{"id":10195,"date":"2023-10-06T08:00:07","date_gmt":"2023-10-06T01:00:07","guid":{"rendered":"https:\/\/vbee.ai\/blog\/?p=10195"},"modified":"2023-10-05T17:20:28","modified_gmt":"2023-10-05T10:20:28","slug":"pheu-khach-hang","status":"publish","type":"post","link":"https:\/\/vbee.ai\/blog\/pheu-khach-hang\/","title":{"rendered":"Ph\u1ec5u kh\u00e1ch h\u00e0ng: Vai tr\u00f2 v\u00e0 c\u00e1ch th\u1ee9c ho\u1ea1t \u0111\u1ed9ng th\u1ebf n\u00e0o?\u00a0"},"content":{"rendered":"<p><strong>Vi\u1ec7c kh\u00e1ch h\u00e0ng quy\u1ebft \u0111\u1ecbnh mua v\u00e0 s\u1eed d\u1ee5ng s\u1ea3n ph\u1ea9m, d\u1ecbch v\u1ee5 c\u1ee7a doanh nghi\u1ec7p ph\u1ea3i tr\u1ea3i qua m\u1ed9t qu\u00e1 tr\u00ecnh d\u00e0i. V\u00e0 doanh nghi\u1ec7p c\u1ea7n x\u00e2y d\u1ef1ng ph\u1ec5u kh\u00e1ch h\u00e0ng \u0111\u1ec3 t\u1ed1i \u01b0u c\u00e1c v\u1ea5n \u0111\u1ec1 x\u1ea3y ra trong h\u00e0nh tr\u00ecnh n\u00e0y, n\u00e2ng cao c\u01a1 h\u1ed9i b\u00e1n h\u00e0ng c\u0169ng nh\u01b0 t\u0103ng doanh thu c\u1ee7a m\u00ecnh.\u00a0<\/strong><\/p>\n<div id=\"ez-toc-container\" class=\"ez-toc-v2_0_75 counter-hierarchy ez-toc-counter ez-toc-grey ez-toc-container-direction\">\n<div class=\"ez-toc-title-container\">\n<p class=\"ez-toc-title\" style=\"cursor:inherit\">M\u1ee4C L\u1ee4C<\/p>\n<span class=\"ez-toc-title-toggle\"><a href=\"#\" class=\"ez-toc-pull-right ez-toc-btn ez-toc-btn-xs ez-toc-btn-default ez-toc-toggle\" aria-label=\"Toggle Table of Content\"><span class=\"ez-toc-js-icon-con\"><span class=\"\"><span class=\"eztoc-hide\" style=\"display:none;\">Toggle<\/span><span class=\"ez-toc-icon-toggle-span\"><svg style=\"fill: #999;color:#999\" xmlns=\"http:\/\/www.w3.org\/2000\/svg\" class=\"list-377408\" width=\"20px\" height=\"20px\" viewBox=\"0 0 24 24\" fill=\"none\"><path d=\"M6 6H4v2h2V6zm14 0H8v2h12V6zM4 11h2v2H4v-2zm16 0H8v2h12v-2zM4 16h2v2H4v-2zm16 0H8v2h12v-2z\" fill=\"currentColor\"><\/path><\/svg><svg style=\"fill: #999;color:#999\" class=\"arrow-unsorted-368013\" xmlns=\"http:\/\/www.w3.org\/2000\/svg\" width=\"10px\" height=\"10px\" viewBox=\"0 0 24 24\" version=\"1.2\" baseProfile=\"tiny\"><path d=\"M18.2 9.3l-6.2-6.3-6.2 6.3c-.2.2-.3.4-.3.7s.1.5.3.7c.2.2.4.3.7.3h11c.3 0 .5-.1.7-.3.2-.2.3-.5.3-.7s-.1-.5-.3-.7zM5.8 14.7l6.2 6.3 6.2-6.3c.2-.2.3-.5.3-.7s-.1-.5-.3-.7c-.2-.2-.4-.3-.7-.3h-11c-.3 0-.5.1-.7.3-.2.2-.3.5-.3.7s.1.5.3.7z\"\/><\/svg><\/span><\/span><\/span><\/a><\/span><\/div>\n<nav><ul class='ez-toc-list ez-toc-list-level-1 ' ><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-1\" href=\"https:\/\/vbee.ai\/blog\/pheu-khach-hang\/#Pheu_khach_hang_la_gi\" >Ph\u1ec5u kh\u00e1ch h\u00e0ng l\u00e0 g\u00ec?<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-2\" href=\"https:\/\/vbee.ai\/blog\/pheu-khach-hang\/#Tai_sao_trien_khai_pheu_khach_hang_lai_quan_trong\" >T\u1ea1i sao tri\u1ec3n khai ph\u1ec5u kh\u00e1ch h\u00e0ng l\u1ea1i quan tr\u1ecdng?<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-3\" href=\"https:\/\/vbee.ai\/blog\/pheu-khach-hang\/#Pheu_khach_hang_hoat_dong_nhu_the_nao\" >Ph\u1ec5u kh\u00e1ch h\u00e0ng ho\u1ea1t \u0111\u1ed9ng nh\u01b0 th\u1ebf n\u00e0o?