog\/email-marketing-la-gi\/#Email_quang_cao_Promotional_email\" >Email qu\u1ea3ng c\u00e1o (Promotional email)<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-6\" href=\"https:\/\/vbee.ai\/blog\/email-marketing-la-gi\/#Seasonal_Email\" >Seasonal Email<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-7\" href=\"https:\/\/vbee.ai\/blog\/email-marketing-la-gi\/#Triggered_email_email_kich_hoat\" >Triggered email (email k\u00edch ho\u1ea1t)<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-8\" href=\"https:\/\/vbee.ai\/blog\/email-marketing-la-gi\/#Email_tai_tuong_tac_Re-engagement_Email\" >Email t\u00e1i t\u01b0\u01a1ng t\u00e1c (Re-engagement Email)<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-9\" href=\"https:\/\/vbee.ai\/blog\/email-marketing-la-gi\/#Newsletter\" >Newsletter<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-10\" href=\"https:\/\/vbee.ai\/blog\/email-marketing-la-gi\/#Email_bo_quen_gio_hang\" >Email b\u1ecf qu\u00ean gi\u1ecf h\u00e0ng<\/a><\/li><\/ul><\/li><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-11\" href=\"https:\/\/vbee.ai\/blog\/email-marketing-la-gi\/#Cach_tao_Email_Marketing_hieu_qua\" >C\u00e1ch t\u1ea1o Email Marketing hi\u1ec7u qu\u1ea3<\/a><ul class='ez-toc-list-level-3' ><li class='ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-12\" href=\"https:\/\/vbee.ai\/blog\/email-marketing-la-gi\/#Buoc_1_Xac_dinh_phan_khuc_khach_hang\" >B\u01b0\u1edbc 1: X\u00e1c \u0111\u1ecbnh ph\u00e2n kh\u00fac kh\u00e1ch h\u00e0ng<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-13\" href=\"https:\/\/vbee.ai\/blog\/email-marketing-la-gi\/#Buoc_2_Tao_quy_trinh_lam_viec\" >B\u01b0\u1edbc 2: T\u1ea1o quy tr\u00ecnh l\u00e0m vi\u1ec7c<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-14\" href=\"https:\/\/vbee.ai\/blog\/email-marketing-la-gi\/#Buoc_3_Lua_chon_cac_kich_hoat_tot_nhat\" >B\u01b0\u1edbc 3: L\u1ef1a ch\u1ecdn c\u00e1c k\u00edch ho\u1ea1t t\u1ed1t nh\u1ea5t<\/a><\/li><\/ul><\/li><\/ul><\/nav><\/div>\n<h2><span class=\"ez-toc-section\" id=\"Email_Marketing_la_gi\"><\/span><strong>Email Marketing l\u00e0 g\u00ec?<\/strong><span class=\"ez-toc-section-end\"><\/span><\/h2>\n<p>Email Marketing hay ti\u1ebfp th\u1ecb qua email l\u00e0 m\u1ed9t chi\u1ebfn l\u01b0\u1ee3c marketing xoay quanh vi\u1ec7c g\u1eedi email \u0111\u1ebfn c\u00e1c kh\u00e1ch h\u00e0ng hi\u1ec7n t\u1ea1i v\u00e0 kh\u00e1ch h\u00e0ng ti\u1ec1m n\u0103ng nh\u1eb1m m\u1ee5c \u0111\u00edch n\u00e2ng cao nh\u00e2n th\u1ee9c v\u1ec1 th\u01b0\u01a1ng hi\u1ec7u, th\u00fac \u0111\u1ea9y s\u1ef1 tham gia, nu\u00f4i d\u01b0\u1ee1ng kh\u00e1ch h\u00e0ng ti\u1ec1m n\u0103ng ho\u1eb7c b\u00e1n h\u00e0ng.<\/p>\n<p>Email Marketing c\u00f3 th\u1ec3 \u0111\u00f3ng vai tr\u00f2 then ch\u1ed1t trong chi\u1ebfn l\u01b0\u1ee3c marketing c\u1ee7a c\u00f4ng ty, gi\u00fap c\u00f4ng ty t\u1ea1o d\u1ef1ng m\u1ed1i quan h\u1ec7 v\u1edbi kh\u00e1ch h\u00e0ng v\u00e0 gi\u1eef ch\u00e2n kh\u00e1ch h\u00e0ng gi\u1eefa c\u00e1c l\u1ea7n mua h\u00e0ng.