<\/a><ul class='ez-toc-list-level-3' ><li class='ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-4\" href=\"https:\/\/vbee.ai\/blog\/pheu-khach-hang\/#1_Nhan_thuc\" >1. Nh\u1eadn th\u1ee9c<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-5\" href=\"https:\/\/vbee.ai\/blog\/pheu-khach-hang\/#2_Quan_tam\" >2. Quan t\u00e2m<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-6\" href=\"https:\/\/vbee.ai\/blog\/pheu-khach-hang\/#3_Quyet_dinh\" >3. Quy\u1ebft \u0111\u1ecbnh<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-7\" href=\"https:\/\/vbee.ai\/blog\/pheu-khach-hang\/#4_Hanh_dong\" >4. H\u00e0nh \u0111\u1ed9ng<\/a><\/li><\/ul><\/li><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-8\" href=\"https:\/\/vbee.ai\/blog\/pheu-khach-hang\/#Cach_xay_dung_pheu_khach_hang_cho_doanh_nghiep\" >C\u00e1ch x\u00e2y d\u1ef1ng ph\u1ec5u kh\u00e1ch h\u00e0ng cho doanh nghi\u1ec7p<\/a><ul class='ez-toc-list-level-3' ><li class='ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-9\" href=\"https:\/\/vbee.ai\/blog\/pheu-khach-hang\/#Phan_tich_hanh_vi_khach_hang\" >Ph\u00e2n t\u00edch h\u00e0nh vi kh\u00e1ch h\u00e0ng<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-10\" href=\"https:\/\/vbee.ai\/blog\/pheu-khach-hang\/#Thu_hut_su_chu_y_cua_khach_hang\" >Thu h\u00fat s\u1ef1 ch\u00fa \u00fd c\u1ee7a kh\u00e1ch h\u00e0ng<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-11\" href=\"https:\/\/vbee.ai\/blog\/pheu-khach-hang\/#Xay_dung_Landing_Page\" >X\u00e2y d\u1ef1ng Landing Page<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-12\" href=\"https:\/\/vbee.ai\/blog\/pheu-khach-hang\/#Tao_dung_moi_quan_he_voi_khach_hang\" >T\u1ea1o d\u1ef1ng m\u1ed1i quan h\u1ec7 v\u1edbi kh\u00e1ch h\u00e0ng<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-13\" href=\"https:\/\/vbee.ai\/blog\/pheu-khach-hang\/#Duy_tri_moi_quan_he\" >Duy tr\u00ec m\u1ed1i quan h\u1ec7<\/a><\/li><\/ul><\/li><\/ul><\/nav><\/div>\n<h2><span class=\"ez-toc-section\" id=\"Pheu_khach_hang_la_gi\"><\/span>Ph\u1ec5u kh\u00e1ch h\u00e0ng l\u00e0 g\u00ec?<span class=\"ez-toc-section-end\"><\/span><\/h2>\n<p>Ph\u1ec5u kh\u00e1ch h\u00e0ng l\u00e0 h\u00ecnh \u1ea3nh \u0111\u1ea1i di\u1ec7n tr\u1ef1c quan cho h\u00e0nh tr\u00ecnh c\u1ee7a kh\u00e1ch h\u00e0ng, th\u1ec3 hi\u1ec7n to\u00e0n b\u1ed9 l\u1ed9 tr\u00ecnh c\u1ee7a kh\u00e1ch h\u00e0ng t\u1eeb th\u1eddi \u0111i\u1ec3m nh\u1eadn bi\u1ebft, quan t\u00e2m \u0111\u1ebfn c\u00e2n nh\u1eafc v\u00e0 quy\u1ebft \u0111\u1ecbnh mua h\u00e0ng.<\/p>\n<p>Ph\u1ec5u kh\u00e1ch h\u00e0ng gi\u00fap c\u00e1c doanh nghi\u1ec7p theo d\u00f5i m\u1ee9c \u0111\u1ed9 hi\u1ec7u qu\u1ea3 c\u1ee7a h\u1ecd trong vi\u1ec7c thu h\u00fat kh\u00e1ch h\u00e0ng ti\u1ec1m n\u0103ng v\u00e0 chuy\u1ec3n \u0111\u1ed5i h\u1ecd th\u00e0nh kh\u00e1ch h\u00e0ng th\u1ef1c s\u1ef1. Nh\u1eb1m m\u1ee5c \u0111\u00edch gi\u1eef ch\u00e2n v\u00e0 ph\u00e1t tri\u1ec3n nhi\u1ec1u kh\u00e1ch h\u00e0ng h\u01a1n b\u1eb1ng c\u00e1ch t\u1eadp trung v\u00e0o tr\u1ea3i nghi\u1ec7m c\u1ee7a kh\u00e1ch h\u00e0ng v\u00e0 duy tr\u00ec l\u00f2ng trung th\u00e0nh c\u1ee7a kh\u00e1ch h\u00e0ng.<\/p>\n<figure id=\"attachment_10197\" aria-describedby=\"caption-attachment-10197\" style=\"width: 768px\" class=\"wp-caption aligncenter\"><img loading=\"lazy\" decoding=\"async\" class=\"wp-image-10197 size-full\" src=\"https:\/\/vbee.ai\/blog\/wp-content\/uploads\/2023\/08\/pheu-khach-hang-1.jpg\" alt=\"ph\u1ec5u kh\u00e1ch h\u00e0ng\" width=\"768\" height=\"514\" srcset=\"https:\/\/vbee.ai\/blog\/wp-content\/uploads\/2023\/08\/pheu-khach-hang-1.jpg 768w, https:\/\/vbee.ai\/blog\/wp-content\/uploads\/2023\/08\/pheu-khach-hang-1-598x400.jpg 598w\" sizes=\"auto, (max-width: 768px) 100vw, 768px\" \/><figcaption id=\"caption-attachment-10197\" class=\"wp-caption-text\">Ph\u1ec5u kh\u00e1ch h\u00e0ng th\u1ec3 hi\u1ec7n to\u00e0n b\u1ed9 h\u00e0nh tr\u00ecnh c\u1ee7a kh\u00e1ch h\u00e0ng, t\u1eeb th\u1eddi \u0111i\u1ec3m nh\u1eadn bi\u1ebft \u0111\u1ebfn khi mua h\u00e0ng. (Ngu\u1ed3n: Freepik.com)<\/figcaption><\/figure>\n<h2><span class=\"ez-toc-section\" id=\"Tai_sao_trien_khai_pheu_khach_hang_lai_quan_trong\"><\/span>T\u1ea1i sao tri\u1ec3n khai ph\u1ec5u kh\u00e1ch h\u00e0ng l\u1ea1i quan tr\u1ecdng?<span class=\"ez-toc-section-end\"><\/span><\/h2>\n<p>Vi\u1ec7c tri\u1ec3n khai ph\u1ec5u kh\u00e1ch h\u00e0ng v\u00f4 c\u00f9ng quan tr\u1ecdng v\u1edbi doanh nghi\u1ec7p b\u1edfi:<\/p>\n<ul>\n<li>Ph\u1ec5u kh\u00e1ch h\u00e0ng \u0111\u01a1n gi\u1ea3n h\u00f3a h\u00e0nh tr\u00ecnh c\u1ee7a kh\u00e1ch h\u00e0ng v\u00e0 gi\u00fap c\u00e1c doanh nghi\u1ec7p theo d\u00f5i d\u1ec5 d\u00e0ng h\u01a1n. \u0110\u1ed3ng th\u1eddi, c\u00f3 th\u1ec3 v\u1ea1ch ra t\u1eebng giai \u0111o\u1ea1n trong quy tr\u00ecnh ra quy\u1ebft \u0111\u1ecbnh c\u1ee7a kh\u00e1ch h\u00e0ng v\u00e0 l\u00ean k\u1ebf ho\u1ea1ch cho c\u00e1c b\u01b0\u1edbc doanh nghi\u1ec7p mu\u1ed1n th\u1ef1c hi\u1ec7n trong t\u1eebng giai \u0111o\u1ea1n.<\/li>\n<li>N\u00f3 gi\u00fap doanh nghi\u1ec7p hi\u1ec3u c\u1eb7n k\u1ebd h\u01a1n v\u1ec1 kh\u00e1ch h\u00e0ng. T\u1eeb \u0111\u00f3, bi\u1ebft c\u00e1ch thu h\u00fat \u0111\u1ed1i t\u01b0\u1ee3ng kh\u00e1ch h\u00e0ng m\u1ee5c ti\u00eau, d\u1eabn d\u1eaft, thuy\u1ebft ph\u1ee5c h\u1ecd tr\u1edf th\u00e0nh c\u00e1c kh\u00e1ch h\u00e0ng th\u1ef1c s\u1ef1 mua v\u00e0 s\u1eed d\u1ee5ng s\u1ea3n ph\u1ea9m, d\u1ecbch v\u1ee5 c\u1ee7a doanh nghi\u1ec7p.<\/li>\n<li>Cho ph\u00e9p c\u00e1c doanh nghi\u1ec7p xem x\u00e9t t\u1eebng b\u01b0\u1edbc c\u1ee7a quy tr\u00ecnh b\u00e1n h\u00e0ng \u0111ang ho\u1ea1t \u0111\u1ed9ng t\u1ed1t ho\u1eb7c kh\u00f4ng t\u1ed1t nh\u01b0 th\u1ebf n\u00e0o v\u00e0 th\u1ef1c hi\u1ec7n c\u00e1c \u0111i\u1ec1u ch\u1ec9nh khi c\u1ea7n. \u0110i\u1ec1u n\u00e0y gi\u00fap t\u1ed1i \u01b0u h\u00f3a qu\u00e1 tr\u00ecnh b\u00e1n h\u00e0ng \u0111\u1ec3 mang l\u1ea1i hi\u1ec7u qu\u1ea3 kinh doanh t\u1ed1t nh\u1ea5t.<\/li>\n<\/ul>\n<figure id=\"attachment_10199\" aria-describedby=\"caption-attachment-10199\" style=\"width: 768px\" class=\"wp-caption aligncenter\"><img loading=\"lazy\" decoding=\"async\" class=\"wp-image-10199 size-full\" src=\"https:\/\/vbee.ai\/blog\/wp-content\/uploads\/2023\/08\/pheu-khach-hang-3.jpg\" alt=\"ph\u1ec5u kh\u00e1ch h\u00e0ng\" width=\"768\" height=\"512\" srcset=\"https:\/\/vbee.ai\/blog\/wp-content\/uploads\/2023\/08\/pheu-khach-hang-3.jpg 768w, https:\/\/vbee.ai\/blog\/wp-content\/uploads\/2023\/08\/pheu-khach-hang-3-600x400.jpg 600w\" sizes=\"auto, (max-width: 768px) 100vw, 768px\" \/><figcaption id=\"caption-attachment-10199\" class=\"wp-caption-text\">Ph\u1ec5u kh\u00e1ch h\u00e0ng gi\u00fap doanh nghi\u1ec7p hi\u1ec3u h\u01a1n v\u1ec1 kh\u00e1ch h\u00e0ng \u0111\u1ec3 t\u1eeb \u0111\u00f3 \u0111\u01b0a ra chi\u1ebfn d\u1ecbch ph\u00f9 h\u1ee3p. (Ngu\u1ed3n: Freepik.com)<\/figcaption><\/figure>\n<h2><span class=\"ez-toc-section\" id=\"Pheu_khach_hang_hoat_dong_nhu_the_nao\"><\/span>Ph\u1ec5u kh\u00e1ch h\u00e0ng ho\u1ea1t \u0111\u1ed9ng nh\u01b0 th\u1ebf n\u00e0o?