<\/p>\n<figure id=\"attachment_10284\" aria-describedby=\"caption-attachment-10284\" style=\"width: 768px\" class=\"wp-caption aligncenter\"><img loading=\"lazy\" decoding=\"async\" class=\"wp-image-10284 size-full\" src=\"https:\/\/vbee.ai\/blog\/wp-content\/uploads\/2023\/08\/email-marketing-la-gi-0.jpg\" alt=\"Email marketing \u0111\u01b0\u1ee3c coi l\u00e0 m\u1ed9t trong nh\u1eefng k\u00eanh marketing quan tr\u1ecdng nh\u1ea5t hi\u1ec7n nay (Ngu\u1ed3n: Freepik)\" width=\"768\" height=\"505\" srcset=\"https:\/\/vbee.ai\/blog\/wp-content\/uploads\/2023\/08\/email-marketing-la-gi-0.jpg 768w, https:\/\/vbee.ai\/blog\/wp-content\/uploads\/2023\/08\/email-marketing-la-gi-0-608x400.jpg 608w\" sizes=\"auto, (max-width: 768px) 100vw, 768px\" \/><figcaption id=\"caption-attachment-10284\" class=\"wp-caption-text\">Email marketing \u0111\u01b0\u1ee3c coi l\u00e0 m\u1ed9t trong nh\u1eefng k\u00eanh marketing quan tr\u1ecdng nh\u1ea5t hi\u1ec7n nay (Ngu\u1ed3n: Freepik)<\/figcaption><\/figure>\n<p>M\u1eb7c d\u00f9 Email Marketing \u0111\u00e3 t\u1ed3n t\u1ea1i h\u00e0ng th\u1eadp k\u1ef7 nay nh\u01b0ng hi\u1ec7u qu\u1ea3 c\u1ee7a chi\u1ebfn l\u01b0\u1ee3c marketing n\u00e0y v\u1eabn r\u1ea5t \u1ea5n t\u01b0\u1ee3ng, ti\u1ebfp t\u1ee5c t\u1ea1o ra l\u1ee3i t\u1ee9c \u0111\u1ea7u t\u01b0 \u1ea5n t\u01b0\u1ee3ng &#8211; 3.800% t\u00ednh \u0111\u1ebfn n\u0103m 2021 &#8211; cho h\u00e0ng ngh\u00ecn nh\u00e0 ti\u1ebfp th\u1ecb tr\u00ean th\u1ebf gi\u1edbi, v\u00e0 l\u00e0 m\u1ed9t trong nh\u1eefng k\u00eanh k\u1ef9 thu\u1eadt s\u1ed1 hi\u1ec7u qu\u1ea3 nh\u1ea5t.<\/p>\n<h2><span class=\"ez-toc-section\" id=\"Loi_ich_cua_Email_Marketing\"><\/span><strong>L<\/strong><strong>\u1ee3i <\/strong><strong>\u00edch c<\/strong><strong>\u1ee7a Email Marketing<\/strong><span class=\"ez-toc-section-end\"><\/span><\/h2>\n<p>Kh\u00f4ng ch\u1ec9 ri\u00eang c\u00e1c doanh nghi\u1ec7p nh\u1ecf kh\u00f4ng c\u00f3 nhi\u1ec1u ng\u00e2n s\u00e1ch m\u00e0 ngay c\u1ea3 doanh nghi\u1ec7p l\u1edbn khi t\u1eadn d\u1ee5ng Email Marketing c\u00f3 th\u1ec3 mang l\u1ea1i k\u1ebft qu\u1ea3 \u1ea5n t\u01b0\u1ee3ng. D\u01b0\u1edbi \u0111\u00e2y l\u00e0 m\u1ed9t s\u1ed1 l\u1ee3i \u00edch m\u00e0 c\u00e1c doanh nghi\u1ec7p c\u00f3 th\u1ec3 \u0111\u1ea1t \u0111\u01b0\u1ee3c khi tri\u1ec3n khai chi\u1ebfn d\u1ecbch marketing n\u00e0y:<\/p>\n<ul>\n<li><strong>N\u00e2ng cao nh<\/strong><strong>\u1eadn th\u1ee9c v\u1ec1 th\u01b0\u01a1ng hi\u1ec7u<\/strong><strong>: <\/strong>Nh\u01b0 \u0111\u00e3 \u0111\u1ec1 c\u1eadp \u1edf tr\u00ean, Email Marketing c\u00f3 th\u1ec3 gi\u00fap doanh nghi\u1ec7p n\u00e2ng cao nh\u1eadn th\u1ee9c v\u1ec1 th\u01b0\u01a1ng hi\u1ec7u, s\u1ea3n ph\u1ea9m v\u00e0 d\u1ecbch v\u1ee5 c\u1ee7a m\u00ecnh b\u1eb1ng c\u00e1ch chia s\u1ebb c\u00e1c t\u00e0i nguy\u00ean c\u00f3 gi\u00e1 tr\u1ecb, n\u1ed9i dung gi\u00e1o d\u1ee5c, tin t\u1ee9c, c\u1eadp nh\u1eadt,&#8230;, cho kh\u00e1ch h\u00e0ng \u0111\u00e3 \u0111\u0103ng k\u00fd.<\/li>\n<li><strong>Cung c<\/strong><strong>\u1ea5<\/strong><strong>p n<\/strong><strong>\u1ed9<\/strong><strong>i dung \u0111\u01b0<\/strong><strong>\u1ee3<\/strong><strong>c c\u00e1 nh\u00e2n h\u00f3a: <\/strong>C\u00e1c gi\u1ea3i ph\u00e1p ti\u1ebfp th\u1ecb qua email m\u1ea1nh m\u1ebd gi\u00fap ph\u00e2n \u0111o\u1ea1n danh s\u00e1ch email \u0111\u1ec3 t\u1ea1o n\u1ed9i dung \u0111\u01b0\u1ee3c c\u00e1 nh\u00e2n h\u00f3a v\u1edbi t\u1eebng ng\u01b0\u1eddi nh\u1eadn b\u1eb1ng th\u00f4ng tin, \u01b0u \u0111\u00e3i v\u00e0 th\u00f4ng \u0111i\u1ec7p ph\u00f9 h\u1ee3p v\u1edbi nhu c\u1ea7u v\u00e0 s\u1edf th\u00edch c\u1ee7a h\u1ecd t\u1ea1i b\u1ea5t k\u1ef3 th\u1eddi \u0111i\u1ec3m ho\u1eb7c giai \u0111o\u1ea1n nh\u1ea5t \u0111\u1ecbnh n\u00e0o trong h\u00e0nh tr\u00ecnh c\u1ee7a kh\u00e1ch h\u00e0ng.<\/li>\n<li><strong>T\u0103ng kh\u00e1ch h\u00e0ng ti<\/strong><strong>\u1ec1m n\u0103ng v<\/strong><strong>\u00e0 doanh thu: <\/strong>N\u1ed9i dung email \u0111\u01b0\u1ee3c c\u00e1 nh\u00e2n h\u00f3a th\u00fac \u0111\u1ea9y nhi\u1ec1u kh\u00e1ch h\u00e0ng ti\u1ec1m n\u0103ng h\u01a1n. V\u00e0 nhi\u1ec1u kh\u00e1ch h\u00e0ng ti\u1ec1m n\u0103ng \u0111\u1ee7 \u0111i\u1ec1u ki\u1ec7n h\u01a1n \u0111\u1ed3ng ngh\u0129a v\u1edbi vi\u1ec7c doanh thu b\u00e1n h\u00e0ng s\u1ebd t\u0103ng h\u01a1n.<\/li>\n<li><strong>T<\/strong><strong>\u1ea1<\/strong><strong>o<\/strong><strong> c<\/strong><strong>\u00e1c chi<\/strong><strong>\u1ebfn d\u1ecbch hi\u1ec7u qu\u1ea3 v\u1ec1 <\/strong><strong>m<\/strong><strong>\u1eb7<\/strong><strong>t <\/strong><strong>chi ph<\/strong><strong>\u00ed: <\/strong>C\u00e1c chi\u1ebfn d\u1ecbch email t\u1eadn d\u1ee5ng t\u1ef1 \u0111\u1ed9ng h\u00f3a v\u00e0 n\u1ed9i dung \u0111\u01b0\u1ee3c t\u1ea1o b\u1edfi v\u00e0 cho con ng\u01b0\u1eddi s\u1ebd thu h\u00fat \u0111\u01b0\u1ee3c nhi\u1ec1u kh\u00e1ch h\u00e0ng ti\u1ec1m n\u0103ng ch\u1ea5t l\u01b0\u1ee3ng cao h\u01a1n v\u1edbi \u00edt n\u1ed7 l\u1ef1c v\u00e0 chi ph\u00ed h\u01a1n. M\u1ed9t chi\u1ebfn d\u1ecbch ti\u1ebfp th\u1ecb qua email hi\u1ec7u qu\u1ea3 c\u00f3 th\u1ec3 gi\u00fap doanh nghi\u1ec7p ti\u1ebft ki\u1ec7m chi ph\u00ed v\u00e0 mang l\u1ea1i ROI cao h\u01a1n.<\/li>\n<\/ul>\n<h2><span class=\"ez-toc-section\" id=\"Cac_loai_Email_Marketing_duoc_su_dung_pho_bien_hien_nay\"><\/span><strong>C\u00e1c lo\u1ea1i Email Marketing \u0111\u01b0\u1ee3c s\u1eed d\u1ee5ng ph\u1ed5 bi\u1ebfn hi\u1ec7n nay<\/strong><span class=\"ez-toc-section-end\"><\/span><\/h2>\n<p>Email Marketing \u0111\u00f2i h\u1ecfi m\u1ed9t chi\u1ebfn l\u01b0\u1ee3c to\u00e0n di\u1ec7n b\u1edfi l\u1ebd doanh nghi\u1ec7p c\u00f3 th\u1ec3 s\u1eed d\u1ee5ng nhi\u1ec1u lo\u1ea1i email kh\u00e1c nhau \u0111\u1ec3 g\u1eedi cho kh\u00e1ch h\u00e0ng c\u1ee7a m\u00ecnh. Email c\u00f3 th\u1ec3 \u0111\u01b0\u1ee3c s\u1eed d\u1ee5ng theo nhi\u1ec1u c\u00e1ch kh\u00e1c nhau \u0111\u1ec3 gi\u00fap doanh nghi\u1ec7p t\u1eadn d\u1ee5ng t\u1ed1i \u0111a chi\u1ebfn l\u01b0\u1ee3c c\u1ee7a m\u00ecnh.<\/p>\n<p>D\u01b0\u1edbi \u0111\u00e2y l\u00e0 c\u00e1c lo\u1ea1i Email Marketing \u0111\u01b0\u1ee3c s\u1eed d\u1ee5ng ph\u1ed5 bi\u1ebfn hi\u1ec7n nay:<\/p>\n<h3><span class=\"ez-toc-section\" id=\"Email_chao_mung_Welcome_email\"><\/span>Email ch\u00e0o m\u1eebng (Welcome email)<span class=\"ez-toc-section-end\"><\/span><\/h3>\n<p>Email t\u1ef1 \u0111\u1ed9ng n\u00e0y ch\u00e0o \u0111\u00f3n kh\u00e1ch h\u00e0ng khi h\u1ecd \u0111\u0103ng k\u00fd nh\u1eadn email t\u1eeb doanh nghi\u1ec7p ho\u1eb7c mua h\u00e0ng. V\u1edbi t\u1ef7 l\u1ec7 m\u1edf trung b\u00ecnh l\u00e0 50% , email ch\u00e0o m\u1eebng l\u00e0 m\u1ed9t c\u00e1ch tuy\u1ec7t v\u1eddi \u0111\u1ec3 gi\u1edbi thi\u1ec7u v\u1edbi kh\u00e1ch h\u00e0ng m\u1edbi v\u1ec1 th\u01b0\u01a1ng hi\u1ec7u, s\u1ea3n ph\u1ea9m v\u00e0\/ho\u1eb7c d\u1ecbch v\u1ee5 c\u1ee7a doanh nghi\u1ec7p.