<span class=\"ez-toc-section-end\"><\/span><\/h2>\n<p>Ph\u1ec5u kh\u00e1ch h\u00e0ng s\u1ebd kh\u00e1c nhau t\u00f9y theo t\u1eebng doanh nghi\u1ec7p, nh\u01b0ng ch\u00fang th\u01b0\u1eddng \u0111\u01b0\u1ee3c chia th\u00e0nh b\u1ed1n ph\u1ea7n sau:<\/p>\n<h3><span class=\"ez-toc-section\" id=\"1_Nhan_thuc\"><\/span>1. Nh\u1eadn th\u1ee9c<span class=\"ez-toc-section-end\"><\/span><\/h3>\n<p>Giai \u0111o\u1ea1n n\u00e0y kh\u00e1ch h\u00e0ng \u0111\u00e3 x\u00e1c \u0111\u1ecbnh \u0111\u01b0\u1ee3c v\u1ea5n \u0111\u1ec1, b\u1eaft \u0111\u1ea7u t\u00ecm ki\u1ebfm gi\u1ea3i ph\u00e1p v\u00e0 bi\u1ebft \u0111\u1ebfn s\u1ea3n ph\u1ea9m, d\u1ecbch v\u1ee5 c\u1ee7a doanh nghi\u1ec7p th\u00f4ng qua c\u00e1c th\u00f4ng tin ti\u1ebfp th\u1ecb, truy\u1ec1n th\u00f4ng x\u00e3 h\u1ed9i ho\u1eb7c c\u00e1c k\u00eanh kh\u00e1c.<\/p>\n<h3><span class=\"ez-toc-section\" id=\"2_Quan_tam\"><\/span>2. Quan t\u00e2m<span class=\"ez-toc-section-end\"><\/span><\/h3>\n<p>\u1ede giai \u0111o\u1ea1n n\u00e0y, kh\u00e1ch h\u00e0ng quan t\u00e2m, t\u00ecm hi\u1ec3u nhi\u1ec1u h\u01a1n v\u1ec1 s\u1ea3n ph\u1ea9m, d\u1ecbch v\u1ee5 v\u00e0 h\u1ecd c\u00f3 th\u1ec3 t\u01b0\u01a1ng t\u00e1c v\u1edbi doanh nghi\u1ec7p \u0111\u1ec3 y\u00eau c\u1ea7u th\u00eam th\u00f4ng tin ho\u1eb7c gi\u1ea3i \u0111\u00e1p c\u00e1c v\u1ea5n \u0111\u1ec1 th\u1eafc m\u1eafc. \u0110\u1ed3ng th\u1eddi, ti\u1ebfn h\u00e0nh so s\u00e1nh c\u00e1c s\u1ea3n ph\u1ea9m, d\u1ecbch v\u1ee5 c\u00f9ng lo\u1ea1i t\u1eeb c\u00e1c doanh nghi\u1ec7p kh\u00e1c. T\u1eeb \u0111\u00f3, x\u00e1c \u0111\u1ecbnh xem s\u1ea3n ph\u1ea9m c\u1ee7a doanh nghi\u1ec7p c\u00f3 th\u1ec3 \u0111\u00e1p \u1ee9ng t\u1ed1t nh\u1ea5t nhu c\u1ea7u c\u1ee7a h\u1ecd hay kh\u00f4ng.<\/p>\n<figure id=\"attachment_10198\" aria-describedby=\"caption-attachment-10198\" style=\"width: 768px\" class=\"wp-caption aligncenter\"><img loading=\"lazy\" decoding=\"async\" class=\"wp-image-10198 size-full\" src=\"https:\/\/vbee.ai\/blog\/wp-content\/uploads\/2023\/08\/pheu-khach-hang-2.jpg\" alt=\"ph\u1ec5u kh\u00e1ch h\u00e0ng\" width=\"768\" height=\"512\" srcset=\"https:\/\/vbee.ai\/blog\/wp-content\/uploads\/2023\/08\/pheu-khach-hang-2.jpg 768w, https:\/\/vbee.ai\/blog\/wp-content\/uploads\/2023\/08\/pheu-khach-hang-2-600x400.jpg 600w\" sizes=\"auto, (max-width: 768px) 100vw, 768px\" \/><figcaption id=\"caption-attachment-10198\" class=\"wp-caption-text\">\u1ede giai \u0111o\u1ea1n quan t\u00e2m, kh\u00e1ch h\u00e0ng s\u1ebd t\u00ecm hi\u1ec3u nhi\u1ec1u th\u00f4ng tin h\u01a1n v\u1ec1 s\u1ea3n ph\u1ea9m, d\u1ecbch v\u1ee5. (Ngu\u1ed3n: Freepik.com)<\/figcaption><\/figure>\n<h3><span class=\"ez-toc-section\" id=\"3_Quyet_dinh\"><\/span>3. Quy\u1ebft \u0111\u1ecbnh<span class=\"ez-toc-section-end\"><\/span><\/h3>\n<p>Tr\u1ea3i qua c\u00e1c giai \u0111o\u1ea1n tr\u01b0\u1edbc, l\u00fac n\u00e0y, kh\u00e1ch h\u00e0ng s\u1ebd \u0111\u01b0a ra quy\u1ebft \u0111\u1ecbnh c\u00f3 mua s\u1ea3n ph\u1ea9m, d\u1ecbch v\u1ee5 c\u1ee7a doanh nghi\u1ec7p hay kh\u00f4ng. N\u1ebfu kh\u00e1ch h\u00e0ng ti\u1ec1m n\u0103ng t\u1eeb ch\u1ed1i mua h\u00e0ng, doanh nghi\u1ec7p c\u00f3 th\u1ec3 s\u1eed d\u1ee5ng c\u00e1c chi\u1ebfn thu\u1eadt ti\u1ebfp th\u1ecb kh\u00e1c \u0111\u1ec3 \u0111\u1ea3m b\u1ea3o s\u1ea3n ph\u1ea9m lu\u00f4n \u0111\u01b0\u1ee3c ch\u00fa \u00fd. V\u00ed d\u1ee5 nh\u01b0 \u01b0u \u0111\u00e3i gi\u1ea3m gi\u00e1, qu\u00e0 t\u1eb7ng, mi\u1ec5n ph\u00ed v\u1eadn chuy\u1ec3n\u2026<\/p>\n<h3><span class=\"ez-toc-section\" id=\"4_Hanh_dong\"><\/span>4. H\u00e0nh \u0111\u1ed9ng<span class=\"ez-toc-section-end\"><\/span><\/h3>\n<p>Sau khi \u0111\u01b0a ra quy\u1ebft \u0111\u1ecbnh, \u0111\u00e2y s\u1ebd l\u00e0 l\u00fac kh\u00e1ch h\u00e0ng h\u00e0nh \u0111\u1ed9ng mua s\u1ea3n ph\u1ea9m, d\u1ecbch v\u1ee5 c\u1ee7a doanh nghi\u1ec7p. \u0110i\u1ec1u n\u00e0y \u0111\u1ed3ng ngh\u0129a v\u1edbi vi\u1ec7c h\u1ecd \u0111\u00e3 tr\u1edf th\u00e0nh kh\u00e1ch h\u00e0ng c\u1ee7a doanh nghi\u1ec7p.<\/p>\n<h2><span class=\"ez-toc-section\" id=\"Cach_xay_dung_pheu_khach_hang_cho_doanh_nghiep\"><\/span>C\u00e1ch x\u00e2y d\u1ef1ng ph\u1ec5u kh\u00e1ch h\u00e0ng cho doanh nghi\u1ec7p<span class=\"ez-toc-section-end\"><\/span><\/h2>\n<p>\u0110\u1ec3 x\u00e2y d\u1ef1ng ph\u1ec5u kh\u00e1ch h\u00e0ng, doanh nghi\u1ec7p c\u1ea7n quan t\u00e2m \u0111\u1ebfn c\u00e1c y\u1ebfu t\u1ed1 sau \u0111\u00e2y:<\/p>\n<h3><span class=\"ez-toc-section\" id=\"Phan_tich_hanh_vi_khach_hang\"><\/span>Ph\u00e2n t\u00edch h\u00e0nh vi kh\u00e1ch h\u00e0ng<span class=\"ez-toc-section-end\"><\/span><\/h3>\n<p>Doanh nghi\u1ec7p kh\u00f4ng th\u1ec3 \u0111\u01b0a ra chi\u1ebfn d\u1ecbch \u0111\u1ebfn t\u1ea5t c\u1ea3 m\u1ecdi ng\u01b0\u1eddi m\u00e0 ch\u1ec9 c\u00f3 th\u1ec3 t\u1eadp trung v\u00e0o \u0111\u1ed1i t\u01b0\u1ee3ng kh\u00e1ch h\u00e0ng m\u1ee5c ti\u00eau. Hi\u1ec3u c\u00e0ng r\u00f5 v\u1ec1 kh\u00e1ch h\u00e0ng m\u1ee5c ti\u00eau, ph\u1ec5u kh\u00e1ch h\u00e0ng c\u00e0ng d\u1ec5 x\u00e2y d\u1ef1ng. V\u00e0 \u0111\u1ec3 l\u00e0m \u0111\u01b0\u1ee3c \u0111i\u1ec1u n\u00e0y, doanh nghi\u1ec7p b\u1eaft bu\u1ed9c ph\u1ea3i ti\u1ebfn h\u00e0nh nghi\u00ean c\u1ee9u v\u00e0 ph\u00e2n t\u00edch h\u00e0nh vi kh\u00e1ch h\u00e0ng, x\u00e2y d\u1ef1ng ch\u00e2n dung kh\u00e1ch h\u00e0ng c\u0169ng nh\u01b0 x\u00e1c \u0111\u1ecbnh c\u00e1c \u0111i\u1ec3m ch\u1ea1m kh\u00e1ch h\u00e0ng.<\/p>\n<p>V\u00ed d\u1ee5, \u0111\u1ed1i v\u1edbi m\u1ed9t doanh nghi\u1ec7p ho\u1ea1t \u0111\u1ed9ng tr\u00ean web, c\u00f3 th\u1ec3 ph\u00e2n t\u00edch c\u00e1c s\u1ed1 li\u1ec7u v\u1ec1 c\u00e1ch kh\u00e1ch h\u00e0ng ti\u1ec1m n\u0103ng s\u1eed d\u1ee5ng trang web, bao g\u1ed3m nh\u1eefng g\u00ec h\u1ecd truy c\u1eadp ph\u1ed5 bi\u1ebfn nh\u1ea5t v\u00e0 t\u1ef7 l\u1ec7 tho\u00e1t trang cho bi\u1ebft l\u01b0\u1ee3ng th\u1eddi gian h\u1ecd \u1edf tr\u00ean trang web c\u1ee7a doanh nghi\u1ec7p.<\/p>\n<figure id=\"attachment_10200\" aria-describedby=\"caption-attachment-10200\" style=\"width: 768px\" class=\"wp-caption aligncenter\"><img loading=\"lazy\" decoding=\"async\" class=\"wp-image-10200 size-full\" src=\"https:\/\/vbee.ai\/blog\/wp-content\/uploads\/2023\/08\/pheu-khach-hang-4.jpg\" alt=\"ph\u1ec5u kh\u00e1ch h\u00e0ng\" width=\"768\" height=\"512\" srcset=\"https:\/\/vbee.ai\/blog\/wp-content\/uploads\/2023\/08\/pheu-khach-hang-4.jpg 768w, https:\/\/vbee.ai\/blog\/wp-content\/uploads\/2023\/08\/pheu-khach-hang-4-600x400.jpg 600w\" sizes=\"auto, (max-width: 768px) 100vw, 768px\" \/><figcaption id=\"caption-attachment-10200\" class=\"wp-caption-text\">\u0110\u1ec3 x\u00e2y d\u1ef1ng ph\u1ec5u kh\u00e1ch h\u00e0ng, doanh nghi\u1ec7p c\u1ea7n nghi\u00ean c\u1ee9u h\u00e0nh vi, x\u00e2y d\u1ef1ng ch\u00e2n dung kh\u00e1ch h\u00e0ng. (Ngu\u1ed3n: Freepik.com)<\/figcaption><\/figure>\n<h3><span class=\"ez-toc-section\" id=\"Thu_hut_su_chu_y_cua_khach_hang\"><\/span>Thu h\u00fat s\u1ef1 ch\u00fa \u00fd c\u1ee7a kh\u00e1ch