<\/p>\n<h3><span class=\"ez-toc-section\" id=\"Email_quang_cao_Promotional_email\"><\/span>Email qu\u1ea3ng c\u00e1o (Promotional email)<span class=\"ez-toc-section-end\"><\/span><\/h3>\n<p>Khi c\u00f3 s\u1ea3n ph\u1ea9m ho\u1eb7c d\u1ecbch v\u1ee5 m\u1edbi ho\u1eb7c mu\u1ed1n gi\u1edbi thi\u1ec7u l\u1ea1i nh\u1eefng s\u1ea3n ph\u1ea9m ho\u1eb7c d\u1ecbch v\u1ee5 hi\u1ec7n c\u00f3, doanh nghi\u1ec7p c\u00f3 th\u1ec3 g\u1eedi email qu\u1ea3ng c\u00e1o ph\u00f9 h\u1ee3p v\u1edbi t\u1eebng ph\u00e2n \u0111o\u1ea1n trong danh s\u00e1ch email. \u01afu \u0111\u00e3i gi\u1edbi thi\u1ec7u d\u00e0nh cho kh\u00e1ch h\u00e0ng ti\u1ec1m n\u0103ng v\u00e0 quy\u1ec1n ti\u1ebfp c\u1eadn \u0111\u1eb7c bi\u1ec7t ho\u1eb7c c\u00e1c \u0111\u1eb7c quy\u1ec1n kh\u00e1c d\u00e0nh cho kh\u00e1ch h\u00e0ng hi\u1ec7n t\u1ea1i.<\/p>\n<figure id=\"attachment_10285\" aria-describedby=\"caption-attachment-10285\" style=\"width: 768px\" class=\"wp-caption aligncenter\"><img loading=\"lazy\" decoding=\"async\" class=\"wp-image-10285 size-full\" src=\"https:\/\/vbee.ai\/blog\/wp-content\/uploads\/2023\/08\/email-marketing-la-gi-1.jpg\" alt=\"Doanh nghi\u1ec7p c\u00f3 th\u1ec3 s\u1eed d\u1ee5ng email theo nhi\u1ec1u c\u00e1ch kh\u00e1c nhau \u0111\u1ec3 t\u1ed1i \u0111a chi\u1ebfn l\u01b0\u1ee3c c\u1ee7a m\u00ecnh (Ngu\u1ed3n: Freepik)\" width=\"768\" height=\"600\" srcset=\"https:\/\/vbee.ai\/blog\/wp-content\/uploads\/2023\/08\/email-marketing-la-gi-1.jpg 768w, https:\/\/vbee.ai\/blog\/wp-content\/uploads\/2023\/08\/email-marketing-la-gi-1-512x400.jpg 512w\" sizes=\"auto, (max-width: 768px) 100vw, 768px\" \/><figcaption id=\"caption-attachment-10285\" class=\"wp-caption-text\">Doanh nghi\u1ec7p c\u00f3 th\u1ec3 s\u1eed d\u1ee5ng email theo nhi\u1ec1u c\u00e1ch kh\u00e1c nhau \u0111\u1ec3 t\u1ed1i \u0111a chi\u1ebfn l\u01b0\u1ee3c c\u1ee7a m\u00ecnh (Ngu\u1ed3n: Freepik)<\/figcaption><\/figure>\n<h3><span class=\"ez-toc-section\" id=\"Seasonal_Email\"><\/span>Seasonal Email<span class=\"ez-toc-section-end\"><\/span><\/h3>\n<p>Black Friday, m\u00f9a h\u00e8, m\u00f9a t\u1ef1u tr\u01b0\u1eddng v\u00e0 c\u00e1c s\u1ef1 ki\u1ec7n theo m\u00f9a \u0111\u1ecbnh k\u1ef3 kh\u00e1c l\u00e0 c\u01a1 h\u1ed9i tuy\u1ec7t v\u1eddi \u0111\u1ec3 cho m\u1ecdi ng\u01b0\u1eddi bi\u1ebft r\u1eb1ng doanh nghi\u1ec7p, th\u01b0\u01a1ng hi\u1ec7u c\u1ee7a b\u1ea1n c\u00f3 nh\u1eefng g\u00ec h\u1ecd c\u1ea7n \u0111\u1ec3 bi\u1ebfn \u0111\u00e2y th\u00e0nh k\u1ef3 ngh\u1ec9 l\u1ec5, l\u1ec5 t\u1ed1t nghi\u1ec7p ho\u1eb7c k\u1ef3 ngh\u1ec9 tuy\u1ec7t v\u1eddi nh\u1ea5t.<\/p>\n<h3><span class=\"ez-toc-section\" id=\"Triggered_email_email_kich_hoat\"><\/span>Triggered email (email k\u00edch ho\u1ea1t)<span class=\"ez-toc-section-end\"><\/span><\/h3>\n<p>Khi ng\u01b0\u1eddi \u0111\u0103ng k\u00fd, kh\u00e1ch h\u00e0ng click v\u00e0o phi\u1ebfu mua h\u00e0ng, tr\u1ea3 l\u1ea1i ho\u1eb7c trao \u0111\u1ed5i m\u1ed9t m\u1eb7t h\u00e0ng ho\u1eb7c th\u00eam c\u00e1c m\u1eb7t h\u00e0ng trong gi\u1ecf h\u00e0ng c\u1ee7a h\u1ecd, ho\u1ea1t \u0111\u1ed9ng n\u00e0y s\u1ebd k\u00edch ho\u1ea1t ph\u1ea7n m\u1ec1m ti\u1ebfp th\u1ecb g\u1eedi email t\u00f9y ch\u1ec9nh cho t\u1eebng h\u00e0nh \u0111\u1ed9ng c\u1ee5 th\u1ec3.<\/p>\n<h3><span class=\"ez-toc-section\" id=\"Email_tai_tuong_tac_Re-engagement_Email\"><\/span>Email t\u00e1i t\u01b0\u01a1ng t\u00e1c (Re-engagement Email)<span class=\"ez-toc-section-end\"><\/span><\/h3>\n<p>Lo\u1ea1i email n\u00e0y nh\u1eb1m m\u1ee5c \u0111\u00edch \u0111\u1ec3 kh\u00e1ch h\u00e0ng t\u01b0\u01a1ng t\u00e1c s\u1ebd t\u01b0\u01a1ng t\u00e1c l\u1ea1i v\u1edbi n\u1ed9i dung b\u1eb1ng c\u00e1ch m\u1edf email, click v\u00e0o li\u00ean k\u1ebft ho\u1eb7c th\u1eadm ch\u00ed l\u00e0 mua h\u00e0ng.<\/p>\n<h3><span class=\"ez-toc-section\" id=\"Newsletter\"><\/span>Newsletter<span class=\"ez-toc-section-end\"><\/span><\/h3>\n<p>T\u1ea1o n\u1ed9i dung c\u00f3 gi\u00e1 tr\u1ecb cho kh\u00e1ch h\u00e0ng \u0111\u0103ng k\u00fd v\u00e0 chia s\u1ebb n\u1ed9i dung \u0111\u00f3 v\u1edbi h\u1ecd th\u01b0\u1eddng xuy\u00ean. \u0110i\u1ec1u n\u00e0y gi\u00fap doanh nghi\u1ec7p v\u00e0 s\u1ea3n ph\u1ea9m c\u1ee7a doanh nghi\u1ec7p lu\u00f4n \u0111\u01b0\u1ee3c \u01b0u ti\u00ean h\u00e0ng \u0111\u1ea7u. N\u1ed9i dung c\u00f3 th\u1ec3 \u1edf d\u1ea1ng c\u00e1c m\u1eb9o h\u1eefu \u00edch, c\u1eadp nh\u1eadt s\u1ea3n ph\u1ea9m v\u00e0 th\u1eadm ch\u00ed l\u00e0 m\u1ed9t ch\u00fat gi\u1ea3i tr\u00ed.<\/p>\n<h3><span class=\"ez-toc-section\" id=\"Email_bo_quen_gio_hang\"><\/span>Email b\u1ecf qu\u00ean gi\u1ecf h\u00e0ng<span class=\"ez-toc-section-end\"><\/span><\/h3>\n<p>\u0110\u00e2y l\u00e0 c\u00e1c email \u0111\u01b0\u1ee3c g\u1eedi \u0111\u1ebfn nh\u1eefng ng\u01b0\u1eddi mua s\u1eafm \u0111\u00e3 gh\u00e9 th\u0103m c\u1eeda h\u00e0ng c\u1ee7a b\u1ea1n v\u00e0 th\u00eam m\u1ed9t s\u1ed1 m\u1eb7t h\u00e0ng v\u00e0o gi\u1ecf h\u00e0ng c\u1ee7a h\u1ecd, nh\u01b0ng \u0111\u00e3 r\u1eddi \u0111i m\u00e0 ch\u01b0a ho\u00e0n t\u1ea5t vi\u1ec7c mua h\u00e0ng.<\/p>\n<h2><span class=\"ez-toc-section\" id=\"Cach_tao_Email_Marketing_hieu_qua\"><\/span><strong>C\u00e1ch t\u1ea1o Email Marketing hi\u1ec7u qu\u1ea3<\/strong><span class=\"ez-toc-section-end\"><\/span><\/h2>\n<p>\u0110\u1ec3 t\u1ea1o m\u1ed9t chi\u1ebfn d\u1ecbch Email Marketing hi\u1ec7u qu\u1ea3 cho doanh nghi\u1ec7p, b\u1ea1n c\u00f3 th\u1ec3 th\u1ef1c hi\u1ec7n theo c\u00e1c b\u01b0\u1edbc sau \u0111\u00e2y:<\/p>\n<figure id=\"attachment_10286\" aria-describedby=\"caption-attachment-10286\" style=\"width: 768px\" class=\"wp-caption aligncenter\"><img loading=\"lazy\" decoding=\"async\" class=\"wp-image-10286 size-full\" src=\"https:\/\/vbee.ai\/blog\/wp-content\/uploads\/2023\/08\/email-marketing-la-gi-2.jpg\" alt=\"C\u00e1c b\u01b0\u1edbc t\u1ea1o chi\u1ebfn d\u1ecbch Email Marketing hi\u1ec7u qu\u1ea3 (Ngu\u1ed3n: Freepik)\" width=\"768\" height=\"559\" srcset=\"https:\/\/vbee.ai\/blog\/wp-content\/uploads\/2023\/08\/email-marketing-la-gi-2.jpg 768w, https:\/\/vbee.ai\/blog\/wp-content\/uploads\/2023\/08\/email-marketing-la-gi-2-550x400.jpg 550w\" sizes=\"auto, (max-width: 768px) 100vw, 768px\" \/><figcaption id=\"caption-attachment-10286\" class=\"wp-caption-text\">C\u00e1c b\u01b0\u1edbc t\u1ea1o chi\u1ebfn d\u1ecbch Email Marketing hi\u1ec7u qu\u1ea3 (Ngu\u1ed3n: Freepik)<\/figcaption><\/figure>\n<h3><span class=\"ez-toc-section\" id=\"Buoc_1_Xac_dinh_phan_khuc_khach_hang\"><\/span>B\u01b0\u1edbc 1: X\u00e1c \u0111\u1ecbnh ph\u00e2n kh\u00fac