h\u00e0ng<span class=\"ez-toc-section-end\"><\/span><\/h3>\n<p>Thu h\u00fat kh\u00e1ch h\u00e0ng l\u00e0 \u0111i\u1ec1u doanh nghi\u1ec7p c\u1ea7n ch\u00fa \u00fd khi x\u00e2y d\u1ef1ng ph\u1ec5u kh\u00e1ch h\u00e0ng. H\u00e3y truy\u1ec1n t\u1ea3i th\u00f4ng \u0111i\u1ec7p \u0111\u1ebfn kh\u00e1ch h\u00e0ng th\u1eadt l\u00f4i cu\u1ed1n b\u1eb1ng c\u00e1ch s\u1ea3n xu\u1ea5t v\u00e0 \u0111\u0103ng t\u1ea3i c\u00e1c th\u00f4ng tin \u0111a ph\u01b0\u01a1ng ti\u1ec7n nh\u01b0 h\u00ecnh \u1ea3nh hay video qu\u1ea3ng c\u00e1o.<\/p>\n<h3><span class=\"ez-toc-section\" id=\"Xay_dung_Landing_Page\"><\/span>X\u00e2y d\u1ef1ng Landing Page<span class=\"ez-toc-section-end\"><\/span><\/h3>\n<p>Khi \u0111\u00e3 thu h\u00fat \u0111\u01b0\u1ee3c s\u1ef1 ch\u00fa \u00fd, h\u00e3y d\u1eabn kh\u00e1ch h\u00e0ng \u0111\u1ebfn m\u1ed9t \u0111\u1ecba ch\u1ec9 c\u1ee5 th\u1ec3. V\u00e0 Landing Page ch\u00ednh l\u00e0 n\u01a1i doanh nghi\u1ec7p c\u00f3 th\u1ec3 truy\u1ec1n t\u1ea3i \u0111\u1ea7y \u0111\u1ee7, sinh \u0111\u1ed9ng th\u00f4ng tin v\u1ec1 s\u1ea3n ph\u1ea9m, d\u1ecbch v\u1ee5, bao g\u1ed3m c\u1ea3 v\u0103n b\u1ea3n, h\u00ecnh \u1ea3nh hay video\u2026 \u0110\u1ed3ng th\u1eddi t\u1ea1i trang n\u00e0y, doanh nghi\u1ec7p c\u0169ng c\u1ea7n c\u00f3 c\u00f3 l\u1eddi k\u00eau g\u1ecdi h\u00e0nh \u0111\u1ed9ng thu h\u00fat kh\u00e1ch h\u00e0ng ti\u1ec1m n\u0103ng b\u1eb1ng c\u00e1ch \u0111i\u1ec1n form th\u00f4ng tin hay \u0111\u1ec3 l\u1ea1i s\u1ed1 \u0111i\u1ec7n tho\u1ea1i\u2026<\/p>\n<h3><span class=\"ez-toc-section\" id=\"Tao_dung_moi_quan_he_voi_khach_hang\"><\/span>T\u1ea1o d\u1ef1ng m\u1ed1i quan h\u1ec7 v\u1edbi kh\u00e1ch h\u00e0ng<span class=\"ez-toc-section-end\"><\/span><\/h3>\n<p>Doanh nghi\u1ec7p c\u00f3 th\u1ec3 t\u1ea1o d\u1ef1ng m\u1ed1i quan h\u1ec7 v\u1edbi kh\u00e1ch h\u00e0ng th\u00f4ng qua vi\u1ec7c s\u1eed d\u1ee5ng th\u00f4ng qua email marketing. H\u00e3y g\u1eedi th\u01b0 \u0111\u1ec1u \u0111\u1eb7n \u0111\u1ecbnh k\u1ef3 nh\u01b0ng kh\u00f4ng n\u00ean qu\u00e1 th\u01b0\u1eddng xuy\u00ean s\u1ebd g\u00e2y c\u1ea3m gi\u00e1c l\u00e0m phi\u1ec1n. \u0110\u1ec3 vi\u1ec7c g\u1eedi email \u0111\u01b0\u1ee3c hi\u1ec7u qu\u1ea3, doanh nghi\u1ec7p n\u00ean nghi\u00ean c\u1ee9u th\u1ecb tr\u01b0\u1eddng, t\u00ecm hi\u1ec3u mong mu\u1ed1n, tr\u1edf ng\u1ea1i c\u1ee7a kh\u00e1ch h\u00e0ng trong qu\u00e1 tr\u00ecnh mua s\u1ea3n ph\u1ea9m, d\u1ecbch v\u1ee5 \u0111\u1ec3 \u0111\u01b0a ra th\u00f4ng tin ph\u00f9 h\u1ee3p. \u0110\u1ed3ng th\u1eddi n\u00ean c\u00f3 l\u1eddi \u0111\u1ec1 ngh\u1ecb ho\u1eb7c k\u00eau g\u1ecdi \u1edf cu\u1ed1i m\u1ed7i email \u0111\u1ec3 th\u00fac \u0111\u1ea9y h\u00e0nh \u0111\u1ed9ng c\u1ee7a kh\u00e1ch h\u00e0ng.<\/p>\n<figure id=\"attachment_10201\" aria-describedby=\"caption-attachment-10201\" style=\"width: 768px\" class=\"wp-caption aligncenter\"><img loading=\"lazy\" decoding=\"async\" class=\"wp-image-10201 size-full\" src=\"https:\/\/vbee.ai\/blog\/wp-content\/uploads\/2023\/08\/pheu-khach-hang-5.jpg\" alt=\"ph\u1ec5u kh\u00e1ch h\u00e0ng\" width=\"768\" height=\"558\" srcset=\"https:\/\/vbee.ai\/blog\/wp-content\/uploads\/2023\/08\/pheu-khach-hang-5.jpg 768w, https:\/\/vbee.ai\/blog\/wp-content\/uploads\/2023\/08\/pheu-khach-hang-5-551x400.jpg 551w\" sizes=\"auto, (max-width: 768px) 100vw, 768px\" \/><figcaption id=\"caption-attachment-10201\" class=\"wp-caption-text\">Doanh nghi\u1ec7p c\u00f3 th\u1ec3 s\u1eed