kh\u00e1ch h\u00e0ng<span class=\"ez-toc-section-end\"><\/span><\/h3>\n<p>V\u1edbi c\u01a1 s\u1edf ng\u01b0\u1eddi \u0111\u0103ng k\u00fd l\u1edbn, c\u00e1c chi\u1ebfn d\u1ecbch ti\u1ebfp th\u1ecb qua email c\u1ee7a b\u1ea1n c\u00f3 th\u1ec3 \u0111\u01b0\u1ee3c h\u01b0\u1edfng l\u1ee3i t\u1eeb vi\u1ec7c g\u1eedi c\u00e1c lo\u1ea1i email kh\u00e1c nhau cho t\u1eebng ng\u01b0\u1eddi \u0111\u0103ng k\u00fd kh\u00e1c nhau, \u0111\u01b0\u1ee3c ph\u00e2n bi\u1ec7t d\u1ef1a tr\u00ean v\u1ecb tr\u00ed c\u1ee7a h\u1ecd trong h\u00e0nh tr\u00ecnh mua h\u00e0ng, \u0111\u1eb7c \u0111i\u1ec3m nh\u00e2n kh\u1ea9u h\u1ecdc ho\u1eb7c c\u00e1c y\u1ebfu t\u1ed1 li\u00ean quan kh\u00e1c.<\/p>\n<p>\u0110\u1ec3 g\u1eedi email \u0111\u01b0\u1ee3c c\u00e1 nh\u00e2n h\u00f3a \u0111\u1ebfn c\u00e1c nh\u00f3m kh\u00e1c nhau trong \u0111\u1ed1i t\u01b0\u1ee3ng m\u1ee5c ti\u00eau, tr\u01b0\u1edbc ti\u00ean b\u1ea1n c\u1ea7n x\u00e1c \u0111\u1ecbnh ph\u00e2n kh\u00fac kh\u00e1ch h\u00e0ng. Sau \u0111\u00f3, ph\u1ea7n m\u1ec1m t\u1ef1 \u0111\u1ed9ng h\u00f3a ti\u1ebfp th\u1ecb qua email s\u1ebd g\u1eedi c\u00e1c email c\u00f3 li\u00ean quan, c\u00f3 \u00fd ngh\u0129a h\u01a1n \u0111\u1ebfn c\u00e1c nh\u00f3m ng\u01b0\u1eddi \u0111\u0103ng k\u00fd kh\u00e1c nhau.<\/p>\n<h3><span class=\"ez-toc-section\" id=\"Buoc_2_Tao_quy_trinh_lam_viec\"><\/span>B\u01b0\u1edbc 2: T\u1ea1o quy tr\u00ecnh l\u00e0m vi\u1ec7c<span class=\"ez-toc-section-end\"><\/span><\/h3>\n<p>Quy tr\u00ecnh ti\u1ebfp th\u1ecb qua email c\u1ee7a b\u1ea1n l\u00e0 m\u1ed9t lo\u1ea1t email s\u1ebd \u0111\u01b0\u1ee3c g\u1eedi \u0111\u1ecbnh k\u1ef3 t\u1edbi ng\u01b0\u1eddi \u0111\u0103ng k\u00fd \u0111\u1ec3 gi\u1eef cho th\u00f4ng tin ti\u1ebfp th\u1ecb c\u1ee7a b\u1ea1n ph\u00f9 h\u1ee3p v\u1edbi h\u00e0nh tr\u00ecnh mua h\u00e0ng c\u1ee7a ng\u01b0\u1eddi nh\u1eadn.<\/p>\n<p>L\u00ean k\u1ebf ho\u1ea1ch tr\u01b0\u1edbc cho n\u1ed9i dung email c\u1ee7a b\u1ea1n \u0111\u1ec3 k\u00e9o d\u00e0i trong to\u00e0n b\u1ed9 chi\u1ebfn d\u1ecbch. Tuy nhi\u00ean quy tr\u00ecnh l\u00e0m vi\u1ec7c email c\u1ee7a b\u1ea1n c\u0169ng ph\u1ea3i \u0111\u1ee7 linh ho\u1ea1t \u0111\u1ec3 thay \u0111\u1ed5i v\u00e0o ph\u00fat cu\u1ed1i \u0111\u1ec3 t\u1ed1i \u01b0u h\u00f3a \u0111\u1ec3 \u0111\u1ea1t hi\u1ec7u qu\u1ea3 t\u1ed1i \u0111a.<\/p>\n<h3><span class=\"ez-toc-section\" id=\"Buoc_3_Lua_chon_cac_kich_hoat_tot_nhat\"><\/span>B\u01b0\u1edbc 3: L\u1ef1a ch\u1ecdn c\u00e1c k\u00edch ho\u1ea1t t\u1ed1t nh\u1ea5t<span class=\"ez-toc-section-end\"><\/span><\/h3>\n<p>Tr\u00ecnh k\u00edch ho\u1ea1t k\u00edch ho\u1ea1t g\u1eedi email \u0111\u01b0\u1ee3c x\u1ebfp h\u00e0ng trong quy tr\u00ecnh l\u00e0m vi\u1ec7c c\u1ee7a b\u1ea1n. Khi quy tr\u00ecnh l\u00e0m vi\u1ec7c \u0111\u01b0\u1ee3c t\u1ea1o, b\u1ea1n c\u1ea7n x\u00e1c \u0111\u1ecbnh tr\u00ecnh k\u00edch ho\u1ea1t s\u1ebd \u0111\u01b0a c\u00e1c lo\u1ea1i email c\u1ee5 th\u1ec3 v\u00e0o ho\u1ea1t \u0111\u1ed9ng.