d\u1ee5ng email marketing \u0111\u1ec3 t\u1ea1o d\u1ef1ng m\u1ed1i quan h\u1ec7 v\u1edbi kh\u00e1ch h\u00e0ng. (Ngu\u1ed3n: Freepik.com)<\/figcaption><\/figure>\n<h3><span class=\"ez-toc-section\" id=\"Duy_tri_moi_quan_he\"><\/span>Duy tr\u00ec m\u1ed1i quan h\u1ec7<span class=\"ez-toc-section-end\"><\/span><\/h3>\n<p>Sau khi kh\u00e1ch h\u00e0ng \u0111\u00e3 mua v\u00e0 s\u1eed d\u1ee5ng s\u1ea3n ph\u1ea9m, d\u1ecbch v\u1ee5 c\u1ee7a doanh nghi\u1ec7p, h\u00e3y ti\u1ebfp t\u1ee5c m\u1ed1i quan h\u1ec7 v\u1edbi h\u1ecd b\u1eb1ng c\u00e1ch duy tr\u00ec li\u00ean h\u1ec7, g\u1eedi l\u1eddi c\u1ea3m \u01a1n, phi\u1ebfu gi\u1ea3m gi\u00e1, \u01b0u \u0111\u00e3i ho\u1eb7c qu\u00e0 t\u1eb7ng\u2026<\/p>\n<p>Tr\u00ean \u0111\u00e2y l\u00e0 nh\u1eefng \u0111i\u1ec1u <a href=\"https:\/\/vbee.ai\/\">Vbee<\/a> chia s\u1ebb v\u1ec1 ph\u1ec5u kh\u00e1ch h\u00e0ng. Vi\u1ec7c x\u00e2y d\u1ef1ng ph\u1ec5u kh\u00e1ch h\u00e0ng kh\u00f4ng \u0111\u01a1n gi\u1ea3n nh\u01b0ng n\u00f3 l\u00e0 c\u00f4ng c\u1ee5 h\u1eefu \u00edch gi\u00fap doanh nghi\u1ec7p hi\u1ec3u h\u01a1n v\u1ec1 kh\u00e1ch h\u00e0ng c\u1ee7a m\u00ecnh \u0111\u1ec3 t\u1eeb \u0111\u00f3 \u0111\u01b0a ra c\u00e1c chi\u1ebfn d\u1ecbch ti\u1ebfp th\u1ecb, b\u00e1n h\u00e0ng ph\u00f9 h\u1ee3p.<\/p>\n<p>Ngu\u1ed3n tham kh\u1ea3o:<\/p>\n<ul>\n<li>Omicall (12\/08\/2023), X\u00e2y d\u1ef1ng ph\u1ec5u b\u00e1n h\u00e0ng t\u1ed1i \u01b0u cho doanh nghi\u1ec7p, [online] omicall.com. C\u00f3 t\u1ea1i: https:\/\/omicall.com\/xay-dung-pheu-ban-hang\/<\/li>\n<li>TechTarget (12\/08\/2023), Sales funnel, [online] techtarget.com. C\u00f3 t\u1ea1i: https:\/\/www.techtarget.com\/searchcustomerexperience\/definition\/sales-funnel<\/li>\n<\/ul>\n\n\n<div class=\"kk-star-ratings kksr-auto kksr-align-left kksr-valign-bottom\"\n    data-payload='{&quot;align&quot;:&quot;left&quot;,&quot;id&quot;:&quot;10195&quot;,&quot;slug&quot;:&quot;default&quot;,&quot;valign&quot;:&quot;bottom&quot;,&quot;ignore&quot;:&quot;&quot;,&quot;reference&quot;:&quot;auto&quot;,&quot;class&quot;:&quot;&quot;,&quot;count&quot;:&quot;0&quot;,&quot;legendonly&quot;:&quot;&quot;,&quot;readonly&quot;:&quot;&quot;,&quot;score&quot;:&quot;0&quot;,&quot;starsonly&quot;:&quot;&quot;,&quot;best&quot;:&quot;5&quot;,&quot;gap&quot;:&quot;5&quot;,&quot;greet&quot;:&quot;\u0110\u00e1nh gi\u00e1 b\u00e0i vi\u1ebft&quot;,&quot;legend&quot;:&quot;0\\\/5 - (0 b\u00ecnh ch\u1ecdn)&quot;,&quot;size&quot;:&quot;24&quot;,&quot;title&quot;:&quot;Ph\u1ec5u kh\u00e1ch h\u00e0ng: Vai tr\u00f2 v\u00e0 c\u00e1ch th\u1ee9c ho\u1ea1t \u0111\u1ed9ng th\u1ebf n\u00e0o?\u00a0&quot;,&quot;width&quot;:&quot;0&quot;,&quot;_legend&quot;:&quot;{score}\\\/{best} - ({count} {votes})&quot;,&quot;font_factor&quot;:&quot;1.25&quot;}'>\n            \n<div class=\"kksr-stars\">\n    \n<div class=\"kksr-stars-inactive\">\n            <div class=\"kksr-star\" data-star=\"1\" style=\"padding-right: 5px\">\n            \n\n<div class=\"kksr-icon\" style=\"width: 24px; height: 24px;\"><\/div>\n        <\/div>\n            <div class=\"kksr-star\" data-star=\"2\" style=\"padding-right: 5px\">\n            \n\n<div class=\"kksr-icon\" style=\"width: 24px; height: 24px;\"><\/div>\n        <\/div>\n            <div class=\"kksr-star\" data-star=\"3\" style=\"padding-right: 5px\">\n            \n\n<div class=\"kksr-icon\" style=\"width: 24px; height: 24px;\"><\/div>\n        <\/div>\n            <div class=\"kksr-star\" data-star=\"4\" style=\"padding-right: 5px\">\n            \n\n<div class=\"kksr-icon\" style=\"width: 24px; height: 24px;\"><\/div>\n        <\/div>\n            <div class=\"kksr-star\" data-star=\"5\" style=\"padding-right: 5px\">\n            \n\n<div class=\"kksr-icon\" style=\"width: 24px; height: 24px;\"><\/div>\n        <\/div>\n    <\/div>\n    \n<div class=\"kksr-stars-active\" style=\"width: 0px;\">\n            <div class=\"kksr-star\" style=\"padding-right: 5px\">\n            \n\n<div class=\"kksr-icon\" style=\"width: 24px; height: 24px;\"><\/div>\n        <\/div>\n            <div class=\"kksr-star\" style=\"padding-right: 5px\">\n            \n\n<div class=\"kksr-icon\" style=\"width: 24px; height: 24px;\"><\/div>\n        <\/div>\n            <div class=\"kksr-star\" style=\"padding-right: 5px\">\n            \n\n<div class=\"kksr-icon\" style=\"width: 24px; height: 24px;\"><\/div>\n        <\/div>\n            <div class=\"kksr-star\" style=\"padding-right: 5px\">\n            \n\n<div class=\"kksr-icon\" style=\"width: 24px; height: 24px;\"><\/div>\n        <\/div>\n            <div class=\"kksr-star\" style=\"padding-right: 5px\">\n            \n\n<div class=\"kksr-icon\" style=\"width: 24px; height: 24px;\"><\/div>\n        <\/div>\n    <\/div>\n<\/div>\n                \n\n<div class=\"kksr-legend\" style=\"font-size: 19.2px;\">\n            <span class=\"kksr-muted\">\u0110\u00e1nh gi\u00e1 b\u00e0i vi\u1ebft<\/span>\n    <\/div>\n    <\/div>\n","protected":false},"excerpt":{"rendered":"<p>Vi\u1ec7c kh\u00e1ch h\u00e0ng quy\u1ebft \u0111\u1ecbnh mua v\u00e0 s\u1eed d\u1ee5ng s\u1ea3n ph\u1ea9m, d\u1ecbch v\u1ee5 c\u1ee7a doanh nghi\u1ec7p ph\u1ea3i tr\u1ea3i qua m\u1ed9t qu\u00e1 tr\u00ecnh d\u00e0i. V\u00e0 doanh nghi\u1ec7p c\u1ea7n x\u00e2y d\u1ef1ng ph\u1ec5u kh\u00e1ch h\u00e0ng \u0111\u1ec3 t\u1ed1i \u01b0u c\u00e1c v\u1ea5n \u0111\u1ec1 x\u1ea3y ra trong h\u00e0nh tr\u00ecnh n\u00e0y, n\u00e2ng cao c\u01a1 h\u1ed9i b\u00e1n h\u00e0ng c\u0169ng nh\u01b0 t\u0103ng doanh thu [&#8230;]\n","protected":false},"author":7,"featured_media":10199,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[99],"tags":[],"class_list":["post-10195","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-ky-nang-ban-hang"],"_links":{"self":[{"href":"https:\/\/vbee.ai\/blog\/wp-json\/wp\/v2\/posts\/10195","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/vbee.ai\/blog\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/vbee.ai\/blog\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/vbee.ai\/blog\/wp-json\/wp\/v2\/users\/7"}],"replies":[{"embeddable":true,"href":"https:\/\/vbee.ai\/blog\/wp-json\/wp\/v2\/comments?post=10195"}],"version-history":[{"count":4,"href":"https:\/\/vbee.ai\/blog\/wp-json\/wp\/v2\/posts\/10195\/revisions"}],"predecessor-version":[{"id":11442,"href":"https:\/\/vbee.ai\/blog\/wp-json\/wp\/v2\/posts\/10195\/revisions\/11442"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/vbee.ai\/blog\/wp-json\/wp\/v2\/media\/10199"}],"wp:attachment":[{"href":"https:\/\/vbee.ai\/blog\/wp-json\/wp\/v2\/media?parent=10195"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/vbee.ai\/blog\/wp-json\/wp\/v2\/categories?post=10195"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/vbee.ai\/blog\/wp-json\/wp\/v2\/tags?post=10195"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}