<\/p>\n<p>C\u00e1c y\u1ebfu t\u1ed1 k\u00edch ho\u1ea1t c\u00f3 th\u1ec3 bao g\u1ed3m m\u1edf (ho\u1eb7c kh\u00f4ng m\u1edf) email c\u1ee7a b\u1ea1n, click v\u00e0o li\u00ean k\u1ebft tr\u00ean trang web ho\u1eb7c th\u00eam c\u00e1c s\u1ea3n ph\u1ea9m v\u00e0o gi\u1ecf h\u00e0ng nh\u01b0ng kh\u00f4ng mua trong m\u1ed9t kho\u1ea3ng th\u1eddi gian c\u1ee5 th\u1ec3. Khi kh\u00e1ch h\u00e0ng th\u1ef1c hi\u1ec7n ho\u1eb7c b\u1ecf qua m\u1ed9t ho\u1ea1t \u0111\u1ed9ng \u0111\u01b0\u1ee3c li\u00ean k\u1ebft v\u1edbi tr\u00ecnh k\u00edch ho\u1ea1t, ph\u1ea7n m\u1ec1m t\u1ef1 \u0111\u1ed9ng h\u00f3a ti\u1ebfp th\u1ecb qua email s\u1ebd g\u1eedi email c\u00f3 li\u00ean quan \u0111\u1ec3 th\u00fac \u0111\u1ea9y m\u1ee9c \u0111\u1ed9 t\u01b0\u01a1ng t\u00e1c ho\u1eb7c b\u00e1n h\u00e0ng.<\/p>\n<p>Nh\u01b0 v\u1eady b\u00e0i vi\u1ebft tr\u00ean \u0111\u00e2y Vbee AI v\u1eeba chia s\u1ebb cho b\u1ea1n c\u00e1c th\u00f4ng tin v\u1ec1 Email Marketing l\u00e0 g\u00ec? C\u00e1ch t\u1ea1o Email Marketing hi\u1ec7u qu\u1ea3. Hy v\u1ecdng c\u00e1c th\u00f4ng tin n\u00e0y s\u1ebd h\u1eefu \u00edch v\u1edbi b\u1ea1n.<\/p>\n<p>Ngu\u1ed3n tham kh\u1ea3o:<\/p>\n<ul>\n<li>Sproutsocial (tham kh\u1ea3o ng\u00e0y 13\/08\/2023), What is email marketing? Your 101 guide to email campaigns. C\u00f3 t\u1ea1i: https:\/\/sproutsocial.com\/insights\/email-marketing<\/li>\n<li>Brevo (tham kh\u1ea3o ng\u00e0y 13\/08\/2023), What is Email Marketing? Definition, Strategies, &amp; Tools to Get Started. C\u00f3 t\u1ea1i: https:\/\/www.brevo.com\/blog\/what-is-email-marketing\/<\/li>\n<li>Activecampaign (tham kh\u1ea3o ng\u00e0y 13\/08\/2023), A Step-By-Step Guide to Email Marketing. C\u00f3 t\u1ea1i: https:\/\/www.activecampaign.com\/email-marketing<\/li>\n<\/ul>\n\n\n<div class=\"kk-star-ratings kksr-auto kksr-align-left kksr-valign-bottom\"\n    data-payload='{&quot;align&quot;:&quot;left&quot;,&quot;id&quot;:&quot;10276&quot;,&quot;slug&quot;:&quot;default&quot;,&quot;valign&quot;:&quot;bottom&quot;,&quot;ignore&quot;:&quot;&quot;,&quot;reference&quot;:&quot;auto&quot;,&quot;class&quot;:&quot;&quot;,&quot;count&quot;:&quot;0&quot;,&quot;legendonly&quot;:&quot;&quot;,&quot;readonly&quot;:&quot;&quot;,&quot;score&quot;:&quot;0&quot;,&quot;starsonly&quot;:&quot;&quot;,&quot;best&quot;:&quot;5&quot;,&quot;gap&quot;:&quot;5&quot;,&quot;greet&quot;:&quot;\u0110\u00e1nh gi\u00e1 b\u00e0i vi\u1ebft&quot;,&quot;legend&quot;:&quot;0\\\/5 - (0 b\u00ecnh ch\u1ecdn)&quot;,&quot;size&quot;:&quot;24&quot;,&quot;title&quot;:&quot;Email Marketing l\u00e0 g\u00ec? C\u00e1ch t\u1ea1o Email Marketing hi\u1ec7u qu\u1ea3 cao&quot;,&quot;width&quot;:&quot;0&quot;,&quot;_legend&quot;:&quot;{score}\\\/{best} - ({count} {votes})&quot;,&quot;font_factor&quot;:&quot;1.25&quot;}'>\n            \n<div class=\"kksr-stars\">\n    \n<div class=\"kksr-stars-inactive\">\n            <div class=\"kksr-star\" data-star=\"1\" style=\"padding-right: 5px\">\n            \n\n<div class=\"kksr-icon\" style=\"width: 24px; height: 24px;\"><\/div>\n        <\/div>\n            <div class=\"kksr-star\" data-star=\"2\" style=\"padding-right: 5px\">\n            \n\n<div class=\"kksr-icon\" style=\"width: 24px; height: 24px;\"><\/div>\n        <\/div>\n            <div class=\"kksr-star\" data-star=\"3\" style=\"padding-right: 5px\">\n            \n\n<div class=\"kksr-icon\" style=\"width: 24px; height: 24px;\"><\/div>\n        <\/div>\n            <div class=\"kksr-star\" data-star=\"4\" style=\"padding-right: 5px\">\n            \n\n<div class=\"kksr-icon\" style=\"width: 24px; height: 24px;\"><\/div>\n        <\/div>\n            <div class=\"kksr-star\" data-star=\"5\" style=\"padding-right: 5px\">\n            \n\n<div class=\"kksr-icon\" style=\"width: 24px; height: 24px;\"><\/div>\n        <\/div>\n    <\/div>\n    \n<div class=\"kksr-stars-active\" style=\"width: 0px;\">\n            <div class=\"kksr-star\" style=\"padding-right: 5px\">\n            \n\n<div class=\"kksr-icon\" style=\"width: 24px; height: 24px;\"><\/div>\n        <\/div>\n            <div class=\"kksr-star\" style=\"padding-right: 5px\">\n            \n\n<div class=\"kksr-icon\" style=\"width: 24px; height: 24px;\"><\/div>\n        <\/div>\n            <div class=\"kksr-star\" style=\"padding-right: 5px\">\n            \n\n<div class=\"kksr-icon\" style=\"width: 24px; height: 24px;\"><\/div>\n        <\/div>\n            <div class=\"kksr-star\" style=\"padding-right: 5px\">\n            \n\n<div class=\"kksr-icon\" style=\"width: 24px; height: 24px;\"><\/div>\n        <\/div>\n            <div class=\"kksr-star\" style=\"padding-right: 5px\">\n            \n\n<div class=\"kksr-icon\" style=\"width: 24px; height: 24px;\"><\/div>\n        <\/div>\n    <\/div>\n<\/div>\n                \n\n<div class=\"kksr-legend\" style=\"font-size: 19.2px;\">\n            <span class=\"kksr-muted\">\u0110\u00e1nh gi\u00e1 b\u00e0i vi\u1ebft<\/span>\n    <\/div>\n    <\/div>\n","protected":false},"excerpt":{"rendered":"<p>D\u00f9 \u0111\u00e3 \u0111\u00e3 t\u1ed3n t\u1ea1i h\u00e0ng th\u1eadp k\u1ef7 nay xong Email Marketing v\u1eabn \u0111\u01b0\u1ee3c coi l\u00e0 m\u1ed9t trong nh\u1eefng chi\u1ebfn l\u01b0\u1ee3c marketing hi\u1ec7u qu\u1ea3. Theo b\u00e1o c\u00e1o c\u1ee7a SmartInsight n\u0103m 2018, email marketing \u0111\u01b0\u1ee3c coi l\u00e0 m\u1ed9t trong nh\u1eefng k\u00eanh marketing quan tr\u1ecdng nh\u1ea5t, c\u00f9ng SEM, SEO, ti\u1ebfp th\u1ecb li\u00ean k\u1ebft v\u00e0 c\u00e1c k\u1ef9 thu\u1eadt [&#8230;]\n","protected":false},"author":6,"featured_media":10284,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[100],"tags":[],"class_list":["post-10276","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-kien-thuc-marketing"],"_links":{"self":[{"href":"https:\/\/vbee.ai\/blog\/wp-json\/wp\/v2\/posts\/10276","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/vbee.ai\/blog\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/vbee.ai\/blog\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/vbee.ai\/blog\/wp-json\/wp\/v2\/users\/6"}],"replies":[{"embeddable":true,"href":"https:\/\/vbee.ai\/blog\/wp-json\/wp\/v2\/comments?post=10276"}],"version-history":[{"count":11,"href":"https:\/\/vbee.ai\/blog\/wp-json\/wp\/v2\/posts\/10276\/revisions"}],"predecessor-version":[{"id":11432,"href":"https:\/\/vbee.ai\/blog\/wp-json\/wp\/v2\/posts\/10276\/revisions\/11432"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/vbee.ai\/blog\/wp-json\/wp\/v2\/media\/10284"}],"wp:attachment":[{"href":"https:\/\/vbee.ai\/blog\/wp-json\/wp\/v2\/media?parent=10276"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/vbee.ai\/blog\/wp-json\/wp\/v2\/categories?post=10276"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/vbee.ai\/blog\/wp-json\/wp\/v2\/tags?post=10276"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}